WEB DESIGN HOUSTON

Responsive web design (RWD) is a web development approach that allows for users to view and interact with a website across all devices. In order for the website to be responsive to a wide range of devices of various screen sizes, a web developer must make adjustments to the coding of the website. This requires skill and knowledge to do with more dynamically designed websites.

If your website is not responsive this will greatly impact the user’s experience on your site and can negatively influence your SEO ranking. Google wants to connect online users with websites that they know have been thoughtfully developed in order to prevent errors occurring across computers and different smart devices. They will penalize the ranking of your website whenever there are eros in the way that it loads or displays content.

Additionally, every item that is placed within your website, whether it is a text box or an image will have the same effect on your SEO. This is why it is incredibly important to stay on top of the design of your website and make updates as needed to keep it current and functional across all electronic platforms being used today.

With more than half of local business searches coming from mobile devices, it is vital that you have a responsive web design for your business. One that provides optimal viewing, with a minimum of resizing, panning, and scrolling for desktops and mobile devices. These mobile devices include smartphones, tablets, and more. When your website is not responsive it will only be able to be fully viewed on a computer, greatly limiting the amount of users who will be able to successfully access your website.

Have you ever been to a website while using your mobile device only to have to scroll back and forth to be able to see the content that appears on your screen? This can quickly become an issue to an online user who may choose to just back out of your site and look at one of the other businesses that has been listed in your local search area.

We find many businesses that do not have mobile responsive websites are unaware of this problem. If you are unsure about your website, simply visit it on your smartphone or tablet. Are all of the photos and videos loading? Is the information displayed in a simple and easy to read manner? Are all of the pages available for viewing on your device as they are on your computer? These are the questions you should be asking to determine if your company’s website has a mobile responsive design.

Whether you have an existing website that needs to be optimized or you need a brand new website developed, our web design team in Houston can help you. We work closely with business owners to make sure they get exactly what they are looking for out of the website we develop for them. Learn more about responsive web design services when you contact our team directly.

When it comes to the design of your business’s website, there will be many different factors we take into consideration. One of the major factors is how many pages there will need to be within your site to make it fully developed, functional, and on par with your industry standards and competitors. This is an important part of ensuring that your website is living up to the standards being set and observed online.

The number of pages it takes to successfully express your business online will vary between companies. Our goal is to help make a clear and concise, user friendly website that showcases who you are and what you do. We typically will audit your current website if you have one, determine how much of the content that appears in your site is quality, unique, and usable- then plan the size and design of your new website.

In most cases, somewhere around 20-30 pages of well-crafted content that showcase your products, services, and service areas typically is enough for most small to medium businesses. As long as you prioritize the user experience and keep important SEO elements in mind, you will attract traffic to your site and engage users when they visit it.

It is important to outline a dedicated page for each main service you wish to advertise, in order to let Google understand this is a page and service you would like to direct traffic to organically. Additionally, it is important to have a dedicated page for the service areas around your company to help narrow down the pool of users being directed to your website. By dominating the search results for smaller areas around your company you will be able to target the specific audience you are looking for.

Our web designers in Houston are thoughtful and meticulous with everything we place on your website, from photos, to the size of text, to ensure you are getting the maximum amount of SEO value. Something as simple as changing the size of text at the top of paragraphs on your page can go a long way into helping your website get seen online. On the other hand, failing to do these things can be detrimental to your web traffic and online placement.

Our team knows how to manipulate the pages inside of your site to get them picked up in Google’s complex algorithm. If you feel that you are not getting enough business, your web design could be one of the main factors holding you back. Instead of giving potential clients away to your competitors take a proactive approach when you reach out to Houston Small Business Marketing. We make sure you are doing everything you can to attract new customers to your website when you work with our Houston web development team.

From developing a brand new website to helping you improve the design of your current website, our team does it all. Learn more about the benefits of working with an SEO-forward web developer for your business when you contact us today.

Web design services include any service that helps to change or create the look, feel, or functionality of a website. This can include everything from creating new pages, changing text, reformatting information, placing photos or videos, and more. You can also have web management services, to ensure that everything on the website is staying up-to-date, accurate, and consistent.

Our team offers web design services that range from designing companies brand new, from the ground up websites to reworking their current website. In addition to this, we also offer web management and maintenance services to our clients. Without a strong web designer on your side it can be difficult to create a dynamic, SEO-friendly, and function website for your business.

A strong, properly formatted website is critical when it comes to ranking high on search engine results. Our team is focused on the latest trends and standards for web development today. We make dedicated pages for the major services our clients offer, as well as dedicated pages for the service areas surrounding their company. This is done to specifically target the demographic you desire around you, advertising the most important and popular services you provide. If you are failing to get traffic on your website that converts to real world sales, this may be due to the design and overall layout of your website.

By making changes to the format of your website you are able to tell Google which users you are most interested in visiting your website. This is helpful because it allows you to direct the highest value traffic to your company’s website. Brand visibility is one of the single most important aspects of running a successful business. Your web design can play a major role in the traffic that either is or is not directed to your website.

Thoughtfully designed websites make it simple for those who are searching for services to be linked to our client’s websites; resulting in more online traffic, and ultimately more customers for our clients. Additionally, the way your website is designed can influence your ranking on more than just search results, it also can impact your placement on local Google Maps. Your listing will be tied to your website, the more thought out and well designed your website is overall, the easier it will be to get the traffic you are looking for to find you.

Whether you are an established company looking for a new and innovative website to grab the attention of online users or you are a brand new company interested in developing your first website, we can help you. Our team has extensive experience building out websites that stand out as leaders in their industry. From tweaking existing sites to major overalls with new formats and exciting features, we can do it all.

If you have questions or concerns about your website’s design, contact Houston Small Business Marketing. We can walk through your current website to provide you with insight about how our services can help drive more traffic to your brand.

When it comes time to get a website built and fully developed for your business, you will want to choose a quality web designer that stays on top of industry standards and trends. This not only will help you to have a beautiful website that functions properly, but will also play a major role in ensuring your website is formatted correctly for SEO algorithms. In some cases, your website may look great but has so many errors hiding behind the coding that you rank low.

The cost associated with developing a brand new website can vary greatly. Luckily, for small to medium sized businesses the price is typically under a few thousand dollars to get your site up and running. The price should be reflected in the quality appearance and navigation of your website. If you are unsure how your website is performing we can audit your website through a process that checks every single individual page within it. This process can help us to target any problem areas that may be holding you back from outranking your competitors.

At Houston Small Business Marketing not only do we provide our clients with the initial services to get their website up and running, we then continue offering our online marketing services for them while they work with us, making the web development process simple and affordable. This comprehensive pricing ensures that once your website is fully developed we still continue working for you to increase the visibility of your brand. Afterall, what is the value in having a well designed and dynamic website if no one ever visits it?

Our team works with business owners to identify web designs online that they like, then we build a brand new site using the elements they like from other existing pages. If you have a totally unique vision that you would like to see brought to life our visual web design team can help with that as well. We understand that your website is oftentimes the first chance you get to make a lasting impression on potential customers. We want to do everything we can to ensure that it’s a great impression that leave online users interested in learning more about your business.

Whether you know exactly what you want or you are looking for some guidance to build out the website of your dreams, we can help you. Our pricing is competitive and our services will grow your business and keep your phone ringing. Other web developing agencies lack the comprehensive marketing services that we provide with our services.

We do it all from web development and content marketing to social media and weekly blog posts for your website. If you are interested in learning more about our services we can schedule an appointment to go over your current website or the vision you have for your future website. Contact us today to learn more about how our affordable web development services in Houston can help you outrank your competitors and grow your business online.

While having an attractive and user-friendly website is the most important aspect to web design, there are other critical elements that go into the development of a successful, high-ranking website. Our Houston web design team provides the following services when building out your website: on-page SEO including images, graphic design elements, the purchase of images, site maps, DNS changes, video embedding or linking, form integrations, and more.

Our services are fully comprehensive and every design we create is responsive across all devices and browsers to provide you with the most functional and SEO-friendly website possible.

Whether you are looking to enhance an existing website or you are ready to start from the ground up with a newer and more innovative website, we can help you. Contact us today with any questions you may have about our web design services in Houston.

Web development is a blanket term that references both the aesthetic portion of a website and it’s format. Web designers use various design programs such as Adobe Photoshop, Fireworks, etc. to create the layout, along with other visual elements of your website. Web Developers take the website design and actually apply the elements needed to make it functional and perform how you need to look how you wish.

Web developers use HTML, Javascript, CSS, PHP and other programming languages to bring the design files to life in a simple and engaging fashion. Your website needs to make a strong impression on users who visit it because this will often be where potential customers get their first look at your company. Utilizing the latest trends and technologies is important in order to keep your website on par with the standards of design today.

If you fail to implement modern tools and technologies onto your website, you will lose SEO value which will negatively affect your rankings online. Many people fail to realize how important the actual design and format of their website is when it comes to outranking competitors and increasing visibility online.

Google wants to connect online users to the most reliable and up to date information available for them online. One of the ways they are able to quantify reliability and quality content is by seeing a website has been fully developed and formatted properly. If you fail to keep your website current your competitors will rise above you online, slowing down your chances of converting online traffic into real world customers.

This is why it is critical to work with an experienced web developer who can create a visually pleasing website that is user friendly across all devices and browsers. Our Houston web development team has worked with a wide range of clients to create a quality website that represents their company and vision. Whether you know exactly what it is that you are looking for or you need help creating a website that reflects your brand, we can help you.

We will first audit your website to determine which content can be used and which content is falling behind. Once this is complete we will look through industry relevant websites all over the country to find a design you like that fits your vision. From there we will recreate it with customized touches to make it your own and tell the story of your brand. We understand that developing a website that feels uniquely your own will take collaborative work between our team and yours. We will go over everything with you from conception to completion to ensure that you are completely satisfied with your final product.

Make sure you are representing your company the way you truly want to when you work with our team of Houston web designers. If you are interested in changing or creating your website, contact us today. We will go over your options with you and answer any specific questions you may have.

When shopping around for a web developer to create a website for your business, there are my different factors you will need to consider to make the best decision for your specific needs. Obviously budget will be one of the most important factors, however, knowing exactly what is being included in the website development process is a huge factor as well.

These days more than ever before it is critical for businesses looking to compete on local search engines and Google Maps to plan the design and format of their website meticulously. Every single item that appears on your website, from text and photos to the page urls, all have the ability to hurt or help the placement of your business online.

One of the absolute most important aspects of strong digital marketing is having a blog that is regularly updated with unique, accurate, and industry relevant information. Not only does this give you a chance to choose exactly which pages in your site will show up under certain keyword searches, it also helps to show Google that you are an expert in your field and have knowledge and informative content you wish to share with your audience.

If Google can recognize that the content appearing on your website is full of factual information that speaks with authority, they are more likely to rank you higher in an attempt to drive more traffic to your website. This is done because Google’s main objective is to help online users find the answers they are looking for, from the most reputable sources available.

Many web developers will simply create a quick website template for you and let you fill it with content, which you then will need to manage on your own. When you work with the Houston web design team at HOUSBM you will also be working with content marketers, SEO writers, and other digital marketing professionals. Our entire team will band together to ensure the website that is designed for you is full of rich content that will help you to stand out from your competitors. We work to get your business to the top because we understand the importance of content marketing with web design services.

Once your website has been completely designed, we will begin making weekly blog posts with titles targeted to help you place online exactly where you need to- at the top. These blogs will be one of the main contributors to helping you outrank your competitors and get the visibility you need to bring new business into your doors.

When you are looking for a website developer, make sure you are choosing a company that provides comprehensive services to get you the results you are actually looking for. There is no point in having a beautiful website if the content that is written inside of the site holds no SEO value. Work with HOUSBM to get the best results the first time. Contact us to learn more about the importance of having a blog included in your website design

An excellent website design is critical to any business that is looking to succeed online. If your website fails to follow SEO guidelines there is almost no chance that you will do well when it comes to search engine rankings, making your website inactive with very little traffic coming through. In order to avoid this disaster for your company, you will want to work with a web development team that is well versed in the importance of SEO with the format and design of your business’s website.

At Houston Small Business Marketing we utilize a wide range of SEO principles to develop your website with rich content that can help your business get to the top of local search results. We thoughtful design each detail of your website to ensure you are getting the most value out of every image and word placed on your website. Some of the things we take into consideration when developing your website with SEO guidelines include:

We prioritize making your website’s navigation search engine friendly. This includes how we format the content, the meta descriptions we use on the pages within your site, and even the urls used on each page that appears. Sometimes, when it comes to SEO, even the smallest details pertaining to the design of your website can have a major impact on your placement. This is why it is helpful to work with a comprehensive, full-service digital marketing team for your website’s development and management.

As mentioned above, all of the written content that appears on your website will need to be closely evaluated to determine if it is formatted correctly. Headers will need to be different sizes, the amount of words on each page will need to be optimized, and the keywords used in each paragraph or section of your website will need to be chosen thoughtfully.

Additionally, you will need fresh content added on a consistent and continuous basis in order to get the maximum value out of your website. Our team can help you to do this. Not only will we be able to help you make updates to your website as you see fit, we will also be updating a weekly blog for your website that shares informative content for your visitors online.

This fresh content in the form of a blog will be a key tool in helping us target the specific services your business provides, the service areas you work in, and any other relevant topics or keywords that you wish to attract customers with. For instance, if you are running a promotion or want to let prospective customers know you offer financing services, we can emphasize this point with a blog post.

If you are looking for a web design that can help you reach your online goals and bring new traffic to your website we can help you. Our team is highly experienced when it comes to designing websites from the ground up focused around SEO principles. Contact us today to learn more about how we can help you.

It is no secret that these days your website often will serve as the first point of contact between your business and prospective clients. Your website is a 24/7 representation of your brand, a reflection of who you are and what you have to offer. This makes your website one of the most valuable tools you can have and strongest marketing avenues for your business.

Unfortunately, if you have an outdated or difficult to navigate website, you can expect this has the equal power to hurt your business. Nothing makes someone click away quicker than difficult sites with poor content and low quality images. Additionally, if your website looks bad, there is a good chance it is also performing poorly online against your competitors. This is because web design services require more than an aesthetically pleasing layout. They also need to be properly formatted and organized in a clear and concise manner to be picked up by important search engines such as Google.

Some key points to consider when determining if it is time to design a new website include:

If it looks old, it’s too old.

If your website is not pleasing to the eye there is a good chance prospective clients will not spend much time on your website before backing out and looking at a competitor near you. This is your chance to make a strong first impression and these days we all have a high standard for what we expect websites to look like. Everything changes over time and requires you to keep up with updates in order to stay relevant and interesting. Modern web designs offer a lot of appeal and interaction.

If your site does not format on a smartphone it’s basically useless.

These days, more than ever before online users are turning to mobile devices including smartphones to access websites. If your web design is not mobile friendly, or mobile responsive, then you are missing out on a massive network of online users who are looking for brands just like yours. Additionally, Google will be reluctant to steer traffic to your website whenever they realize you do not have a mobile responsive website. This will lower your ranking and make it difficult to spread awareness about your brand. Without visibility, small and medium-sized businesses will have a difficult time surviving.

If it’s difficult to navigate, people will give up.

Some web designs are complex for no reason and this is a major turn off to online users looking for brands to work with. You want a dynamic website with a compelling design, sure. However, if your website makes it difficult for online users to find the information they are looking for there is no point in directing traffic to your site in the first place. Our team can help you come up with an intuitive and user friendly design that makes online users spend more time on your website. This is how you convert online visitors into real world customers.

Does My Website Need To Be Mobile-Friendly?

Have you ever been using a mobile device to access the internet only to come across a website that was not mobile-friendly? Perhaps you were unable to access the entire website, or in order to read horizontally across the page you had to keep scrolling and zooming. In other cases, the images or videos may have failed to load, or the site just could not be opened in general.

Did this make you switch from your mobile device to a desktop to see if the viewing issues were the same or limited to just your mobile device? Or did you simply back out of the website and look for information from a different source? The usual response will be to leave the website and look for another source of information that has a mobile-friendly interface to interact with.

Web designs that can work across all devices and browsers are mobile-friendly but they are also called mobile responsive. While you can understand the importance of capturing an audience’s attention and providing them with an easy to use website, the importance of having a mobile responsive website goes much deeper.

In the last decade we have seen a massive switch in the way we access knowledge. In fact, mobile devices, smartphones and tablets, have become the primary Internet viewing device for a massive amount of people. More people are turning to their mobile devices to search for answers to questions, buy goods, and of course find local businesses around them.

For business owners, attracting attention to your website plays a critical role in success. However, if you manage to drive traffic to your website only for users to immediately “bounce” off your website to another source of information this will alert Google that you have something called a high “bounce rate”.

Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site. The higher your bounce rate is, the less likely Google is to rank your website high among your competitors. This is because Google observes the trend of users coming to your website and deciding it is not a rich source of content. If Google identifies users who feel misdirected to your website it will stop driving traffic your way.

Google’s primary goal is to pair online users with sources of information that match their needs and help them find the answers they are looking for. This can mean different things for different websites, but for businesses looking to increase the traffic to their website and spread brand awareness this means having users engage with your website. For users to request further information, use your contact information, or place an order. The less times these goals are measured the worse it will reflect on your website and brand.

If your web design is not friendly on mobile devices, then you are missing out on a huge opportunity for business. If you’re building a new website, you might want to consider responsive web design. Our team can help update your website and drive traffic to it. Contact us today

Yes, these days every business can benefit from creating a website with SEO elements that help to boost your organic traffic. Not only are these websites great for attracting new customers, they also help to spread awareness for your brand and to be recognized as a legitimate place of business.

Your website serves as a crucial platform for potential customers to easily access your contact information and reach out to you through various channels. Make sure to include your phone number, email address, and a convenient contact form.

Some businesses benefit from integrating a customer service chat option to provide swift assistance to existing customers. It’s essential to ensure that these contact details and support options are prominently displayed on your website. Difficulties in finding this vital information can sour the customer experience and lead to missed opportunities.

Your website is an opportunity to showcase what sets you apart from your competitors. Create an engaging About page that allows website visitors to delve into your business’s history and understand the value you offer to the public.

If you have a team of employees, consider including a dedicated Team Members page to highlight the individuals behind your business. Alternatively, as a solo business owner, craft a separate page that showcases your biography.

Don’t forget to feature customer reviews or press mentions prominently. Hearing positive feedback about your business from external sources can solidify your reputation as a trusted and reputable establishment in the minds of website visitors.

Creating and maintaining a website doesn’t have to break the bank. In fact, it can be done affordably, depending on your choice of website host. Investing in a business website is a cost-effective decision that can yield significant returns. However, it’s crucial to ensure that your website is search engine optimized, making it easily discoverable on popular search engines such as Google, Bing, and Yahoo! This way, your website can reach a wide audience of potential visitors.

Regardless of the size or location of your business, having a website enables you to expand your reach and attract potential customers that you might have missed out on without an online presence.

When it comes to finding the best marketing strategy for your website, you will want a comprehensive, SEO-driven design that is custom tailored to help you reach your specific goals. This can be making your phone ring more, getting new customers in your door, or even directing more traffic to your website.

The first step to a comprehensive and effective strategy revolves around research. It’s essential to research your competitors, analyze websites that you admire, explore relevant keywords, and gain a solid understanding of SEO principles. This research will provide a foundation for setting your goals and implementing effective SEO strategies.

When it comes to SEO, two key aspects of your online presence demand attention: your Google Business Listing and your website. Devoting time to building a website with strong SEO elements, including strategic placement of top keywords in page titles, meta descriptions, URLs, and unique content, is of utmost importance.

Once you’ve established the basic structure of your website, it’s vital to carefully evaluate the content on each page. Does it provide clear and informative details about your business and services? Is the information sufficient? Are you presenting new or unique perspectives? While certain industries like plumbing or law may not offer groundbreaking topics, you can still express your unique value proposition in a distinctive way that sets you apart from competitors.

Equally important is optimizing your Google Business Profile. Make sure your profile information is complete, up-to-date, accurate, and consistent. This will help you outshine your competition. Additionally, regularly uploading new photos and videos to your business profile can enhance its appeal and engagement.

Undertaking all of these tasks on your own can be challenging, especially when you’re focused on running your business. That’s where the team at Houston Small Business Marketing comes in. We specialize in optimizing websites and organically building brand awareness to deliver the best possible results for our clients. Let us assist you in achieving your SEO goals effectively and efficiently.

Having a well-designed website is crucial for achieving online success in today’s business landscape. One important aspect of website design is ensuring that it is optimized to appear prominently in search engine results pages (SERPs). This process, known as search engine optimization (SEO), involves implementing strategies to improve a website’s ranking in search engine rankings. If your website doesn’t appear on the first couple of pages of search results, it becomes challenging for both existing and potential customers to find your site. To ensure the best possible results, it is essential to collaborate with a web design agency that incorporates a comprehensive SEO strategy into their design process.

Web design and SEO go hand in hand. A professional web design company must have a solid understanding of SEO principles and incorporate them into their design approach to create a website that is search engine friendly. SEO should be an integral part of the web design services provided, enabling the website to attract more organic search engine traffic and achieve high rankings for relevant search terms on SERPs.

Moreover, web design directly influences the user experience (UX), which plays a vital role in effective SEO practices. An SEO web design company establishes a website’s basic structure in a way that aligns with how search engines crawl and interpret the site and its content. This facilitates easier indexing of website pages by search engines, leading to improved visibility and accessibility in search results.

By combining effective web design and SEO strategies, businesses can enhance their online presence, attract more targeted traffic, and improve their overall search engine rankings. A well-designed website that is optimized for search engines not only attracts more visitors but also provides a seamless and engaging user experience, ultimately contributing to the success of the business in the digital realm.

The role of a web designer encompasses a diverse range of tasks and responsibilities, primarily focusing on creating the visual layout and aesthetic elements of a website. Their ultimate objective is to ensure that the website not only looks visually appealing but also provides a user-friendly experience that captivates visitors and encourages them to stay engaged for longer durations. In addition to establishing the overall framework and structure of the site, web designers also emphasize the construction of conversion-oriented elements and strive to design web pages that seamlessly adapt to different devices and screen sizes.

To excel in their field, web designers need to stay abreast of the latest trends in web design and adhere to established standards and best practices. They often work with brand imagery, color palettes, typography, and other visual elements to create a cohesive and consistent look and feel across the entire website. In fact, many web designers develop comprehensive style guides to ensure consistency in design aesthetics across different web projects.

On the other hand, web developers primarily focus on the technical aspects of building and maintaining the fundamental structure of a website. Their responsibilities revolve around employing complex coding languages and advanced programming techniques to transform the ideas and concepts provided by web designers into fully-functional websites that are operational in real-time.

Specifically, web developers engage in tasks such as coding and configuring the server and databases on the back end of the website, as well as integrating user-facing features and functionality. They play a critical role in testing and debugging the website to ensure its optimal performance. Additionally, web developers may also undertake post-launch services, including providing ongoing support and maintenance, as well as troubleshooting server or hosting issues that may arise. Their technical expertise and proficiency enable the translation of design concepts into tangible and interactive web experiences.

At Houston Small Business Marketing we provide comprehensive web design and development services to ensure your new website is aesthetically pleasing, functional, SEO driven, and technically sound.

White labeling refers to a process where a product or service is created by one company but is sold or marketed under another company’s brand. In the context of web design, white label web design occurs when a web design firm develops a website without including their own branding. Instead, the website is delivered to another company or agency, which can then add their own branding and sell it to their clients.

Suppose you run an agency that offers various digital services such as website development, social media marketing, and SEO. A client approaches you and expresses their need for a comprehensive online presence for their new business launch. While you possess the expertise to provide these services, you may not have the in-house resources or time to develop a website from scratch.

In such a case, you can collaborate with a marketing firm that specializes in white label web design. You communicate your requirements to them, and they proceed to create a customized website tailored to your client’s needs. You compensate the marketing firm for their services.

Once the website is completed, you have the freedom to add your agency’s name, logo, and branding elements to the site. You can then present it to your client at the agreed-upon price, positioning it as your own work. It is important to note that the white label firm’s name remains hidden, allowing you to maintain a consistent and cohesive brand image.

White label web design offers several benefits. It enables agencies to expand their service offerings without investing extensively in additional resources or hiring specialized talent. By leveraging the expertise of white label providers, agencies can deliver high-quality websites to their clients quickly and efficiently. Additionally, the white label approach allows agencies to establish themselves as comprehensive solution providers while maintaining a seamless brand experience.

White label web design empowers agencies to offer website development services without the need for extensive in-house capabilities. It allows them to focus on client relationships, sales, and marketing while relying on specialized partners to deliver professional web design solutions.

Web developers play a crucial role in programming the code that governs the behavior of websites and web applications. Through their expertise in programming languages, they create a series of instructions that ensure the proper display and functionality of all elements on computer and mobile screens. These elements encompass text, images, graphics, menus, forms, and more.

In the realm of web development, you would be responsible for tasks such as designing and arranging visual layouts, integrating graphics and content, optimizing website performance, and conducting thorough testing to ensure seamless functionality and a positive user experience. This is where your technical skills as a web developer intersect with your creative abilities.

As a web developer, your daily responsibilities may vary significantly depending on the project at hand and the size of the team you collaborate with. You might find yourself wearing multiple hats or specializing in a specific area of web development. Alternatively, as a freelance web developer, you could take on projects independently and oversee the entire development process from start to finish.

The employment outlook for web developers is highly promising, with the U.S. Bureau of Labor Statistics (BLS) projecting a substantial growth rate of 23% nationally between 2021 and 2031. This growth rate surpasses the average for all occupations in the country.

The BLS attributes this significant projected growth to several factors within the field of computer science. The expansion of e-commerce, the increasing adoption of online selling by retailers, and the continued prevalence of mobile devices necessitate the creation of websites and interfaces that are compatible with various screen sizes. As a result, web developers are in high demand to fulfill these requirements.

In terms of the current workforce, approximately 95,300 jobs were held by web developers in 2021. The majority of these positions (19%) were provided by employers in the field of computer systems design and related services, while state, local, and private education services accounted for about 8% of the total employment. Additionally, self-employed web developers constituted 6% of the overall workforce.

Website indexing is the process used by search engines to understand the purpose of your website and each of its pages. It plays a crucial role in enabling search engines like Google to discover your website, add it to their index, associate relevant topics with each page, display your site in search engine results pages (SERPs), and ultimately direct relevant users to your content.

To grasp the concept of website indexing, think of an index in a book. It serves as a compilation of important words and information that provide additional context about a subject. Similarly, website indexing serves as an index within the realm of search engine results pages (SERPs).

What you encounter on a search engine is not the entirety of the internet but rather a curated index of it. This distinction is significant because not every page you publish online automatically captures the attention of search engines. As a website owner, you need to take certain steps to ensure your website gets added to the search engine’s index.

Google indexes websites that fulfill certain criteria. Consider the following elements that contribute to website indexing:

Relevance to popular search queries.
Easy navigation from the website’s homepage.
Inclusion of links to and from other pages, both within and outside your website’s domain.
Absence of indexation barriers caused by specific metatags.

Keywords play a crucial role in signaling to search engines what your content is about, similar to a ping that conveys the essence of your content in a few words, aligning with relevant search queries.

However, having keywords is just one of the many factors considered by Google during website indexing. Other essential aspects include the absence of broken pages or links and a user-friendly web design that facilitates easy page discovery and comprehension of the content’s relevance to user queries.

The way your website is designed will heavily influence your online ranking and the amount of traffic that is organically directed to your website. To ensure the success of your website, there are several key factors to consider. Firstly, it should have an appealing and visually pleasing design that captures the attention of visitors. Simplicity in navigation is crucial, allowing users to easily find the information they seek and explore different sections of your website effortlessly. Additionally, optimizing your website for quick loading times is essential to provide a smooth and efficient browsing experience.

It is imperative to ensure that your website is accessible across all devices, including desktop computers, tablets, and mobile phones. This responsiveness guarantees that users can access your site from any device they prefer, enhancing convenience and user satisfaction.

In addition to the design and functionality aspects, your website should also be crawlable by search engines, particularly Google’s algorithm. By implementing proper design and coding practices, you increase the likelihood of your website appearing in local search queries and attracting potential customers searching for businesses similar to yours or the goods and services you offer. Even if your website boasts impressive visuals and offers outstanding products or services, the lack of crawlability can severely hinder its visibility and limit visitor traffic.

At Houston Small Business Marketing, we specialize in assisting individuals who are keen on expanding their businesses through effective online marketing strategies. Our expertise lies in enhancing the visibility of your brand by managing your online presence. This comprehensive approach includes creating fully optimized websites, crafting informative blog posts, managing your local directory listings, and building a strong brand presence across major social media platforms. By employing these combined techniques, we empower small and medium-sized businesses to thrive in competitive markets dominated by well-established competitors.

Web development encompasses various roles, including front-end developers, back-end developers, and full-stack developers. Let’s delve into each type of web development to gain a better understanding.

Front-End Web Developers:
Front-end web development focuses on creating the visual and interactive elements of a website using technologies like HTML, CSS, and JavaScript. Front-end developers ensure that website visitors can easily navigate and interact with the web pages. They combine design principles and programming languages to code the appearance of a website and address any bugs or issues. Staying up-to-date with the latest web design and development trends, front-end developers optimize websites for both user experience and search engine visibility.

Back-End Web Developers:
In contrast to front-end developers, back-end developers are concerned with building and maintaining the technology that powers a website’s functionality. They work behind the scenes to provide the necessary code for the components created by front-end developers. Back-end development involves connecting the website to the server, managing data flow, and ensuring accurate transaction processing. Back-end developers specialize in server-side languages and technologies, such as Java, MySQL, PHP, Python, and Golang. They stay engaged in networking communities to stay updated on advancements and collaborate with other back-end developers.

Full-Stack Developers:
Full-stack developers possess skills in both front-end and back-end development, hence the term “full-stack.” They are proficient in handling the entire web development process, from server-side to client-side and database management. Full-stack developers have knowledge of multiple programming languages and possess a wide range of industry experience. However, it’s important to note that while they are competent in both aspects of web development, they may not be experts in every programming language or technology. Full-stack developers excel in bridging the gap between front-end and back-end development and have the versatility to handle various aspects of website creation.

Page speed, also referred to as “load speed,” is a metric that measures the speed at which the content of a webpage loads. In terms of SEO, having a fast page speed is of utmost importance.

Numerous factors influence the load speed of a page, including web hosting services and the size of the page itself. Additionally, page speed may vary between the desktop and mobile versions of a webpage.

Page load speed has been established as a significant ranking factor for both desktop and mobile platforms. This means, quicker loading times, combined with other crucial factors, can play a role in achieving higher rankings.

The speed at which your pages load influences your search engine rankings since slow-loading websites tend to result in a poor user experience. In fact, Google has indicated that if a page takes longer than three seconds to load, the likelihood of users bouncing off increases nearly threefold.

Some commonly used metrics for measuring page speed include:

Time to First Byte (TTFB): This metric measures the duration it takes for the page to start loading, indicating the server’s responsiveness.

First Contentful Paint (FCP): FCP measures the time it takes for the user to see the initial visual element, such as an image or text, on the page.

Onload time: Onload time refers to the total duration required for all content on a page to be fully loaded and ready for interaction by the user.

You can test any of these metrics by searching for online website speed testers. These sites will ask you to input the URL to your website and give you feedback on how fast your website is.

At Houston Small Business Marketing, we work to help our customers not only have beautiful websites that are optimized for search engines, but also to have websites that load quickly. We know potential customers looking at your website are expecting quick loading and do our best to ensure your site is living up to their expectations and making a great first impression.

An SEO audit is a comprehensive examination of your website’s optimization for search engines. It involves assessing various factors that impact your site’s performance in search engine rankings. The primary goal of an SEO audit is to identify any errors or issues that might hinder your website’s ability to rank well in search results, as well as uncover opportunities to improve your ranking position.

During an SEO audit, several key areas are typically analyzed:

-Indexing and crawlability: This involves evaluating how effectively search engines can access and index your website’s pages.

-User experience: The audit assesses factors such as page load speed, mobile responsiveness, and overall usability to ensure a positive experience for website visitors.

-Site architecture: The structure and organization of your website’s content and pages are examined to ensure optimal navigation and hierarchy.

-Competitor benchmarking: Your website’s performance is compared to that of your competitors to identify areas where you can gain a competitive advantage.

-Keyword research: The audit involves analyzing your website’s keyword strategy to ensure it aligns with relevant search queries and target audience preferences.

-On-page SEO: This includes evaluating factors like meta tags, headings, keyword usage, and content optimization to maximize your website’s visibility in search results.

-Backlink profile: The quality and quantity of external websites linking to your site are assessed to determine the strength of your backlink profile, which plays a significant role in search engine rankings.

An SEO audit provides a comprehensive “health check” for your website, examining various aspects of optimization to identify areas for improvement and ensure your site is performing at its best in search engine rankings.

Before choosing a web design agency to build your website, it is crucial to conduct thorough research on the company. You will want to work with a well-established, experienced, and trustworthy agency that has an excellent reputation and demonstrated expertise in web design, as well as related skills like web development, SEO, social media management, and digital marketing.

Know your budget and timeline before you begin your search in order to accelerate your process and find the best fit for you. Have a clear idea of how much time and money you can allocate for your new website and the desired completion date. Instead of a specific number, establish a cost range and inquire about the services included in the project estimate.

When it comes to your timeline, communicate any hard deadlines, such as before a major industry event, product launch, or sales cycle. Ask the agency candidates for an honest assessment of their ability to meet the deadline, potential challenges they foresee, and their plan of action if they fall behind schedule.

Contact the agencies you are considering to discuss your project and arrange a consultation. Pay attention to their approach during this introductory call. Are they friendly? Do they seem like subject matter experts? Do they spend time asking important questions pertaining to your business and industry? Since you are looking for a long-term agency partner, you will want to work with a company that you feel comfortable with and confident in their ability to help you reach your marketing goals.

At Houston Small Business Marketing, we specialize in expanding businesses through effective online marketing strategies. Our team utilizes a comprehensive approach including creating fully optimized websites, crafting informative blog posts, managing your local directory listings, and building a strong brand presence across major social media platforms.

If creating a website on a tight budget is your goal, there are many resources available that offer templates to make it simple to design on your own. However, it is important to note that your website plays one of the most important roles in attracting new customers and is an investment into the success of your brand. Rushing to create an affordable website may seem like the most cost effective way to reach your goal, but a website that is not optimized can actually end up costing you much more in the long run.

Your website should look great, be simple for any user to navigate, have quick loading times, be accessible on all devices, and provide visitors with plenty of information about your business. Your website should also be designed in a way that makes it crawlable. This means, it needs to be designed in a manner that gets picked up by Google’s algorithm when local queries are done in your area searching for similar businesses or the goods and services offered by your company. It does not matter how great your website looks or how amazing your products and services are, if your website is not crawlable, you will struggle to get visitors to your website.

At Houston Small Business Marketing, we work with individuals that are interested in expanding their business with online marketing techniques. We help boost the visibility of your brand by managing your online presence. This begins with creating fully optimized websites, creating informative blog posts, managing your local directory listings, and building your brand on all major social media platforms. By combining all of these techniques we are able to help small and medium-sized businesses thrive in saturated markets with big name competitors.

If you are looking to grow your business and reach larger audiences online, we can help. Schedule a consultation with a member of our team today.