+(713) 492-0025 info@housbm.com Mon - Fri: 8:00am - 5:00pm

1415 North Loop West #950
Houston, TX 77008

(713) 492-0025
Web Design Agency in Houston

Web Design Agency in Houston

Our web design and marketing agency is one of the best SEO firms located in Houston. We provide a wide range of SEO services to help develop a full service digital marketing plan for your business. Our web developers will help make you vision a reality by working with you every step of the way until your custom website is built out.

Our team works continuously, adding fresh content to your website on a routine basis to get you the most value out of your online marketing campaign. Whether you are familiar with internet marketing or are new, our web design and development process will ensure you are getting more traffic to your website.

How to Know if Your Website Is Outdated

  • Outdated Information: A clear sign of a dated website is dated content. If your website copyright states “copyright 2003” or your last blog entry was three years ago, this makes your site look dated. It can even give the impression that your company is no longer in business. Change the copyright date every year and update your company’s blog regularly. You can even hire a freelance blogger to write entries if necessary. Outdated information on products or services can confuse and annoy customers. The products and services you offer must be in compliance with current regulations, especially financial services. If your site advertises services that are no longer compliant, this can get you into hot water with regulatory authorities.
  • Text and Fonts: The wrong font can quickly give your site a dated feel. Avoid dated, gimmicky and non-Web-safe fonts; notorious offenders are Papyrus and Comic Sans. Avoid scrolling and blinking text. This is dated and can actually make your site less accessible, especially to people with flicker-sensitive epilepsy and migraines.
  • Splash Pages: The first page a customer sees should be your homepage, with an introduction and navigation buttons that easily let them find the rest of the site. A splash page containing no information other than your logo and an “Enter” button wastes users’ time and looks old-fashioned. A splash page is acceptable if you need to have an adult content warning; otherwise you should simply have a homepage.
  • Animations and Flash: Animated graphics on a Web page went out of date sometime in the early 1990s. They’re irritating and distracting, and they create accessibility issues. Flash elements are now truly out of date; they do not display on iPhones, iPads or on computers that don’t have Flash installed. The worst offender is the animated Flash introduction, which hampers site access and wastes time. Flash elements such as buttons should also be avoided.
  • Autoplaying Media: An audio or video introduction can be useful for your visitors but this should not play automatically. Allow users to decide whether they want to listen to an announcement. Don’t include music on your site unless you’re promoting a band; even then, autoplaying music is considered both passé and unprofessional.
  • “Best Viewed” Instructions and Unresponsive Design: Back in the days when there were only two major Web browsers, it was common to see Instructions telling visitors that the site was “Best Viewed With…” a particular browser. Now that there are at least five major browsers for desktops and your users may be surfing from a smartphone or a tablet, “Best Viewed” instructions are best avoided. Instead, adopt responsive Web design tactics that allow your site to be viewed on a wide range of browsers and devices.
  • Images: Intrusive background images are a sure sign of an antiquated website. Large images slow down your page and can make text hard to read. If used at all, background images should be subtle and should not compromise loading times or readability. Any graphics on your site should improve the user’s experience and convey information.
  • Old Coding: Old-style Web programming can give your page a dated look and feel. Table based sites and sites using numerous unnecessary HTML tags can make your page load more slowly, deterring users. Google’s search algorithm now factors loading times into their page rankings, so a slow site will affect your place in the search results. It’s also harder to update your page. Switch to modern Web design methods.
  • Cluttered Design: A site that is cluttered with multiple images and elements is ugly to look at and bewildering to navigate. Avoid this kind of “cereal box” design. Keep your site clean and modern, with a few well-chosen elements.

Why Does My Website Matter?

  1. Your web site reflects you as a business owner and professional.

If your web site looks professional, your potential clients will think you’re a professional who has enough clients and enough income to have a site built for you. If potential clients visit your web site and it looks half-assed and home-built that’s how they’ll perceive you.

If you’re a web developer, by all means, build your own site, as that will reflect your capabilities. Everyone else, hire a solid company that can do a good job, not just in building your web site, but in getting it seen and in building it wisely to maximize the traffic you’ll get.

  1. Your web site can mean extra local business.

Even if you’re primarily brick and mortar, having a solid web site can mean extra business. Local clientele often perform seaches online and find your web site, encouraging them to walk into your store. If they find your competitors and they look more reputable or solid than you (or if they have a web site and you don’t), you’ll lose business, just because of your web site. And, when you’re mentioned in the media or on review sites like Angie’s List, you’ll need a web site to help people find you.

  1. Your web site can mean global business.

Did you ever think about getting orders from Australia or Malaysia? Launching a fantastic web site means you’ll instantly become a global business, allowing you to expand your clientele to a much larger audience. Your web site is visible in almost every country around the globe, and that means you expand your potential client base by millions. You’ll still want to keep your target market in mind, but an international audience may still find you appealing.

  1. Your web site can generate media interest.

If a journalist is looking for an expert in your field to quote for an article, s/he is more likely to choose the business owner whose web site looks professional and clean than someone who looks like they don’t really know what they’re doing. And as most of you know, a mention in the media can be powerful for your business!

Don’t do your business a disservice by putting up a shoddy web site. Take care and invest wisely in your business web site by hiring someone who knows what they’re doing. Next week I’ll talk about what components you need in your web, and in two weeks, I’ll cover how to hire a web company.

Web Design Company in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

Houston Small Business Marketing 
1415 North Loop West #950 
Houston, TX 77008 
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When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.

Houston Small Business Marketing is a comprehensive digital marketing company located in Houston, Texas. Our team specializes in collaborating with business owners who aspire to grow their enterprises and expand their online presence through tailored marketing strategies tailored to their specific industry. With a proven track record of success, we have partnered with clients from a wide range of professions, aiding them in reaching their goals and expanding their businesses. Whether you are a new startup or an established business seeking to boost your online visibility, we have the expertise to assist you. Our marketing agency in Houston provides a wide range of services, including reputation management, social media marketing, web design and development, Google Maps listing optimization, and content marketing. These components are seamlessly integrated to create a winning marketing strategy for your company, enabling you to stand out among your competitors. The services we offer can be quite time-consuming for business owners to tackle on their own. By working with our team, you can build your online presence, expand your reach, and grow organically, allowing you to concentrate on what matters most – running your business. For small and medium-sized businesses, competing online against corporations and industry giants presents unique challenges. Our team specializes in assisting smaller businesses in such scenarios because we recognize the significance of independent company success in our society. We are a results-oriented full-service digital marketing agency that adopts an inbound lead approach to internet marketing in Houston. Our customized approach delivers qualified leads to business owners, leading to trusted conversion rate optimization. This can manifest in various ways depending on your company goals.

Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.

In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.

Convenient Monthly Plan

As you gain more business through us, your business will expand, allowing you to do more online. We have a convenient monthly plan for you.

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Houston Internet Marketing


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