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GOOGLE MAPS MARKETING HOUSTON

In order to establish and grow your business’s online presence, you will need to develop and optimize your Google Business Listing. This listing is how you will get your company to appear on Google Maps. At Houston Small Business Marketing, our Google map marketing experts will optimize your Google My Business profile. Ranking higher on Google Maps listing is a key factor in building an effective local SEO marketing strategy. Our goal is to help your business show up on one of the top listings for all local areas that you provide services to. Don’t let your competitors outrank you on local Google maps listings, instead work with our team to increase your visibility and improve your ranking.

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Houston Google Map Marketing Services

For businesses looking to attract local customers, optimizing your Google Business Listing is critical. We can help your company develop your account in order to increase visibility on your local Google Maps.

HOUSTON GOOGLE MAPS MANAGMENT

An effective Google maps marketing strategy will include developing, optimizing, and managing your business listing. In order to do this our team will develop unique Google posts, respond to and manage your online reviews, post fresh content frequently on your company’s social media accounts, build high quality backlinks, and optimize your local citations. This will all play a role in legitimizing your business and proving to Google that you are an expert in your field, which will improve your ranking. As Google also shows Google Maps listing in search results, featuring in the top Google Maps results not only attracts potential customers to your business but also increases call volume, makes it simple to get directions to your location, and increases traffic to your website.

When building your Google Business and Google Maps profile, it is important to optimize your listings by filling out all of the information they ask from you. Our team is familiar with the most relevant keywords for your industry, can identify the proper location details for the areas you serve, and can maintain the proper tone when responding to Google reviews to enhance your profile. This is a way to grow quickly among competitors who have little to no understanding of Google. Learn more about the Google map marketing services we offer and how they could help you gain new customers. Contact us today at 713-492-0025 or request a quote.

Frequently Asked Questions

Common questions about Google Maps Marketing

How do I rank higher on Google Maps?

There are many benefits to having your business rank highly on Google Map Listings that are attractive to business owners. Google Map listings give you the opportunity to immediately increase the visibility of your company to locals around you.

Anytime someone does a local search for a business in their area, they will see a map with the top 3 businesses Google thinks are relevant to their search showing in the “Google 3-pack”. This Google 3-pack will provide quick links for users to visit your website, call your business, or get directions to your location. Meaning that while ranking highly on Google map listings can increase the traffic to your website, it also can help online users connect directly to you via phone, or requesting directions.

There are two main factors that go into determining your placement on Google map listings. These factors are the distance between the person searching and your company, as well as how well managed your Google Business Listing is. We work with companies to ensure they are doing everything they can to optimize their Google Business Listing, so that they are in the top placements for everyone in their local area.

 

How Do I Verify My Business On Google?

In order to have control over your Google Business Listing, you will either need to create or claim your business listing. Once this account has been created and all of the information has been filled out in regards to your location, phone number, address, hours, business description, and more- you will be given an option to “verify your listing.”

You will either be able to choose an over-the-phone verification or a postcard that is mailed to the listed address. In some situations your company will be required to verify both your phone number and address in order to get your account verified and your business listing completed.

Verifying your account is an important step in optimizing your Google business listing and getting control over your account to manage it. If another person has control over your listing they will be able to make changes, delete the listing, and respond directly to reviews left for your company.

If you have not created, claimed, or verified your Google business listing, contact the team at Houston Small Business Marketing today. We will help you take the proper steps to improve your placement on Google Map Listings, through your Google business listing.

 

What Is A Google Map Listing?

A Google Map listing is the listing that is associated with a business and appears on Google Maps of local businesses in close proximity to online users. These map listings can either be to show users all businesses within a certain area, or all businesses of a similar industry within a certain area. Your Google Business Listing will be connected to your Google Map Listing.

The resulting Google Map Listing includes a business’ name, address, phone number and website. This business listing information is available through a variety of Google properties — including Google Maps and is a helpful tool for pairing customers with businesses near them.

Whenever your Google Map Listing is selected by a local user, they will be given quick links to visit your website, call your company directly, and to get directions to your location. This will help to boost your visibility and encourage online users to learn more about your business.

If your business is failing to show up on Google Map Listings you are missing out on potential customers looking for businesses like yours in your local area. Let us help you get the results you need to succeed and outrank your competitors.

 

How to fix a Google map listing?

Whenever you notice a problem with your Google Map Listing, this can be a major cause of concern. If your listing has incorrect information such as the wrong address, phone number, hours, or anything else- it has the potential to interfere with potential customers interested in your services.

Whenever you see an error you can either suggest an edit, change the information through your Google Business Listing, or contact a Google agent. Anyone is able to edit or change a business listing, making it especially important for businesses to monitor and manage their Google Map Listing.

When you work with our Google Maps marketing team in Houston, we can help monitor your account for changes made by others. On rare occasions, business owners may have to deal with competitors or disgruntled customers trying to make incorrect changes to their listing to interfere with their business.

If you are struggling to update your information, contact our office today. We will help you get the most accurate and up-to-date information on your Google Map Listing.

 

Do Google Maps help with SEO?

The goal with both your Google Map Listing and company website’s SEO is expanding your reach online and growing your audience. Whenever you have a fully optimized and well managed Google Map Listing, you will appear at the top of search results more frequently. This will immediately help you to increase your visibility.

By appearing at the top of search engine results you will increase the traffic brought to your website, making your Google Map Listing have a direct impact on your Local SEO. If you fail to stay on top of your Google Business Listing, you will be left behind by your competitors.

At Houston Small Business Marketing we will help you to create, claim, verify, and manage your Google Listing. Our team works hard to continuously improve your placement on local Google Maps by adding new photos, responding to reviews, and keeping your information up to date on your business listing.

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Latest Blogs

Increase Exposure for Your Google Map Listing

Increase Exposure for Your Google Map Listing

June 26, 2023

What is a Google Map Listing? A Google Map listing is a special listing that appears on Google Maps, showing local businesses near online users. It can display all businesses in a specific area or all businesses in a particular industry within a certain location. Your Google Business Listing is connected to your Google Map Listing. The Google Map Listing includes important information like the business name, address, phone number, and website. This information is accessible through various Google platforms, including Google Maps, which helps users easily find nearby businesses. When users click on your Google Map Listing, they can quickly access your website, call your company, or get directions to your location. This increases your visibility and encourages users to learn more about your business. If your business doesn’t appear on Google Map Listings, you’re missing out on potential customers who are actively searching for businesses like yours in your local area. Let us help you achieve the desired results, surpass your competitors, and succeed in your business. Google Maps Marketing in Houston To establish and grow your business’s online presence, it’s important to develop and optimize your Google Business Listing so that your company appears on Google Maps. At Houston Small Business Marketing, our team of experts specializes in optimizing your Google My Business profile. Ranking higher on Google Maps is a crucial aspect of effective local SEO marketing. Our goal is to help your business achieve a top position in local areas where you offer services, ensuring that your competitors don’t outrank you. Work with us to increase your visibility, improve your ranking, and unlock your online potential. Effective Google Maps marketing involves developing, optimizing, and managing your business listing. Our team creates unique Google posts, manages and responds to online reviews, regularly posts fresh content on …

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Is My Google Business Page Important for Attracting New Customers

Is My Google Business Page Important for Attracting New Customers?

January 20, 2023

Many businesses wonder, “Is My Google Business Page Important for Attracting New Customers?” without ever building out their page or optimizing it. One of the first things out team of online marketers do when onboarding new clients is develop and optimize their Google My Business Listing because of how important this aspect of their online presence is to attracting new customers and showing of the products and services they offer. Not only will you rank higher when you establish your Google My Business account, you will also build trust with your clients. This will give them a place to leave positive reviews and make it easier for them to find your business and basic information like your phone number, address, hours, and more. Creating a Google My Business page is simple and effective for increasing your ranking online. Benefits of using a Business Profile More people search for businesses online than anywhere else, so it’s important to make sure your local business listing can be easily found on Google and Google Maps. With a Business Profile, creating a great listing takes just a few minutes and doesn’t cost a thing. Edit your listing and speak for yourself Your business probably already shows up on Google, but you should still verify your listing and make sure its details are accurate and thorough. Your improvements will start appearing soon after you verify them through your Business Profile. Also, you can add notifications. Practical and easy to manage Your Google local business listing is an easy way to maintain an online presence even if you don’t have a website. You can visit your Business Profile anytime to edit your information or see how many people have seen and clicked on your listing. Premium options, all for free Make your listing really shine with …

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Do I Have To Claim My Google Business Listing

Do I Have To Claim My Google Business Listing?

September 6, 2022

Do you wonder if you have to claim your Google Business Listing online in order for other users to see it? In this article we will explore what your Google Business Listing is and why it is beneficial but not necessary to claim your business listing. What Is A Google Business Listing? Google Business Profile is an easy-to-use tool for businesses and organizations to manage their online presence across Google. To help customers find your business, you can verify your business and edit your business information. Benefits of Business Profile Manage your information Manage the information that Google users find when they search for your business or the products and services you offer. When people find your business on Google Maps and Search, they can find information like your hours, website, and street address. Interact with customers You can read and respond to reviews from your customers. Post photos that show off what you do. Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t. Understand & expand your presence Find insights to learn how customers search for your business, and where they come from. You can also find information like how many people call your business directly from the phone number displayed on local search results in Search and Maps. To spread the word about what you offer, you can create and track the performance of Smart campaigns. Do I Have To Claim My Google Business Listing? While it is not necessary for you to claim your business in order to have a business listing on Google, claiming your listing will help you take charge of your first impression online. This means, if there is anything important you wish to …

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Google Business Listing Management Services in Houston

Google Business Listing Management Services in Houston

June 25, 2022

What is a Business Profile? With a Business Profile on Google, you can manage how your local business shows up across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, your Business Profile can help people find you. Verified businesses on Google are twice as likely to be considered reputable. Imagine yourself in the shoes of a potential customer. This customer is 3 blocks from your storefront and looking for exactly what you do best in the neighborhood — maybe a friend recommended your business to them. If they search for your services on Google, what will they find? Your presence through your Business Profile can help customers discover the products and services that you provide, contact you, and find your location. What you can do with a Business Profile You can find the benefits of your Business Profile in 3 main categories. Maintain accurate information about your business online Tell Google your hours, website, phone number, and location (a street address, service area, or place marker, depending on your business). Use the mobile app to stay up-to-date with your online presence wherever you are. Interact with customers Post photos of your business and its products and services. Collect and respond to reviews from customers. Attract new customers Improve how your business appears online so new customers can find you. Point customers to your website. Who Can Help Me Manage My Google Business Listing? Running a business is a full time job, making it difficult for business owners to stay on top of their digital marketing and search engine optimization. The team at Houston Small Business Marketing is a digital marketing company that specializes in optimizing your Google My Business listing, to …

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Why Isn't My Business On Google Maps

Why Isn’t My Business On Google Maps

May 30, 2022

Whenever you search for businesses in your local search area, you most often will be given search results that include a map listing. This map will include the top three local businesses Google believes fit your search area and interests. If you do a search for the services or products your business provides but your business is not showing up in the top three spots on the map listing, this can negatively influence your business. Our digital marketing team works with companies to help them hone in their local SEO so that they organically show up on Google Maps and in Google’s organic search results. Gaining a top placement is our goal, however, many business owners may find, they not only do not have one of these top three placements but that they actually are not showing up anywhere on a Google maps search. The reason for this problem can be a number of things. Most commonly, businesses that are not appearing on Google Map listings are failing to be seen on the map because their “Google My Business Listing” has not been verified on Google. In order to verify your business, you will need to create or claim a business listing through Google My Business (GMB). Google will need you to share basic business information such as the business location, phone number, and the type of business it is. Once you have done this, they will mail you a verification code that you will then need to enter online in order to gain control of the business listing. Not only is this a critical step in improving your organic SEO, it will also help to get you seen on Google Maps. Our team works with companies from a wide range of industries, increase their online visibility and drive traffic …

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Google Marketing Services Near Me

Google Marketing Services Near Me

February 27, 2022

Google is a powerful search engine that has a lot of power over the way we navigate the internet. Not only are there Google ads at the top of most searches for local businesses, but there is also a Google Map 3-pack, and organic search results listed below. For most online users, when they search for a local company, they will not look beyond the top results on the first page of Google results. Understanding this makes it easy to see the value in having your business listed and linked in the top placements of results. If you are able to outrank your competitors, you will be able to drive more traffic to your website, as well as directly to your business. This means more phone calls, more website visits, and depending on the nature of your business, more in-person clients. Our company works with you to develop marketing strategies that bring you the results you are looking for. Not only do we help you represent your brand properly, but we also help spread awareness about your business to those who have an organic interest in the goods or services you provide. Developing Your Google Business Listing Claiming and managing your Google Business Listing plays a more important role in attracting new customers than most social media marketing can. This is because Google is more than a search engine, it is also a marketing platform that reaches locals and more. Our team helps you to claim your listing, optimize it, and continue adding relevant information to help you dominate your industry in local search results. Houston Online Marketing Company If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their website. As the gap grows …

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How Can I Get My Business Listed On Google Maps

How Can I Get My Business Listed On Google Maps?

April 16, 2021

How Do I Claim or Create My Google Map Listing? The first step in getting your business listed on Google Maps is to claim or create your business listing. You will need to create or log-in to your Google My Business account. From here you will follow the steps they provide you to claim or create your free Google Business Profile on Google. You will want to take time to ensure when you create your Google Business Profile that all of your information is accurate and up to date, so that your business will show up in local search results on Google Maps. When creating your profile you will be required to fill in the following information about your business, such as: Your Business’s Address Industry Category Company’s Website Company’s Phone Number Hours of Operation Addditionally, Google will give you the option to choose and claim a short name and URL for your business listing. All of the information you provide in your Business Profile on Google will appear on Google Maps as well as in results from Google Search. This is how online users looking for businesses using industry relevant keyword searches or specific information about your company will be linked to your business listing and website. If a business listing for your company already exists on Google Maps you will need to claim the listing. This will require you to verify that you own the business before you are able to edit the profile and gain control over the account. Before you create a profile, make sure to look for an existing business listing first. How Can I Verify My Local Business on Google? Whether you claim a business listing or create a new listing, you will be required to verify that you are the owner of your …

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Optimize Your Google Business Listing in Houston

Optimize Your Google Business Listing in Houston

March 5, 2020

For companies looking to utilize all tools available for improving their website’s search engine optimization, Google My Business can be a very powerful resource. By staying on top of your Google My Business listing, you will be able to directly impact the placement of your website on Google search engines. Since Google My Business listings are done in an open format, they are free to have and anyone can make edits or changes to your listing.  This offers positives and negatives, for every situation. Listed below are some of the main things to take into consideration when optimizing your GMB Listing: Continue Uploading Images and Videos To Your Listing: The admins of Google spend a lot of time weeding out fake and problematic listings, in order to keep Google results accurate and relevant. Whenever these admins see that your Google listing is having new uploads for unique and relevant content regularly. By posting on site photos and videos of your business, services, and products, Google will rank you higher among your competitors. If you are looking to improve your listing, contact Houston Small Business Marketing today. Receive and Respond To Google Reviews: It is important to encourage your customers to leave you reviews online. Responding to all of the reviews you receive as they come in, including the negative ones, will help to increase your placement on Google. Post FAQs: You want to pick the top 5 most common and relevant questions you receive from customers on your GMB listing. This will help inform your clients about your business right away without the need for them to message you. Make Sure All Edits Are Correct: Due to the open format nature of GMB listings, anyone can make changes to your account. This makes it especially important for you to stay …

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Increase Your Company’s Google Ranking Online

Increase Your Company’s Google Ranking Online

December 18, 2019

Houston Small Business Marketing provides the most comprehensive online marketing services in Houston. This includes full service online web design services that work to increase your company’s Google ranking online. Our team of dedicated web designers help companies create both brand new websites, as well as help already established companies rework their website in order to fit into Google’s algorithm, ultimately increasing the SEO value of their website. SEO is the term used to describe the search engine optimization, or efficiency of your website. Have you ever done a search for a service and wondered why some websites show up above others in the Google results? This is because the websites at the top of the list have higher SEO value than the ones listed below it. Our team specializes in getting the highest SEO value from your website, in order to help your company reach larger audiences and more potential customers. Every business, but especially one working within a saturated market, can benefit from having a strong, properly formatted website in order to rank high on search engine results. Our team of online marketing professionals stay on top of all current trends in order to make your website’s design work as efficiently as possible! Our team of dedicated online marketing professionals create dedicated pages for the services our clients offer, as well as pages for the service areas surrounding their company. By taking the time to design a website in this meticulous manner it becomes easier for online users who are already, organically searching for local services to be linked to our client’s websites. This will result in your website receiving more online traffic, and ultimately more customers. If you have questions or concerns about your website’s design, contact Houston Small Business Marketing today to learn more about what …

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Google Marketing Services in Houston

Google Marketing Services in Houston

November 8, 2019

  The most important aspects of online marketing depend on your website successfully working with the delicate algorithm put in place by Google. Whether you are looking to grow your online engagement through social media, attract more customers to your website, schedule more appointments for your services, show up on map listings of your area, or dominate search results in your area- the Google marketing services offered by Houston Small Business Marketing can help. Our team of dedicated online marketing professionals stay on top of online marketing strategies, in order to always be in compliance with the forever evolving algorithm put in place by Google. We understand that business owners are dedicated to running their business and often times do not have the time or knowledge required to stay on top of these trends. Let us help take the stress of online marketing off of you, so you can focus on what really matters- growing your business and providing excellent services! One of the first things we will address when working on your Google marketing is to claim your business on Google My Business. Whenever we do this for your company, we are establishing your presence on Google maps and on Google’s search engine for free. This is invaluable to your company because it literally puts you on the map and helps customers locate and learn about your business. Another great strategy to help improve your placement online and get you in touch with new customers, is by encouraging your current customers to leave reviews about their experience working with your company. One of the newest and most innovative ways for businesses to increase their SEO is by posting full Google 360 photos of their space. This allows customers to see the company ahead of time and in some cases …

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Google Trusted Photographers Houston

Google Trusted Photographers Houston

July 21, 2019

You may be wondering what options are available to you to enhance your search engine optimization (SEO), or even just how to enrich the online user’s experience when they interact with your website or Google listing. These days, business owners have a unique opportunity, like never before to engage an audience online, that in turn can yield them phenomenal real-life results. With the platform provided to companies online, through their websites, social media, and Google listings, there are endless possibilities for your business to reach online.  These days, when someone decides to look for a local business, they typically reach for their phone, tablet, or computer in order to research their options. Generally, when doing this, the person on their device will look through the top few results they find in their area, and choose one of these businesses to visit or obtain services from. With this said, it is easy to understand the value of having your business rank at the top of the page. Securing a place at the top of search results can prove more difficult than simple. Especially, when dealing with small and medium-sized businesses that are competing in saturated markets.  One of the most effective ways businesses can stand out online, is by providing potential customers with a clear understanding of their perspective and the space they inhabit. This is why uploading high-quality images to your Google listing plays such a critical role in your online success. The more interaction you see online, the higher Google will place you. These days, however, the possibilities go even beyond high-quality snaps of your business. These days, businesses are turning to Google Trusted Photographers to help them secure their place at the top of search results online, with virtual touring options.  Have you ever been to a website, …

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360 Photographers in Houston

360 Photographers in Houston

July 10, 2019

There are many reasons a business may make the choice to include Google 360 photographs on their website or Google business listing. It’s no secret that websites that display high quality photos of their products and businesses do better online than businesses without. Google 360 photos offer so much more than your typical collection of photos. This is because they allow potential customers to actually explore your space. They can actually go on a virtual tour of your business and get a feel for the unique atmosphere you have cultivated. If your website and Google listing are lacking in Google 360 photos and you think it is not holding you back, explore the listings of your competitors. Most likely, you will find the listings that show up at the top of Google search results include Google 360 photos. This is because Google is constantly looking for websites and listings that offer their viewers the ultimate experience online. This means fully developed and built-out accounts that take every opportunity available to them to help share their company online. Additionally, customers like to know what they are signing themselves up for before choosing a company to visit or work with. If they are looking for a new place to go to or work with, potential customers will be much more likely to choose a place with high quality images, well developed social media, and Google 360 photos- over one with low online interaction and an underdeveloped online listing. When Google’s algorithm is deciding where the appropriate place to rank your website among your competitors in search results online, there are many variables that come into play. Google wants to make sure they are pointing their users to legitimate companies they can rely on to be helpful. Whenever Google notices that a company …

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Map Listing Optimization Houston

Map Listing Optimization Houston

April 17, 2019

Creating or claiming your business’s Google Map Listing is a vital component for effective search engine optimization. However, creating or claiming your listing is not where the work ends; in fact, it is just the beginning. Whenever someone uses Google to search for businesses near them, they will be brought to a page of results that begins with a local map. On this local map, businesses that are relevant to their search will show, and below the map links to learn more about each business will appear. Most users will explore the top 3-5 businesses listed, and most often will choose one of the top three businesses to work with. This makes getting into the top Google Map Listings very valuable for business owners, especially in larger cities like Houston. If you do a general Google search for your industry and location, are you in the first 3 search results? Does your business appear on a map at the top of the results? If not, you are losing out on major traffic to your company. Methods For Map Listing Optimization in Houston Consistent Uploading: Google wants to see you are actively adding new, relevant, and original content to your business map listing. Taking photos and videos of your business, the services/products you provide, and photos that show the change in your business, are all great ways to keep your customers informed and your listing at the top. Manage Your Reviews: Respond to all Google Reviews as they are left, and yes- this includes the negative ones. come in, even the negative ones.Responding gives you a chance to control the narrative and reach your audience. Don’t let one bad review destroy your reputation online, let us help manage your online reputation. Google 360: Adding Google 360 photos of the interior and …

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How To Rank Higher On Google Maps

How To Rank Higher On Google Maps

December 4, 2018

There was a time when Google Maps rankings were based on more basic information, such as proximity to the user and industry categories. These days Google is taking a more in-depth look into a business to determine where they will rank among their competitors. These new changes are great for small business who are competing against corporations and chain companies in their area. There are several ways take control of your ranking and improve your placement, attracting wider audiences. Google Maps Ranking Factors Verify Your Google Listing Through Your Google My Business Page: Google wants to be able to trust that you are who you say you are before directing potential customers to your business listing. The more information you feed Google in regards to your business, the higher you will rank. Make sure your listing has the proper contact information, website url, and business hours. Get Reviews From Your Customers: Sometimes negative comments or reviews will be left for even the best of companies; knowing how to respond and manage negative feedback is critical. No one expects your company to be perfect, but they do expect you to be informed, adaptive, and responsive, whenever there is an issue. Categorize Your Business: Whenever you create your Google Maps listing, you have the option of adding a primary industry category, or “keyword” to describe your business. Ensure you are listing your business under the correct category in order to get the most out of your listing. Embed a Google Map on Your Website: Another great way the Google Maps Marketing experts at Houston Small Business Marketing can help your business rank higher on Google Maps is to embed a Google Map on your website. Most businesses we work with elect to place a map on the contact page of their site …

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Can I earn money from being a local guide for Google Maps

Can I earn money from being a local guide for Google Maps?

December 3, 2018

Many people come to us asking, “Can I earn money from being a local guide for Google Maps?” The simple answer to this question is no. Google Maps Local Guides are not employed by Google, and there is not any money involved in this program. The Google Maps Local Guides Community is comprised of people who use the Google maps app to review places they visit on the map, take photos of businesses, correct business directory information and answer questions about the businesses. Google Local Guides is a program that is run by volunteers. According to the program rules, terms and conditions- just because you are a local guide does not mean you work for Google or represent their company in any form. Listed below, you can see what do you get per level: Level 1: 0+ points -Get the inside scoop with the Google monthly newsletter -Join Google-hosted workshops and Hangouts -In select countries, enter into exclusive contests for Local Guides -Join the conversation at Local Guides Connect Level 2: 5+ points -Get early access to new Google products and features -Promote your own meet-ups on the Local Guides calendar Level 3: 50+ points -Get noticed with your Local Guides badge in Google Maps -Be eligible to receive promotion of unofficial communities Level 4: 200+ points -Be eligible to be featured on Google’s official online channels: Google+, Facebook, Twitter, and more Level 5: 500+ points -Eligible for Trusted Testing opportunities — access Google products and features before they are made public -Apply to attend Google’s Local Guides Level 5 summit While Google Local Guides do not earn money, there are many rewards as stated above. You can help businesses in your communities succeed, or warn would-be customers of potential disappointments or issues they may wish to avoid. This help …

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What Is A Google Local Guide

What Is A Google Local Guide

December 2, 2018

Most online users’ experiences are determined by careful calculations working within Google’s algorithm. Google Maps works within this system to help users find local businesses, landmarks, and locations around them. In order to keep the information on Google Maps current, accurate, and relevant for all users- they have created the Google Local Guide feature. Google maps has always granted their users the ability to contribute their personal content so that they can share their unique experiences online. This is done by allowing them to leave reviews, share photos they have taken, and updating information. By giving the user this much freedom over Google listings, it becomes critical for businesses to stay on top of their listing and ensure it has the correct location, contact information, and content describing their location. By introducing the Google Local Guide program, they have been able to effectively boost the number of contributions coming in for Google Maps. So what exactly is a Google Local Guide? Any Google user who chooses to leave a review, add a photo they have taken, answer a question, or add unverified locations are given Guide Points. In order for these contributors to increase their levels and raise their ranking within the Google Local Guide community all they have to do is continue posting new and helpful information. With each increase in level the user will qualify for various events and activities in the Local Guide community. Creating and optimizing a Google My Business profile is a critical component to the success of any business – especially local businesses with brick and mortar locations. Google Local Guide has the ability to help businesses by providing crowd sourced material, such as photos and reviews, for their profile, ultimately improving their placement online. Once a user begins contributing as a Local Guide, …

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When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.

Houston Small Business Marketing is a comprehensive digital marketing company located in Houston, Texas. Our team specializes in collaborating with business owners who aspire to grow their enterprises and expand their online presence through tailored marketing strategies tailored to their specific industry. With a proven track record of success, we have partnered with clients from a wide range of professions, aiding them in reaching their goals and expanding their businesses. Whether you are a new startup or an established business seeking to boost your online visibility, we have the expertise to assist you. Our marketing agency in Houston provides a wide range of services, including reputation management, social media marketing, web design and development, Google Maps listing optimization, and content marketing. These components are seamlessly integrated to create a winning marketing strategy for your company, enabling you to stand out among your competitors. The services we offer can be quite time-consuming for business owners to tackle on their own. By working with our team, you can build your online presence, expand your reach, and grow organically, allowing you to concentrate on what matters most – running your business. For small and medium-sized businesses, competing online against corporations and industry giants presents unique challenges. Our team specializes in assisting smaller businesses in such scenarios because we recognize the significance of independent company success in our society. We are a results-oriented full-service digital marketing agency that adopts an inbound lead approach to internet marketing in Houston. Our customized approach delivers qualified leads to business owners, leading to trusted conversion rate optimization. This can manifest in various ways depending on your company goals.

Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.

In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.

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As you gain more business through us, your business will expand, allowing you to do more online. We have a convenient monthly plan for you.

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