GOOGLE MAPS MARKETING HOUSTON

What is a Google Map Listing? A Google Map listing is a special listing that appears on Google Maps, showing local businesses near online users. It can display all businesses in a specific area or all businesses in a particular industry within a certain location. Your Google Business Listing is connected to your Google Map Listing. The Google Map Listing includes important information like the business name, address, phone number, and website. This information is accessible through various Google platforms, including Google Maps, which helps users easily find nearby businesses. When users click on your Google Map Listing, they can quickly access your website, call your company, or get directions to your location. This increases your visibility and encourages users to learn more about your business. If your business doesn’t appear on Google Map Listings, you’re missing out on potential customers who are actively searching for businesses like yours in your local area. Let us help you achieve the desired results, surpass your competitors, and succeed in your business.   Google Maps Marketing in Houston To establish and grow your business’s online presence, it’s important to develop and optimize your Google Business Listing so that your company appears on Google …

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Many businesses wonder, “Is My Google Business Page Important for Attracting New Customers?” without ever building out their page or optimizing it. One of the first things out team of online marketers do when onboarding new clients is develop and optimize their Google My Business Listing because of how important this aspect of their online presence is to attracting new customers and showing of the products and services they offer. Not only will you rank higher when you establish your Google My Business account, you will also build trust with your clients. This will give them a place to leave positive reviews and make it easier for them to find your business and basic information like your phone number, address, hours, and more. Creating a Google My Business page is simple and effective for increasing your ranking online. Benefits of using a Business Profile More people search for businesses online than anywhere else, so it’s important to make sure your local business listing can be easily found on Google and Google Maps. With a Business Profile, creating a great listing takes just a few minutes and doesn’t cost a thing. Edit your listing and speak for yourself Your business probably …

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Do you wonder if you have to claim your Google Business Listing online in order for other users to see it? In this article we will explore what your Google Business Listing is and why it is beneficial but not necessary to claim your business listing.   What Is A Google Business Listing? Google Business Profile is an easy-to-use tool for businesses and organizations to manage their online presence across Google. To help customers find your business, you can verify your business and edit your business information. Benefits of Business Profile Manage your information Manage the information that Google users find when they search for your business or the products and services you offer. When people find your business on Google Maps and Search, they can find information like your hours, website, and street address. Interact with customers You can read and respond to reviews from your customers. Post photos that show off what you do. Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t. Understand & expand your presence Find insights to learn how customers search for your business, …

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What is a Business Profile? With a Business Profile on Google, you can manage how your local business shows up across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, your Business Profile can help people find you. Verified businesses on Google are twice as likely to be considered reputable. Imagine yourself in the shoes of a potential customer. This customer is 3 blocks from your storefront and looking for exactly what you do best in the neighborhood — maybe a friend recommended your business to them. If they search for your services on Google, what will they find? Your presence through your Business Profile can help customers discover the products and services that you provide, contact you, and find your location. What you can do with a Business Profile You can find the benefits of your Business Profile in 3 main categories. Maintain accurate information about your business online Tell Google your hours, website, phone number, and location (a street address, service area, or place marker, depending on your business). Use the mobile app to stay up-to-date with your online presence …

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Whenever you search for businesses in your local search area, you most often will be given search results that include a map listing. This map will include the top three local businesses Google believes fit your search area and interests. If you do a search for the services or products your business provides but your business is not showing up in the top three spots on the map listing, this can negatively influence your business. Our digital marketing team works with companies to help them hone in their local SEO so that they organically show up on Google Maps and in Google’s organic search results. Gaining a top placement is our goal, however, many business owners may find, they not only do not have one of these top three placements but that they actually are not showing up anywhere on a Google maps search. The reason for this problem can be a number of things. Most commonly, businesses that are not appearing on Google Map listings are failing to be seen on the map because their “Google My Business Listing” has not been verified on Google. In order to verify your business, you will need to create or claim a …

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Google is a powerful search engine that has a lot of power over the way we navigate the internet. Not only are there Google ads at the top of most searches for local businesses, but there is also a Google Map 3-pack, and organic search results listed below. For most online users, when they search for a local company, they will not look beyond the top results on the first page of Google results. Understanding this makes it easy to see the value in having your business listed and linked in the top placements of results. If you are able to outrank your competitors, you will be able to drive more traffic to your website, as well as directly to your business. This means more phone calls, more website visits, and depending on the nature of your business, more in-person clients. Our company works with you to develop marketing strategies that bring you the results you are looking for. Not only do we help you represent your brand properly, but we also help spread awareness about your business to those who have an organic interest in the goods or services you provide.   Developing Your Google Business Listing Claiming and …

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How Do I Claim or Create My Google Map Listing? The first step in getting your business listed on Google Maps is to claim or create your business listing. You will need to create or log-in to your Google My Business account. From here you will follow the steps they provide you to claim or create your free Google Business Profile on Google. You will want to take time to ensure when you create your Google Business Profile that all of your information is accurate and up to date, so that your business will show up in local search results on Google Maps.   When creating your profile you will be required to fill in the following information about your business, such as: Your Business’s Address Industry Category Company’s Website Company’s Phone Number Hours of Operation   Addditionally, Google will give you the option to choose and claim a short name and URL for your business listing. All of the information you provide in your Business Profile on Google will appear on Google Maps as well as in results from Google Search. This is how online users looking for businesses using industry relevant keyword searches or specific information about your …

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For companies looking to utilize all tools available for improving their website’s search engine optimization, Google My Business can be a very powerful resource. By staying on top of your Google My Business listing, you will be able to directly impact the placement of your website on Google search engines. Since Google My Business listings are done in an open format, they are free to have and anyone can make edits or changes to your listing.  This offers positives and negatives, for every situation.   Listed below are some of the main things to take into consideration when optimizing your GMB Listing:   Continue Uploading Images and Videos To Your Listing: The admins of Google spend a lot of time weeding out fake and problematic listings, in order to keep Google results accurate and relevant. Whenever these admins see that your Google listing is having new uploads for unique and relevant content regularly. By posting on site photos and videos of your business, services, and products, Google will rank you higher among your competitors. If you are looking to improve your listing, contact Houston Small Business Marketing today.   Receive and Respond To Google Reviews: It is important to encourage …

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Houston Small Business Marketing provides the most comprehensive online marketing services in Houston. This includes full service online web design services that work to increase your company’s Google ranking online. Our team of dedicated web designers help companies create both brand new websites, as well as help already established companies rework their website in order to fit into Google’s algorithm, ultimately increasing the SEO value of their website. SEO is the term used to describe the search engine optimization, or efficiency of your website. Have you ever done a search for a service and wondered why some websites show up above others in the Google results? This is because the websites at the top of the list have higher SEO value than the ones listed below it. Our team specializes in getting the highest SEO value from your website, in order to help your company reach larger audiences and more potential customers.   Every business, but especially one working within a saturated market, can benefit from having a strong, properly formatted website in order to rank high on search engine results. Our team of online marketing professionals stay on top of all current trends in order to make your website’s …

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  The most important aspects of online marketing depend on your website successfully working with the delicate algorithm put in place by Google. Whether you are looking to grow your online engagement through social media, attract more customers to your website, schedule more appointments for your services, show up on map listings of your area, or dominate search results in your area- the Google marketing services offered by Houston Small Business Marketing can help. Our team of dedicated online marketing professionals stay on top of online marketing strategies, in order to always be in compliance with the forever evolving algorithm put in place by Google. We understand that business owners are dedicated to running their business and often times do not have the time or knowledge required to stay on top of these trends. Let us help take the stress of online marketing off of you, so you can focus on what really matters- growing your business and providing excellent services!   One of the first things we will address when working on your Google marketing is to claim your business on Google My Business. Whenever we do this for your company, we are establishing your presence on Google maps …

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You may be wondering what options are available to you to enhance your search engine optimization (SEO), or even just how to enrich the online user’s experience when they interact with your website or Google listing. These days, business owners have a unique opportunity, like never before to engage an audience online, that in turn can yield them phenomenal real-life results. With the platform provided to companies online, through their websites, social media, and Google listings, there are endless possibilities for your business to reach online.    These days, when someone decides to look for a local business, they typically reach for their phone, tablet, or computer in order to research their options. Generally, when doing this, the person on their device will look through the top few results they find in their area, and choose one of these businesses to visit or obtain services from. With this said, it is easy to understand the value of having your business rank at the top of the page. Securing a place at the top of search results can prove more difficult than simple. Especially, when dealing with small and medium-sized businesses that are competing in saturated markets.    One of the …

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There are many reasons a business may make the choice to include Google 360 photographs on their website or Google business listing. It’s no secret that websites that display high quality photos of their products and businesses do better online than businesses without. Google 360 photos offer so much more than your typical collection of photos. This is because they allow potential customers to actually explore your space. They can actually go on a virtual tour of your business and get a feel for the unique atmosphere you have cultivated.   If your website and Google listing are lacking in Google 360 photos and you think it is not holding you back, explore the listings of your competitors. Most likely, you will find the listings that show up at the top of Google search results include Google 360 photos. This is because Google is constantly looking for websites and listings that offer their viewers the ultimate experience online. This means fully developed and built-out accounts that take every opportunity available to them to help share their company online.   Additionally, customers like to know what they are signing themselves up for before choosing a company to visit or work with. …

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Creating or claiming your business’s Google Map Listing is a vital component for effective search engine optimization. However, creating or claiming your listing is not where the work ends; in fact, it is just the beginning.   Whenever someone uses Google to search for businesses near them, they will be brought to a page of results that begins with a local map. On this local map, businesses that are relevant to their search will show, and below the map links to learn more about each business will appear. Most users will explore the top 3-5 businesses listed, and most often will choose one of the top three businesses to work with.   This makes getting into the top Google Map Listings very valuable for business owners, especially in larger cities like Houston. If you do a general Google search for your industry and location, are you in the first 3 search results? Does your business appear on a map at the top of the results? If not, you are losing out on major traffic to your company.   Methods For Map Listing Optimization in Houston Consistent Uploading: Google wants to see you are actively adding new, relevant, and original content …

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There was a time when Google Maps rankings were based on more basic information, such as proximity to the user and industry categories. These days Google is taking a more in-depth look into a business to determine where they will rank among their competitors. These new changes are great for small business who are competing against corporations and chain companies in their area. There are several ways take control of your ranking and improve your placement, attracting wider audiences.   Google Maps Ranking Factors Verify Your Google Listing Through Your Google My Business Page: Google wants to be able to trust that you are who you say you are before directing potential customers to your business listing. The more information you feed Google in regards to your business, the higher you will rank. Make sure your listing has the proper contact information, website url, and business hours.   Get Reviews From Your Customers: Sometimes negative comments or reviews will be left for even the best of companies; knowing how to respond and manage negative feedback is critical. No one expects your company to be perfect, but they do expect you to be informed, adaptive, and responsive, whenever there is an …

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Many people come to us asking, “Can I earn money from being a local guide for Google Maps?” The simple answer to this question is no. Google Maps Local Guides are not employed by Google, and there is not any money involved in this program. The Google Maps Local Guides Community is comprised of people who use the Google maps app to review places they visit on the map, take photos of businesses, correct business directory information and answer questions about the businesses. Google Local Guides is a program that is run by volunteers. According to the program rules, terms and conditions- just because you are a local guide does not mean you work for Google or represent their company in any form. Listed below, you can see what do you get per level:   Level 1: 0+ points -Get the inside scoop with the Google monthly newsletter -Join Google-hosted workshops and Hangouts -In select countries, enter into exclusive contests for Local Guides -Join the conversation at Local Guides Connect   Level 2: 5+ points -Get early access to new Google products and features -Promote your own meet-ups on the Local Guides calendar   Level 3: 50+ points -Get noticed …

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Most online users’ experiences are determined by careful calculations working within Google’s algorithm. Google Maps works within this system to help users find local businesses, landmarks, and locations around them. In order to keep the information on Google Maps current, accurate, and relevant for all users- they have created the Google Local Guide feature.   Google maps has always granted their users the ability to contribute their personal content so that they can share their unique experiences online. This is done by allowing them to leave reviews, share photos they have taken, and updating information. By giving the user this much freedom over Google listings, it becomes critical for businesses to stay on top of their listing and ensure it has the correct location, contact information, and content describing their location. By introducing the Google Local Guide program, they have been able to effectively boost the number of contributions coming in for Google Maps.   So what exactly is a Google Local Guide? Any Google user who chooses to leave a review, add a photo they have taken, answer a question, or add unverified locations are given Guide Points. In order for these contributors to increase their levels and raise …

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