How Can I Use My Company Website As A Marketing Tool

How Can I Use My Company Website As A Marketing Tool?

Now more than ever, businesses are utilizing their websites as the greatest marketing tool to gain new customers. Your website design needs to be unique and easy to navigate, however, even more importantly, it needs to be designed in a way that Google is able to properly index it. When a website it properly indexed it allows online users that have an organic interest in the products or services your company offers to get directed to your website.

Controlling the quality of traffic to your website, by ensuring those visiting your website are interested in the things you offer will help you to have better conversion rates. If your website is not properly indexed, you may be driving traffic to your site from random places that do not help you convert online users into real world customers.

The idea is to develop a comprehensive website marketing strategy that attracts quality users to your website. Our team works with business owners to develop marketing campaigns that fit their specific needs so that they are able to grow their business and engage with their audience.

We create content in the form of blog posts, email marketing, and posts across major social media platforms that allow you to handpick the parameters you use to identify the users you wish to reach. Our team will create case studies for your industry to get down to exactly what is required for you to outrank your competitors and grow your business.

Content marketing that is present on your website is the most effective marketing effort businesses can make. Long gone are the days of running radio ads or buying space in phone books. Creating a website that is easy to find and prompts users with call to action options is your best option for growing your business and reaching your professional goals.

Call our office today to learn more about the importance of website content and how our full service marketing strategies, including social media marketing, can help you get to the next level.

What are demographics?

Demographics is the study of the characteristics of people or organizations within a defined geographical location. The more information collected, the more people and organizations can be segmented into smaller common groups with shared attributes.

Companies use demographic data to:

  • Understand which products and services different groups of customers want and can afford.
  • More precisely target marketing campaigns, thereby reducing the cost per lead or sale.
  • Track how society is changing and how they should adapt (often used in PEST analysis).
  • What is demographic data?

Here are some examples of demographic data and variables (sometimes called fields):

  • Age group
  • Gender
  • Race
  • Ethnicity
  • Location
  • Marital status
  • Education level
  • Occupation
  • Employment status
  • Income level

Traditionally, demographic data comes from a relatively narrow range of sources, like censuses, surveys and government records. In recent years, the depth of the demographic information collected on people has grown significantly because of the rise of search engines, social media platforms and specialist list providers.

For example, in addition to standard demographic data, Facebook now collects the following information on each user when it is volunteered:

  • Relationship status
  • School attended
  • Academic background
  • Job title
  • Industry worked in
  • Employer name
  • Net worth
  • Homeownership status
  • Household composition
  • Ages of children
  • Political affiliation
  • Entertainment preferences
  • Dietary preferences
  • Hobbies and interests
  • Favorite brands
  • Preferred retailers and e-tailers
  • Favorite sports teams
  • Web history
  • Technology used to go online


SEO Marketing For Businesses in Houston, TX

If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.

Don’t lose potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.


Houston Small Business Marketing 
1415 North Loop West #950 
Houston, TX 77008 
View our Website 
View our Facebook Page 
View our Google Listing