SOCIAL MEDIA MARKETING HOUSTON

In today’s digital age, having a strong social media presence is crucial for contractors looking to grow their businesses. Social media platforms provide an excellent opportunity to showcase your work, connect with potential clients, and establish yourself as a trusted expert in your field. This blog will explore best practices, provide examples of posts, discuss how to respond to comments, and highlight the benefits of having an established social media presence as a contractor.   Choose the Right Platforms Not all social media platforms are created equal, and each has its own unique audience and strengths. As a contractor, it’s essential to choose the platforms that align with your target audience. Here are some platform recommendations:   Facebook: A versatile platform where you can share project updates, photos, videos, and interact with potential clients. You can also join local community groups and homeowner forums to expand your reach.   Instagram: Ideal for visually showcasing your work. Post high-quality photos and short videos of your projects. Use relevant hashtags to increase discoverability.   LinkedIn: A professional network where you can connect with other professionals in the construction industry, share your expertise, and establish yourself as a knowledgeable contractor.   Pinterest: Great …

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In today’s digital age, having a strong and dynamic social media presence is essential for businesses looking to thrive and expand. Social media platforms have revolutionized the way companies connect with their audience, making it easier than ever to reach new customers and build lasting relationships with existing ones. In this blog post, we’ll explore the numerous ways in which a robust social media strategy can help your business grow and succeed.   Expanding Your Reach One of the most significant advantages of using social media for your business is the ability to reach a global audience. Traditional marketing methods often come with geographical limitations, but with platforms like Facebook, Instagram, Twitter, and LinkedIn, you can connect with potential customers worldwide. By crafting engaging content and utilizing the right hashtags and keywords, your business can appear in the feeds of individuals who may not have otherwise discovered your products or services.   Building Brand Awareness Consistent and well-executed social media branding can make your business stand out in a crowded marketplace. Through creative visuals, compelling storytelling, and a consistent voice, you can establish a strong brand identity that resonates with your target audience. Over time, this brand awareness can lead …

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Houston Small Business Marketing provides social media marketing services for small to medium sized businesses. We specialize in social media development and management in the Houston area with a strong focus on search engine optimization. We believe thoughtful social media strategies can help your business to appeal to its target market and work with you to develop content that connects to your target audience. We are the top social media marketing company based in Houston. If you are looking for a marketing agency to help you with web development, social media account development and management, or any other digital marketing strategy, reach out to our online marketing company in Houston. How do businesses benefit from developing a social media presence? If you are a business owner you may be struggling with seeing the benefits of creating a social media presence. You may think it takes too much of your time and attention in order to start up your accounts and develop a successful social media marketing campaign. This kind of thinking can close you off to many great business opportunities. Listed below are some of the many benefits to developing your social media presence as a business: Increased visibility: Social …

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In order to have an engaging and follow-worthy presence on social media platforms you will want to post visually appealing, quality photos that resonate with your target audience. Our social media managers work to create visual content that can be posted across all platforms during your social media campaign in order to reach as many online users as possible. So how do you know what to select when it comes to social media photos? What is the best content marketing strategy to capture the attention of social media users? Social Media Today shares this helpful information for increasing your engagement online by selecting the best images for your social media below: Stay relevant to your campaign. Those who are new to social media often mistakenly assume that all pictures are equal in the eyes of the user. Not true – when you post a plug for an article you’ve written, or a sale that your company is having, the image has to relate to the content, or the two main parts of your social campaign will clash. Yes, photos of cats and dogs are cute, but unless your social marketing campaign is for an animal shelter or pet store, they …

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At this point in time, it is recommended for nearly all businesses to develop a social media presence. This helps them legitimize their business, grow organic SEO backlinks, and also prevents other businesses from coming in and taking their name online. Outside of building brand awareness though, you may find yourself wondering, ‘Should My Small Business Advertise on Social Media?’ In order to answer this question, we first should explore the different goals you can achieve by running a social media ad. For instance, you may choose to run a social media ad because: You are trying to sell a specific product Want to let a broad audience know about a special you are running Want to grow your brand awareness Want to have new people sign up for newsletters Want to increase traffic to your website Maybe you have a combination of these goals or an entirely different one. The first question you should ask before running an ad across your social media channels is, “What is my goal?” If you find that our goal does align with running an ad, you then must ask yourself which social media platform is best for the type of content I am …

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At Houston Small Business Marketing, we take a comprehensive approach to online marketing in order to help boost engagement on your website as well as social media channels. Below are 4 ways to improve social media engagement for your business. 4 Great Ways to Increase Your Social Media Engagement Ask Your Audience: Never underestimate how much your audience wants to talk about themselves or share their own advice or experiences. It can be somethings as silly and simple as doing a poll over your audience’s preferred food or weather, or you can dig deeper and ask open-ended questions such as, “What new products would you like to see offered from our company?” This simple strategy provides an easy way to get the conversation started and your engagement up. Examples of other questions you can ask include: Do we offer enough variety in our products/services? How did you hear about our company? What kind of social media posts would you like to see from us? Who plans to attend a specific event?   Watch the Clock: When it comes to engagement, businesses will typically see different peak hours based on their target audience. For instance, if you are a business appealing …

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Are you looking for tips to increase engagement on Facebook in 2023? Social Media Today shares these great tips to help you grow your brand and increase your engagement online this year: Posting tips for Facebook Facebook may no longer be the cool app, or the place to hangout for younger users, but it remains the most accessed social media platform in the world, and it continues to add more users, as it expands into ever more markets. Everyone checks into Facebook, because it’s where you’re connected to your closest friends and family, and you don’t want to miss out on a birthday notification or some other major milestone that’s announced via Facebook post. That’s a big part of why almost 2 billion people still log into Facebook every day, and once they’re there, they are still spending time looking around, engaging in groups, sharing posts, etc. Younger users might spend more time scrolling through TikTok, but Facebook remains a critical consideration for most brands. With that in mind, what are the key best practices for Facebook in 2023 for a brand looking to optimize its in-app presence? The Algorithm The first thing you need to understand is the News …

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Facebook offers business owners the opportunity to spread brand awareness and interact and engage with active users. By advertising on Facebook you are able to target people you believe will have an interest in the goods and services you provide. These ads are set with a daily budget that gives you total control of your campaign. Follow these tips and tricks for a successful facebook ad campaign for your business: Tips for placing Facebook ads Since boosted posts are straightforward with fewer options, we’ll focus on maximizing your Facebook ads’ effectiveness. However, many of these tips also apply to boosted posts. 1. Set goals for ads. Ads are most effective when they have a clear objective. A clear objective will also help you track your ad’s progress and can help you assess if your marketing strategy needs tweaking. For example, some organizations want to use ads to get people’s attention, while others want people to engage with content or links. Facebook defines two common ad types – dynamic and lead – to help businesses accomplish their goals. Dynamic ads promote relevant items from your product catalog and retarget them to people who have shown interest in your site. Lead ads …

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There are new trends every year that shape social networks and how we interact with each other. As a small business owner your social media presence helps you to specifically target an audience that is interested in your products or services. Top 10 social media trends in 2023 The cookie finally gets debunked: Consumers are increasingly frustrated by the lack of privacy around third-party cookies. The report found 70 per cent of advertisers feel that digital advertising overall will take a step backward because of their removal. Social media meets a new social standard: Consumers need to be able to trust the content they engage with, so expect 2023 to show an increased demand for integrity and authenticity that brands and social media channels will have to adapt to. Decentralised networks: Consumers expect different levels of censorship and free speech. Expect to see social platforms tackling more of the issues consumers raise and possibly even putting more power back into the hands of their users. Multi-sensory social media: Brands will invest in bringing sensory elements to digital experiences from gamification to fully immersive digital malls. Social commerce: Consumers will be willing to explore new shopping channels. The Metaverse: With a …

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Are you a business owner that works hard year round to engage with your audience on social media platforms but are unsure of what to post when the holidays come around? The digital marketing experts at Houston Small Business Marketing have got you covered. Read below to learn some helpful tips for making holiday social media posts this season. When Sharing Holiday Tips, Don’t Wait Until Last Minute: Many businesses will use the holiday season as a time to share tips that are relevant to the products or services they offer. For example, if you are a divorce attorney trying to share tips on how to get through the holidays with joint custody of your children, you do not want to make this post the day of a holiday. This holiday content is not helpful the day of- it is information that should be shared ahead of time in order to have the greatest impact on those who are reading it. Keep It Inclusive: Some companies may make the choice to recognize holidays that are specific to their religion or culture. While this is a decision that is fully their own to make, from a marketing stance, you may want …

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Are you looking for creative ways to increase your online following so that you can attract new customers to your business? Our team can help you. We are a comprehensive digital marketing company that specializes in SEO driven content and social media marketing. By optimizing your social media presence you are able to attract potential customers to your social media accounts, in turn driving traffic to your website and business. Growing your social media accounts takes time, dedication, and the ability to post content that makes your audience pay attention. Our team creates a presence for your business on all major social media platforms so that you are able to share your content on Facebook, Twitter, Instagram, LinkedIn, GMB, and more. Your social media channels are meant to help you   Why you need a strong online presence The more ways you can place your business in front of your target audience with quality experiences, the more opportunities you have to build brand awareness and improve your reputation. But there are other ways a strong online presence benefits your business. Get discovered: 97% of consumers search online for local products and services. A strong online presence makes it easy for …

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These days, social media plays a critical role in growing your business and attracting new users online. Small and medium-sized businesses are able to compete with major brands by identifying their target audience and marketing specifically to them online. Our full service digital marketing company has done the market research to see where you stand among your competitors and how to increase brand awareness of your company. We utilize web development, content marketing, and social media to build a dynamic presence for you online. Everything from reputation management, graphic design, and blogs with SEO-focused content writing are included in our marketing services. Don’t get left behind by your competitors because you aren’t tech savvy, instead work with our team to get the most our of your website design and social media presence.   Benefits Of Using Social Media For Small Businesses And Startups Social media has become the new playground that unites all demographics. It’s every marketer’s dream come true: It offers free access to such a vast audience of potential customers for any product. I think it’s safe to say that the vast majority of marketers are already using social media in their jobs. Many small businesses shoot themselves …

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Have you ever wondered if utilizing social media is right for your business? Are you interested in maintaining a modern approach to your work environment but need help weighing your options? Indeed.com has put together a comprehensive list outlining the advantages and disadvantages of social media in the workplace that we are sharing below: Advantages of using social media  Here are some main advantages of social media in the workplace: Direct connection with your audience: When you set up social media accounts, it provides you with an outlet to speak with your target audience and customers. This allows you to gain valuable insight as to their needs and wants, lets you provide them with customer service and gives you an idea of how you’re perceived by your audience. Helps evaluate company performance: Social media can analyze company performance and help you determine how to improve productivity. For example, when you track website analytics, you can determine which of your webpages isn’t getting as many views, meaning it might need improvement. You’re also able to set attainable goals such as increasing views for that content type by a certain percentage and a certain date. Stronger communication: Social media has the potential …

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If you are a small to medium sized business located in Houston that is looking to grow the reach of your company, Houston Small Business Marketing can help you. Our team works with businesses who are competing in competitive markets to expand their online audience, so they can attract new customers. Most people know that these days, if you want to advertise your business and have it seen by targeted audiences, the best solution is online marketing. At HOUSBM, we work closely with businesses to come up with an online marketing strategy that fits their unique needs. We believe great SEO starts with an impressive and responsive web design, but that is not where the work stops. Once your website is optimized to bring you to the top of Google’s search results, you still must work on brand management and interacting with online users who are interested in your business.   Social Media Management Company in Houston Many businesses utilize social media accounts to help them communicate with their audience online. This is a highly-effective, low cost way for companies to open a direct line of communication with customers. Social media makes it simple for businesses to answer questions about …

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These days, everyone is glued to their phone. Most of us use our phones from the minute we wake up to our phone alarms until we get into bed at night. This amount of screen time has changed the way we live our lives and interact with the world around us, which as with all major lifestyle changes made as a culture, results in new opportunities for businesses to market themselves! If you are not taking advantage of all the perks that come along with online marketing, you are doing yourself and your business a major disservice! At Houston Small Business Marketing, our team of digital marketing experts are here to help you get the most out of your online marketing.     Have you ever wondered how it would be possible to take advantage of how much time people spend on their phones, in order to benefit your business? Digital marketing provides a clear and effective path to do just that. We work with you to help you tackle social media marketing as well as other online advertising opportunities to get your business seen by the right people. With persistent work from our team of experts, we can help make …

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One of the most effective ways to increase the exposure of your company and reach new audiences is through effective social media marketing. Many business owners feel overwhelmed by social media, being unsure how to penetrate the market and create an organic following. Unfortunately, this sometimes results in inaction which can make it difficult to keep up with social media savvy competitors. At Houston Small Business Marketing, our team is dedicated to helping small and medium-sized businesses thrive! We know the best way to get the results you are looking for is by utilizing a comprehensive online marketing approach, which includes having an active social media presence.    There are a lot of overlapping strategies that go into both, effective social media marketing and search engine optimization. They are both focused on inbound strategies that organically draws an audience. When done properly, the audience that is brought to your brand will already have an established interest in the services your business provides. Successful social media for businesses is formed with high-quality, industry-relevant content, that pushes the image of your brand into a fully formed concept that your audience recognizes as uniquely you. This feeds directly into search engine optimization because …

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Businesses in a wide range of industries have the ability to greatly benefit from popular and well established social media accounts. Social media gives companies the chance to reach broader audiences online, expanding the awareness of their brand. Not only does social media allow for the potential of new customers it also works to help companies engage with their clients in a way that makes the company have a more personable experience. This is attractive for many people because it gives them a direct line of communication with the company they are working with. Whether they have a question in regards to the business or simply would like to leave their feedback social media allows the customers this rare opportunity. If you are currently looking to improve the content you are posting on your company’s social media accounts or wish to increase your following, the team at Houston Small Business Marketing is here to help you. Contact us today to learn more about the social media services we offer and how we can help your company attract new customers.   Increasing Your Following On Social Media  The struggle many businesses face when creating their social media accounts, is rallying enough …

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If you are a small to medium sized business located in the Greater Houston area, and are looking to expand the reach of your company, Houston Small Business Marketing can help. We work with businesses who are competing in saturated markets to grow their online audience, so they can attract new customers. Most people know that these days, if you want to advertise your business and have it seen by targeted audiences, the best solution is online marketing. At HOUSBM, we work closely with businesses to come up with an online marketing strategy that fits their unique needs. We believe great SEO starts with an impressive and responsive web design, but that is not where the work stops. Once you website is optimized to bring you to the top of Google’s search results, you still must work on brand management and interacting with online users who are interested in your business.   Social Media For Businesses in Houston Many businesses have social media accounts now to help them engage with their audience online. This is a great, low cost way for companies to answer questions about their business, the services they offer, and any products they may have. In this …

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What Are Hashtags? Hashtags have become an effective method to connect people on social media who wish to communicate about the same topics. A hashtag can be used for a #single word, or a #GroupOfWords. They are also known as meta tags, helping brands to engage and interact with their brand.   Hashtag Guidelines:   -Too many hashtags can be counterproductive when it comes to engaging or connecting with your audience because too many are often looked at as obnoxious. Instagram and Pinterest are platforms you can comfortably use them liberally.   -Match your business! If you are a local company then make sure the hashtags you are using reflect this in order to reach the right audience.   -Make your own hashtags that are associated only with your brand, whether it is the name of your company, or a product or service you offer. This will motivate your clients to reach out and interact with other customers, building an online community.   -Research all hashtags before using them. This is important for a few reasons. One, if you are trying to generate interest to a post and hashtag words that have little to no popularity it is a waste …

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Top Social Media Platforms Your Business Needs Social media is a powerful tool for businesses to build their online presence. Additionally, having well developed social media accounts will positively influence the way Google ranks your website and company. This makes social media crucial for businesses to get the most out of their online reach.   Facebook Business Page: Facebook is one of the most highly populated social media platforms. Facebook has found a way of making online marketing efficient and easy for businesses. It is able to do this by generating profiles on users that track their interests and spending habit, making it an excellent way to get the word out about your services and goods.   Twitter: Twitter has been around for over a decade now and is still a relevant and useful tool for businesses. Twitter is an excellent platform for customers or potential customers to reach out and ask questions to your brand, opening dialogue between consumer and company.   Instagram: Instagram is the quickest growing social media platform we have seen in modern time. It’s user friendly, slick design makes it extremely easy to showcase your products and services, while also allowing for open lines of …

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Online marketing is becoming increasingly important for businesses to stay relevant in our online obsessed world. We are living in the digital age, where social media marketing is growing into one of the most effective ways for businesses to reach a wider audience and in turn, more customers.   There are several things you can do in order to get the most out of your social media business accounts. Listed below are some helpful tips, that we use for our clients that explain how to you social media to attract new clients right away:   Be Social: The best way to make your social media accounts attractive to new people online is being active! If someone comments on one of your posts, engage in dialogue with them! Let them know you are listening and interested in what they have to say. This will keep them from unfollowing your account if they feel like they are being listened to. Additionally, it is a great idea to make posts that do not immediately relate back to the services or products you provide or sell. If you are interested in sports, showing your support for local teams is a helpful way to personalize …

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There are a lot of overlapping strategies that go into both, effective social media marketing and search engine optimization. They are both naturally growing, inbound strategies, that focus on building an online presence that organically draws an audience. When done properly, the audience that is drawn to your brand will already have an established interest in what your business provides- whether it be a service or product. Successful social media for businesses is formed with high-quality, industry relevant content, that pushes the image of your brand into a full formed concept that your audience recognizes as uniquely you. This feeds directly into search engine optimization because it focuses on a very similar goal. Beyond having your clients recognize you as a brand, search engine optimization focuses on search engines, such as Google, recognizing you as an expert in your field.   Below are some of the ways strong social media presence has the ability to greatly impact your position on search engine rankings:   -How Many Followers You Have: While it is important to realize, followers are not everything, having an established online base for your social media accounts will increase the ranking bonus you are given by Google. It …

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