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These days social media marketing is more important than ever before for businesses. This is because we rely heavily on our phones to interact and engage with the world around us. Developing a strategic social media marketing campaign will help to enhance brand awareness, gain exposure to potential customers, and create customer loyalty. If you fail to use social media to promote your business you will be left behind by your competitors who interact with their customers this way.

Our Houston social media marketing specialists work with a wide range of different companies to help them create unique and informative content for their social media accounts. We understand the importance of social media marketing and want to make it simple for you to get the most out of your online presence.

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Social Media Marketing Companies Houston

Social media marketing plays an important role in how your business is seen and how it interacts with your current and potential customers. At Houston Small Business Marketing we work with businesses to help them develop and manage social media across all major platforms.


The power of social media marketing is here to stay. It allows a “right-here-right-now” ability to connect a brand’s community with the latest news, events or offers. But successful social media marketing in Houston requires an ongoing effort to produce and deploy the articles, blog posts, tweets, and videos that create an effective online presence for your company.

Your social media accounts are an extension of your business and an excellent opportunity to boost the SEO value of your website. Our team can help you get to the next level with our high quality social media marketing services in Houston.

Contact our office for a no-cost evaluation and to learn more about the benefits of our social media management services.


Common questions about Social Media

Does My Company Need Social Media?

It doesn’t matter if you run a small local company or a major corporation, social media is an essential piece of your business marketing strategy.

This is because social platforms help businesses connect with their customers, increase awareness about their brand, and boost leads and sales. There are over three billion people around the world using social media every month, and the users and engagement on major platforms just keep increasing.

Potential customers will often look to social media accounts to learn more about the culture of a company, check for important updates or information about the business, and communicate directly with the company.

Failing to have a social media presence online can cause potential customers to turn to your competitors with their business. Ensure you are doing everything you can to be transparent about your company and find new customers online, when you work with our social media marketing experts in Houston.

Our team can help you to grow your business organically and represent yourself the way you wish to be seen. Contact Houston Small Business Marketing today to learn more about the social media management services we provide.

Which Social Media Platforms Do Small Businesses Need?

When we work with a new client, we develop and build out accounts for their business on the major social media platforms. These platforms include Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. We select these platforms because they offer some of the highest engagement for businesses, which increases visibility and communication between customer and client.

In addition to your social media accounts, we develop your Google My Business listing, which we update with much of the same industry relevant information and original posts. It is important to continue posting rich content to these platforms and your Google My Business listing in order to get the SEO placement your company desires.

Our social media marketers come up with a strategy unique to your company and move forward by posting informative, industry relevant content on a regular basis. This will help to develop an online following for your social media accounts and help spread awareness for your company. If you already have social media accounts for your business, we will work with you to optimize these accounts to ensure you are getting the most from them.

Is Social Media Useful For Businesses?

Social media is a useful tool for businesses that are looking to expand their online reach. Social media accounts give you the chance to interact with customers, let them know about specials you are running, or any changes in your typical schedule. Business social media accounts can also help sway potential clients into becoming actual clients.

Allowing your audience to see the products or services you offer, the way your company looks, and more can help them make informative decisions about working with your business. Don’t feel overwhelmed with running your business and managing your social media, instead reach out to the social media experts at Houston Small Business Marketing. Our team can help you to explore your marketing options and get the most out of your online presence.

We create unique and engaging posts, full of industry relevant information to help drive traffic to your website and increase visibility for your brand. Whether you already have a social media presence or you are starting from scratch our services can help you grow!

It is important to continue adding new content to your social media accounts on a regular basis in order to get the most out of your accounts. Our team will work with you to decide on a posting schedule that fits your social media marketing strategy so you can reach your goals online.

How Can Social Media Get Me New Customers?

Social Media Marketing is an effective way for businesses to enhance their visibility and grow their audience. Whenever a potential customer is looking at a few different companies, trying to decide which one they should work with- they oftentimes will conduct a search online.

If one company only has a website, and the other company has a website but they are also engaging and interacting with customers online through social media- most often the person will choose to go with the company using social media. This is because they are able to see other happy customers interacting with your company. Giving them a sense of who you are and how you operate.

Social media marketing is also an excellent way for businesses to display photos, talk about specials they are running, or services that they offer- all of which can help to bring in new customers.

These days, more than ever before having a social media presence is critical for businesses looking to get new customers and keep the ones they already have. If you are interested in learning more about how your Houston business can benefit from social media marketing services contact our team today.

Can A Social Media Marketing Company Run All Of My Accounts?

The social media marketing team at Houston Small Business Marketing can develop and manage your social media accounts across Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. Our services are comprehensive and help to boost engagement and drive traffic to your website.

While we develop and manage your social media accounts, we still encourage businesses to post their own photos and behind the scenes content in order to share more about their company and employees. This is not required but can help to provide more insight to your followers about your company and services.

It is important to always put your best foot forward with social media, posting high quality images and informative content your followers are interested in seeing. Additionally, you will want to ensure you are keeping a professional tone when you communicate directly with your followers online. Potential customers will see how you engage with your audience which can directly help or hurt your business.

Social media marketing is an excellent way to engage with your customers and reach new levels of engagement and communication. If you are interested in learning more about the social media marketing services we provide, contact our team today!

How Often Should My Business Be Posting On Social Media?

The frequency in which your business is posting on social media is not as important as the quality of your posts. You will want to post on a regular basis, which may mean once a week, twice a week, or even daily depending on your business and the content you are posting.

Our social media marketing team will come up with a strategy for your specific brand that helps you to get the most engagement out of your posts. We can use photos you send us or generate our own original posts for your accounts.

We encourage our clients to have fun with social media and let us handle the technical side of running their accounts. Whether you are a social media savvy business owner or have zero interest in social media, our team can work with you to form a successful social media marketing campaign.

Contact us today to learn more about our social media marketing services for small businesses and to find out how we can help you grow.

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Latest Blogs
How Social Media Legitimizes Your Business and Improves SEO

How Social Media Legitimizes Your Business and Improves SEO

June 11, 2024

In today’s digital age, having a robust online presence is no longer a luxury but a necessity for businesses of all sizes. For small businesses in Houston, leveraging social media to legitimize your business and improve SEO (Search Engine Optimization) can be a game-changer. This blog post will delve into how social media can enhance your business credibility, boost your SEO efforts, and ultimately drive growth. Understanding the Importance of Social Media Social media platforms like Facebook, Instagram, Twitter, and LinkedIn have evolved from mere social networking sites to powerful marketing tools. They offer businesses a unique opportunity to engage with their audience, build brand awareness, and drive traffic to their websites. The Link Between Social Media and SEO While social media signals are not a direct ranking factor for Google, the impact of a strong social media presence on SEO is undeniable. Social media can drive traffic, increase brand mentions, and improve your website’s authority, all of which contribute to better search engine rankings. How Social Media Legitimizes Your Business Building Trust and Credibility One of the primary ways social media legitimizes your business is by building trust and credibility. When potential customers see active social media profiles with consistent and engaging content, they are more likely to trust your business. Consistent Branding Maintaining a consistent brand image across all social media platforms reinforces your business identity. This consistency helps establish your brand as reliable and professional. Use the same logo, color scheme, and messaging across all platforms to create a cohesive brand presence. Customer Engagement Engaging with your audience through comments, likes, shares, and direct messages shows that your business is active and responsive. Responding to customer inquiries and feedback promptly demonstrates excellent customer service and builds trust. Showcasing Social Proof Social proof is a powerful psychological phenomenon …

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5 Reasons Every Business Should Use Social Media

5 Reasons Every Business Should Use Social Media

November 8, 2023

In today’s fast-paced and interconnected world of commerce, the influence of social media has risen to unprecedented heights. It has evolved into a dynamic force that can significantly impact brand promotion and customer engagement across various industries. The transformative power of platforms such as Facebook, Instagram, Twitter, and LinkedIn is not confined to specific sectors; it holds the potential to revolutionize the way businesses operate and interact with their audiences.  In this comprehensive blog post, we will delve into five compelling reasons why integrating social media into your business strategy is not only beneficial but often essential, regardless of whether you’re in the service industry, a dental practice, or a law firm. Furthermore, we will illuminate the exceptional social media management services provided by HOUSBM, shedding light on how we can collaborate to elevate your online presence to new heights. The Power of Social Media for Businesses These days, social media has become an integral part of our lives. It’s where we connect with friends, family, and, importantly, the businesses we love. Utilizing social media platforms can significantly impact your business’s growth and success. Here are five reasons why you should consider incorporating social media into your marketing strategy: 1. Enhanced Brand Awareness Social media provides an incredible platform to boost brand recognition. For service industries, dentists, attorneys, and other professionals, creating a strong online presence is vital. When you regularly post content that reflects your brand’s values and personality, you increase your brand’s visibility and recognition among your target audience. HOUSBM’s Expertise: Our team at HOUSBM specializes in crafting social media strategies that align with your business goals. We create content that resonates with your audience and builds a memorable online presence, making your brand stand out. 2. Engage with Your Audience Engagement is the key to building lasting …

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How Can I Improve My Company's Social Media Presence?

How Can I Improve My Company’s Social Media Presence?

October 20, 2023

In the ever-evolving world of digital marketing, a strong social media presence is a crucial component of your overall strategy. Whether you’re a law firm, a medical group, a plumbing company, or an HVAC service provider, your online presence can make or break your brand’s reputation and success. In this blog post, we’ll delve into five key techniques that can help businesses across various industries improve their social media presence. Consistency is Key: Name and Branding Image The first step in building a robust social media presence is to ensure consistency in your brand’s name and image across all platforms. Imagine if a potential client is trying to find you on social media, and your name varies from platform to platform. They might get confused or, even worse, end up following the wrong account. Consistency in your name, logo, and overall branding image creates a seamless experience for your audience. It not only fosters trust but also reinforces brand recognition. When your branding is consistent, customers will have no trouble recognizing your company, no matter where they encounter it on the digital landscape. For instance, a law firm should use the same name, logo, and color scheme on all its social media platforms, making it easy for clients to identify and connect with the firm online. Visual Appeal: Quality Photos and Videos In the age of scrolling through endless feeds and timelines, visually appealing content is more important than ever. High-quality photos and videos grab attention and leave a lasting impression. This applies to all types of businesses, whether you are showcasing the elegance of your law office, the state-of-the-art equipment at your medical facility, or the precision of your plumbing and HVAC services. Use well-composed images and professionally edited videos to showcase your products, services, and the personality of …

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How Can I Grow My Social Media Accounts as a Contractor

How Can I Grow My Social Media Accounts as a Contractor?

September 25, 2023

In today’s digital age, having a strong social media presence is crucial for contractors looking to grow their businesses. Social media platforms provide an excellent opportunity to showcase your work, connect with potential clients, and establish yourself as a trusted expert in your field. This blog will explore best practices, provide examples of posts, discuss how to respond to comments, and highlight the benefits of having an established social media presence as a contractor. Choose the Right Platforms Not all social media platforms are created equal, and each has its own unique audience and strengths. As a contractor, it’s essential to choose the platforms that align with your target audience. Here are some platform recommendations: Facebook: A versatile platform where you can share project updates, photos, videos, and interact with potential clients. You can also join local community groups and homeowner forums to expand your reach. Instagram: Ideal for visually showcasing your work. Post high-quality photos and short videos of your projects. Use relevant hashtags to increase discoverability. LinkedIn: A professional network where you can connect with other professionals in the construction industry, share your expertise, and establish yourself as a knowledgeable contractor. Pinterest: Great for sharing design inspiration, home improvement tips, and project ideas. Create boards that reflect your style and expertise. YouTube: If you’re comfortable on camera, consider creating video content showcasing your projects, offering tutorials, or sharing industry insights. Share High-Quality Content Your social media content should reflect the quality of your work. Here are some content ideas and examples: Before and After Photos: Post side-by-side photos of your projects to highlight the transformation. Share the story behind each project, including challenges you overcame. Customer Testimonials: Encourage satisfied clients to leave reviews and share them on your social media accounts. You can create visually appealing graphics with …

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Growing Your Business With a Dynamic Social Media Presence

Growing Your Business With a Dynamic Social Media Presence

September 5, 2023

In today’s digital age, having a strong and dynamic social media presence is essential for businesses looking to thrive and expand. Social media platforms have revolutionized the way companies connect with their audience, making it easier than ever to reach new customers and build lasting relationships with existing ones. In this blog post, we’ll explore the numerous ways in which a robust social media strategy can help your business grow and succeed. Expanding Your Reach One of the most significant advantages of using social media for your business is the ability to reach a global audience. Traditional marketing methods often come with geographical limitations, but with platforms like Facebook, Instagram, Twitter, and LinkedIn, you can connect with potential customers worldwide. By crafting engaging content and utilizing the right hashtags and keywords, your business can appear in the feeds of individuals who may not have otherwise discovered your products or services. Building Brand Awareness Consistent and well-executed social media branding can make your business stand out in a crowded marketplace. Through creative visuals, compelling storytelling, and a consistent voice, you can establish a strong brand identity that resonates with your target audience. Over time, this brand awareness can lead to increased customer trust and loyalty. Engaging with Your Audience Social media is a two-way street, and it provides an excellent platform for real-time interaction with your customers. Responding to comments, messages, and mentions promptly can help you build a positive reputation and demonstrate your commitment to customer satisfaction. Engaging with your audience also gives you valuable insights into their preferences and needs, enabling you to tailor your products or services accordingly. Showcasing Your Expertise Social media allows you to position your business as an industry authority. By sharing informative and educational content related to your niche, you can showcase your expertise …

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Social Media Development and Management in Houston Area

Social Media Development and Management in Houston Area

May 12, 2023

Houston Small Business Marketing provides social media marketing services for small to medium sized businesses. We specialize in social media development and management in the Houston area with a strong focus on search engine optimization. We believe thoughtful social media strategies can help your business to appeal to its target market and work with you to develop content that connects to your target audience. We are the top social media marketing company based in Houston. If you are looking for a marketing agency to help you with web development, social media account development and management, or any other digital marketing strategy, reach out to our online marketing company in Houston. How do businesses benefit from developing a social media presence? If you are a business owner you may be struggling with seeing the benefits of creating a social media presence. You may think it takes too much of your time and attention in order to start up your accounts and develop a successful social media marketing campaign. This kind of thinking can close you off to many great business opportunities. Listed below are some of the many benefits to developing your social media presence as a business: Increased visibility: Social media platforms allow businesses to reach a wider audience and increase their online visibility. By posting content regularly, engaging with followers, and using hashtags, businesses can reach new customers and increase their brand recognition. This will help you to organically grow your business. Better customer engagement: Social media provides businesses with an opportunity to engage with their customers directly. This can help businesses build stronger relationships with their customers and improve their customer service. It also provides the opportunity to share important information with your audience directly. If you have a change to business hours, begin offering new services, or …

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How to Pick the Best Images for Your Social Media

How to Pick the Best Images for Your Social Media

April 19, 2023

In order to have an engaging and follow-worthy presence on social media platforms you will want to post visually appealing, quality photos that resonate with your target audience. Our social media managers work to create visual content that can be posted across all platforms during your social media campaign in order to reach as many online users as possible. So how do you know what to select when it comes to social media photos? What is the best content marketing strategy to capture the attention of social media users? Social Media Today shares this helpful information for increasing your engagement online by selecting the best images for your social media below: Stay relevant to your campaign. Those who are new to social media often mistakenly assume that all pictures are equal in the eyes of the user. Not true – when you post a plug for an article you’ve written, or a sale that your company is having, the image has to relate to the content, or the two main parts of your social campaign will clash. Yes, photos of cats and dogs are cute, but unless your social marketing campaign is for an animal shelter or pet store, they are irrelevant. I mainly write business advice pieces, and as much as I would love to include that picture of a cat wearing a tie with my social plugs, it is a cheap tactic and readers who would otherwise be interested in my post could pass it over or worse, won’t take me seriously. Your social marketing campaign needs to be planned out and focused, so your images need to tie to your ultimate marketing goal – whether it’s finding new customers, bringing in readers to your blog, or spreading brand awareness. Don’t rely solely on memes. I understand why …

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Should My Small Business Advertise on Social Media

Should My Small Business Advertise on Social Media?

March 18, 2023

At this point in time, it is recommended for nearly all businesses to develop a social media presence. This helps them legitimize their business, grow organic SEO backlinks, and also prevents other businesses from coming in and taking their name online. Outside of building brand awareness though, you may find yourself wondering, ‘Should My Small Business Advertise on Social Media?’ In order to answer this question, we first should explore the different goals you can achieve by running a social media ad. For instance, you may choose to run a social media ad because: You are trying to sell a specific product Want to let a broad audience know about a special you are running Want to grow your brand awareness Want to have new people sign up for newsletters Want to increase traffic to your website Maybe you have a combination of these goals or an entirely different one. The first question you should ask before running an ad across your social media channels is, “What is my goal?” If you find that our goal does align with running an ad, you then must ask yourself which social media platform is best for the type of content I am trying to push. Our team works with individuals to build a social media strategy that helps them get the most from platforms like facebook and instagram. If you have a goal for you social media accounts, we will help you, in real time, build a strategy that works. 5 Benefits of Advertising on Social Media Whether you are new to social media ads and are considering the investment, or are already running ads elsewhere, such as on Google, the following benefits may encourage you to diversify your efforts and incorporate more social media into your mix. 1. Reach new customers …

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4 Ways to Improve Social Media Engagement

4 Ways to Improve Social Media Engagement

February 10, 2023

At Houston Small Business Marketing, we take a comprehensive approach to online marketing in order to help boost engagement on your website as well as social media channels. Below are 4 ways to improve social media engagement for your business. 4 Great Ways to Increase Your Social Media Engagement Ask Your Audience: Never underestimate how much your audience wants to talk about themselves or share their own advice or experiences. It can be somethings as silly and simple as doing a poll over your audience’s preferred food or weather, or you can dig deeper and ask open-ended questions such as, “What new products would you like to see offered from our company?” This simple strategy provides an easy way to get the conversation started and your engagement up. Examples of other questions you can ask include: Do we offer enough variety in our products/services? How did you hear about our company? What kind of social media posts would you like to see from us? Who plans to attend a specific event? Watch the Clock: When it comes to engagement, businesses will typically see different peak hours based on their target audience. For instance, if you are a business appealing to a high school aged audience, you most likely will not see as high of engagement during school hours. On the other hand, if you are selling life insurance, your audience is probably a bit older, meaning you will not want to make posts later in the day. Knowing your audience and deciding to post around their schedule is an excellent method to improve social media engagement. Make it Interesting: Social media has a visually-driven atmosphere, with online users scrolling through dozens of posts a minute. You want to make sure your posts stand out and capture the attention of these …

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Tips To Increase Engagement on Facebook

Tips To Increase Engagement on Facebook

February 5, 2023

Are you looking for tips to increase engagement on Facebook in 2023? Social Media Today shares these great tips to help you grow your brand and increase your engagement online this year: Posting tips for Facebook Facebook may no longer be the cool app, or the place to hangout for younger users, but it remains the most accessed social media platform in the world, and it continues to add more users, as it expands into ever more markets. Everyone checks into Facebook, because it’s where you’re connected to your closest friends and family, and you don’t want to miss out on a birthday notification or some other major milestone that’s announced via Facebook post. That’s a big part of why almost 2 billion people still log into Facebook every day, and once they’re there, they are still spending time looking around, engaging in groups, sharing posts, etc. Younger users might spend more time scrolling through TikTok, but Facebook remains a critical consideration for most brands. With that in mind, what are the key best practices for Facebook in 2023 for a brand looking to optimize its in-app presence? The Algorithm The first thing you need to understand is the News Feed algorithm, and how it amplifies content in the app. Facebook’s News Feed algorithm, which aims to optimize use engagement, is underpinned by three key elements: Where the post comes from – The algorithm takes into account how often a user engages with a profile or person, as a means to determine likely interest. So if you regularly Like or comment on posts from a Page, you’ll see more of its posts – while if someone you regularly interact with shares a link, you’ll also be more likely to see it. That means that the more people engage with your …

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Tips and Tricks for a Successful Facebook Ad Campaign

Tips and Tricks for a Successful Facebook Ad Campaign

January 13, 2023

Facebook offers business owners the opportunity to spread brand awareness and interact and engage with active users. By advertising on Facebook you are able to target people you believe will have an interest in the goods and services you provide. These ads are set with a daily budget that gives you total control of your campaign. Follow these tips and tricks for a successful facebook ad campaign for your business: Tips for placing Facebook ads Since boosted posts are straightforward with fewer options, we’ll focus on maximizing your Facebook ads’ effectiveness. However, many of these tips also apply to boosted posts. 1. Set goals for ads. Ads are most effective when they have a clear objective. A clear objective will also help you track your ad’s progress and can help you assess if your marketing strategy needs tweaking. For example, some organizations want to use ads to get people’s attention, while others want people to engage with content or links. Facebook defines two common ad types – dynamic and lead – to help businesses accomplish their goals. Dynamic ads promote relevant items from your product catalog and retarget them to people who have shown interest in your site. Lead ads give viewers an easy way to get the information they’re seeking. 2. Select your audience and choose the location. To target the correct audience, you need to define the ads’ reach. Facebook allows you to adjust your audience using the following criteria: location, demographics, interests, behavior and connections. Location can help you with a local marketing strategy, narrowing down people in your general area who may find your products or services more relevant than someone in a different state or country. Demographics allows you to choose the age range, gender and job title of your target audience. Use the interests, …

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Things to Look Out for on Social Media

Things to Look Out for on Social Media

January 12, 2023

There are new trends every year that shape social networks and how we interact with each other. As a small business owner your social media presence helps you to specifically target an audience that is interested in your products or services. Top 10 social media trends in 2023 The cookie finally gets debunked: Consumers are increasingly frustrated by the lack of privacy around third-party cookies. The report found 70 per cent of advertisers feel that digital advertising overall will take a step backward because of their removal. Social media meets a new social standard: Consumers need to be able to trust the content they engage with, so expect 2023 to show an increased demand for integrity and authenticity that brands and social media channels will have to adapt to. Decentralised networks: Consumers expect different levels of censorship and free speech. Expect to see social platforms tackling more of the issues consumers raise and possibly even putting more power back into the hands of their users. Multi-sensory social media: Brands will invest in bringing sensory elements to digital experiences from gamification to fully immersive digital malls. Social commerce: Consumers will be willing to explore new shopping channels. The Metaverse: With a potential market of $800bn, expect even more players to join the contest in the coming months. Predictive analytics: Predictive analytics is on the rise, with mentions up 20 per cent since January 2022. The environment is no longer an afterthought: Consumers and brands will come together for impactful environmental change. Consumers don’t want to hear buzzwords like ‘sustainability’, ‘green’, or ‘net zero’. Customer experience gets even more social: Social media will be the go-to place for brands to connect with customers. In 2023, expect more brands to create dedicated in-channel social media support channels. Personas are over, think communities: Brands …

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Tips for Making Holiday Social Media Posts

Tips for Making Holiday Social Media Posts

November 23, 2022

Are you a business owner that works hard year round to engage with your audience on social media platforms but are unsure of what to post when the holidays come around? The digital marketing experts at Houston Small Business Marketing have got you covered. Read below to learn some helpful tips for making holiday social media posts this season. When Sharing Holiday Tips, Don’t Wait Until Last Minute: Many businesses will use the holiday season as a time to share tips that are relevant to the products or services they offer. For example, if you are a divorce attorney trying to share tips on how to get through the holidays with joint custody of your children, you do not want to make this post the day of a holiday. This holiday content is not helpful the day of- it is information that should be shared ahead of time in order to have the greatest impact on those who are reading it. Keep It Inclusive: Some companies may make the choice to recognize holidays that are specific to their religion or culture. While this is a decision that is fully their own to make, from a marketing stance, you may want to consider making more inclusive posts to avoid making your audience feel excluded or offending a group of people. There is no right or wrong way to spread your holiday cheer, however, for companies looking to we would suggest using expressions such as “Happy Holidays” or “Enjoy Your Holiday Season” instead of specifically saying “Happy Thanksgiving” or “Merry Christmas” Make Visuals in Theme: If you are sharing a holiday post on your social media accounts you will want the visual image you are using in the post to be holiday themed so that it makes sense and is relevant to …

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Creative Ways to Increase Your Online Following

Creative Ways to Increase Your Online Following

November 3, 2022

Are you looking for creative ways to increase your online following so that you can attract new customers to your business? Our team can help you. We are a comprehensive digital marketing company that specializes in SEO driven content and social media marketing. By optimizing your social media presence you are able to attract potential customers to your social media accounts, in turn driving traffic to your website and business. Growing your social media accounts takes time, dedication, and the ability to post content that makes your audience pay attention. Our team creates a presence for your business on all major social media platforms so that you are able to share your content on Facebook, Twitter, Instagram, LinkedIn, GMB, and more. Your social media channels are meant to help you Why you need a strong online presence The more ways you can place your business in front of your target audience with quality experiences, the more opportunities you have to build brand awareness and improve your reputation. But there are other ways a strong online presence benefits your business. Get discovered: 97% of consumers search online for local products and services. A strong online presence makes it easy for ideal customers who don’t yet know you exist to discover you, both when they are and are not searching for what you have to offer. Be seen as a legitimate business: 83% visit a store based on the information they found online. Consumers rely on multiple sources of information before making a purchase. If you don’t provide information about your business across all of these sources, you’ll be dismissed—by consumers and search engines alike. Market your business 24/7: If you have a strong online presence set up, people can discover, learn about, engage with, and reach out to you whenever is …

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Social Media Posting Service in Houston

Social Media Posting Service in Houston

August 10, 2022

These days, social media plays a critical role in growing your business and attracting new users online. Small and medium-sized businesses are able to compete with major brands by identifying their target audience and marketing specifically to them online. Our full service digital marketing company has done the market research to see where you stand among your competitors and how to increase brand awareness of your company. We utilize web development, content marketing, and social media to build a dynamic presence for you online. Everything from reputation management, graphic design, and blogs with SEO-focused content writing are included in our marketing services. Don’t get left behind by your competitors because you aren’t tech savvy, instead work with our team to get the most our of your website design and social media presence. Benefits Of Using Social Media For Small Businesses And Startups Social media has become the new playground that unites all demographics. It’s every marketer’s dream come true: It offers free access to such a vast audience of potential customers for any product. I think it’s safe to say that the vast majority of marketers are already using social media in their jobs. Many small businesses shoot themselves in the foot by assuming that social media is a game for only the big players with hundreds of thousands of dollars to spare. On the contrary, social media platforms provide an opportunity for small brands to grow and engage with a close-knit community of both present and future customers. There are three key ways that social media marketing can help small businesses and startups: Generating Brand Awareness: Social media has an advantage over TV, radio, magazines and other traditional media platforms. With social media, you can spread information about your business in a quick and cost-efficient manner and potentially reach …

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What is the Advantage and Disadvantage of Social Media

What is the Advantage and Disadvantage of Social Media?

August 13, 2021

Have you ever wondered if utilizing social media is right for your business? Are you interested in maintaining a modern approach to your work environment but need help weighing your options? Indeed.com has put together a comprehensive list outlining the advantages and disadvantages of social media in the workplace that we are sharing below: Advantages of using social media  Here are some main advantages of social media in the workplace: Direct connection with your audience: When you set up social media accounts, it provides you with an outlet to speak with your target audience and customers. This allows you to gain valuable insight as to their needs and wants, lets you provide them with customer service and gives you an idea of how you’re perceived by your audience. Helps evaluate company performance: Social media can analyze company performance and help you determine how to improve productivity. For example, when you track website analytics, you can determine which of your webpages isn’t getting as many views, meaning it might need improvement. You’re also able to set attainable goals such as increasing views for that content type by a certain percentage and a certain date. Stronger communication: Social media has the potential to strengthen employee communication and engagement with upper management. Read reviews about your company from past and current employees to see how you’re perceived. It can also help employees foster a relationship with users. Employees can interact with social media followers to build brand loyalty, trust and company authenticity. Outside recognition: Social media increases brand awareness and brings more to your website. For example, sharing tutorials, videos, blog posts or other mediums housed on your website helps these posts gain more exposure. It also makes it easier for you to hire employees since you can share job postings with a …

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Social Media Management Company in Houston

Social Media Management Company in Houston

April 7, 2021

If you are a small to medium sized business located in Houston that is looking to grow the reach of your company, Houston Small Business Marketing can help you. Our team works with businesses who are competing in competitive markets to expand their online audience, so they can attract new customers. Most people know that these days, if you want to advertise your business and have it seen by targeted audiences, the best solution is online marketing. At HOUSBM, we work closely with businesses to come up with an online marketing strategy that fits their unique needs. We believe great SEO starts with an impressive and responsive web design, but that is not where the work stops. Once your website is optimized to bring you to the top of Google’s search results, you still must work on brand management and interacting with online users who are interested in your business. Social Media Management Company in Houston Many businesses utilize social media accounts to help them communicate with their audience online. This is a highly-effective, low cost way for companies to open a direct line of communication with customers. Social media makes it simple for businesses to answer questions about their company, the services they provide, any products they may sell, or promotions they are running. Having social media accounts on the most prominent platforms is important, but when they are neglected or poorly managed, having these accounts for potential customers to see can actually negatively impact your company. This is why working with a social media management company in Houston is one of the best options for busy business owners. At Houston Small Business Marketing we offer the best social media management services in Houston. We work on your branding image, update your social media accounts multiple times a week, …

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Take Advantage of How Much Time People Spend On Their Phones

Take Advantage of How Much Time People Spend On Their Phones

January 19, 2021

These days, everyone is glued to their phone. Most of us use our phones from the minute we wake up to our phone alarms until we get into bed at night. This amount of screen time has changed the way we live our lives and interact with the world around us, which as with all major lifestyle changes made as a culture, results in new opportunities for businesses to market themselves! If you are not taking advantage of all the perks that come along with online marketing, you are doing yourself and your business a major disservice! At Houston Small Business Marketing, our team of digital marketing experts are here to help you get the most out of your online marketing.   Have you ever wondered how it would be possible to take advantage of how much time people spend on their phones, in order to benefit your business? Digital marketing provides a clear and effective path to do just that. We work with you to help you tackle social media marketing as well as other online advertising opportunities to get your business seen by the right people. With persistent work from our team of experts, we can help make your business visible online and rise in online ranking for popular search engines such as Google and Bing.  How does social media marketing work? Social media has become one of the most influential and important tools a business can use to drive traffic to their website and get real life customers. A well established social media presence not only helps to increase the ranking of your website on search engines, it also helps to engage with your current customers while also opening the door to engaging with potential customers who may have not heard about your company yet. When online users …

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Who Do I Hire For Social Media

Who Do I Hire For Social Media?

November 17, 2020

One of the most effective ways to increase the exposure of your company and reach new audiences is through effective social media marketing. Many business owners feel overwhelmed by social media, being unsure how to penetrate the market and create an organic following. Unfortunately, this sometimes results in inaction which can make it difficult to keep up with social media savvy competitors. At Houston Small Business Marketing, our team is dedicated to helping small and medium-sized businesses thrive! We know the best way to get the results you are looking for is by utilizing a comprehensive online marketing approach, which includes having an active social media presence.  There are a lot of overlapping strategies that go into both, effective social media marketing and search engine optimization. They are both focused on inbound strategies that organically draws an audience. When done properly, the audience that is brought to your brand will already have an established interest in the services your business provides. Successful social media for businesses is formed with high-quality, industry-relevant content, that pushes the image of your brand into a fully formed concept that your audience recognizes as uniquely you. This feeds directly into search engine optimization because it focuses on a very similar goal. Beyond having your clients recognize you as a brand, search engine optimization focuses on search engines, such as Google, recognizing you as an expert in your field. Our team can help you to take control of how you are seen online by posting professional, informative, and unique content to your social media accounts. We keep your presence online growing so you can focus on your business! Our online marketing experts work with business owners, who are competing in saturated industries, grow their online audience, in order to attract new customers and engage with existing …

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How Do I Increase My Followers Online

How Do I Increase My Followers Online

January 31, 2020

Businesses in a wide range of industries have the ability to greatly benefit from popular and well established social media accounts. Social media gives companies the chance to reach broader audiences online, expanding the awareness of their brand. Not only does social media allow for the potential of new customers it also works to help companies engage with their clients in a way that makes the company have a more personable experience. This is attractive for many people because it gives them a direct line of communication with the company they are working with. Whether they have a question in regards to the business or simply would like to leave their feedback social media allows the customers this rare opportunity. If you are currently looking to improve the content you are posting on your company’s social media accounts or wish to increase your following, the team at Houston Small Business Marketing is here to help you. Contact us today to learn more about the social media services we offer and how we can help your company attract new customers. Increasing Your Following On Social Media  The struggle many businesses face when creating their social media accounts, is rallying enough interest to attract followers to their pages. This can be especially difficult for businesses in the service industry such as plumbers, contractors, HVAC professionals, electricians, and more. The most important thing a business can do in order to attract new followers online is to post unique and informative content. Whenever you post high quality graphics with educational information, you will attract more people to your social media accounts. These accounts give you the opportunity to inform your customers about new services you offer, as well as keep you in the know about changes to the business such as hours of operation. …

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When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.

Houston Small Business Marketing is a comprehensive digital marketing company located in Houston, Texas. Our team specializes in collaborating with business owners who aspire to grow their enterprises and expand their online presence through tailored marketing strategies tailored to their specific industry. With a proven track record of success, we have partnered with clients from a wide range of professions, aiding them in reaching their goals and expanding their businesses. Whether you are a new startup or an established business seeking to boost your online visibility, we have the expertise to assist you. Our marketing agency in Houston provides a wide range of services, including reputation management, social media marketing, web design and development, Google Maps listing optimization, and content marketing. These components are seamlessly integrated to create a winning marketing strategy for your company, enabling you to stand out among your competitors. The services we offer can be quite time-consuming for business owners to tackle on their own. By working with our team, you can build your online presence, expand your reach, and grow organically, allowing you to concentrate on what matters most – running your business. For small and medium-sized businesses, competing online against corporations and industry giants presents unique challenges. Our team specializes in assisting smaller businesses in such scenarios because we recognize the significance of independent company success in our society. We are a results-oriented full-service digital marketing agency that adopts an inbound lead approach to internet marketing in Houston. Our customized approach delivers qualified leads to business owners, leading to trusted conversion rate optimization. This can manifest in various ways depending on your company goals.

Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.

In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.

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As you gain more business through us, your business will expand, allowing you to do more online. We have a convenient monthly plan for you.

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