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SOCIAL MEDIA MARKETING HOUSTON

These days social media marketing is more important than ever before for businesses. This is because we rely heavily on our phones to interact and engage with the world around us. Developing a strategic social media marketing campaign will help to enhance brand awareness, gain exposure to potential customers, and create customer loyalty. If you fail to use social media to promote your business you will be left behind by your competitors who interact with their customers this way.

Our Houston social media marketing specialists work with a wide range of different companies to help them create unique and informative content for their social media accounts. We understand the importance of social media marketing and want to make it simple for you to get the most out of your online presence.

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Social Media Marketing Companies Houston

Social media marketing plays an important role in how your business is seen and how it interacts with your current and potential customers. At Houston Small Business Marketing we work with businesses to help them develop and manage social media across all major platforms.

SOCIAL MEDIA MARKETING CONSULTANTS IN HOUSTON

The power of social media marketing is here to stay. It allows a “right-here-right-now” ability to connect a brand’s community with the latest news, events or offers. But successful social media marketing in Houston requires an ongoing effort to produce and deploy the articles, blog posts, tweets, and videos that create an effective online presence for your company.

Your social media accounts are an extension of your business and an excellent opportunity to boost the SEO value of your website. Our team can help you get to the next level with our high quality social media marketing services in Houston.

Contact our office for a no-cost evaluation and to learn more about the benefits of our social media management services.

FREQUENTLY ASKED QUESTIONS

Common questions about Social Media

Does My Company Need Social Media?

It doesn’t matter if you run a small local company or a major corporation, social media is an essential piece of your business marketing strategy.

This is because social platforms help businesses connect with their customers, increase awareness about their brand, and boost leads and sales. There are over three billion people around the world using social media every month, and the users and engagement on major platforms just keep increasing.

Potential customers will often look to social media accounts to learn more about the culture of a company, check for important updates or information about the business, and communicate directly with the company.

Failing to have a social media presence online can cause potential customers to turn to your competitors with their business. Ensure you are doing everything you can to be transparent about your company and find new customers online, when you work with our social media marketing experts in Houston.

Our team can help you to grow your business organically and represent yourself the way you wish to be seen. Contact Houston Small Business Marketing today to learn more about the social media management services we provide.

Which Social Media Platforms Do Small Businesses Need?

When we work with a new client, we develop and build out accounts for their business on the major social media platforms. These platforms include Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. We select these platforms because they offer some of the highest engagement for businesses, which increases visibility and communication between customer and client.

In addition to your social media accounts, we develop your Google My Business listing, which we update with much of the same industry relevant information and original posts. It is important to continue posting rich content to these platforms and your Google My Business listing in order to get the SEO placement your company desires.

Our social media marketers come up with a strategy unique to your company and move forward by posting informative, industry relevant content on a regular basis. This will help to develop an online following for your social media accounts and help spread awareness for your company. If you already have social media accounts for your business, we will work with you to optimize these accounts to ensure you are getting the most from them.

Is Social Media Useful For Businesses?

Social media is a useful tool for businesses that are looking to expand their online reach. Social media accounts give you the chance to interact with customers, let them know about specials you are running, or any changes in your typical schedule. Business social media accounts can also help sway potential clients into becoming actual clients.

Allowing your audience to see the products or services you offer, the way your company looks, and more can help them make informative decisions about working with your business. Don’t feel overwhelmed with running your business and managing your social media, instead reach out to the social media experts at Houston Small Business Marketing. Our team can help you to explore your marketing options and get the most out of your online presence.

We create unique and engaging posts, full of industry relevant information to help drive traffic to your website and increase visibility for your brand. Whether you already have a social media presence or you are starting from scratch our services can help you grow!

It is important to continue adding new content to your social media accounts on a regular basis in order to get the most out of your accounts. Our team will work with you to decide on a posting schedule that fits your social media marketing strategy so you can reach your goals online.

How Can Social Media Get Me New Customers?

Social Media Marketing is an effective way for businesses to enhance their visibility and grow their audience. Whenever a potential customer is looking at a few different companies, trying to decide which one they should work with- they oftentimes will conduct a search online.

If one company only has a website, and the other company has a website but they are also engaging and interacting with customers online through social media- most often the person will choose to go with the company using social media. This is because they are able to see other happy customers interacting with your company. Giving them a sense of who you are and how you operate.

Social media marketing is also an excellent way for businesses to display photos, talk about specials they are running, or services that they offer- all of which can help to bring in new customers.

These days, more than ever before having a social media presence is critical for businesses looking to get new customers and keep the ones they already have. If you are interested in learning more about how your Houston business can benefit from social media marketing services contact our team today.

Can A Social Media Marketing Company Run All Of My Accounts?

The social media marketing team at Houston Small Business Marketing can develop and manage your social media accounts across Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. Our services are comprehensive and help to boost engagement and drive traffic to your website.

While we develop and manage your social media accounts, we still encourage businesses to post their own photos and behind the scenes content in order to share more about their company and employees. This is not required but can help to provide more insight to your followers about your company and services.

It is important to always put your best foot forward with social media, posting high quality images and informative content your followers are interested in seeing. Additionally, you will want to ensure you are keeping a professional tone when you communicate directly with your followers online. Potential customers will see how you engage with your audience which can directly help or hurt your business.

Social media marketing is an excellent way to engage with your customers and reach new levels of engagement and communication. If you are interested in learning more about the social media marketing services we provide, contact our team today!

How Often Should My Business Be Posting On Social Media?

The frequency in which your business is posting on social media is not as important as the quality of your posts. You will want to post on a regular basis, which may mean once a week, twice a week, or even daily depending on your business and the content you are posting.

Our social media marketing team will come up with a strategy for your specific brand that helps you to get the most engagement out of your posts. We can use photos you send us or generate our own original posts for your accounts.

We encourage our clients to have fun with social media and let us handle the technical side of running their accounts. Whether you are a social media savvy business owner or have zero interest in social media, our team can work with you to form a successful social media marketing campaign.

Contact us today to learn more about our social media marketing services for small businesses and to find out how we can help you grow.

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Latest Blogs

How Can I Grow My Social Media Accounts as a Contractor?

September 25, 2023

In today’s digital age, having a strong social media presence is crucial for contractors looking to grow their businesses. Social media platforms provide an excellent opportunity to showcase your work, connect with potential clients, and establish yourself as a trusted expert in your field. This blog will explore best practices, provide examples of posts, discuss how to respond to comments, and highlight the benefits of having an established social media presence as a contractor.   Choose the Right Platforms Not all social media platforms are created equal, and each has its own unique audience and strengths. As a contractor, it’s essential to choose the platforms that align with your target audience. Here are some platform recommendations:   Facebook: A versatile platform where you can share project updates, photos, videos, and interact with potential clients. You can also join local community groups and homeowner forums to expand your reach.   Instagram: Ideal for visually showcasing your work. Post high-quality photos and short videos of your projects. Use relevant hashtags to increase discoverability.   LinkedIn: A professional network where you can connect with other professionals in the construction industry, share your expertise, and establish yourself as a knowledgeable contractor.   Pinterest: Great …

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Growing Your Business With a Dynamic Social Media Presence

September 5, 2023

In today’s digital age, having a strong and dynamic social media presence is essential for businesses looking to thrive and expand. Social media platforms have revolutionized the way companies connect with their audience, making it easier than ever to reach new customers and build lasting relationships with existing ones. In this blog post, we’ll explore the numerous ways in which a robust social media strategy can help your business grow and succeed.   Expanding Your Reach One of the most significant advantages of using social media for your business is the ability to reach a global audience. Traditional marketing methods often come with geographical limitations, but with platforms like Facebook, Instagram, Twitter, and LinkedIn, you can connect with potential customers worldwide. By crafting engaging content and utilizing the right hashtags and keywords, your business can appear in the feeds of individuals who may not have otherwise discovered your products or services.   Building Brand Awareness Consistent and well-executed social media branding can make your business stand out in a crowded marketplace. Through creative visuals, compelling storytelling, and a consistent voice, you can establish a strong brand identity that resonates with your target audience. Over time, this brand awareness can lead …

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Social Media Development and Management in Houston Area

May 12, 2023

Houston Small Business Marketing provides social media marketing services for small to medium sized businesses. We specialize in social media development and management in the Houston area with a strong focus on search engine optimization. We believe thoughtful social media strategies can help your business to appeal to its target market and work with you to develop content that connects to your target audience. We are the top social media marketing company based in Houston. If you are looking for a marketing agency to help you with web development, social media account development and management, or any other digital marketing strategy, reach out to our online marketing company in Houston. How do businesses benefit from developing a social media presence? If you are a business owner you may be struggling with seeing the benefits of creating a social media presence. You may think it takes too much of your time and attention in order to start up your accounts and develop a successful social media marketing campaign. This kind of thinking can close you off to many great business opportunities. Listed below are some of the many benefits to developing your social media presence as a business: Increased visibility: Social

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How to Pick the Best Images for Your Social Media

April 19, 2023

In order to have an engaging and follow-worthy presence on social media platforms you will want to post visually appealing, quality photos that resonate with your target audience. Our social media managers work to create visual content that can be posted across all platforms during your social media campaign in order to reach as many online users as possible. So how do you know what to select when it comes to social media photos? What is the best content marketing strategy to capture the attention of social media users? Social Media Today shares this helpful information for increasing your engagement online by selecting the best images for your social media below: Stay relevant to your campaign. Those who are new to social media often mistakenly assume that all pictures are equal in the eyes of the user. Not true – when you post a plug for an article you’ve written, or a sale that your company is having, the image has to relate to the content, or the two main parts of your social campaign will clash. Yes, photos of cats and dogs are cute, but unless your social marketing campaign is for an animal shelter or pet store, they …

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Should My Small Business Advertise on Social Media?

March 18, 2023

At this point in time, it is recommended for nearly all businesses to develop a social media presence. This helps them legitimize their business, grow organic SEO backlinks, and also prevents other businesses from coming in and taking their name online. Outside of building brand awareness though, you may find yourself wondering, ‘Should My Small Business Advertise on Social Media?’ In order to answer this question, we first should explore the different goals you can achieve by running a social media ad. For instance, you may choose to run a social media ad because: You are trying to sell a specific product Want to let a broad audience know about a special you are running Want to grow your brand awareness Want to have new people sign up for newsletters Want to increase traffic to your website Maybe you have a combination of these goals or an entirely different one. The first question you should ask before running an ad across your social media channels is, “What is my goal?” If you find that our goal does align with running an ad, you then must ask yourself which social media platform is best for the type of content I am …

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4 Ways to Improve Social Media Engagement

February 10, 2023

At Houston Small Business Marketing, we take a comprehensive approach to online marketing in order to help boost engagement on your website as well as social media channels. Below are 4 ways to improve social media engagement for your business. 4 Great Ways to Increase Your Social Media Engagement Ask Your Audience: Never underestimate how much your audience wants to talk about themselves or share their own advice or experiences. It can be somethings as silly and simple as doing a poll over your audience’s preferred food or weather, or you can dig deeper and ask open-ended questions such as, “What new products would you like to see offered from our company?” This simple strategy provides an easy way to get the conversation started and your engagement up. Examples of other questions you can ask include: Do we offer enough variety in our products/services? How did you hear about our company? What kind of social media posts would you like to see from us? Who plans to attend a specific event?   Watch the Clock: When it comes to engagement, businesses will typically see different peak hours based on their target audience. For instance, if you are a business appealing …

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Tips To Increase Engagement on Facebook

February 5, 2023

Are you looking for tips to increase engagement on Facebook in 2023? Social Media Today shares these great tips to help you grow your brand and increase your engagement online this year: Posting tips for Facebook Facebook may no longer be the cool app, or the place to hangout for younger users, but it remains the most accessed social media platform in the world, and it continues to add more users, as it expands into ever more markets. Everyone checks into Facebook, because it’s where you’re connected to your closest friends and family, and you don’t want to miss out on a birthday notification or some other major milestone that’s announced via Facebook post. That’s a big part of why almost 2 billion people still log into Facebook every day, and once they’re there, they are still spending time looking around, engaging in groups, sharing posts, etc. Younger users might spend more time scrolling through TikTok, but Facebook remains a critical consideration for most brands. With that in mind, what are the key best practices for Facebook in 2023 for a brand looking to optimize its in-app presence? The Algorithm The first thing you need to understand is the News …

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Tips and Tricks for a Successful Facebook Ad Campaign

January 13, 2023

Facebook offers business owners the opportunity to spread brand awareness and interact and engage with active users. By advertising on Facebook you are able to target people you believe will have an interest in the goods and services you provide. These ads are set with a daily budget that gives you total control of your campaign. Follow these tips and tricks for a successful facebook ad campaign for your business: Tips for placing Facebook ads Since boosted posts are straightforward with fewer options, we’ll focus on maximizing your Facebook ads’ effectiveness. However, many of these tips also apply to boosted posts. 1. Set goals for ads. Ads are most effective when they have a clear objective. A clear objective will also help you track your ad’s progress and can help you assess if your marketing strategy needs tweaking. For example, some organizations want to use ads to get people’s attention, while others want people to engage with content or links. Facebook defines two common ad types – dynamic and lead – to help businesses accomplish their goals. Dynamic ads promote relevant items from your product catalog and retarget them to people who have shown interest in your site. Lead ads …

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Things to Look Out for on Social Media

January 12, 2023

There are new trends every year that shape social networks and how we interact with each other. As a small business owner your social media presence helps you to specifically target an audience that is interested in your products or services. Top 10 social media trends in 2023 The cookie finally gets debunked: Consumers are increasingly frustrated by the lack of privacy around third-party cookies. The report found 70 per cent of advertisers feel that digital advertising overall will take a step backward because of their removal. Social media meets a new social standard: Consumers need to be able to trust the content they engage with, so expect 2023 to show an increased demand for integrity and authenticity that brands and social media channels will have to adapt to. Decentralised networks: Consumers expect different levels of censorship and free speech. Expect to see social platforms tackling more of the issues consumers raise and possibly even putting more power back into the hands of their users. Multi-sensory social media: Brands will invest in bringing sensory elements to digital experiences from gamification to fully immersive digital malls. Social commerce: Consumers will be willing to explore new shopping channels. The Metaverse: With a …

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Tips for Making Holiday Social Media Posts

November 23, 2022

Are you a business owner that works hard year round to engage with your audience on social media platforms but are unsure of what to post when the holidays come around? The digital marketing experts at Houston Small Business Marketing have got you covered. Read below to learn some helpful tips for making holiday social media posts this season. When Sharing Holiday Tips, Don’t Wait Until Last Minute: Many businesses will use the holiday season as a time to share tips that are relevant to the products or services they offer. For example, if you are a divorce attorney trying to share tips on how to get through the holidays with joint custody of your children, you do not want to make this post the day of a holiday. This holiday content is not helpful the day of- it is information that should be shared ahead of time in order to have the greatest impact on those who are reading it. Keep It Inclusive: Some companies may make the choice to recognize holidays that are specific to their religion or culture. While this is a decision that is fully their own to make, from a marketing stance, you may want …

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Creative Ways to Increase Your Online Following

November 3, 2022

Are you looking for creative ways to increase your online following so that you can attract new customers to your business? Our team can help you. We are a comprehensive digital marketing company that specializes in SEO driven content and social media marketing. By optimizing your social media presence you are able to attract potential customers to your social media accounts, in turn driving traffic to your website and business. Growing your social media accounts takes time, dedication, and the ability to post content that makes your audience pay attention. Our team creates a presence for your business on all major social media platforms so that you are able to share your content on Facebook, Twitter, Instagram, LinkedIn, GMB, and more. Your social media channels are meant to help you   Why you need a strong online presence The more ways you can place your business in front of your target audience with quality experiences, the more opportunities you have to build brand awareness and improve your reputation. But there are other ways a strong online presence benefits your business. Get discovered: 97% of consumers search online for local products and services. A strong online presence makes it easy for …

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Social Media Posting Service in Houston

August 10, 2022

These days, social media plays a critical role in growing your business and attracting new users online. Small and medium-sized businesses are able to compete with major brands by identifying their target audience and marketing specifically to them online. Our full service digital marketing company has done the market research to see where you stand among your competitors and how to increase brand awareness of your company. We utilize web development, content marketing, and social media to build a dynamic presence for you online. Everything from reputation management, graphic design, and blogs with SEO-focused content writing are included in our marketing services. Don’t get left behind by your competitors because you aren’t tech savvy, instead work with our team to get the most our of your website design and social media presence.   Benefits Of Using Social Media For Small Businesses And Startups Social media has become the new playground that unites all demographics. It’s every marketer’s dream come true: It offers free access to such a vast audience of potential customers for any product. I think it’s safe to say that the vast majority of marketers are already using social media in their jobs. Many small businesses shoot themselves …

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What is the Advantage and Disadvantage of Social Media?

August 13, 2021

Have you ever wondered if utilizing social media is right for your business? Are you interested in maintaining a modern approach to your work environment but need help weighing your options? Indeed.com has put together a comprehensive list outlining the advantages and disadvantages of social media in the workplace that we are sharing below: Advantages of using social media  Here are some main advantages of social media in the workplace: Direct connection with your audience: When you set up social media accounts, it provides you with an outlet to speak with your target audience and customers. This allows you to gain valuable insight as to their needs and wants, lets you provide them with customer service and gives you an idea of how you’re perceived by your audience. Helps evaluate company performance: Social media can analyze company performance and help you determine how to improve productivity. For example, when you track website analytics, you can determine which of your webpages isn’t getting as many views, meaning it might need improvement. You’re also able to set attainable goals such as increasing views for that content type by a certain percentage and a certain date. Stronger communication: Social media has the potential …

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Social Media Management Company in Houston

April 7, 2021

If you are a small to medium sized business located in Houston that is looking to grow the reach of your company, Houston Small Business Marketing can help you. Our team works with businesses who are competing in competitive markets to expand their online audience, so they can attract new customers. Most people know that these days, if you want to advertise your business and have it seen by targeted audiences, the best solution is online marketing. At HOUSBM, we work closely with businesses to come up with an online marketing strategy that fits their unique needs. We believe great SEO starts with an impressive and responsive web design, but that is not where the work stops. Once your website is optimized to bring you to the top of Google’s search results, you still must work on brand management and interacting with online users who are interested in your business.   Social Media Management Company in Houston Many businesses utilize social media accounts to help them communicate with their audience online. This is a highly-effective, low cost way for companies to open a direct line of communication with customers. Social media makes it simple for businesses to answer questions about …

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Take Advantage of How Much Time People Spend On Their Phones

January 19, 2021

These days, everyone is glued to their phone. Most of us use our phones from the minute we wake up to our phone alarms until we get into bed at night. This amount of screen time has changed the way we live our lives and interact with the world around us, which as with all major lifestyle changes made as a culture, results in new opportunities for businesses to market themselves! If you are not taking advantage of all the perks that come along with online marketing, you are doing yourself and your business a major disservice! At Houston Small Business Marketing, our team of digital marketing experts are here to help you get the most out of your online marketing.     Have you ever wondered how it would be possible to take advantage of how much time people spend on their phones, in order to benefit your business? Digital marketing provides a clear and effective path to do just that. We work with you to help you tackle social media marketing as well as other online advertising opportunities to get your business seen by the right people. With persistent work from our team of experts, we can help make …

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Who Do I Hire For Social Media?

November 17, 2020

One of the most effective ways to increase the exposure of your company and reach new audiences is through effective social media marketing. Many business owners feel overwhelmed by social media, being unsure how to penetrate the market and create an organic following. Unfortunately, this sometimes results in inaction which can make it difficult to keep up with social media savvy competitors. At Houston Small Business Marketing, our team is dedicated to helping small and medium-sized businesses thrive! We know the best way to get the results you are looking for is by utilizing a comprehensive online marketing approach, which includes having an active social media presence.    There are a lot of overlapping strategies that go into both, effective social media marketing and search engine optimization. They are both focused on inbound strategies that organically draws an audience. When done properly, the audience that is brought to your brand will already have an established interest in the services your business provides. Successful social media for businesses is formed with high-quality, industry-relevant content, that pushes the image of your brand into a fully formed concept that your audience recognizes as uniquely you. This feeds directly into search engine optimization because …

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How Do I Increase My Followers Online

January 31, 2020

Businesses in a wide range of industries have the ability to greatly benefit from popular and well established social media accounts. Social media gives companies the chance to reach broader audiences online, expanding the awareness of their brand. Not only does social media allow for the potential of new customers it also works to help companies engage with their clients in a way that makes the company have a more personable experience. This is attractive for many people because it gives them a direct line of communication with the company they are working with. Whether they have a question in regards to the business or simply would like to leave their feedback social media allows the customers this rare opportunity. If you are currently looking to improve the content you are posting on your company’s social media accounts or wish to increase your following, the team at Houston Small Business Marketing is here to help you. Contact us today to learn more about the social media services we offer and how we can help your company attract new customers.   Increasing Your Following On Social Media  The struggle many businesses face when creating their social media accounts, is rallying enough …

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Social Media Marketing Companies in Houston

August 20, 2019

If you are a small to medium sized business located in the Greater Houston area, and are looking to expand the reach of your company, Houston Small Business Marketing can help. We work with businesses who are competing in saturated markets to grow their online audience, so they can attract new customers. Most people know that these days, if you want to advertise your business and have it seen by targeted audiences, the best solution is online marketing. At HOUSBM, we work closely with businesses to come up with an online marketing strategy that fits their unique needs. We believe great SEO starts with an impressive and responsive web design, but that is not where the work stops. Once you website is optimized to bring you to the top of Google’s search results, you still must work on brand management and interacting with online users who are interested in your business.   Social Media For Businesses in Houston Many businesses have social media accounts now to help them engage with their audience online. This is a great, low cost way for companies to answer questions about their business, the services they offer, and any products they may have. In this …

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Why Your Business Needs To Use Hashtags

May 25, 2018

What Are Hashtags? Hashtags have become an effective method to connect people on social media who wish to communicate about the same topics. A hashtag can be used for a #single word, or a #GroupOfWords. They are also known as meta tags, helping brands to engage and interact with their brand.   Hashtag Guidelines:   -Too many hashtags can be counterproductive when it comes to engaging or connecting with your audience because too many are often looked at as obnoxious. Instagram and Pinterest are platforms you can comfortably use them liberally.   -Match your business! If you are a local company then make sure the hashtags you are using reflect this in order to reach the right audience.   -Make your own hashtags that are associated only with your brand, whether it is the name of your company, or a product or service you offer. This will motivate your clients to reach out and interact with other customers, building an online community.   -Research all hashtags before using them. This is important for a few reasons. One, if you are trying to generate interest to a post and hashtag words that have little to no popularity it is a waste …

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Top Social Media Platforms Your Business Needs

May 11, 2018

Top Social Media Platforms Your Business Needs Social media is a powerful tool for businesses to build their online presence. Additionally, having well developed social media accounts will positively influence the way Google ranks your website and company. This makes social media crucial for businesses to get the most out of their online reach.   Facebook Business Page: Facebook is one of the most highly populated social media platforms. Facebook has found a way of making online marketing efficient and easy for businesses. It is able to do this by generating profiles on users that track their interests and spending habit, making it an excellent way to get the word out about your services and goods.   Twitter: Twitter has been around for over a decade now and is still a relevant and useful tool for businesses. Twitter is an excellent platform for customers or potential customers to reach out and ask questions to your brand, opening dialogue between consumer and company.   Instagram: Instagram is the quickest growing social media platform we have seen in modern time. It’s user friendly, slick design makes it extremely easy to showcase your products and services, while also allowing for open lines of …

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How To Use Social Media To Attract New Clients in Houston

April 12, 2018

Online marketing is becoming increasingly important for businesses to stay relevant in our online obsessed world. We are living in the digital age, where social media marketing is growing into one of the most effective ways for businesses to reach a wider audience and in turn, more customers.   There are several things you can do in order to get the most out of your social media business accounts. Listed below are some helpful tips, that we use for our clients that explain how to you social media to attract new clients right away:   Be Social: The best way to make your social media accounts attractive to new people online is being active! If someone comments on one of your posts, engage in dialogue with them! Let them know you are listening and interested in what they have to say. This will keep them from unfollowing your account if they feel like they are being listened to. Additionally, it is a great idea to make posts that do not immediately relate back to the services or products you provide or sell. If you are interested in sports, showing your support for local teams is a helpful way to personalize …

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How Social Media Improves SEO Houston TX

February 23, 2018

There are a lot of overlapping strategies that go into both, effective social media marketing and search engine optimization. They are both naturally growing, inbound strategies, that focus on building an online presence that organically draws an audience. When done properly, the audience that is drawn to your brand will already have an established interest in what your business provides- whether it be a service or product. Successful social media for businesses is formed with high-quality, industry relevant content, that pushes the image of your brand into a full formed concept that your audience recognizes as uniquely you. This feeds directly into search engine optimization because it focuses on a very similar goal. Beyond having your clients recognize you as a brand, search engine optimization focuses on search engines, such as Google, recognizing you as an expert in your field.   Below are some of the ways strong social media presence has the ability to greatly impact your position on search engine rankings:   -How Many Followers You Have: While it is important to realize, followers are not everything, having an established online base for your social media accounts will increase the ranking bonus you are given by Google. It …

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