Are you a business owner looking to create a website or improve on an existing one? If so, working with an SEO marketing company is your best bet to get a website that offers value to your business. Creating an aesthetically pleasing and easy-to-navigate website is the goal, however, much more goes into effective web design than just the appearance and layout of a site.
Our team works with you to create a website that allows you to outrank your competitors online. If you have ever noticed other businesses in your industry are showing up before you when you complete a simple Google search for the services you offer in your local area, this is due to SEO.
SEO is the process in which Google analyses and ranks content. This is done to help users find the most relevant and reliable online sources for their needs. When your website is properly optimized, users looking for the goods and services you provide will be directed to your website organically. While this process takes time to garner a top spot in competitive markets, the results are undeniable.
Why Every Business Needs A Website
Credibility
One of the main reasons you should have a website for your business is to increase your organization’s credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers.
Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.
Brand
Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent, and what you stand for, you increase the chances of your customers buying from you.
This is also something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can’t easily find quality and reliable information on your business.
Leads
Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads.
Once people find you online, become interested in your product or service and want to know more, they’ll know how to contact you thanks to the information on your website, which gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a positive ROI.
Organic Traffic
Once you’re online and have an SEO-optimized website, you have a chance of showing up in Google search results. This means that when people are searching for a product or service, there is a chance your website will show up in the results. This gives you the opportunity to drastically increase your customer base.
Saving You Time + Customer Service
Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.
Updates And Announcements
Since your website is on 24/7, it’s easy to post updates and announcements to your customers. It’s a way to keep them up to date on everything that you’re doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them.
Digital Marketing
If you plan on leveraging digital marketing to increase your leads and grow your business, you’ll likely want to drive traffic to a website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best ROI on your ad spend. This is something that can’t be set up retroactively, so it is best to get your website running early even if you’re not planning on running ads at the moment.
Reasons You Should Be Using A Responsive Website Design Now
Increased Traffic From Mobile Users
Once upon a time businesses used to create two versions of one website. One for desktop users, and one strictly for mobile users.
Many still do this today. But with ever-increasing viewership from mobile users, having two separate versions of one website is a time-consuming and high maintenance practice.
Nowadays, you can have just one responsive website that is ready for all devices.
This ensures that people retain your mobile viewers. And they might also remember to visit your website some other time whenever they are in search of services you offer.
Lower Cost And Website Maintenance
Another benefit of using a responsive website is: it offers you a lower maintenance cost as compared to running two versions of one website.
However, it is relatively expensive in the beginning. But the reduced cost of maintaining two separate websites does add up.
Besides, it takes less time to set up. And it’s easier to maintain one responsive website than to maintain two versions of the same site.
It frees up more time for you to dedicate to other important areas of your business. And you could also offer tailored location-based offers to drive traffic to your website.
Need a place to start, you can access website design offers that are visually appealing and ready for all devices.
Provides a Seamless User Experience
This is by far one of the greatest benefits of having a responsive website. Unresponsive websites usually distort the way your website appears on devices like mobile, and tablet.
Whereas desktop viewers might have no problem viewing your website, but the same cannot be said for mobile users.
Texts are jumbled, images do not align and users have to scroll through endless pages in search of the information they need. This makes it a pain for users to use your site smoothly and seamlessly.
So after such an experience like this, do you think such a user would come back to your website? I didn’t think so too.
To avoid scenarios like this, it’d be worthwhile to evaluate the quality of your website design. The benefits that will accrue to you at the long run, will outweigh whatever you’re going to spend on it in the beginning.
Adapts Easily To Any Screen Size
Another benefit of having a great responsive website ready for all devices is its adaptability to any screen size.
With a design like this, you’re way ahead of your competition. And it positions your website to seamlessly cater to newer devices with which users use to surf the internet e.g. smartwatches, IoT devices, etc. Your website can automatically adjust itself to suit each screen. And finally …
A Responsive Website Improves Your SEO Efforts
Responsive websites have a greater likelihood of ranking high in SERPs.
The ‘user focused’ experience, and high-quality content could increase your dwell time. Thereby making users stick around for the long run.
Google recommends a responsive website design pattern. Besides, it makes for a good user experience and improves your SEO efforts across all platforms.
In conclusion, having a responsive website can save you lots of money, maintenance time and also help you to convert and retain more clients in the long run.
SEO Houston Marketing Services
Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
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