How Can I Boost My Local SEO Strategy?
Understanding the concept of
local SEO is one thing, but understanding how to boost your own
local SEO strategy in order to improve your
local search rankings is much different. It is a very involved process that requires continued, consistent efforts, energy, and time. Listed below are some of the main areas to focus on when looking to boost your
local SEO:
The first thing you will want to do is establish your business with
Google. This is done by claiming or creating your
Google My Business account. Once your GMB account has been created you will need to optimize this profile and it plays one of the most important roles in your
local SEO strategy. This tool brought to you from
Google gives you the ability to create a free business listing for your company. When it comes to landing one of the top placements on
Google Map listings, your GMB profile will play a heavy hand in determining where you stack against your competitors.
When you work with our team we will optimize your GMB listing for you. This will include providing your full and correct business name, your physical store/office address, your exact location on a
map, your business category, your phone number, and
website url. Once your GMB listing goes live, you’ll be asked to verify it usually through a phone call or via postcard.
After this has been completed we will begin the process of optimizing your account for maximum
SEO value. You will want to upload photos of your business- this can be the inside, outside, or area around your company. If possible getting a
Google 360 photo or tour can also help to boost your placement.
You will need to provide up-to-date and accurate business information such as your hours of operation, additional categories your business may fall under, and any other information that may be relevant or important to share with prospective customers. You can also answer generic questions by
Google to help provide further insight into your business.
Another important aspect when it comes to boosting your
local SEO is having a
website that is properly formatted and mobile responsive. What this means is that, online users should be able to access and interact with all of the features on your
website regardless of what device they are using to visit your page. If you have a
website that only is interactive on computers or with certain browsers you will be missing out on a massive audience.
Additionally,
Google knows how many people are using mobile devices to access
websites and information online. If they see that you have a
website that is not mobile responsive this will count against your overall placement. Our team can help you get a
website that is responsive on all computers and smart devices, regardless of the browser being used. This can dramatically help boost your
local SEO.
While there are many other important aspects of
local SEO, such as getting positive reviews and responding to them. The two most important factors will be your GMB listing and the optimization of your
website. These two factors will help you gain a top placement online for your industry.