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Local SEO helps businesses promote their products and services to local prospects and customers. Our local SEO Houston digital experts will help develop an effective campaign strategy to get your desired results. An effective SEO campaign will include techniques such as Google maps marketing, content marketing, pay per click management, reputation management, social media marketing, and web design. However, the emphasis is the way to market your local business online.

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Local SEO Marketing Houston

For many small and medium-sized businesses, the key to success is developing an online presence that increases visibility. The more people that know about your business, the more inclined you are to attract new customers.


There are different goals that businesses can set which will influence the way they navigate local SEO. For many businesses, the number one goal is to increase visibility by optimizing their Google Map Listing. High visibility on Google Map Listings in local search and business listings directories leads to more direct contact and foot traffic than website visits alone.

Our team works with your company to help get your business listed in the Google ‘local pack’ or ‘3-pack’. This is the first 3 business listings that appear within the Google Map section when searching for businesses near you. Local businesses improve traffic to their website when seen locally in their area from the local map section, get more phone calls, and have higher conversion from online users to real world customers.

People search for local businesses using various search engines including Google, Bing, Yelp, and Apple Maps. To gather information for local search, search engines rely on signals such as local blog contentsocial profile pages, internal links, and up to date citations to provide the most relevant local results to the user. Learn more about Houston Local SEO when you contact our team today.

Frequently Asked Questions

Common questions about Local SEO

What Is Local SEO?

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. In a city as large as Houston, local SEO strategy is important because it allows you to target specific areas surrounding and inside of the city.

Any business that has a storefront or serves a specific geographic area can benefit from local SEO services. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it, then local SEO can help you grow your business and drive more traffic to your website.

In addition to driving traffic to your website, local SEO will also help you get more phone calls, allow users to easily access directions to your business, and link them to your Google business listing.

Having these links easily accessible to users online will help to convert online traffic to real world customers for your business. It is important to continue updating your Google business listing with new photos and up-to-date information to make sure your company stands out among the other businesses that show on the Google 3-pack.

Our team is trained to optimize Google Business Listings to ensure you are getting the most SEO value for your company online. We use all social media content, photos you send us, and more to add new and dynamic content to your business page.

After we claim your business profile or verify the account, we will go through the process of filling out all of the available fields for your Google My Business account. We meticulously plan how to categorize your business, what you want to share in a complete “from the business” description. Additionally, it is extremely important to ensure that all contact information is up to date and accurate in order to rank high on organic search results.

Any attributes that match your business will be marked in order to help Google know how to categorize and rank you in your local search results. Failing to do this can be a reason for low traffic on your site. We answer questions about your business asked by Google which will also help to find the most accurate placement for your business listing.

It is important to collect reviews for your business listing. Whenever a review is left for your business, you will want to respond in a calm and professional manner to ensure you are protecting the image of your brand and increasing the chances of prospective customers having a positive impression of your company.

Making a listing that includes a list of your services, products, and prices will provide informative information for your customers. This will help them determine whether working with you is beneficial for their needs.

We can help you to set up the messaging feature in your account. This will allow you to communicate directly with online users looking at your Google listing. They may have a question, comment, or other interest that makes them wish to reach out to you online.

Who Needs Local SEO Services in Houston?

Local SEO is the process of improving search engine results to rank the most relevant and authoritative websites at the top of the list. The higher the website’s ranking is, the closer to the top of the search results it can be found- generally resulting in more traffic for the site. SEO services have the ability to help all businesses that have a website by growing their visibility online.

The more frequently your website appears at the top of search engine results, the more times your website is visited. The more visitors a website has, the higher the potential is to convert online visitors into customers. This is why Local SEO is such a powerful resource for businesses.

Most companies, but especially those working in competitive industries can benefit from SEO services. Small and medium businesses have to work extra hard to stand out from national brands and major corporations. Our Local SEO services can help you do just that. This is done through specifically targeting local service areas and deciding which services or goods you want to advertise for your company.

If you have ever looked for a local restaurant or had to call a repairman near you, there is a good chance you have turned to Google to do a quick search of the businesses around you. Whenever your results show you businesses around you on a map listing, this is done through local SEO. It is important to take your SEO seriously and make the steps necessary to improve your ranking. Optimization helps you to have your site and Google listing indexed properly online to match you with the most relevant online users.

When it comes to your local SEO marketing, there is no reason to settle! Ensure you are working with a company that is staying on top of the latest trends to increase your visibility and improve your placement online. At Houston Small Business Marketing, we take the steps to increase brand awareness for your business and make your quality services and products visible from those with an organic interest in your business. Our team works to help you dominate search results in order to become an industry leader.

We understand how important engaging with your current customers and new customers is, this is why we put a strong focus on developing your Google Listing and continuing to add informative content to help increase your chances of converting online users into actual customers. If you would like to improve your company’s website and expand your reach online, contact us today.

Our team of Houston online marketing experts can help to answer any questions you may have and explain in depth the services we provide to small and medium-sized businesses, designed to help your company reach new levels of success. Whether you are a brand new business or a company looking to increase your visibility online, we can help you reach your goals with our local SEO services in Houston.

Why Is My Competitor Ranking Higher?

One of the most important ways to connect to new customers online is by ranking high for local search terms related to your business on Google. Most online users will only look at the first few results that come up, meaning if your website is ranking below the top 3, your visibility is likely to be low.

So, why is it that your competitors are outranking you?

There are multiple reasons why this may occur, including:
Their business has been around for longer. The longer a business has been around and the longer they have had an established website, the more value will be placed on the company’s website. This is because Google can see that the business has consistently been around for several years, legitimizing the company, which improves its overall rank. The good news is that even if you are a brand new business owner, aggressive marketing techniques can help you to quickly gain recognition online. At Houston Small Business Marketing we have the experience needed to help new businesses thrive and reach their goals online.

They have a well established brand. For small businesses outranking brands that have multiple locations or an established nationwide or local brand can be difficult. The more familiar your potential customers are with the competition the more difficult it can be to overcome their placement online. You will need to focus your marketing efforts on spreading awareness about your brand and increasing the number of online users that know your business exists. At Houston Small Business Marketing we specialize in working with small and medium-sized businesses to help them compete with household brands and corporations. We believe in the importance of small businesses in our communities and make an effort to support this with our work. If you are interested in learning more about how our business can help your business, contact us today.

They have more reviews. Believe it or not, the number of reviews listed for your company, specifically on Google can greatly factor into how well your business ranks online. Businesses with several positive reviews will quickly rise to the top, making it a huge priority for business owners to ask their customers for help leaving reviews. We encourage our clients to ask every customer they interact with to leave them a review. Additionally, responding to reviews is an important aspect of increasing the value of your business online. At Houston Small Business Marketing we can help you find new ways to connect with your customers to increase the number of reviews you receive. We also work on brand management, helping business owners respond to less than satisfied reviews to minimize their impact.

They have a more advanced marketing strategy. If your competitors have advanced SEO strategies that they have been utilizing on their website or with their listings online, this will dramatically increase their placement. It can be difficult to go up against strategic marketing techniques, making it important to pair up with experienced SEO experts. We believe in a comprehensive marketing strategy that encompasses many different online options to get you the most out of your website and online presence. From social media marketing to running a blog with rich creative content, we do it all.

Our team of Houston local SEO experts can help to evaluate your online presence to determine what areas you are lacking in and how we can get you a higher ranking against your competitors. If you are ready to increase your visibility online, contact us today.


What Is Internet Marketing?

When it comes to Local SEO marketing, it is important to understand that it is an ongoing process that will require continued efforts over time in order to experience success. These multifaceted marketing efforts must be developed, published, and picked up by Google’s algorithm in order to yield any results for your company.

Many Local SEO firms will tell you that it takes 4 to 6 months to start seeing results from an aggressive Local SEO campaign. That’s generally accurate for extreme changes, but keep in mind SEO results grow over time. For smaller businesses that are not working in highly competitive industries they will be able to see results more quickly than others. If you have many competitors around you that have been implementing SEO strategies for an extended period of time it will take more time and effort to see results than if you are at a smaller business going up against other small businesses. Whatever your situation is, our team can help you.

While results will vary between customers, we typically tell the businesses we work with that the first changes will start somewhere between the first two months after your website has been fully developed. These changes will gradually become more dramatic as time passes and your SEO strategy has been in place. This is because Google will need time to recognize all of the effort you are placing into your business’s marketing strategy. Google will evaluate your website, your social media presence, your Google Listing, and any directories where information pertaining to your company exists online. From here the search engine will begin to find ways to rank your website among competitors, choosing where to place you and what is most relevant to your specific goods and services.

If your website and online presence already have organic SEO traction, it may take even less time to notice a change. We can come in and improve whatever current strategy you have to bring you the results you are looking for. Another factor to consider is how many of your competitors are actively utilizing SEO for their own websites. The steeper the competition, the more important it is for you to utilize SEO– but also the longer it will take to see results. We can help to evaluate your competitors to give you an understanding of how aggressive your strategy will need to be to get your phone ringing and traffic on your website.

Our team has a proven track record of success. We have helped many companies outrank their competitors and grow their business through active Local SEO marketing. If you are looking to make changes to your online presence to dominate in your industry we can help you! The sooner you start the better it will be for your business since local SEO marketing requires time and energy in order to succeed.

We are ready to help you reach your goals. Contact us today to begin the process of creating your brand’s local SEO campaign.

Why Is Internet Marketing Important for Business?

Your Business Profile on Google is a free business listing from Google My Business, that allows you to show up in local search and on Google Maps. You’ll be asked to fill in some basic information about your business, including the location, address, business category, and hours of operation. This will allow you to claim your business listing so that it can begin to populate on Google Maps.

While it is free to claim and manage your business listing, you will want to fully optimize your profiles, filling out all fields, and providing as much detail as you can about your business. Additionally, it is a good idea to continue adding new content, such as photos, short videos, Google 360 photos and more to your business profile.

Doing this will help to increase your placement against your local competitors online. Additionally, you will want to encourage all of your customers to leave you a review through your Google map listing, as this also has the ability to increase your placement overall.

While it is free to create or claim a Google Business Listing, you can run Google Ads attached to your free Google Business Listing. Google Ads attached to your business listing can be highly beneficial to helping attract new customers and increasing your online visibility.

Our team will help you to create an online ad quickly and easily that spreads the information you are most interested in sharing with your potential customer base. You are able to select demographics, key search terms, and service areas that you wish to appeal to. This will create a custom, targeted campaign that allows you to meet your business goals.

Your ad will be set up in a way that you only have to pay whenever someone clicks on your ad. These types of ads are highly effective for bringing new customers to your website and Google Maps Listing. These ads are easy to maintain after they are initially set. You just determine the budget you are comfortable with and go from there.

These Google Ads allow you to reach customers on desktop computers and mobile devices- including tablets and smartphones. You are able to review the effectiveness of your ads in your dashboard, which will help you to decide if the ads are right for you.

Our team can help you reach your goals online without having to implement these ads. They can be helpful, especially in the beginning of your marketing campaign to get quick results and traffic for your website. We have experience working with a wide range of clients, running ads may be more effective for certain industries than others.

If your business is not showing up on the top results on Google Maps listings you are losing potential customers to your competitors. It is important that you actively work to rise in the rankings online in order to spread awareness about your brand quickly.

Our team can help you gain traction online and get the attention you are seeking online. Contact us today to grow your business.

What Increases Local SEO The Most?

When it comes to the marketing and brand awareness of your business you are likely to be interested in finding the most effective methods to increase your local SEO. This is because local SEO is the method in which online users are paired with your business online when they display a natural interest in the services you provide.

Think about it this way, if you were to look for a pet store near you what would your process be? Are you going to pull out a phonebook and search the yellow pages? Are you going to listen to radio ads until a commercial mentions a pet store in your local area? What about driving around aimlessly until you find one? The chances are you will not do any of these things because there is a much more effective and simple method to locate local businesses that meet the criteria you are searching for– doing a search on the internet. Whenever you do a search on the internet for a local business, the results you are paired with are directly due to local SEO. You will likely see two different types of results, first you will probably see a Google Map of your immediate area. On this map there will be several businesses listed, businesses Google believes match the inquiry you have made online. The top three businesses listed typically are the main ones to trigger an action by online users. These top 3 spots are highly sought after and are referred to as the “Google 3-pack”.

In addition to the results that show on Google Maps and more specifically in the Google 3-pack, you will also see search results that come up under this map. These will be links that lead directly to websites with information that, again, Google believes is most relevant to the inquiry you have made online. Much like the results in the Google 3-pack, the top results that appear here are prime real estate for businesses looking to increase online traffic and convert online users into real world customers.

So, how do you land one of these highly sought after and lucrative online placements? The answer is not as simple as checking a box. In order to have a highly effective local SEO presence you will need to combine efforts on multiple different platforms to get the attention of Google and be seen as a source of reliable, original, and industry-relevant content.

At Houston Small Business Marketing we understand how important it is for small and medium-sized businesses to get exposure online in order to make a name for themselves against the competition. For new businesses it may feel like an uphill battle to outrank your established competitors, but there is good news.

By utilizing a comprehensive digital marketing campaign that puts a heavy emphasis on local SEO marketing you can gain the favor of Google and outrank industry giants. It will require continued efforts and a multiplatform strategy. Our team works to first give our clients a properly formatted and functional website, from there we build out social media accounts, optimize Google Business Listings, and continue posting fresh and informative content on a weekly basis on your website. Contact us today to learn more about how local SEO marketing can help you.

How Can I Boost My Local SEO Strategy?

Understanding the concept of local SEO is one thing, but understanding how to boost your own local SEO strategy in order to improve your local search rankings is much different. It is a very involved process that requires continued, consistent efforts, energy, and time. Listed below are some of the main areas to focus on when looking to boost your local SEO: The first thing you will want to do is establish your business with Google. This is done by claiming or creating your Google My Business account. Once your GMB account has been created you will need to optimize this profile and it plays one of the most important roles in your local SEO strategy. This tool brought to you from Google gives you the ability to create a free business listing for your company. When it comes to landing one of the top placements on Google Map listings, your GMB profile will play a heavy hand in determining where you stack against your competitors. When you work with our team we will optimize your GMB listing for you. This will include providing your full and correct business name, your physical store/office address, your exact location on a map, your business category, your phone number, and website url. Once your GMB listing goes live, you’ll be asked to verify it usually through a phone call or via postcard. After this has been completed we will begin the process of optimizing your account for maximum SEO value. You will want to upload photos of your business- this can be the inside, outside, or area around your company. If possible getting a Google 360 photo or tour can also help to boost your placement. You will need to provide up-to-date and accurate business information such as your hours of operation, additional categories your business may fall under, and any other information that may be relevant or important to share with prospective customers. You can also answer generic questions by Google to help provide further insight into your business. Another important aspect when it comes to boosting your local SEO is having a website that is properly formatted and mobile responsive. What this means is that, online users should be able to access and interact with all of the features on your website regardless of what device they are using to visit your page. If you have a website that only is interactive on computers or with certain browsers you will be missing out on a massive audience. Additionally, Google knows how many people are using mobile devices to access websites and information online. If they see that you have a website that is not mobile responsive this will count against your overall placement. Our team can help you get a website that is responsive on all computers and smart devices, regardless of the browser being used. This can dramatically help boost your local SEO. While there are many other important aspects of local SEO, such as getting positive reviews and responding to them. The two most important factors will be your GMB listing and the optimization of your website. These two factors will help you gain a top placement online for your industry.

How Does Local SEO Affect My Google Map Ranking?

Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps Google find the best matches for online users search. For example, Google’s algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.

Relevance Relevance refers to how well a local Business Profile matches what someone is searching for. Add complete and detailed business information to help Google better understand your business and match your profile to relevant searches.

This is a huge reason why it is important to fully optimize your Google Business Listing. The more information you can provide about your business, the services you offer, the hours you operate, and more, the easier it will be for Google to pair online users who can benefit from your services to your website. If you are not representing your business adequately you may get paired with users who have no interest in your business, or may not get much traffic at all.

Distance Distance considers how far each potential search result is from the location term used in a search. If a user doesn’t specify a location in their search, we’ll calculate distance based on what we do know about their location.

When you work with Houston Small Business Marketing we can help you to target specific areas you wish to serve. This can especially help for service industry jobs that travel to clients for work, instead of having clients come into their location. Distance will always be a factor, however, if you specifically target certain areas on the map that you are trying to show up on, distance can be overcome and can help you to outank businesses that are closer in proximity to the user doing the search.

Prominence Prominence refers to how well known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands are also likely to be prominent in local search results.

Prominence is also based on information that Google has about a business, from across the web, like links, articles, and directories. Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your business’ local ranking. Your position in web results is also a factor, so search engine optimization (SEO) best practices apply.

There’s no way to request or pay for a better local ranking on Google. Google does its best to keep the search algorithm details confidential, to make the ranking system as fair as possible for everyone.

With this said, using strong SEO tactics and fully optimizing your Google Business Listing can go a long way to helping you get discovered by the correct people on Google Maps. Contact our team to learn more about how we can improve your local SEO in Houston.

What Matters For Local SEO?

While the local Google 3-pack is displayed within the standard Google organic search listings, separate algorithms work to provide the main Google search results for local rankings and the local map pack results. As a local business, you have the ability to appear under both the main organic search results and the local map pack at the same time. This is the ideal situation to gain the most exposure and drive the most attention to your brand and website.

With the world of online marketing being so vast with many different channels and factors to take into consideration, it can be difficult to determine where to focus your efforts for the most effective results. At Houston Small Business Marketing we take on a comprehensive approach to your marketing. We understand in order to get the highest rankings for your business we need to focus on much more than just your Google Maps marketing. The more we optimize your business online, the better your results will be across the board, including on local map listings.

Content based on specific local areas and local link popularity are factors for Google Map Listing placement, just as it is in Google’s traditional search algorithm. This is why it is so important to build dedicated pages within your website that target the specific areas you are trying to show up under. Our team will help you to select 5-10 specific service areas in your area that you wish to attract business in.

If you’re a multiple location business, you should include not only your business name but also its details like address and phone as well as optimize titles tags, meta descriptions, and follow SEO best practice. This should be taken into consideration as well in your content marketing and link building strategy. It is more tricky for businesses with multiple locations but if done properly your different listings can work together to strengthen one another.

Additionally, location-based factors like having a business listing in Google My Business, local citations, and positive reviews from your local customers, are also taken into consideration in your local SEO rankings. This is why it is important to encourage every customer you work with to leave you a review on Google. It not only will help prospective customers see the quality of your business, it will also enhance your placement overall.

The design and format of your website will play a huge role in Google’s willingness to rank your business in a top spot. Google wants to ensure anyone who gains one of these top spots is providing the traffic they direct to you with informative content that helps them to get the results they are looking for.

Our team can help you do it all. From managing and optimizing your Google Business Listing to building out an SEO-rich website to gain one of the top spots on organic search results and Google Map Listings. Contact us today to set up a no-cost evaluation for your business and to find out more about how Local SEO can help your company thrive.


Who Offers Local SEO Marketing in Houston?

When it comes to marketing your business and getting the brand recognition you deserve, you will want to work with an established local SEO marketing company. There are many different marketing firms that help businesses with gaining different types of exposure. At Houston Small Business Marketing, our team has a track record of proven success with increasing online visibility for businesses from many different backgrounds and industries.

Our team is dedicated to providing comprehensive online marketing services including Local SEO marketing in Houston. We help our clients to identify the top service areas surrounding them that they wish to target for their online campaign. This begins with the development of your website but will continue with our targeted social media and blog posts. By targeting specific areas around your business, you will be able to slowly start to dominate more and more areas in your industry.

Visibility is extremely important for businesses, especially small and medium-sized companies. This is because even if your brand offers the most superior services available, if you are not properly representing yourself online, this can make it difficult to spread awareness about your brand. A lack of awareness about your brand can quickly turn into a problem for your business.

At Houston Small Business Marketing, we understand how important it is for your business to be seen by locals looking for the services you provide. This is why we help small and medium-sized businesses secure high rankings on Google, in order to compete with larger corporations and businesses that have been around longer than them.

Additionally, for small and medium-sized companies, competing against larger businesses that have multiple locations throughout your state or country can be a difficult task, but it is possible. With enough thoughtful web development, social media marketing, blog posts, and Google Business Listing marketing, your small to medium-sized business does have the ability to outrank nationwide brands. This sort of goal will require time and continued efforts in order to achieve, as nationwide brands have already developed and nurtured a marketing strategy that has led them to grow.

It can also be a challenge for new businesses, or businesses that have not spent any efforts developing their online presence to rank against businesses that have been a part of the communities they serve for an extended period of time. Local SEO services help even the smallest businesses carve out a place for themselves in their market. The more competitive the marketing strategies are from your competitors the more difficult it can be to outrank.

Luckily, when you work with the local SEO professionals at HOUSBM we can help bring your business to the top listings for Google Maps marketing. We understand how difficult it can be for small and medium sized businesses to thrive in a city as large as Houston, where competition can be steep. This is why we custom tailor our local SEO services to help our clients reach their goals online and increase their visibility.

If you are tired of being outranked by your competitors online, the team at HOUSBM is here to help you. Contact us today to learn more about our comprehensive online marketing services.


Why Local SEO Is Important?

Local SEO involves optimizing your online presence to increase local visibility, traffic, and brand recognition. Key tasks include optimizing your Google Business Profile, using local keywords, creating relevant content, and listing your business on online directories. Any business with a physical location or serving a specific area can benefit from local SEO.

Utilizing local SEO marketing is crucial to reaching people in your locality. With over 75% of US consumers relying on Google for business information, it is the dominant search engine for local searches in the country.

Google’s local search algorithms consider three main factors to determine the best match:

Relevance: How closely a Google Business Profile aligns with the words used in a user’s search query.

Distance: The estimated proximity between a user and a business when the search is conducted.

Prominence: How important Google perceives a business to be to potential customers.

Google displays two types of search results for local searches: the “local pack” (Google Maps and Business Profiles) and organic results. Organic results are the traditional blue link search results, while the local pack showcases the top local business listings along with a map.

By leveraging local SEO strategies and understanding Google’s ranking factors, businesses can increase their visibility in local searches, attract more customers, and ultimately drive business growth. It’s essential to optimize your online presence for local search to ensure your business appears prominently when local customers are seeking products or services in your area.

Reach out to our team to learn more about how you can increase your rankings on Google. Our team works with you to reach your unique goals and outrank your competitors online without breaking your budget.

How To Improve Local SEO Results

The first step in improving your placement in local SEO results is to develop, claim, and optimize your Google My Business listing. This may be the single most important part of developing your local SEO strategy. Your GMB listing allows you to create a free business listing that Google will consider when ranking businesses in organic local search and 3-pack results.

In today’s smartphone-dominated world, it’s essential to optimize your website for mobile devices since many people use their phones to search for local information and businesses. Ensure that your website is mobile-friendly, allowing seamless navigation and easy access to the desired information for mobile visitors.

Business reviews also play a significant role in local search rankings, particularly in the 3-pack results. To enhance your visibility in local search and establish a positive reputation, it is crucial to have a substantial number of authentic reviews, especially positive ones. Therefore, actively work on gathering genuine customer reviews for your business.

Link signals, including the authority and quantity of linking domains, greatly impact your ranking in local searches and 3-pack results. Similar to traditional SEO, local SEO requires effective link building strategies to strengthen your link profile. However, when it comes to local SEO, prioritize linking domains that are relevant to your target location.

Citation signals, such as citation volume and NAP (name, address, phone number) consistency, are also vital factors considered by Google in local search results. Make sure your business information is present on prominent citation websites beyond Google My Business, such as Bing Maps, Yelp, and Facebook. Focus on directories with higher domain authority rather than smaller listing directories to maximize the impact of your citations.

By optimizing your website for mobile screens, actively seeking customer reviews, building relevant links, and ensuring consistent citations, you can significantly improve your local search rankings, increase visibility, and attract more customers to your business.

How Much Does Local SEO Cost?

When you break down the costs of building your local SEO, it really comes down to time. In theory, you would be able to build out your GMB listing, optimize your website, create backlinks, and utilize other important SEO tools without spending a dollar. However, this will require you to educate yourself on how SEO works and then put in several hours a week to continue growing your presence online.

While doing your online marketing and SEO strategizing on your own may be more cost-effective, it is important to note that failing to execute your optimization properly, can actually negatively impact your organic results. It can take time to recover from these mistakes, which can make you miss out on potential customers.

When you work with a professional SEO company the price will depend on a multitude of factors including your specific goals, the size of your business, and the scope of work required in order to get your website, directories, and social media up and running efficiently.

Our team works with small and medium sized businesses to help them determine what their exact goals are. Some companies want to increase their social media following, while others are looking to have their phone ringing with eager customers looking to book their services. Whatever your goal may be, we can help you achieve it.

We provide comprehensive SEO strategies that start by creating a dynamic website that is technically meeting all of Google’s expectations. We want the website to look great and be intuitive to the online user’s needs, while also being technically sound in order to get the best ranking.

If you are interested in learning more about the cost it would take in order to make your website and online listings rise to the top of online search results, reach out to the team at Houston Small Business Marketing today.

Why Local SEO Is Important For Small Business?

Local SEO is extremely important for small businesses because it gives them a chance to thrive and stand out among competitors, even when those competitors may be large corporations. This gives the little guys a chance to be successful and connect with audiences against big companies that have been around for decades.

Consider two companies operating in the same locality and selling the same product. However, one company has a well-optimized local SEO presence, while the other relies solely on traditional marketing methods. In today’s era of digital connectivity, which company do you think customers are more likely to gravitate towards? The answer is clear – customers are more inclined to choose the business with a strong local SEO presence, as it ensures greater visibility and accessibility.

Unlike many traditional forms of marketing, such as running a radio ad or renting billboard space, utilizing local SEO techniques to improve your online ranking and increase your website traffic is an affordable way to gain traction for your business. This allows for businesses operating on lower budgets the ability to get the most bang for their buck.

Implementing local SEO strategies for small businesses is crucial for enhancing conversion rates. The primary reason is that SEO drives targeted traffic consisting of individuals who are already interested in your product or service. Consequently, the potential for sales and conversions increases, leading to improved conversion rates.

When potential customers search for specific products or services using relevant keywords, having a well-implemented local SEO strategy increases the likelihood of your business appearing at the top of search engine results. As customers repeatedly come across your brand in their search results, their awareness of your brand grows. Consequently, they are more likely to click on your website and even specifically seek out your business in future searches.

By prioritizing local SEO efforts, small businesses can attract relevant traffic, increase brand visibility, and ultimately improve conversion rates. Whether through self-implementation or with the support of an SEO company, incorporating local SEO into your business strategy is a wise investment with the potential for significant returns.

How To Rank For Local SEO

In order to get the highest local SEO ranking for your business, you will need to invest time and energy into your Google My Business profile to ensure all the details are complete and up-to-date. A local rank tracker set is also important to understand your local rankings. Using inaccurate or outdated information can hamper your visibility online. Also, you will want to ensure that there is information consistency across your online profiles when it comes to your name, address, and phone number.

Once you have done this, it will be important to verify your business’s physical location. You can set up your GMB profile without verifying your location, however this is an important step that you will want to tackle early on because you will still need to verify your business location to appear on Google Map. Most often, Google will send a postcard containing your verification code to your physical address. Once you have your code, Google will allow you to verify your business using other options like a phone call, video call, or email.

Once your business has been claimed, you will want to create a detailed business description that incorporates your targeted keywords. Relevance is one of the ranking factors Google uses to determine the local content to show to searchers, relevant keywords boost your profile.

Add quality photos and videos to your business listing in order to give online users a look into how your business operates. This will instantly improve the effectiveness of your listing and also engage more users online organically. Make it a goal to upload new photos once a week or once a month, pick a schedule and stick to it. Consistency is key in optimizing your business profile.

If you work to keep your GMB listing current and accurate, you will have a leg up on your competitors. It may seem simple but Google values these efforts above most others when ranking local businesses.

How Does Local SEO Work?

Local SEO is a marketing technique specifically designed to enhance the visibility of local businesses in Google’s local search results. It involves a set of actions carried out by businesses aiming to increase their online discoverability among consumers in their local area. If you have a business that targets customers in a specific town or city, understanding local search marketing is crucial. Implementing SEO for a local business involves a range of strategies aimed at improving local search visibility. Best practices include claiming and optimizing your Google Business Profile, managing your online reputation, optimizing your website, building citations, adapting to Google’s search algorithm changes, engaging in local link building, and more. When properly executed, this type of SEO helps local businesses achieve higher prominence in various Google features such as the Local Pack, Local Finder, localized organic results, and Google Maps. This is commonly known as “local ranking,” and tracking local rankings differs slightly from traditional rank tracking methods. The Local Pack is the set of listings that appear at the top of the search engine results page (SERP) for local searches. These listings are accompanied by a map displaying pins marking the location of each business. Being featured in Google’s Local Pack is highly advantageous, as these top-ranking results attract the most clicks, leading to increased sales and profits. It’s important to note that Local Pack results are based on the information provided in the Business Profile rather than the business’s own website. Therefore, setting up and optimizing a Business Profile is essential to rank well in this section. In contrast, SEO on a broader scale (national or international) focuses on improving a website’s visibility for more general terms applicable to a wider audience. This type of SEO is typically relevant for e-commerce brands or national-level businesses offering products or services that can be accessed from virtually anywhere. Local SEO, on the other hand, concentrates on optimizing various factors to maximize the chances of your website and Google Business Profile ranking well for products or services within a specific local area. It is particularly suitable for businesses such as restaurants, local trades, or franchises operating in specific regions.

How To Get Local SEO Clients?

The world of online marketing and SEO is vast. There are thousands of tools and techniques online that are used to help businesses rank higher. Before you decide to start taking on SEO clients it is important to come up with an outline that clearly defines what services you will be offering, what the goals of each of these services will be, how long these strategies will take to become effective, and how much money you will need in order to successfully implement them. Once you have this defined, it will be easier to market these services and to onboard new clients.

Attempting to provide services outside of your agency’s area of expertise is a recipe for disaster. Similarly, taking on more than you can handle can lead to disappointment when your team fails to deliver the promised results and cracks begin to appear under the mounting pressure.

It is important to be honest about your team’s capabilities and the scope of work you can effectively handle. Prioritizing quality service and client satisfaction should always be your main focus, while avoiding overburdening your team with tasks they are not knowledgeable or skilled in.

Invest as much time or more into your agency’s local SEO as you plan to for your clients. Not only will this provide even more experience for your agency, it also will help you to connect with online users looking for the services offered by your agency. SEO requires consistent work and the generation of new, unique, and informative content.

Our Local SEO agency takes a comprehensive approach to enhance our clients’ local rankings, offering a wide range of services to ensure comprehensive optimization. Our process typically begins by conducting a thorough website audit to evaluate the current status and formulate a strategic plan. We prioritize establishing a robust foundation by addressing technical SEO aspects, including mobile-friendliness, quick loading times, and accurate labeling, before proceeding with on-page and off-page activities. By focusing on these essential elements, we lay the groundwork for effective local site optimization and long-term success.

What Is Local Search In SEO?

Local search marketing is a set of strategies and techniques used to promote businesses that provide services or sell products to customers in person. It is often referred to as local SEO or local business marketing.

The primary objectives of local search marketing revolve around improving various aspects of a business, such as customer satisfaction, reputation, website traffic, visibility, conversions, and ultimately generating more revenue by attracting a larger customer base within a specific geographic area.

To effectively implement local search marketing, you can look at it as a pyramid of tasks. The foundation of the pyramid consists of essential tasks that serve as the building blocks of the campaign. These foundational elements may include optimizing the business’s website, managing online directories and citations, claiming and optimizing a Google My Business profile, and ensuring consistency in the business’s name, address, and phone number across various platforms. As you ascend the pyramid, there are additional opportunities for businesses to differentiate themselves and gain a competitive edge through tactics such as content marketing, social media engagement, online reviews management, local partnerships, and community involvement.

By following a comprehensive and well-rounded local search marketing strategy, businesses can strengthen their online presence, attract local customers, and drive growth. It is crucial to customize strategies to align with the unique needs and goals of each local business, ensuring that the approach is tailored for maximum effectiveness. This may involve conducting thorough research and analysis, identifying target customer demographics and preferences, and continuously monitoring and adapting strategies based on performance metrics to achieve the desired outcomes.

How To Choose The Best Local SEO Company?

Before deciding which SEO agency you want to work with, you will want to have a clear understanding of your goals, budget, and timeline. Define what you aim to achieve through SEO and determine how much you are willing to invest.

In SEO, businesses typically strive to achieve higher rankings. However, it’s important to establish clear and defined local SEO goals that go beyond just ranking high. Crafting an effective local SEO strategy requires customization to suit your unique needs. When working with a local SEO company, it’s crucial that they develop a tailored strategy specifically designed to help you achieve your goals.

By aligning your local SEO strategy with your specific objectives, you can ensure that the efforts are targeted towards reaching your intended audience, driving desired actions, and ultimately maximizing the impact of your SEO endeavors.

When working with an agency, it is essential to set realistic expectations. While a reputable agency will strive to deliver the best possible results within the project’s scope, it is important to understand that achieving an immediate number one ranking on Google is unlikely. Beware of agencies that promise instant results or guarantee backlinks, as these can be indicative of marketing scams.

When choosing an agency, there are advantages and disadvantages to working with agencies of different sizes. Smaller agencies are more affordable and are willing to go the extra mile to provide a personalized marketing experience. For large corporations that are looking to invest hundreds of thousands of dollars in marketing, going with a bigger agency may be a better fit for their unique needs and goals.

Ultimately, choosing the right agency involves finding a balance between cost, services offered, personalized attention, and the agency’s capacity to meet your objectives. Take the time to evaluate different agencies, review their portfolios, and consider client feedback to make an informed decision that will support your SEO goals effectively.

What Are
SEO Local Citations?

Local citations refer to online references of a business’s name, address, and phone number (NAP). These citations can be discovered on various platforms such as business directories, websites, and apps like Yelp or Yellow Pages. Apart from aiding users in finding local businesses on the internet, citations also play a crucial role in boosting local search engine rankings.

The significance of citations lies in their ability to validate the authenticity of a business for search engines. When consistent NAP information is readily available across multiple online sources, search engines gain confidence in the existence and credibility of the business. This verification process helps establish trust and ensures that the business accurately represents the services it offers.

When managing a local SEO process, search marketers prioritize building citations and citation management to establish a strong online presence. Google’s local algorithm aims to provide the most relevant local businesses for each local query. Relevance and prominence are key factors in determining search rankings, and citations contribute significantly to relevance.

By having consistent citations, you help Google verify the accuracy of your business’s location as stated on your website. As Google crawls the web and discovers multiple reputable sites listing the same business information, including your NAP details (name, address, and phone), it recognizes your business as a legitimate local entity. This builds trust, increasing the likelihood that Google will display your business in its local search results.

The algorithm observes your NAP details appearing on various local sites, and begins to associate the number of your listings with the prominence and popularity of your business. This correlation can lead to improved local rankings, further enhancing your online visibility.

Why You Need Local SEO?

Search Engine Optimization (SEO) has become a critical component of marketing strategies for businesses that depend on website traffic to attract new customers. By optimizing your website’s content for search engines like Google, you increase the likelihood of ranking high in search results. This, in turn, attracts more potential customers to visit your site and engage with your brand.

Within the realm of SEO, local SEO takes center stage as a specific strategy aimed at improving search results within a defined geographical area. If your business depends on both online and offline customers within a specific location, implementing a robust local SEO strategy can be the key difference between mere survival and thriving success.

Google alone processes an astonishing 8 billion searches each day, with nearly 50% of those searches conducted by individuals seeking local products and services. Without a well-executed local SEO approach, your business would miss out on valuable online traffic that could translate into real-world customers. The size of this opportunity is simply too immense for local business owners to overlook.

Local SEO is equally important for online businesses as well as brick-and-mortar establishments looking to attract foot traffic. In the past, consumers would consult the yellow pages or refer to physical maps to find local businesses. However, in today’s digital era, search engines have taken center stage as the primary resource for people searching for essential details about businesses, including contact information, location, hours of operation, and more.

By recognizing the significance of local SEO and implementing a targeted strategy, businesses can tap into the immense potential of online search traffic, reach a wider audience, and effectively connect with their local customer base. Embracing local SEO is no longer an option but a necessity for businesses striving to thrive in the digital age.

What Is The Most Effective Strategy For Local SEO?

The most effective strategy for local SEO involves a comprehensive approach to online marketing, made up of various techniques to improve your business’s visibility and rankings in local search results.

The most important local listing you have will be your Google listing. You will want to ensure this listing is fully optimized by working to complete and continuously update your Google My Business profile. Make sure you have accurate, consistent, and up-to-date information in your listing. This will include your business name, address, phone number (NAP), business category, hours of operation, and website URL. Encourage your customers to leave reviews and respond to them as you receive them.

When creating your website, writing blogs, or coming up with engaging social media posts, you will want to do your research to Identify relevant local keywords that potential customers are likely to use when searching for businesses in your area. Incorporate these keywords naturally into your website content, meta tags, headings, and URLs in order to outrank your competitors and gain new customers.

To optimize your website for local search, it is crucial to incorporate location-specific information into your landing pages. Make sure to optimize title tags, meta descriptions, headers, and content by integrating relevant local keywords. Additionally, prioritize mobile-friendliness and fast loading times for an optimal user experience.

Building high-quality and relevant backlinks from local websites, businesses, industry associations, and influencers is another effective strategy. Engage with the local community by participating in local events, sponsoring local organizations, and contributing guest posts or articles to local publications. This will help you earn authoritative local backlinks.

Maintaining an active presence on social media platforms that are relevant to your business is crucial for local SEO. Engage with your local audience by sharing valuable content, promptly responding to comments and messages, and encouraging social sharing of your content.

By following these techniques, you can optimize your website for local search and improve your local SEO strategy. Consistency, relevance, and engagement across online platforms will contribute to better local search visibility and increased organic traffic to your business.

What Is Local Listings SEO?

Local listing in SEO is a practice to make your business visible online for local searches. This is a big deal, considering nearly half of all Google searches conducted are for local searches. Instead of using the phonebook to find local businesses, individuals of all ages are turning to their phones and other smart devices in order to get recommendations for the local goods and services they need. The local listings include all important information someone would need in order to contact or visit the business. This includes the name, address, and phone number (NAP) of the registered establishment. However, for users that want to show up at the top of these local results, you will want to optimize your listing to include further information. This includes the company’s website, business hours, photos, payment methods, and more. By optimizing this information you are increasing the value of your business listing and legitimizing your company to Google and online users. Additionally, directories such as Yelp, welcome individuals to share photos and reviews about the places they visit. This can be an excellent tool for attracting new customers and getting the word out about what makes your business so special. The impact local listings can have on a business is significant. SEO experts reveal that companies listed online experience a 40% higher growth rate compared to those that are not listed. This emphasizes the importance of publishing your business information on local listings for effective SEO. Local listings play a crucial role in increasing visibility for your business and enhancing your local SEO strategy. Utilizing trusted listings increases the likelihood of attracting new customers. Additionally, there are numerous other advantages associated with incorporating local listings into your SEO efforts.

What Are Local Ranking Factors?

When it comes to ranking local businesses in search engine results pages (SERPs) for location-specific queries, search engines take into account a range of factors known as local SEO ranking factors.

These factors help search engines understand the relevance, prominence, and proximity of a business to a particular location.

Relevance is all about how closely a search result aligns with the specific query made by a user. When someone searches for “steak restaurants in Winnipeg,” it’s expected that restaurants explicitly identified as “steak” establishments will be favored over general restaurants that happen to serve steak. By prioritizing businesses that specifically match the search intent, search engines aim to provide the most relevant and useful results to users.

Prominence is a measure of the overall recognition and reputation of a business. It takes into account various factors such as the number of citations in directories, mentions and backlinks from reputable local websites, online reviews, as well as the quality and structure of the business’s website and blog. A business with a strong online presence and positive feedback from customers is likely to be considered more prominent by search engines, potentially leading to higher local search rankings.

Proximity, or distance, plays a critical role in local search rankings as it determines how close a search result is to the user’s physical location. This factor is particularly significant for smaller businesses, as it allows them to compete with larger enterprises that may have more reviews and greater resources. Proximity-based ranking helps users find relevant businesses within their immediate vicinity, making it an essential factor in local search.

By taking into account relevance, prominence, and proximity search engines strive to deliver the most accurate and valuable local search results to users.

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Factors That Influence Your Online Placement

October 19, 2022

There are many different factors that influence your online placement. Working with an experienced SEO firm can help you to outrank your competitors and get seen by online users that have shown an organic interest in the products and services offered by your company. Call us today to schedule a free consultation and website audit, so we can tell you what it will take to improve your online rankings and get top placements on major search engines like Google. On-page Google ranking factors 1. Relevant, high-quality content The single most important Google ranking factor is the quality of your content. This correlates to the consistent publication of high quality content, user engagement, and niche expertise in the chart above. So what makes relevant, quality content? It’s trustworthy. The information is in-depth, accurate, useful, and free of spammy links and/or comments. It’s readable. That means organized logically, written conversationally, and not stuffed with keywords (Google will actually penalize you for this). Incorporate it naturally into your page and use it interchangeably with related keywords. It’s fresh. Even the most evergreen content loses relevancy over time. So in addition to writing net new content, you should also be updating outdated pages with …

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How Can I Get New Customers?

July 28, 2022

For decades the best ways to spread brand awareness and attract new customers was through radio ads and the yellow pages. These days, no one turns to either of these places to find new businesses to work at. Most people are listening to ad-free music and don’t even own a phone book. So, other than word of mouth, how are you supposed to attract new customers? These days it is no secret that everyone is glued to their phones and smart devices. We are all constantly plugged into the internet, using these devices to help us find products and services around us.The most cost effective and successful marketing strategy to attract potential new customers and engage with them digitally is through search engine optimization. Search engine optimization (SEO) allows for business owners to identify their target audience and create a marketing campaign that specifically reaches them. Imagine the power of showing up at the top of search engine results for all relevant inquiries related to your business, in your local area. Our team of digital marketing experts work with you to target customers that have organic interest in the products and services offered by your company, to ensure the highest …

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Professional Social Media Marketing in Houston

February 26, 2021

It is no surprise that one of the most effective ways to increase the exposure of your company and reach new audiences is through effective social media marketing. Many business owners feel overwhelmed by social media platforms. You may be unsure how to effectively begin using these platforms, especially if you work in a service-based industry. Unfortunately, feeling overwhelmed can easily lead to undeveloped accounts and missed opportunities, which can make it difficult to keep up with your social media savvy competitors. At Houston Small Business Marketing, our team is dedicated to helping small and medium-sized businesses thrive! We know the best way to get the results you are looking for is by utilizing a comprehensive online marketing approach, which includes having an active social media presence.    Are you a business owner looking for professional social media marketing in Houston? At Houston Small Business Marketing we offer comprehensive digital marketing services to help your business grow organically online. Our goal is to help you reach new audiences and engage with your current clientele in a simple and effective way. These days your company’s social media accounts are an extension of your business that needs to be taken seriously in …

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Best SEO Companies in Houston

March 27, 2020

Are you looking to increase the online traffic coming to your company’s website? Are you tired of losing customers to your competitors who offer subpar services just because they have more effective marketing strategies than your company currently does?   The problem many small and medium sized business owners in the Greater Houston area face, is that they are competing in overcrowded, highly saturated industries. When their market becomes crowded it can be difficult to stand out.So, how do business owners ensure their business is staying relevant in a time where there are a dozen other businesses within 5 miles of them, all offering the same services, some for even lower prices than they are currently charging? Making a strong impression online has become increasingly more important for businesses to be successful. This is because a well planned out website is the best way to breakaway from your competitors and stand out. Whenever we are looking for a local business or service, these days, most of us immediately turn to our phones to figure out what company is the best match in our area.   Why Does My Company Need Online Marketing? As many business owners know, having a company …

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Digital Marketing Agency Near Me in Houston

March 23, 2020

When you work with the team at Houston Small Business Marketing, you are guaranteed quality services from a knowledgeable staff. We don’t just build you a website, we create a platform for you to engage with your customers. We do this by continuing to update your site on a weekly basis with industry specific information that will draw the consumer in. Every business has a market, at HOUSBM, we help you find yours with our digital marketing services. We dedicate ourselves to helping you get you noticed online by carefully planning out the design of your company’s website. All of this is done by utilizing SEO values that are designed to optimize your company’s business listing and website. When this is done properly, you will notice that your website begins to appear under many relevant search terms. We help you dominate your local listings and get seen by real customers! It is 2020, no one is turning to their phonebook to find local businesses. Instead, they are turning to their smart devices and computers, to find the highest rated local business in their area. If you want your business to be at the top, we can help! Contact us today …

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How Do I Get New Customers For My Houston Business?

March 4, 2020

An often overlooked factor when trying to bring new customers into your business, is ensuring your website is impressive and responsive on all smart devices. This is important because in our modern world, for many people, their first point of contact with your business will be your website. Making a strong first impression is critical when it comes to converting online users into real life customers. When your website appears to be outdated or fails to format properly on a smartphone, tablet, laptop, or computer, you are missing out on your chance to make a lasting impression on potential customers. At Houston Small Business Marketing, our team of online marketing professionals are here to put all of the pieces together to help your Houston business attract new customers. Our team focuses on utilizing the newest SEO trends to keep your company at the top of Google search results for all relevant local searches pertaining to your industry.   No matter what industry your company works in, every business can benefit from a strong, properly formatted website in order to increase their ranking on Google search results. Companies working in competitive and saturated markets especially are in need of strong SEO

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Most Affordable Advertising in Houston

December 27, 2019

These days, when it comes to advertising your business, the most effective and affordable option is online marketing. The team at Houston Small Business Marketing has dedicated themselves to providing the highest quality and most comprehensive options for small and medium sized businesses looking to grow their company. If you are tired of running the same paid ads with no results, we can help. We believe online marketing is only effective when it is tackled from every direction. This means, we work to get our clients the best web design, the most dynamic social media accounts, the most developed Google listings, and original and informative content for their blogs. When you choose to work with Houston Small Business Marketing, you will see results. Contact us today to learn more about the services we offer and how we can help you grow your business online!   Web Design Services in Houston No matter how much traffic you attract to your company’s website, if your design is out-of-date, you will fail to capture the attention of potential customers. It is important that your website makes a strong first impression on every user who visits it. At Houston Small Business Marketing we understand …

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Do Online Reviews Affect MY SEO?

November 25, 2019

Many businesses find themselves asking “How can we improve our SEO organically?” One of the best answers, outside of having a fully developed website with a regularly updated blog, is by working on getting positive reviews left by your customers. Google Reviews help businesses improve their search rankings, which in turn helps their overall SEO efforts. While is an unlimited list of variables that can be taken into account when determining who will be at the top of search ranking, without a doubt online customer reviews help to establish your ranking at the top of search engines like Google. This widely has to do with the system in which Google chooses which companies seem most trustworthy. Whenever the Google algorithm picks up on the fact that real online users are sharing positive experiences they have had interacting with your company, this will enormously impact the way they see your company and your website.   Google strives to provide its users with the most relevant, trustworthy, and reliable authority figures online. What this means is, whenever Google knows you are searching for a local business, they do everything they can to ensure the company you are being paired with has a …

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Affordable Online Marketing in Houston

November 20, 2019

These days, we are noticing more and more that the most effective manner for businesses to reach new potential customers and expand their audience online is through successful online marketing strategies. However, if you are not an online marketing or search engine optimization expert, it may be nearly impossible for you to come up with a successful online marketing strategy that meets the needs of your commercial business. This is where the team of online marketing professionals at Houston Small Business Marketing come into play. We work tirelessly to ensure we are always on top of the latest online marketing trends, so that we can keep your business at the top of Google search results. Our team will work with you to find out the unique needs and vulnerabilities of your company, in order to form the most effective marketing strategy available. Do not get left behind by your competitors because you do not understand search engine optimization, instead work with us!   Your Web Design Matters There are multiple reasons why it is important to the success of your company to have a website that is up-to-date and well designed. The first and most obvious reason is, whenever you …

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How Can I Improve My Local SEO?

October 25, 2019

If you are a business owner who is looking to explore your options for improving your marketing strategies, then you are probably already aware that the best way to advertise your company these days is online. Online marketing offers business owners the chance to advertise their companies in ways that have never been available before. To explain further, let’s compare other, outdated and inefficient options for advertising to online marketing. Whenever you run an ad, let us say on the radio or even in a newspaper, how much attention do you think it will get? Most people skip the radio station when ads play, or simply ignore ads on the sidebars of newspapers while reading the articles that interest them. Now, let us say you develop your company’s website and work to improve your search engine optimization. When done properly, anyone who searches in your local area for the services or goods you offer should be directed to a search results page that links your website. This means real potential customers, who already have shown an organic interest in finding a company like yours for their needs, are being sent to your website! This gives business owners the chance to …

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