WHAT WE DO
Houston Content Marketing
Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage your potential customers. It is often used as part of a local search engine optimization strategy, along with Google maps marketing, pay per click, reputation marketing, social media marketing, and web design.
Your local potential customers are searching the web for answers that your brand is uniquely positioned to offer. Content marketing creates articles across the web that build credibility and authority with your audience.
A successful content marketing strategy will implore a cohesive approach. Our Houston content marketing digital specialists will work with you to determine the best approach to customize content marketing strategy for your business.
Content is the cornerstone of inbound marketing, and one of the most effective ways to build trust with both new leads and existing customers. Unique content about your business will help your organization stand out as a credible, reliable and trustworthy.
Providing relevant content is a crucial ingredient of your business success on social media. Learn more about the content marketing services we offer and how they could help you gain new customers. Contact us today at 713-492-0025 or request a quote.
Common questions people ask about Content Marketing
Working with an online marketing company, such as Houston Small Business Marketing can help you control your ranking online with proper content marketing. When we design your website we meticulously plan each page within your site in order to get the most SEO value from the content that appears on it.
Most people only look at the first page of search results when looking for a local company that offers the services or products they offer, making your ranking in these results vital to your success.
When you work with Houston Small Business Marketing, we create SEO rich content on each page of your website and, manage an informative, industry relevant blog for your company. By doing this we are able to target specific audiences you want to reach online, and connect you with potential clients who are organically searching for your services.
We design pages within your site to highlight not only the services and products your business provides, but also to make dedicated pages for the service areas surrounding your company. Once this has been complete, we continue increasing the reach of your websites content marketing by managing a blog on your website.
Once we do this, we are able to curate the blogs on your website in a way that helps you reach specific groups and locations. This allows businesses the opportunity to choose the markets that matter most to them and be seen by those who are already, organically, interested in their services.
This gives your website authority and helps your placement in local search results. Secondly, when writing a blog, the content within the blog can be written in a format that targets certain audiences or locations; helping connect your business with those you wish to see your services.