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CONTENT MARKETING HOUSTON

Content marketing is the process of creating high-quality, unique content to attract, inform, and engage your potential customers online. It also plays a critical role in developing a successful local SEO strategy.

Your local potential customers are searching the web for answers that your brand is uniquely positioned to offer. Content marketing creates articles across the web that build credibility and authority with your audience.

Our team will help to identify the top queries in your area that are related to your business, then will create blog posts that answer these questions. This will help to pair online users with an organic interest in the services you provide, with your business.

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Content Writing Services Houston

Creating unique and informative content to place on your website does more than help provide insight to your customers, it also helps improve your placement on Google search results for relevant keywords to your industry. Let us help you with our content writing services in Houston.

SEO CONTENT WRITING HOUSTON

A successful content marketing strategy will implore a comprehensive approach. Our Houston content marketing specialists will work with you to determine the best approach to customize content marketing strategy for your business.

Content is the cornerstone of inbound marketing, and one of the most effective ways to build trust with both new leads and existing customers. Unique content about your business will help your organization stand out as credible, reliable and trustworthy.

Providing relevant content is a crucial ingredient for the success of your business online. Learn more about the content marketing services we offer and how they can help you gain new customers and rank higher on Google. Contact us today at 713-492-0025 or request a quote.

Frequently Asked Questions

Common questions about Content Marketing

Are Blogs Content Marketing?

Blogs are an excellent source of rich SEO content that has the ability to improve your website’s ranking through content marketing. There are two main ways a blog can help improve your website’s ranking. First of all, running an informative and original, industry relevant blog on your website will help Google identify you as a reliable source of information.

This gives your website authority and helps your placement in local search results. Secondly, when writing a blog, the content within the blog can be written in a format that targets certain audiences or locations; helping connect your business with those you wish to see your services.

This means, if you know there is a certain service you offer that many people call you about, you can write a blog addressing the specific questions people ask you. This way, when online users turn to Google with these questions they can be paired with your blog.

Blogs are an excellent way to improve your website’s ranking and get paired with online users looking for the services you provide.

 

How Do You Write SEO Content For A Website?

When developing a website that is successfully formatted for search engine optimization, every word that appears on the website will need to be written with intention behind it. This means, deciding which parts of the content need to be written in larger fonts, how many words to write, and which keywords to include in the content.

SEO driven content can help your website to rank higher on Google and helps to ensure that the right online users are finding your website. If you fail to optimize the content on your website it may prove difficult to get the traffic you need to visit your page.

Our SEO content marketing team understands the importance of converting online traffic into real world customers for your business. This is why we research your competitors and service areas to determine exactly what content needs to appear on your website.

If you are looking to increase the value of your website and outrank your competitors contact Houston Small Business Marketing today.

 

Who Needs Content Marketing?

All businesses can benefit from content marketing strategies. This is because content marketing plays a critical role in optimizing your website and also providing helpful insight to potential customers about the services your business offers. Additionally, content marketing gives your business the chance to explain what makes you stand out from others in your industry.

Building your online presence and actively working to improve your ranking on Google search results, can directly impact the amount of traffic you see on your website and through your door. Whether you are a medical group, lawyer, contractor, financial professional, or any other type of business, content marketing will help your business succeed.

When you work with Houston Small Business Marketing, we create SEO rich content on each page of your website and manage an informative, industry relevant blog for your company. By doing this we are able to target specific audiences you want to reach online, and connect you with potential clients who are organically searching for your services.

 

Who Writes Content For Websites?

While many companies are unsure how content marketing works, or how to rank higher in local search engines, they are responsible for the content they place on their websites. The content you place on your website will play an important role in how your business is seen online and how others interact with your brand.

It is important to remember that just because you have the best products, services, and prices, this does not mean Google will rank you at the top of your industry. You will need to ensure the content on your website is meeting the industry standards, is unique, informative, and properly formatted.

Luckily, when you choose to work with an online marketing company, such as Houston Small Business Marketing can help you control your ranking online with proper content marketing. When we design your website we meticulously plan each page within your site in order to get the most SEO value from the content that appears on it. We also continue updating your site with fresh content every week in the form of a blog.

Make sure you are not neglecting the content that appears on your website when you work with the Houston content marketing specialists at HOUSBM.

 

Why Is Content Important For SEO?

Whenever Google is reviewing your website to determine if it is a legitimate source of information, it will look at all of the content that appears on your site. It will check to ensure that the content is original, factually correct, and formatted in a user friendly manner. If your content meets these standards then Google will connect more online users to your website.

However, if Google reviews the content on your website and determines that the information is copied from other sources, is incorrect, or is formatted incorrectly the algorithm will be less inclined to provide a link to your website in search results.

By writing SEO-rich content on your website you are increasing your chances of being seen by users who are looking for businesses like yours. Visibility is the main goal of SEO, making content writing a very important aspect of your SEO strategy.

 

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The team of online marketing specialists at Houston Small Business Marketing is dedicated to assisting you in achieving your business goals and obtaining optimal results for your company. We have the expertise to work with a diverse range of clients across various industries, employing a comprehensive approach to brand management that places strong emphasis on local SEO campaigns. This encompasses all online local searches in your vicinity. Our team is committed to helping your small business thrive by developing a captivating and functional website that aligns effectively with Google’s algorithm. It’s crucial to stay up-to-date with the latest trends and SEO strategies in order to remain relevant online, as this algorithm undergoes constant changes. SEO is an ongoing process that necessitates continuous efforts to maintain top rankings on search engines. What Is SEO? SEO stands for search engine optimization. It’s a set of processes aimed at improving your website’s visibility in search engines (such as Google). All with the goal of getting more organic traffic. Essentially, SEO is about fulfilling users’ search needs by creating relevant, high-quality content and providing the best possible user experience. SEO activities can take place both on-site and off-site. That’s why you may often see …

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What is a Google Map Listing? A Google Map listing is a special listing that appears on Google Maps, showing local businesses near online users. It can display all businesses in a specific area or all businesses in a particular industry within a certain location. Your Google Business Listing is connected to your Google Map Listing. The Google Map Listing includes important information like the business name, address, phone number, and website. This information is accessible through various Google platforms, including Google Maps, which helps users easily find nearby businesses. When users click on your Google Map Listing, they can quickly access your website, call your company, or get directions to your location. This increases your visibility and encourages users to learn more about your business. If your business doesn’t appear on Google Map Listings, you’re missing out on potential customers who are actively searching for businesses like yours in your local area. Let us help you achieve the desired results, surpass your competitors, and succeed in your business.   Google Maps Marketing in Houston To establish and grow your business’s online presence, it’s important to develop and optimize your Google Business Listing so that your company appears on Google

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Our Online Marketing Team Helps Your Business Succeed

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Affordable Marketing Services for Small Businesses

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How Can an SEO Specialist Help Me?

June 2, 2023

The primary objective of SEO marketing specialists is to enhance your online visibility and generate traffic for your website by showing up at the top of Google and other search engine results. This targeted traffic holds significant value as it comprises users who have already demonstrated genuine interest in the products or services offered by your business. At Houston Small Business Marketing, we provide comprehensive SEO services to help you surpass your competitors and establish dominance in your local market. Our team collaborates with you throughout the entire process to ensure your brand is accurately represented online. We understand the significance of acquiring new clients while retaining existing ones. From web design and content marketing to cultivating an engaging social media presence, our team has the expertise to support you. Running a company can already consume all your time and energy as a business owner. Keeping up with the latest online marketing trends and effectively implementing them on your website and digital resources can be time-consuming and deplete your available resources. Unfortunately, many small business owners in Houston, especially those operating in highly competitive industries, often feel overwhelmed by the challenge of outperforming their rivals. Failing to stay up-to-date with …

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May 26, 2023

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Is It Possible to Get a Google Review Removed?

May 18, 2023

Yes, it is possible to request the removal of a Google review under certain circumstances. However, Google has specific guidelines and criteria for review removal, and they generally do not remove reviews simply because someone requests it. Here are some situations where Google may consider removing a review: Violation of Google’s Review Policies: Google has policies in place to ensure that reviews are fair and unbiased. If a review violates these policies, such as containing hate speech, personal attacks, or fraudulent content, it can be reported to Google for removal. Conflict of Interest: Reviews that are left by someone with a clear conflict of interest, such as a competitor, a current or former employee, or someone with a personal relationship with the business, may be eligible for removal. Inappropriate Content: Reviews that contain spam, unrelated content, or promotional material rather than an actual review of the business may be flagged for removal. Fake Reviews: Google takes the authenticity of reviews seriously. If you believe that a review is fake or generated by a bot or a paid service, you can report it to Google for investigation and potential removal. To request the removal of a review on Google, you can …

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How Can SEO on My Website Lead to New Customers?

May 15, 2023

SEO (Search Engine Optimization) can help your website attract new customers by improving your website’s visibility and search engine rankings. Here are some ways in which SEO can lead to new customers for your business: Increased visibility: SEO can help increase the visibility of your website in search engine results pages (SERPs), making it more likely that potential customers will find your website when searching for products or services related to your business. Improved website rankings: By optimizing your website for relevant keywords and search terms, SEO can help improve your website’s rankings in search engine results pages. Higher rankings can lead to increased traffic and more potential customers. Targeted traffic: SEO can help you attract targeted traffic to your website by focusing on keywords and search terms that are relevant to your business. This can lead to higher-quality traffic and more qualified leads. Better user experience: SEO involves optimizing your website for both search engines and users. By improving the user experience on your website, such as through faster loading times and easy navigation, you can increase the likelihood that visitors will become customers. Increased brand awareness: SEO can help increase brand awareness by improving the visibility of your …

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Social Media Development and Management in Houston Area

May 12, 2023

Houston Small Business Marketing provides social media marketing services for small to medium sized businesses. We specialize in social media development and management in the Houston area with a strong focus on search engine optimization. We believe thoughtful social media strategies can help your business to appeal to its target market and work with you to develop content that connects to your target audience. We are the top social media marketing company based in Houston. If you are looking for a marketing agency to help you with web development, social media account development and management, or any other digital marketing strategy, reach out to our online marketing company in Houston. How do businesses benefit from developing a social media presence? If you are a business owner you may be struggling with seeing the benefits of creating a social media presence. You may think it takes too much of your time and attention in order to start up your accounts and develop a successful social media marketing campaign. This kind of thinking can close you off to many great business opportunities. Listed below are some of the many benefits to developing your social media presence as a business: Increased visibility: Social

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How Long Does SEO Marketing Take?

May 5, 2023

Taking an SEO-forward approach to your digital marketing can help you to outrank your competitors in organic search results and attract new customers to your business. Our team conducts keyword research in order to create quality content for your website, while link building to increase traffic to your site. Depending on your competition it can be anywhere between 2 and 6 months to start seeing results. SEO is a long term marketing plan that requires consistent work in order to maintain a top placement online for relevant search terms. When done correctly, SEO can be one of the most cost efficient and effective ways to grow your business. What Does SEO Success Look Like? To answer the question, we first need to determine what SEO success looks like to ensure that the measures of results are clear. And when it comes to putting together an SEO strategy, it’s common to put together campaign goals and KPIs. Let’s break this down. Goals = The end outcome that you want to achieve KPIs = Metrics that demonstrate progress towards your goals These are both important measures of success and, ultimately, results from your efforts. Commonly, the reality is that these goals and …

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