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1415 North Loop West #950
Houston, TX 77008

(713) 492-0025
Web Development Services in Houston

Web Development Services in Houston

What is web development?

A web developer’s job is to create websites. While their primary role is to ensure the website is visually appealing and easy to navigate, many web developers are also responsible for the website’s performance and capacity.

Types of web developers

Web developers usually fall under one of three categories: back-end developers, front-end developers, and full-stack developers. Some web developers also work as webmasters. Let’s take a closer look at each of these roles.

  • Back-end web developers create the website’s structure, write code, and verify the code works. Their responsibilities also may include managing access points for others who need to manage a website’s content.
  • Front-end web developers work on the visual part of the website—the pages visitors see and interact with (also known as the user interface). They design the physical layout of each page, integrate graphics, and use HTML and JavaScript to enhance the site.
  • Full-stack developers do the work of both a back-end and front-end developer. These developers have the knowledge to build a complete website and may work for organizations that don’t have the budget for a large website team.
  • Webmasters are essentially website managers. Their primary responsibility is to keep the website updated, ensuring that the links and applications on each page work properly.

Web developer tasks and responsibilities

As a web developer, you could work for a company or agency, or as a freelancer taking on projects for individual clients. Your tasks will vary depending on your work situation, but day-to-day responsibilities might generally include:

  • Designing user interfaces and navigation menus
  • Writing and reviewing code for sites, typically HTML, XML, or JavaScript
  • Integrating multimedia content onto a site
  • Testing web applications
  • Troubleshooting problems with performance or user experience
  • Collaborating with designers, developers, and stakeholders

What Is a Front End Developer?

Front End Development Defined

Front-end development is the part of web development that codes and creates front-end elements of a website, which are features that are directly viewable and accessible by the end-user or client. Essentially, a front-end developer is responsible for everything you see and works to enhance the user experience to ensure it is seamless. They help create the overall design and aesthetic, in addition to debugging and using static code analysis.

Front End Developer Skills

Front end developers are responsible for implementing visual components on a website as well as interactive features like navigation, buttons, or anything that enhances overall usability. HTML, JavaScript, and CSS are often used to make sure the visual side (or client-side) of a site runs smoothly so that users can interact freely and comfortably with it . Although some front end developers handle web design, others work from a web designer’s mock-ups.

Some of the skills required for a front end developer job include:

  • A good grasp of front end programming languages
  • The ability to create a responsive design
  • A knowledge of testing and debugging
  • An understanding of front end development tools and features like automation, content management systems, version control systems, APIs, and frameworks.

What Is a Back End Developer?

Back End Development Defined

Back-end development is aptly named for web development that occurs at the back end of programs. In contrast to front-end development, which focuses on customer-facing products and programs, back-end development addresses server-side web application logic and integration. Back-end developers write code to help a database and application communicate. Essentially, a back-end developer handles what you don’t see; they are in charge of the back end of a website, which includes servers, databases, and applications.

Back End Developer Skills

Back-end developers are responsible for making web pages and applications work through back-end languages and frameworks such as Java or Ruby on Rails. They also monitor how the site is working and make changes and updates to improve the behind-the-scenes functionality.

Some of the skills required for back end developer jobs include:

  • Database management
  • Framework utilization
  • Programming
  • Knowledge of accessibility and security compliance

Comprehensive Web Development Services in Houston

Our digital marketing agency is a comprehensive web development company based in Houston. We focus on building websites with a marketing strategy in mind. Our full-service digital marketing firm does both front and back-end development to ensure you are getting the most from your website. In addition to this, our graphic design experts will help you with logo design and social media marketing to have a clear and concise appearance across all platforms.

Houston Online SEO Company

If you are not putting resources into optimizing your website, you will quickly fall behind your competitors that have already implemented SEO strategies to their online presence. As the gap expands between how much effort your competitors are putting into their online marketing and how little work you are putting into your website, the harder it will become to engage with customers online. The team at Houston Small Business Marketing works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.

Don’t let your business miss out on potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience!

Stop giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.

Houston Small Business Marketing is a comprehensive digital marketing company located in Houston, Texas. Our team specializes in collaborating with business owners who aspire to grow their enterprises and expand their online presence through tailored marketing strategies tailored to their specific industry. With a proven track record of success, we have partnered with clients from a wide range of professions, aiding them in reaching their goals and expanding their businesses. Whether you are a new startup or an established business seeking to boost your online visibility, we have the expertise to assist you. Our marketing agency in Houston provides a wide range of services, including reputation management, social media marketing, web design and development, Google Maps listing optimization, and content marketing. These components are seamlessly integrated to create a winning marketing strategy for your company, enabling you to stand out among your competitors. The services we offer can be quite time-consuming for business owners to tackle on their own. By working with our team, you can build your online presence, expand your reach, and grow organically, allowing you to concentrate on what matters most – running your business. For small and medium-sized businesses, competing online against corporations and industry giants presents unique challenges. Our team specializes in assisting smaller businesses in such scenarios because we recognize the significance of independent company success in our society. We are a results-oriented full-service digital marketing agency that adopts an inbound lead approach to internet marketing in Houston. Our customized approach delivers qualified leads to business owners, leading to trusted conversion rate optimization. This can manifest in various ways depending on your company goals.

Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.

In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.

Convenient Monthly Plan

As you gain more business through us, your business will expand, allowing you to do more online. We have a convenient monthly plan for you.

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Houston Internet Marketing

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