Pay-per-click marketing is an effective way of using advertising that appears at the top of search engine results to generate clicks that bring traffic to your website. These ads will appear above Google’s organic search results and will look very similar, except these results will include the word “ad”. Our Houston pay per click marketing specialists can help you to develop an effective PPC strategy along with local SEO strategy, to bring attention to your brand and traffic to your website. PPC campaigns can last for a defined amount of time or indefinitely depending on your desired results and budget.
PPC stands for “pay-per-click”. PPC advertising platforms allow you to create content, show it to relevant users and then charge you for specific actions taken on the ad. In many cases, you’ll be paying for ad clicks that take users to your site.
You can have these ads take users to your company’s homepage, or you can have the ad go to specific areas of your website that correlate with the search completed. For instance, if you are a plumbing company and you are running a special on water heater replacement, when a local user conducts a Google search about water heaters, you can have a PPC ad appear at the top of results that takes the user directly to the page on your site highlighting the special you are running on water heaters.
Business owners pay for these ads to appear at the top of searches that are relevant to their services or goods. Every time one of these ads are clicked by someone viewing search results, they will be directed to the desired area of your website, and you will pay the search engine a small fee for the referral.
It is not necessary to use pay-per-click advertising, but it is a good way to get ahead of the competition while you organically grow your online presence through effective search engine optimization techniques. This is especially true for new businesses trying to compete with established ones in the industry. Our Houston pay-per-click marketing strategists will develop a custom plan. Contact our office for more information.
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Common questions about Pay Per Click Management
As you gain more business through us, your business will expand, allowing you to do more online. We have a convenient monthly plan for you.