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Pay-per-click marketing is an effective way of using advertising that appears at the top of search engine results to generate clicks that bring traffic to your website. These ads will appear above Google’s organic search results and will look very similar, except these results will include the word “ad”. Our Houston pay per click marketing specialists can help you to develop an effective PPC strategy along with local SEO strategy, to bring attention to your brand and traffic to your website. PPC campaigns can last for a defined amount of time or indefinitely depending on your desired results and budget.
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Pay Per Click Advertising Houston

PPC Advertising in Houston can be an excellent way to stand out among your competitors and begin getting immediate traffic to your website. Whether you are a new business looking to compete with established businesses or are just looking to take your marketing to the next level, we can help you.


PPC stands for “pay-per-click”. PPC advertising platforms allow you to create content, show it to relevant users and then charge you for specific actions taken on the ad. In many cases, you’ll be paying for ad clicks that take users to your site.

You can have these ads take users to your company’s homepage, or you can have the ad go to specific areas of your website that correlate with the search completed. For instance, if you are a plumbing company and you are running a special on water heater replacement, when a local user conducts a Google search about water heaters, you can have a PPC ad appear at the top of results that takes the user directly to the page on your site highlighting the special you are running on water heaters.

Business owners pay for these ads to appear at the top of searches that are relevant to their services or goods. Every time one of these ads are clicked by someone viewing search results, they will be directed to the desired area of your website, and you will pay the search engine a small fee for the referral.

It is not necessary to use pay-per-click advertising, but it is a good way to get ahead of the competition while you organically grow your online presence through effective search engine optimization techniques. This is especially true for new businesses trying to compete with established ones in the industry. Our Houston pay-per-click marketing strategists will develop a custom plan. Contact our office for more information.


Common questions about Pay Per Click Management

How Much Does Pay-Per-Click Advertising Cost?

Pay-per-click advertising has become increasingly more popular over the last few years because business owners are given the full freedom to be able to customize, run, and adjust their ads as they see fit. PPC ads allow you to set your own budget for your ad, as well as track the success of your ad through your Google Local Business page. This helps you determine if your PPC ad is an effective strategy for your business.

Each company will be working with a different budget but on average Google Ads run between $1 and $2 per click. More expensive ads can run $50 or more per click. Our team can help you to evaluate the competitiveness of your keywords and industry to develop a successful PPC campaign with an appropriate budget.

After running your ad we can evaluate it to determine if it needs to be tweaked or if you have met your goals. Contact us today to learn more about your options with PPC marketing.

How Does Pay-Per-Click Marketing Work?

Pay-per-click advertising is a form of online advertising that is used to direct the traffic of those looking for the services or products you offer to your website. In these advertising campaigns the company running the ad will choose a price-per-click, to pay to Google each time someone clicks on their ad.

The ads will appear similarly to the organic search results that appear on Google. In many cases users may not even realize they are selecting an ad because of how similar it will appear to the other results listed on Google.

At Houston Small Business Marketing we work with our clients to customize and manage a PPC campaign that targets locals looking for related services. As your ad brings in traffic we are able to identify if the ad is successful or if it needs to be changed in order to reach a more specific market.

PPC is an excellent way to jumpstart your business’s online success by leading users directly to your website.

Is Paid Search Advertising Effective?

Paid search advertising is the term used to encompass any type of paid search engine ad, especially used in reference to pay-per-click ads. It has been found in some industries and markets to be a highly effective form of paid advertisement. This is because it allows your ad to appear similarly to an organic search result, at the top of search engine results.

This can help new companies, and smaller companies the chance to compete in markets with stiff competition. Another reason it is so effective is because you are able to have complete control over your budget and the content that appears in the ad, making it easy to adjust along the way as you see fit.

If your company is looking for quick results, to help build your online presence and direct traffic to your website, paid search advertising can help you. Our team will develop an ad that targets a specific demographic for your business.

Contact us today to learn more about how to build an effective paid search advertising campaign for your business.

What Are The Advantages of PPC Advertising?

There are many advantages to running a PPC campaign for your business. First of all, it places you at the top of search results, giving you time to work on your organic SEO. Organic SEO requires consistent work to get ranked at the top of Google results. If you are competing in a saturated market or are in need of quick results, PPC can help you.

Additionally, PPC advertising is controlled completely by you. You determine the budget, the content, and which keywords you wish to show up under in your local area. This is a powerful tool that allows you to hone in on the market you believe is most compatible with your company. Other forms of paid advertising cast a wider net and may not provide you with the same direct results.

Finally, PPC advertising can be for as long or short as you wish. If you find it is not effective for you, you can simply choose to stop running the ad. On the other hand, if you love the results your PPC campaign is bringing you, it can help to boost your sales and help your business grow

How Do You Do PPC Advertising?

In order to set up a successful PPC campaign for your business you will need to first determine what your goal for the campaign is. This may be to direct more traffic to your website, to promote a specific product or service, or get subscribers to your online newsletter.

After you have determined your goal, you will be able to set up a specific campaign that helps you reach this goal. Our team can help to design your campaign from beginning to end, including helping you set a budget.

Advertising on search engines using Google AdWords and Microsoft Advertising is a good option for most businesses. We will choose which keywords you want to bid on. Set your bids for different keywords and select your daily, or monthly, budget.

Contact our team to learn more about your options for PPC advertising. We have experience setting up campaigns to bring success to your business.

How Long Does A PPC Ad Run?

The default setting for each ad campaign is to have no end date, so that the ads are able to run indefinitely. You can change the setting at any time to have your campaign end on a specific date.

For most campaigns, businesses will see something happening within a week. That means you should at least try for a week but our recommendation for most ad campaign durations is two weeks minimum. Give your PPC campaign at least two weeks to see if it’s going to work or not.

After the first two weeks you can evaluate your PPC ad and decide if the campaign is working for you. Our team will work with you to decide which changes can help to optimize your ad, whether it’s the content inside the ad, the keywords the ad is appearing under, or the budget you have set.

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Unleashing the Power of SEO Marketing A Comprehensive Guide for Business Owners

January 17, 2024

In the dynamic world of digital marketing, staying ahead of the curve is essential for business success. As online competition continues to intensify, the need for effective strategies to boost brand awareness becomes paramount. One such strategy that has proven to be a game-changer is Search Engine Optimization (SEO). In this comprehensive guide, we delve into the power of SEO marketing and how it can significantly elevate your brand’s visibility and impact in the digital landscape. Understanding the Basics of SEO SEO, in essence, is the practice of optimizing your website to enhance its visibility on search engine result pages (SERPs). It involves a myriad of techniques aimed at improving your site’s ranking, thereby increasing organic traffic. The primary search engines, such as Google, use complex algorithms to determine the relevance and quality of web pages, and SEO is the key to aligning your online presence with these algorithms. Keywords: The Foundation of SEO Central to any successful SEO strategy is keyword optimization. Business owners need to identify and integrate relevant keywords into their website content, ensuring alignment with their target audience’s search queries. Conducting thorough keyword research is essential to pinpointing the terms potential customers are likely to use when searching for products or services. The Impact of SEO on Brand Awareness 1. Increased Visibility and Traffic The first and most evident benefit of effective SEO is the increased visibility of your website on search engines. When your website appears higher in search results, users are more likely to click on your link, leading to a surge in organic traffic. This heightened visibility is crucial for brand exposure, especially when users are actively seeking information related to your products or services. 2. Credibility and Trust Websites ranking high in search results are often perceived as more credible and trustworthy …

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Attract New Customers with Your Online Presence

Attract New Customers with Your Online Presence

January 5, 2024

These days, having a strong online presence is crucial for business success. If you’re a business owner looking to elevate your brand, attract more customers, and stay ahead of the competition, it’s time to consider the expert services of HOUSBM. Specializing in a range of essential SEO services, HOUSBM is your partner in achieving online visibility and driving business growth. Let’s explore how their dedicated team can transform your business through custom web design, reputation management, local SEO, social media marketing, content marketing, and Google Maps marketing. Web Design: Crafting Unique and Responsive Website Experiences Your website serves as the digital face of your business, often marking the initial interaction with potential customers. At HOUSBM, we stand out in the realm of web design, specializing in the creation of custom responsive website designs. Our expertise goes beyond mere aesthetics; we ensure that our designs not only captivate visitors but also guarantee seamless navigation across a plethora of devices. Recognizing the pivotal role a visually appealing and user-friendly website plays, we go the extra mile to enhance your brand image, ultimately contributing to higher conversion rates. The web design experts at HOUSBM comprehend the significance of responsiveness, ensuring that your website adapts flawlessly to different screen sizes, providing an optimal viewing experience for users on desktops, tablets, and smartphones. Reputation Management: Elevating Business Value through Strategic Reviews Establishing and maintaining a positive online reputation is paramount for achieving lasting business success. HOUSBM’s reputation management services are dedicated to fortifying your brand image through meticulous review management. Positive reviews not only foster trust among potential customers but also play a crucial role in enhancing overall business value. The adept team at HOUSBM employs effective strategies to encourage positive customer feedback while promptly addressing any negative reviews. This approach ensures that your business …

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Navigating the Digital Landscape A Comprehensive Guide to SEO for Business Owners

Navigating the Digital Landscape A Comprehensive Guide to SEO for Business Owners

December 21, 2023

In the world of business, adapting to modern marketing strategies is crucial for success. One such strategy that has become indispensable is digital marketing. For business owners with limited online marketing knowledge, the realm of digital marketing can seem daunting. In this comprehensive guide, we’ll unravel the mysteries of digital marketing, focusing on the cornerstone of online success—Search Engine Optimization (SEO). Specifically, we’ll explore the importance of digital marketing, the time required to develop a successful SEO campaign, the myriad factors influencing a website’s organic ranking, the impact of Google Business Listings on SEO, and the distinctions between organic and paid SEO. Understanding Digital Marketing Digital marketing is a comprehensive array of online strategies meticulously crafted to elevate a brand, product, or service to new heights. Unlike traditional marketing channels, digital marketing harnesses the internet’s vast potential to connect with a global audience. This dynamic landscape includes various approaches such as social media marketing, content marketing, email marketing, and, at its core, Search Engine Optimization (SEO). The Significance of Digital Marketing In our modern world, where consumers turn to the internet for information and transactions, digital marketing isn’t just a tool—it’s a necessity. Establishing a robust online presence has become the linchpin for business success. Digital marketing isn’t merely about visibility; it’s a catalyst for customer engagement, brand authority, and revenue growth. Developing a Successful SEO Campaign: A Patient Pursuit Launching a successful SEO campaign is akin to planting a seed and patiently nurturing it into a thriving tree. This process demands time and persistence. The timeline for SEO success hinges on various factors, including industry competitiveness, content quality, and the efficacy of strategies employed. Typically, businesses can anticipate noticeable results within 4 to 6 months, but achieving significant improvements may require a year or more of dedicated effort. In …

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Unveiling the Power of Digital Marketing A Comprehensive Guide by HOUSBM

Unveiling the Power of Digital Marketing A Comprehensive Guide by HOUSBM

December 12, 2023

In the fast-paced world of business, staying ahead of the competition requires a strategic approach, and in today’s digital era, digital marketing has emerged as a crucial component for success. For businesses striving to thrive in the online landscape, understanding the ins and outs of digital marketing is paramount. In this comprehensive guide, we will delve into the intricacies of digital marketing, its impact on businesses, the significance of search engine placement, the role of reviews and Google Business Page, and how HOUSBM, a leading digital marketing firm, can help your brand shine in the vast digital space. The Dynamics of Digital Marketing Digital marketing encompasses a wide range of online channels and tactics designed to connect with target audiences and drive business growth. From social media and content marketing to email campaigns and search engine optimization (SEO), the digital marketing landscape is vast and ever-evolving. Let’s explore some key components: Social Media Marketing (SMM): Platforms like Facebook, Instagram, Twitter, and LinkedIn offer businesses the opportunity to engage with their audience on a personal level. SMM is not just about creating brand awareness; it’s about building a community, fostering relationships, and driving conversions. Content Marketing: Content is king in the digital realm. Quality, relevant content not only attracts and retains the audience but also boosts SEO. Blog posts, videos, infographics, and other content types contribute to a comprehensive content marketing strategy. Search Engine Optimization (SEO): Achieving a high rank on search engine results pages (SERPs) is crucial for visibility. SEO involves optimizing your website to meet search engine algorithms, enhancing both on-page and off-page elements to improve rankings and drive organic traffic. Email Marketing: Despite the rise of new channels, email marketing remains a powerful tool for nurturing leads and converting prospects into customers. Personalized, targeted email campaigns can significantly …

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Digital Marketing Is A Game-Changer for Businesses Across Industries

Digital Marketing Is A Game-Changer for Businesses Across Industries

December 8, 2023

In today’s dynamic and fast-paced business landscape, the significance of digital marketing cannot be overstated. Businesses, ranging from startups to well-established enterprises, across diverse backgrounds, are increasingly acknowledging the transformative potential embedded in digital marketing services. The ever-evolving technological landscape has rendered traditional marketing approaches insufficient, prompting a paradigm shift towards digital strategies. In this comprehensive exploration, we delve into the myriad reasons why embracing digital marketing is not merely a choice but a strategic imperative for achieving sustained success in the competitive modern business environment. Digital marketing acts as a catalyst for growth, offering a versatile toolkit that adapts to the unique needs and goals of businesses. It provides a level playing field, allowing both emerging ventures and industry stalwarts to harness the power of online channels effectively. From enhancing brand visibility to fostering customer engagement, the multifaceted benefits of digital marketing underscore its indispensability in shaping a brand’s trajectory towards prominence and prosperity. The Digital Frontier: A Level Playing Field for All One of the most compelling aspects of digital marketing is its democratizing effect on the business arena. Unlike traditional marketing channels that often favor established players with deep pockets, digital marketing provides a level playing field for businesses of all sizes. Whether you’re a budding startup or a seasoned industry giant, the online realm offers equal opportunities to connect with your target audience, foster brand awareness, and drive conversions. Understanding the Digital Ecosystem: Unraveling the SEO Enigma At the heart of any successful digital marketing strategy lies Search Engine Optimization (SEO), a powerful tool that can significantly impact a business’s online visibility. SEO is not merely a buzzword; it’s a dynamic process aimed at optimizing a website’s content and structure to rank higher on search engine results pages (SERPs). By strategically incorporating relevant keywords, enhancing user …

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What Are Meta Tags and Why Are They So Important to My Ranking

What Are Meta Tags and Why Are They So Important to My Ranking?

December 7, 2023

In the ever-evolving landscape of online marketing, businesses must constantly adapt and refine their strategies to stay ahead of the competition. Search Engine Optimization (SEO) plays a pivotal role in ensuring your online presence is not only visible but also impactful. One crucial aspect of SEO that often goes overlooked by businesses is the use of meta tags. In this blog post, we’ll delve into the significance of meta tags, their role in SEO ranking, and how partnering with the SEO experts at HOUSBM can propel your business to new heights in your specific industry. Understanding SEO Ranking Before we explore the world of meta tags, it’s essential to grasp the concept of SEO ranking. Search engines, such as Google, employ complex algorithms to determine the relevance and authority of a webpage in response to user queries. The goal of SEO is to optimize your website to meet these algorithmic criteria, thereby improving your chances of ranking higher in search engine results pages (SERPs). Higher rankings translate to increased visibility, which, in turn, can lead to more organic traffic. In a digital era where consumers turn to search engines for everything from product recommendations to industry insights, securing a prominent position on SERPs is paramount for business success. The Role of Meta Tags in SEO Meta tags are snippets of HTML code that provide information about a webpage to search engines. Although users don’t see these tags when they visit a site, search engines utilize them to understand the content and context of a page. The two primary types of meta tags that significantly impact SEO are meta keywords and meta descriptions. 1. Meta Keywords In the early days of SEO, meta keywords played a crucial role in determining a webpage’s relevance to specific search queries. However, search engines have …

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When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.

Houston Small Business Marketing is a comprehensive digital marketing company located in Houston, Texas. Our team specializes in collaborating with business owners who aspire to grow their enterprises and expand their online presence through tailored marketing strategies tailored to their specific industry. With a proven track record of success, we have partnered with clients from a wide range of professions, aiding them in reaching their goals and expanding their businesses. Whether you are a new startup or an established business seeking to boost your online visibility, we have the expertise to assist you. Our marketing agency in Houston provides a wide range of services, including reputation management, social media marketing, web design and development, Google Maps listing optimization, and content marketing. These components are seamlessly integrated to create a winning marketing strategy for your company, enabling you to stand out among your competitors. The services we offer can be quite time-consuming for business owners to tackle on their own. By working with our team, you can build your online presence, expand your reach, and grow organically, allowing you to concentrate on what matters most – running your business. For small and medium-sized businesses, competing online against corporations and industry giants presents unique challenges. Our team specializes in assisting smaller businesses in such scenarios because we recognize the significance of independent company success in our society. We are a results-oriented full-service digital marketing agency that adopts an inbound lead approach to internet marketing in Houston. Our customized approach delivers qualified leads to business owners, leading to trusted conversion rate optimization. This can manifest in various ways depending on your company goals.

Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.

In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.

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