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PAY PER CLICK MANAGEMENT HOUSTON

Pay-per-click marketing is an effective way of using advertising that appears at the top of search engine results to generate clicks that bring traffic to your website. These ads will appear above Google’s organic search results and will look very similar, except these results will include the word “ad”. Our Houston pay per click marketing specialists can help you to develop an effective PPC strategy along with local SEO strategy, to bring attention to your brand and traffic to your website. PPC campaigns can last for a defined amount of time or indefinitely depending on your desired results and budget.
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Pay Per Click Advertising Houston

PPC Advertising in Houston can be an excellent way to stand out among your competitors and begin getting immediate traffic to your website. Whether you are a new business looking to compete with established businesses or are just looking to take your marketing to the next level, we can help you.

PPC MANAGEMENT HOUSTON

PPC stands for “pay-per-click”. PPC advertising platforms allow you to create content, show it to relevant users and then charge you for specific actions taken on the ad. In many cases, you’ll be paying for ad clicks that take users to your site.

You can have these ads take users to your company’s homepage, or you can have the ad go to specific areas of your website that correlate with the search completed. For instance, if you are a plumbing company and you are running a special on water heater replacement, when a local user conducts a Google search about water heaters, you can have a PPC ad appear at the top of results that takes the user directly to the page on your site highlighting the special you are running on water heaters.

Business owners pay for these ads to appear at the top of searches that are relevant to their services or goods. Every time one of these ads are clicked by someone viewing search results, they will be directed to the desired area of your website, and you will pay the search engine a small fee for the referral.

It is not necessary to use pay-per-click advertising, but it is a good way to get ahead of the competition while you organically grow your online presence through effective search engine optimization techniques. This is especially true for new businesses trying to compete with established ones in the industry. Our Houston pay-per-click marketing strategists will develop a custom plan. Contact our office for more information.

FREQUENTLY ASKED QUESTIONS

Common questions about Pay Per Click Management

How Much Does Pay-Per-Click Advertising Cost?

Pay-per-click advertising has become increasingly more popular over the last few years because business owners are given the full freedom to be able to customize, run, and adjust their ads as they see fit. PPC ads allow you to set your own budget for your ad, as well as track the success of your ad through your Google Local Business page. This helps you determine if your PPC ad is an effective strategy for your business.

Each company will be working with a different budget but on average Google Ads run between $1 and $2 per click. More expensive ads can run $50 or more per click. Our team can help you to evaluate the competitiveness of your keywords and industry to develop a successful PPC campaign with an appropriate budget.

After running your ad we can evaluate it to determine if it needs to be tweaked or if you have met your goals. Contact us today to learn more about your options with PPC marketing.

How Does Pay-Per-Click Marketing Work?

Pay-per-click advertising is a form of online advertising that is used to direct the traffic of those looking for the services or products you offer to your website. In these advertising campaigns the company running the ad will choose a price-per-click, to pay to Google each time someone clicks on their ad.

The ads will appear similarly to the organic search results that appear on Google. In many cases users may not even realize they are selecting an ad because of how similar it will appear to the other results listed on Google.

At Houston Small Business Marketing we work with our clients to customize and manage a PPC campaign that targets locals looking for related services. As your ad brings in traffic we are able to identify if the ad is successful or if it needs to be changed in order to reach a more specific market.

PPC is an excellent way to jumpstart your business’s online success by leading users directly to your website.

Is Paid Search Advertising Effective?

Paid search advertising is the term used to encompass any type of paid search engine ad, especially used in reference to pay-per-click ads. It has been found in some industries and markets to be a highly effective form of paid advertisement. This is because it allows your ad to appear similarly to an organic search result, at the top of search engine results.

This can help new companies, and smaller companies the chance to compete in markets with stiff competition. Another reason it is so effective is because you are able to have complete control over your budget and the content that appears in the ad, making it easy to adjust along the way as you see fit.

If your company is looking for quick results, to help build your online presence and direct traffic to your website, paid search advertising can help you. Our team will develop an ad that targets a specific demographic for your business.

Contact us today to learn more about how to build an effective paid search advertising campaign for your business.

What Are The Advantages of PPC Advertising?

There are many advantages to running a PPC campaign for your business. First of all, it places you at the top of search results, giving you time to work on your organic SEO. Organic SEO requires consistent work to get ranked at the top of Google results. If you are competing in a saturated market or are in need of quick results, PPC can help you.

Additionally, PPC advertising is controlled completely by you. You determine the budget, the content, and which keywords you wish to show up under in your local area. This is a powerful tool that allows you to hone in on the market you believe is most compatible with your company. Other forms of paid advertising cast a wider net and may not provide you with the same direct results.

Finally, PPC advertising can be for as long or short as you wish. If you find it is not effective for you, you can simply choose to stop running the ad. On the other hand, if you love the results your PPC campaign is bringing you, it can help to boost your sales and help your business grow

How Do You Do PPC Advertising?

In order to set up a successful PPC campaign for your business you will need to first determine what your goal for the campaign is. This may be to direct more traffic to your website, to promote a specific product or service, or get subscribers to your online newsletter.

After you have determined your goal, you will be able to set up a specific campaign that helps you reach this goal. Our team can help to design your campaign from beginning to end, including helping you set a budget.

Advertising on search engines using Google AdWords and Microsoft Advertising is a good option for most businesses. We will choose which keywords you want to bid on. Set your bids for different keywords and select your daily, or monthly, budget.

Contact our team to learn more about your options for PPC advertising. We have experience setting up campaigns to bring success to your business.

How Long Does A PPC Ad Run?

The default setting for each ad campaign is to have no end date, so that the ads are able to run indefinitely. You can change the setting at any time to have your campaign end on a specific date.

For most campaigns, businesses will see something happening within a week. That means you should at least try for a week but our recommendation for most ad campaign durations is two weeks minimum. Give your PPC campaign at least two weeks to see if it’s going to work or not.

After the first two weeks you can evaluate your PPC ad and decide if the campaign is working for you. Our team will work with you to decide which changes can help to optimize your ad, whether it’s the content inside the ad, the keywords the ad is appearing under, or the budget you have set.

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How Can SEO on My Website Lead to New Customers?

May 15, 2023

SEO (Search Engine Optimization) can help your website attract new customers by improving your website’s visibility and search engine rankings. Here are some ways in which SEO can lead to new customers for your business: Increased visibility: SEO can help increase the visibility of your website in search engine results pages (SERPs), making it more likely that potential customers will find your website when searching for products or services related to your business. Improved website rankings: By optimizing your website for relevant keywords and search terms, SEO can help improve your website’s rankings in search engine results pages. Higher rankings can lead to increased traffic and more potential customers. Targeted traffic: SEO can help you attract targeted traffic to your website by focusing on keywords and search terms that are relevant to your business. This can lead to higher-quality traffic and more qualified leads. Better user experience: SEO involves optimizing your website for both search engines and users. By improving the user experience on your website, such as through faster loading times and easy navigation, you can increase the likelihood that visitors will become customers. Increased brand awareness: SEO can help increase brand awareness by improving the visibility of your …

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Social Media Development and Management in Houston Area

May 12, 2023

Houston Small Business Marketing provides social media marketing services for small to medium sized businesses. We specialize in social media development and management in the Houston area with a strong focus on search engine optimization. We believe thoughtful social media strategies can help your business to appeal to its target market and work with you to develop content that connects to your target audience. We are the top social media marketing company based in Houston. If you are looking for a marketing agency to help you with web development, social media account development and management, or any other digital marketing strategy, reach out to our online marketing company in Houston. How do businesses benefit from developing a social media presence? If you are a business owner you may be struggling with seeing the benefits of creating a social media presence. You may think it takes too much of your time and attention in order to start up your accounts and develop a successful social media marketing campaign. This kind of thinking can close you off to many great business opportunities. Listed below are some of the many benefits to developing your social media presence as a business: Increased visibility: Social

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How Long Does SEO Marketing Take?

May 5, 2023

Taking an SEO-forward approach to your digital marketing can help you to outrank your competitors in organic search results and attract new customers to your business. Our team conducts keyword research in order to create quality content for your website, while link building to increase traffic to your site. Depending on your competition it can be anywhere between 2 and 6 months to start seeing results. SEO is a long term marketing plan that requires consistent work in order to maintain a top placement online for relevant search terms. When done correctly, SEO can be one of the most cost efficient and effective ways to grow your business. What Does SEO Success Look Like? To answer the question, we first need to determine what SEO success looks like to ensure that the measures of results are clear. And when it comes to putting together an SEO strategy, it’s common to put together campaign goals and KPIs. Let’s break this down. Goals = The end outcome that you want to achieve KPIs = Metrics that demonstrate progress towards your goals These are both important measures of success and, ultimately, results from your efforts. Commonly, the reality is that these goals and …

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