WHAT WE DO
Pay Per Click Management Houston
Pay-per-click marketing is an effective way of using advertising that appears at the top of search engine results to generate clicks that bring traffic to your website. They normally appear above Google’s search results page. Our Houston pay per click marketing specialists will develop an effective strategy along with local search engine optimization strategy, Google maps marketing, reputation marketing, social media marketing, and web design.
PPC stands for “pay-per-click”. PPC advertising platforms allow you to create content, show it to relevant users and then charge you for specific actions taken on the ad. In many cases, you’ll be paying for ad clicks that take users to your site.
Business owners pay for these ads to appear at the top of searches that are relevant to their services or goods. Every time one of these ads are clicked by someone viewing search results, they will be directed to your website, and you will pay the search engine a small fee for the referral.
It is not necessary to use pay-per-click advertising, but it is a good way to get ahead of the competition while you organically grow your online presence through effective search engine optimization techniques. Our Houston pay-per-click marketing strategists will develop a custom plan. Contact our office for more information.
Each company will be working with a different budget but on average Google Ads run between $1 and $2 per click. More expensive ads can run $50 or more per click.
At Houston Small Business Marketing we work with our clients to customize and manage a PPC campaign that targets locals looking for related services. As your ad brings in traffic we are able to identify if the ad is successful or if it needs to be tweaked in order to reach a broader market.
These strategies typically are the same ones utilized by search engine optimization specialists. Both organic and paid SEM strategies can help a business to be seen online and matched with locals who are searching for similar products or services, as the ones they offer.
This allows new companies, and smaller companies the chance to compete in markets with stiff competition. Another reason it is so effective is because you are able to have complete control over your budget and the content that appears in the ad, making it easy to adjust along the way as you see fit.
This is because it gives your company the chance to be seen above your competitors, allowing the potential client the opportunity to see your website and decide if they are interested in working with you. Generally, someone searching for a service or good will only scan the top few results in their Google search, making placement at the top of search results more important than ever.
All of these factors make pay-per-click a popular and effective marketing strategy for businesses that are looking to boost their visibility onlines and drive traffic to their website. Houston Small Business Marketing can help develop a successful pay-per-click marketing campaign for your company that fits within your budget.