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REPUTATION MANAGEMENT HOUSTON

Managing your business’s reputation is vital when it comes to promoting your brand. Online reputation management (ORM) is important because your search results may not be reflective of you or your company.

Our online reputation management Houston specialist will evaluate your current reputation and will address any potential problems up front. This will work in unison with our online marketing strategy to include local SEO strategy, along with Google maps marketing, pay  per click management, content marketing, social media marketing, and web design.

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Reputation Management Company Houston

The reputation of your company is one of the most important aspects of running a business. No one wants to work with a company that has negative reviews and a bad reputation. Working with our brand management team in Houston can help you to improve your image and attract new customers online.

ONLINE REPUTATION MANAGEMENT IN HOUSTON

As a business owner, you strive for excellent customer service. Showcasing your positive reviews will increase the odds of gaining new customers. The key to online reputation management is search engine results improvement. Using content creation, review monitoring, content promotion, review removal, and other ORM techniques will improve your business’s online reputation.

Sometimes unexpected events and staged competitor attacks can still give your company a negative online reputation. The result can be anything from potential customer loss to ruined business partnerships. Our online reputation management Houston specialists can put you in a better position to prevent and recover from damaging content.

If you are looking to enhance your presence online, have a negative reputation to overcome, or are simply interested in learning more about our comprehensive brand management and marketing service contact us today at 713-492-0025 or request a quote.

FREQUENTLY ASKED QUESTIONS

Common questions about Reputation Management

What Is Online Reputation Management?

Online reputation management is the practice of replying to all reviews, comments, and questions left by customers or potential customers. Reputation management is a vital role of developing an online presence for your company. We help clients set the tone for their business online, and work hard to make every interaction a positive one.

Sometimes negative comments or reviews will be left for even the best of companies; knowing how to respond and manage negative feedback is critical. No one expects your company to be perfect, but they do expect you to be informed, adaptive, and responsive, whenever there is an issue. Houston

Small Business Marketing can help your company manage their reputation and keep your customers satisfied. We understand that it can be difficult to know exactly what to say or to stay on top of every review that is left for your company. Luckily, our team is here to help make it easier for your business to succeed. From helping you get more reviews, to responding to the most difficult ones, our team can help you.

How Do Online Reviews Affect My Business?

When potential customers are looking online for a local business they will typically choose one of the top results that comes up for their search. If two of the top results have 3 star ratings, and one of the top results has a 5 star rating, they will immediately see this in the results.

While it is not a guarantee that they will choose the business with the 5 star rating, it has been found that upwards of 88% of consumers trust online reviews as much as they would trust a personal recommendation or warning about a business. This makes online reviews a vital stream of information. Additionally, businesses that have a higher volume of positive reviews will see improved rankings.

It is important to respond to all of the reviews that are left to you from customers. How you respond to your negative reviews will provide a chance to show the culture of your company and allow potential customers the opportunity to see how you handle unsatisfied customers.

Our brand management specialists in Houston can help you to control the way your business is seen online. We understand the importance of controlling your reputation and can teach you methods to improve the way your company is perceived.

Do Google Reviews Help My Business’s Ranking?

Yes, having positive reviews left from your customers on Google will help to improve your ranking. This is because Google likes to see you are a legitimate business that real customers are interacting with. Customer satisfaction also will help you rise in rankings because Google recognizes you as providing quality service.

Replying to the positive and negative reviews left for your business is another way to help your ranking. Realistically, customers understand now every person cannot be satisfied, seeing how reply to negative reviews can help to improve how you are viewed by potential clients.

Our team understands how time consuming and difficult it can be for businesses to stay on top of their reviews and respond in the proper tone. You may feel emotionally charged when you read a negative review, or may feel it was left by someone being dishonest. It is important to never reply to a negative review emotionally. This is how our team of brand management specialists can help you.

We work with your company to respond to all of your reviews in a manner that is professional and attracts potential customers who may read the reviews. Our team helps clients manage their online reputation and get more positive reviews for their business listing.

How Do You Ask A Client To Leave A Review?

The interactions between businesses and their clients varies greatly between industries. This is why we go over several different strategies with our clients to help them elicit reviews from their customers in a friendly and effective manner. The more reviews you get the more it will help your placement online.

Mentioning to customers that reviews help improve your status online can be effective for some businesses, while others will need to incentivize their clients to get online and leave a review. Whatever strategy you choose, we will work with you to ensure you are getting enough reviews online and are staying on top of replying to reviews in order to rank highly on local Google search results.

When we work with a new client we look at their top competitors to see how many reviews they have on their Google listing. We then set a goal for how many reviews they will need to get on a monthly basis to increase their placement and visibility.

If you are struggling to get reviews for your business contact the team at Houston Small Business Marketing. We can help you!

Does A Bad Review Hurt My Business?

A bad review has the potential to deter potential clients who have not formed their own opinions about you from using your services or visiting your business. Most people understand that all reviews cannot be 5 star ratings, but will look to see how your business chooses to reply to negative reviews.

Choosing to ignore a bad review, or replying with an aggressive tone can turn potential clients away from your business. It is important to address negative reviews in a kind and professional tone, offer solutions, and apologize for the customers negative experience. This not only will help improve the interaction with the disgruntled client, it will also give potential clients a chance to see how your company handles negative experiences.

No one expects your business to be perfect, however, seeing how you are able to overcome negativity can make it easier for prospective clients to decide to work with you. Whether you have mostly poor reviews, or a few bad ones, our team can help you reply to these and get your average rating back up.

Contact Houston Small Business Marketing today to learn more about how to manage your negative reviews online.

Can I Remove A Negative Review On Google?

The only way to get a negative review deleted from Google is to flag it for violating Google policies. This means Google will not remove a review just because it is negative or because you do not agree with it. This can be difficult for businesses that are dealing with negative reviews from customers that they do not believe were true.

Our team can help you to get a review assessed by Google if it does violate their terms. If the review is found to be within their terms, Google will not remove it. However, we can help you to come up with a thoughtful and coolheaded reply. If the same account continues leaving bad reviews this can also be submitted to Google as spam.

Negative reviews are never simple to deal with, but with the right team behind you it is possible to overcome the impact these reviews have on your reputation. Reach out to Houston Small Business Marketing today to figure out how to reply to your negative reviews and protect your brand’s reputation online.

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Latest Blogs

How Do Google Reviews Impact My Online Placement?

September 1, 2023

In the rapidly evolving landscape of digital marketing, businesses are constantly seeking ways to stand out and capture the attention of their target audience. One key element that has gained immense importance over the years is online reviews. Among various review platforms, Google Reviews reigns supreme, playing a pivotal role in shaping a business’s online placement. In this blog, we’ll delve into the significance of Google Reviews and how they impact your online placement, with a focus on the strategies employed by online marketing agency HOUSBM.   The Power of Google Reviews In today’s digitally connected world, potential customers turn to the internet for information before making purchasing decisions. Google Reviews serve as virtual testimonials, offering insights into the experiences of previous customers. Positive reviews can act as a powerful endorsement, instilling confidence in prospective buyers and influencing their choices.   Google’s search algorithm also considers reviews as a key ranking factor. The number, frequency, and sentiment of reviews contribute to your business’s online visibility. When your business has a substantial number of positive reviews, it signals to Google that your establishment is reputable and trustworthy, resulting in higher search engine rankings.   Building Trust and Credibility One of the …

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How Can I Select a Name for My Company’s Social Media?

August 10, 2023

Selecting a name for your company’s presence on social media platforms holds considerable significance as it can greatly influence how your brand is seen, recognized, and its overall success. To aid you in making this crucial decision, here are several steps and factors to ponder upon:   Reflection of Brand Identity Your chosen social media name should harmonize with your brand’s core values, mission, and character. It’s pivotal to mull over the type of vibe you wish to convey – whether it’s formal, relaxed, or spirited. This way, you can ensure that the name resonates appropriately with your desired image.   Prioritize Simplicity and Recall Opt for a name that is easy to recollect, spell, and articulate. Elude intricate or excessively lengthy names, which may prove to be intricate for users to retain and recall.   Consistency Across Platforms It’s advantageous for your social media name to remain consistent across all platforms, amplifying brand recognition. If your preferred name is already taken on one platform, consider seeking out alternative variations that can be utilized consistently on all platforms.   Distinctive and Available Delve into the feasibility of your favored name across various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn). …

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Is It Possible to Get a Google Review Removed?

May 18, 2023

Yes, it is possible to request the removal of a Google review under certain circumstances. However, Google has specific guidelines and criteria for review removal, and they generally do not remove reviews simply because someone requests it. Here are some situations where Google may consider removing a review: Violation of Google’s Review Policies: Google has policies in place to ensure that reviews are fair and unbiased. If a review violates these policies, such as containing hate speech, personal attacks, or fraudulent content, it can be reported to Google for removal. Conflict of Interest: Reviews that are left by someone with a clear conflict of interest, such as a competitor, a current or former employee, or someone with a personal relationship with the business, may be eligible for removal. Inappropriate Content: Reviews that contain spam, unrelated content, or promotional material rather than an actual review of the business may be flagged for removal. Fake Reviews: Google takes the authenticity of reviews seriously. If you believe that a review is fake or generated by a bot or a paid service, you can report it to Google for investigation and potential removal. To request the removal of a review on Google, you can …

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A Solid Brand Image Requires Brand Management

February 6, 2023

At HOUSBM we work hard to help our clients reach their business goals and enhance their overall brand image. This requires managing how your company is perceived online. We take a comprehensive approach by building a user-friendly and dynamic website, managing your reviews and directories, managing your social media and online ads, as well as running an SEO-driven blog. We do all of this because we know a solid brand image requires brand management. Why is brand image important? When consumers buy your product or service, they’re buying what your brand stands for. A good brand image is important for a variety of reasons, including: Establishes credibility A good brand image can help a company establish credibility within its industry. It requires earning the respect of consumers and competitors through quality, consistency and honesty. There are many ways that brands establish credibility, such as: Being honest with consumers Providing expert testimony about products or services Answering customer feedback Addressing issues quickly Comparing products and services with competitors Becoming a thought leader in the industry Protecting customers’ information Focusing on quality Taking a stance on social issues Consumers may trust brands that are more credible and open about their operations. When …

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Developing a Brand Identity For Your Business

January 18, 2023

Developing a Brand Identity For Your Business is a critical aspect to your success. It helps you to stand out among your competitors, to attract new customers, and to have authority in the market. You want to have cohesive elements that flow throughout your brick and mortar, website, social media, and anywhere else you are advertising. Below are some tips shared from SemRush that explain how to create a brand identity that suits your company and industry. How to Develop Brand Identity in 5 Easy Steps To build a great brand, you’ve got to create a compelling brand identity. One that reflects your mission and values, and resonates with your audience. Below, we’ll show you how to create branding for your business in five simple steps: Define your business Know your market Design your logo, colors, and aesthetic Gather feedback and adjust Incorporate branding into your assets As you complete each step, remember your ultimate goal: to create a brand identity that’s true to your business. This can require careful consideration, so don’t be afraid to take your time. Step 1. Define Your Business The best branding is a reflection of who you are as a business, so before moving …

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Tips for Replying to Google Reviews

December 9, 2022

Google for Small Business shares tips for replying to Google reviews to help you improve your placement online and engage with your customers: Customers can leave reviews many places online, including on your free Business Profile on Google. Reviews are important to both businesses and customers, and offer a great opportunity for businesses to engage with customers and build loyalty. This lesson covers best practices for responding to the reviews customers leave for your business online. Customer reviews, and your responses to them, are visible on your Business Profile on Google. Why responding to reviews is important As a business, you probably read your online reviews to keep up with how customers are perceiving your business. You’ll also want to respond to some of them, both positive and negative. According to consumers, businesses that respond to reviews are seen as 1.7X more trustworthy than businesses who don’t (76% vs. 46%)1. Not only does responding to reviews support trust-building, it also gives you an opportunity to humanize your business, show customers you care, and demonstrates professionalism. When responding, keep in mind that your responses are public for everyone to read. You’ll want to keep your message short and courteous (even if …

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Brand Management in Houston

February 12, 2020

In business, as sure as a good reputation can make you, a bad reputation has the potential to break you. This makes managing your brand’s reputation incredibly important, especially in our modern world. These days, if someone has a complaint about the service or goods they have received from your business, all they have to do to share their negative experience other potential customers is pick up their phone and leave a bad review. All businesses have off days or employees whose performance does not meet the quality standards put in place by the owner of the company- so how do you combat negative reviews? The brand management team at Houston Small Business Marketing is here to help you navigate these difficult situations and keep a positive reputation in the communities you work in and online. We understand no company is perfect and that sometimes it takes negative reviews for business owners to learn about performance issues in their company. If you are struggling with your company’s public reputation, contact Houston Small Business Marketing today, to learn more about how we can help.   Review Management in Houston: Most companies have dealt with an unsatisfied customer leaving a poor review …

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Brand Reputation Management in Houston

January 27, 2020

If you are running a business, then you probably already know how strong the impact of one unhappy customer can have in our modern world. These days, one bad review can have disastrous effects on your company’s business. This is because most people when looking for a local restaurant or service company turn to the internet to find the best fit for their needs. You can supply the highest quality product in your industry but fall victim to a bad review on an off day, or by an unsavory customer, and feel lasting effects. Fortunately for your company, the team of dedicated online brand reputation management specialists at Houston Small Business Marketing can help you! We understand how important managing your brand online is for the success of your company and want to help you take control of the way you are seen from users.   We understand that the reviews online you have received or the public perception of your business may not align with the way you run your company. Our team of online reputation management specialists work to evaluate the state of your current online presence. Once we do this we will be able to take control …

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Online Reputation Management Cost in Houston

April 19, 2019

Why Do I Need Online Reputation Management in Houston? Online reviews have quickly become one of the most important factors to consider while marketing your business. These days, more and more people are utilizing information online left by experienced customers. Once you’ve gotten into the habit of asking your customers for reviews, it’s time to learn to reply to them..   These days, before going to a restaurant, choosing an air conditioning company, or even hiring a tax agent- we look them up online. This is because a quick online search can tell us a lot about a business before ever choosing to interact with them. This helps consumers make well-informed choices about where they spend their money. Reviews also go a long way when it comes to helping businesses that provide quality services, get in-touch with, and impress, potential customers that are searching locally for their services. Additionally, this can also weed out companies that provide subpar services. Studies have proven that customers trust reviews left about companies as much as they trust in-person recommendations from friends and family.   So what happens when a quality business has a bad day and a customer chooses to leave a public …

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