We have the online solution to
The fastest way to get results!
Call us today at 713-492-0025 or fill out the form below to get started.
By submitting this form you agree to the Terms of Service and Privacy Policy


Houston Small Business Marketing provides organic search engine optimization SEO marketing services for small and medium-sized businesses. We are a leading Houston SEO company that has the expertise to help business owners reach their goals and grow their business. We know approximately the number of people searching online for keywords related to your business and how to connect them to your website.

Increasing your visibility will help you to get in front of these online users, so you can increase your chance of converting a visitor on your website into a customer. Contact our marketing agency in Houston directly for more information about building a successful SEO campaign with data driven results.

What Our Clients Say

Customer Testimonials

SEO Marketing Houston

When you are looking to improve your placement in local search results, our SEO marketing team in Houston can help you. We work closely with business owners to reach new levels and increase their visibility to those who are looking for them.


Using social media marketing and paid ads often generates traffic to your website, however, they are not a long-term solution to consistent views for your products or services. The most effective way to drive consistent and reliable traffic to your website is through organic SEO marketing strategies. If you are considering working with a digital marketing agency in Houston, contact us today to learn more about how our web development and local SEO services can help you.

When you work with our digital marketing company, we will develop an organic SEO strategy to drive overall traffic to your website that promotes customer loyalty. Paid ads usually promote a specific action: Facebook is meant to drive article visits, Twitter is meant to promote customer loyalty, not create post traffic, Pinterest users hardly leave the site unless you are selling something. We will provide long standing traffic to your website that actually converts to real world customers.

For more information about organic SEO marketing, please contact our team directly

Frequently Asked Questions

Common questions about Search Engine Optimization

What Is SEO and How Does It Work?

Whenever you are looking for new ways to increase your visibility online and bring new traffic to your website, while building awareness about your brand, there is one term that will keep coming up. That is SEO. SEO stands for search engine optimization. This is the process of optimizing all content present online in relationship to your brand in order to increase awareness and visibility. If you have ever had a question that you searched for the answer to online, the results you have been given are ranked from most relevant to least from an algorithm that uses SEO as the standard.

What this means is that, if you are looking for a doctor that is accepting new patients near you, fully optimized businesses will work within Google’s algorithm to ensure a link to their website is provided to you at the top of search results. This is done because the medical practice near you has targeted your specific local area, has optimized their website, fully developed their Google Listing and more.

Whenever content that appears on your website or online in relation to your brand is fully optimized it will make it simple for those who are searching for this information online to be linked to it. This process is very lucrative to business owners that are trying to increase their visibility and drive traffic to their website. When you work in a city as large as Houston, you are bound to have many competitors in your industry. Ensuring that all of the content that appears on your website has been optimized will help you to gain the top placement in search engine results that are relevant to your business and the services you provide. Without SEO you may not be able to gain a top placement for relevant search terms pertaining to the services or goods your business provides.

Failing to secure a top placement means you are giving business away to your competitors. It does not matter if you have superior customer service, best prices in town, or are even located in closer proximity to the online user if you fail to optimize your online presence. This starts with a great website but it also involves having enough online reviews, creating fresh social media posts, running a blog with weekly content, and more.

Our team helps you to identify which keyword terms and service areas will drive the most traffic to your website from potential customers and create unique SEO-rich content in order to be picked up by Google’s algorithm. We understand how difficult it can be for small and medium-sized businesses to thrive in a world with so many corporations and chains.

If you are a business owner looking to take your brand to the next level, our Houston SEO services can help you. Our digital marketing firm has a long history of providing results to our clients. Contact us today to learn more about the benefits of SEO and how we can help you grow your business.


What Is The Difference Between SEM and PPC?

SEM stands for search engine marketing, while PPC stands for pay-per-click. There are two key differences when considering SEM or PPC marketing. The first is that paid ads appear at the top of search results, marked by the word ad. These results will appear above the organic listings influenced by SEM marketing. The second main difference is that traffic from organic SEM is free, whereas traffic from Paid-Per-Click advertising charges everytime someone clicks the link. Many times, SEM and PPC campaigns can work together with an integrated strategy for desired results, but SEM lasts longer and benefits you more in the long run.

PPC advertising works by allowing you to set a specific budget to fit your needs. You can adjust this budget at any time you wish and can monitor the progress and success of your ad through your Google Business Listing. This makes PPC ads extremely effective and totally customizable. We can help you to set up a campaign that is successful and also provide you with feedback to let you know how the ad is performing for your brand.

Some industries are more competitive than others. Determining the best strategy to boost brand awareness and online engagement will depend on the level of competition and the lead requirements for your specific business. Our team can help to determine whether you should use SEM, PPC, or both. Developing strong visibility in the local and organic search results will require a developed search strategy to review your needs. If you have previously ran a PPC ad we can evaluate the success of this ad and see if there are any changes that could be made to help improve its effectiveness.

Organic search, SEM, is based on unpaid, natural rankings determined by search engine algorithms. We specialize in helping brands and websites adapt their current online presence in order to get the best SEM results. These efforts can help for extended periods of time, without having to pay per visit to your website. While PPC marketing can be highly effective, it absolutely is most effective when it is paired with SEO Houston strategies.

We optimize your website and get your rankings up through a series of steps starting with your web development and transitioning into your social media. Web development is critical for organic growth and increased traffic to your website. The other steps we take help to support organic growth online as well such as social media, weekly blogs, Google Business Listing optimization, and more. If you are interested to know where you rank among your competitors we can provide you with an audit to help you see which areas you are falling short.

If it is determined that a PPC campaign would be best to combine with our SEO Houston marketing strategy, we can find a way to work the two together. Remember, paid searches allows you to pay to have your website displayed on the search engine results page when someone types in specific keywords or phrases. The fee you pay is based on either clicks or views of your ads.


What Are The Best Digital Marketing Strategies?

There are a lot of overlapping strategies that go into both, effective social media marketing and search engine optimization. They are both naturally growing, inbound strategies, that focus on building an online presence that organically draws an audience.

When done properly, the audience that is drawn to your brand will already have an established interest in what your business provides- whether it be a service or product. Successful social media for businesses is formed with high-quality, industry relevant content that pushes the image of your brand into a full formed concept that your audience recognizes as uniquely you. This feeds directly into search engine optimization because it focuses on a very similar goal.

Beyond having your clients recognize you as a brand, search engine optimization focuses on search engines, such as Google, recognizing you as an expert in your field. This will help to elevate your placement online and get the traffic you need on your website. We use a specific strategy formed around quality backlinks with every social media post made from your accounts to help improve your organic placement online. Once a post is made and a backlink is included in the caption of your post, we will then syndicate that post across a large list of websites and blogs online. This will help to increase the reach of each post you make and show Google that there are several different websites with reputable content posting links that lead straight to you.

These links will increase the quality of your SEO Houston strategy by letting Google see that you are appearing in many different places across the internet. The more engagement you get on your social media accounts and in the syndicated content you share the better, however, we are primarily focused on helping you achieve the SEO value.

We recommend all of our clients have their employees follow each social media account we build out for them and to like, comment, and reshare the content we post. This will help to increase the immediate engagement which in turn will help to increase the long term engagement. A successful social media strategy can absolutely impact your local SEO Houston placement.

We will give you the tools and do the behind the scenes work to ensure you are getting the most SEO value out of your content and online presence. We understand how important it is for small and medium-sized businesses to make a name for themselves online in order to get picked up in top placements on Google Maps and organic search results. This is why we take a comprehensive approach to your SEO Houston strategy. Our track record speaks for itself, learn more about the services we offer when you reach out to us today.

The team at Houston Small Business Marketing is here to help you get the traffic you need to convert online users into real world customers for your business. Make sure you are taking the proper steps to stand out among your competitors when you work with our SEO Houston experts.


What Is Internet Marketing?

When it comes to developing an SEO Houston strategy, you may wonder many different things, including how much does it cost? The good news is that there are no charges from online services such as Google or any other search engine in order to get your business to rank higher than your competitors. When you take a comprehensive approach, which is extremely time consuming and requires specific knowledge, you are able to reach a top placement organically without needing to pay money.

However, if you are looking for a more aggressive approach you can pay per click to run ads that appear at the top of organic search results. The ads on top of organic searches are easy to customize and create with your own budget and goals in mind.

In order to stay at the top of organic search results you will need to put continued effort into making your website SEO friendly. This is done by continuing to add keyword driven content, on your website on a regular basis. Such as in the form of a weekly updated blog, new fresh pages added, and more. Our team takes care of all of these services for you to ensure you are getting the most SEO value out of your website and online presence. While our services are not free, there are no charges your company will have to pay to be recognized online as an industry leader in your local area.

We have a team that is full of SEO Houston experts that all pull together to combine our expertise and get you the results you need to outrank your competitors online. This includes everything from web design and social media, to weekly blogs and Google Map Listing management services. We stay on top of all of these things in order to successfully fit into Google’s algorithm.

Search engines like Google want to see that your website is active, that you are updating it with fresh and original content, and that users are able to access your website from all devices without a problem. If you fail to do any of these things Google will not rank you at the top of search results. While you are waiting for your behind the scenes SEO efforts to be discovered by Google you have the option to run a PPC advertising campaign to get an immediate boost to your placement online. However, again, this is not necessary for SEO placement to change. Organic search engines may take weeks or even months to process all of the changes that have been made to your website and online presence, however, if you continue investing efforts into it you will see the improvements in your local SEO Houston search results and map placements.

Working with a company such as Houston Small Business Marketing can help you to dominate organic SEO results in Houston for all relevant keywords that pertain to your business. This will be done by taking a comprehensive approach to your brand management, web development, and social media presence online. If you are tired of being outranked by your competitors, contact our team today. We can perform an audit on your website to help you increase your visibility and reach larger audiences.


What Is Included in SEO Marketing Services?

Search engine optimization primarily focuses on the optimization of a website, however, there are other online influences that can affect your SEO placement. These include Google Map marketing, social media marketing, content marketing, web design, Google My Business marketing, and more. We believe that the best marketing comes from a combination of all of these services in order to provide our clients with the best possible outcome for their brand. Listed below is a look into each of these services:

Google Map Marketing in Houston

If your business is not visible on the map, or is not showing up in the Google 3-pack (the top three businesses listed and linked from the map) then you are missing out on potential customers. At Houston Small Business Marketing we focus on making your brand visible, in order to bring you customers.

Social Media Marketing in Houston:

Not only is social media an excellent way to reach your customers and interact with them, it also helps improve your ranking online. Let us help you build out your social media accounts to get the most out of your brand online. If you have any questions about our social media marketing services in Houston, contact us today!

Content Marketing in Houston:

Without an active blog on your business’s website you will not be able to manipulate Google Search Results as seamlessly as you need. A blog gives you the opportunity to showcase important information about your business, but it also helps you to choose which search terms your website will rank under. This can be extremely helpful to businesses that are looking for exposure. Make sure you are being seen by the important people with Houston Small Business Marketing.

Web Design Marketing in Houston

While an eye-catching website goes a long way to making a good first impression on potential customers, a web design done without SEO marketing in mind can only get you so far. At Houston Small Business Marketing we work with you to create the website of your dreams, while ensuring that you are also enhancing your chances of being at the top of search results for all relevant terms and keywords that apply to your business and local area.

Google My Business Marketing in Houston:

Not only is it important to optimize your listing by filling out all available fields, you also will need to continue adding photos, videos, responding to reviews, and more. At Houston Small Business Marketing, we make it easy for you to thrive online.

Our goal is to optimize your website and ensure everywhere your company is listed or named online is updated with the most current and accurate information about your business. This will help you naturally place higher so that you are able to outrank your competitors.

Whether you are a brand new company or an established company, SEO marketing services in Houston can help you to get to the next level. Contact us today to learn more about what is included in our SEO marketing services.

Is SEO Dead?

It is important to point out that SEO strategies today look nothing like they used to. This does not mean SEO is dead, it simply means that SEO has evolved in a way that has become more modern and effective. There are many outdated SEO practices that are no longer relevant and can actually hurt your placement online.

This is due to the fact that search engine optimization is a forever evolving process. With each quarter Google will set new standards for how they score and rank content online. If you fail to stay on top of the constant changes that influence the way websites and business listings are ranked online you can do yourself a serious disservice. Not only will you be lowering your overall placement you will be wasting your time and energy using these outdated tactics. This is another huge reason why it is beneficial for businesses to work with digital marketing experts in order to stay on top of all of the changes and keep their website ranking highly.

SEO Houston services require time and a continued push to publish new and informative content for users online to see and associate with your brand. If you fail to do this your business will fall short and get left behind by competitors who know how to work Google’s algorithm. The steeper your competition is, the more important it will be to hone in on a consistent and up-to-date approach for your SEO Houston strategies.

As online users change the way they search and interact on the web, SEO has also changed to provide relevant search results in fresh formats. People want answers, and Google awards web pages they believe that will answer the user’s question in their search query with the best rankings. This is done by their algorithm constantly scanning and identifying the most reliable sources of content online. If you are a service based company, factors such as the optimization of your Google Business Listing and the amount of positive reviews you get will also heavily influence your placement.

The team at Houston Small Business Marketing focuses on creating great and original content that provides real value to your website and is better than the content currently online. We research your competition to see what type of content they have, then we create and promote better content to reach broader audiences. Consistency is key for strategies like this to get enough traction to succeed. Whether you are a brand new business or an established business looking to increase your visibility online and spread awareness about your brand we can help you outrank your competitors, establish your brand online, or have specific SEO related goals for your company we can help. We work with businesses every step of the way to ensure they are connecting with users online that have an organic interest in their services.

Contact us today to learn more about the SEO Houston services we provide and how they can benefit your specific business.

Is SEO Location Based?

Yes, SEO is primarily location based, however there are some outliers for ecommerce and other industries. Location based SEO is also referred to as geo-targeting, which is the practice of optimising the content on your website and Google Business Listing so that you appear under your targeted location. Over the last decade Google has become better at creating location-based search results on more generic topics, where searchers are looking for something. Let’s explore with an example below.

If you were at work in North Houston and you search for “plumbers”, Google’s algorithm will know that you are looking for plumbers near you at that time, otherwise it assumes you would have included a specific location in your search terms. A desktop search will return restaurants in the wider local area, whereas a mobile search will show restaurants in close vicinity. This is because Google looks at mobile searches as just that “mobile”. Whenever someone is using a mobile device it believes the user is more inclined to look for immediate results of something around your location at the moment of your search.

Although location-based search terms have a much more limited search volume, they carry a lot more intent and can deliver traffic to your site that has a greater chance of converting to real customers. Those searching locally are far more likely to be in the consideration or purchase stage of the buyer’s journey. This is why businesses in Houston should work with a SEO Houston based agency to help grow their business and spread awareness about their brand to the people most inclined to use their services.

In order to successfully launch a SEO location based campaign you will need to target location-specific keywords. This can be done in many different ways, the most effective being through your website. Our team will design designated pages within your website covering services areas in your general area. If your main goal is to dominate the Houston area, we will start by targeting 10 smaller areas within Houston. As you begin to gain traction in these specific areas it will become easier for your reach to spread to larger search terms such as Houston based location keywords.

Another major factor that can lead to success when trying to target specific areas for your Houston SEO marketing is utilizing your Google My Business profile to the highest level. In order to get the most SEO juice from your profile you will need to to ensure you have completely filled out every area of your business account, are owner-verified, and continue updating your account with photos and information on a regular basis. If you fail to do this Google will not rank you as high as if you did.

Make sure the specific area that you’re targeting is mentioned in the GMB landing page title, that the GMB primary categories are consistent with the service you are offering, and that all of the location information stays up to date and accurate even when changes are made for your business.

Why Is SEO Important In Digital Marketing?

SEO plays an integral role in the world of digital marketing. It is the aspect of online marketing that is capable and responsible for increasing visibility by helping your business rank above your competitors. It increases brand awareness, user traffic to your website, and conversion rates. A site that ranks well is going to reach more users online than websites that do not use SEO tactics in their digital marketing. Our team will focus on SEO based tactics from the beginning of your website development to everything else we do for you. This is because we know the importance and necessity of SEO in digital marketing. Digital marketing is an umbrella term used to describe marketing techniques that are utilized online. These marketing techniques can be used to promote a brand, product, or service through digital technology, like: email marketing, social media, Google Maps marketing, and SEO.

SEO, also known as social engine optimization, is the practice of helping businesses secure top placements on search engines. Effective SEO can only be achieved through dedicated research and consistent growth to your website. It all starts with SEO-focused website development that formats all of the information on your website in a way that fits into Google’s algorithm. However, it is important to note that SEO is a never-ending process that requires continued work to be effective. The criteria that Google uses to rank websites today will not all stay relevant. This is because on a quarterly basis Google uses new standards in order to provide the best results for their users. Some basic SEO principles will always play a role, such as having a website with unique and informative information will provide you with value. However, other things, such as which social media accounts you have linked to your website, or how often you update your Google Business Listing, will also play a role in how your business ranks.

Don’t miss out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level with your Houston SEO. Grow your business when you expand your reach online by targeting the most effective audiences for your . If you are tired of giving away potential customers to your competitors, SEO Houston marketing can help you. We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed.

We understand how important SEO is for small and medium-sized businesses to help them thrive and compete against larger corporations. This is why we provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer and how we can help you improve your rankings online.

Is SEO Cost Effective?

When deciding if SEO Houston services fit into your marketing strategy, it is important to evaluate it from all angles, including the budget. Many people worry about the cost effectiveness of SEO, not knowing what sort of return they can expect for their marketing efforts. This is a normal concern and one that is easily put to rest with SEO services.

This is because SEO is easily one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling which cast a wide net and may target those who do not have an interest in your services or goods.

While marketing strategies such as cold-calling can still be effective, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours organically, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.

The quality of leads you get from SEO marketing are much higher making the conversion rate stronger and the time, energy, and money spent more efficient. Additionally, whenever you are looking at SEO marketing strategies these marketing options last. Unlike other forms of marketing like running a radio ad, or making a cold call, the efforts you put into SEO will continue to be present online for some time to come.

Effective SEO will require continued efforts but the efforts you made previously will be reflected in search engine rankings and results that can be found online. This is another reason why the money you spend is worth it. You are investing in your brand and the presence it has online. You can target specific keywords, geographic areas, and demographics to enhance your SEO strategy and hone in on your market. This makes it much more advantageous and worth the investment.

At HOUSBM we have multiple tiers of marketing that we offer our clients to fit their budget and specific needs. Some businesses competing in more steep markets will need to take a more aggressive approach to their SEO Houston marketing strategy in order to gain the search engine rankings and online traffic that they desire. Luckily, we can help you identify your competitors and let you see how difficult it will be to outrank them.

From medical groups and law firms to plumbers and electricians, all businesses stand to gain something when it comes to increasing their SEO placement and marketing strategies. Our team takes a comprehensive approach to your online marketing, doing everything from designing your website, managing your social media accounts, and even running a weekly blog with fresh and informative content for your users. This is all done with the intention to increase your SEO placement and bring new clients to your business. Contact us today to learn more about the effectiveness of SEO and get a quote for your company.

Does SEO Help Me Get More Customers Online?

One of the most effective ways to attract new customers is by utilizing online marketing strategies. Whenever you take a comprehensive approach to your online marketing you will reach wider audiences and increase the visibility of your business. At Houston Small Business Marketing our comprehensive digital marketing services revolve around SEO principles. This means, we optimize everything from your website, social media accounts, and even Google Business Listing.

SEO plays a critical role in deciding how our online experiences will play out. Anytime you perform a Google search, the results that are provided to you are links leading back to different websites. These websites are a direct response of the SEO algorithm that went into the development of the websites they lead to. Google decides which websites it believes have the most reliable and relevant results for the inquiry you have made. This is why it is important to ensure you are doing everything you can to gain SEO value and optimize your online presence.

Without SEO, it would be difficult for users to sift through the thousands of potential matches selected from Google for them to find the information they were looking for. With a focus on SEO values in place on a website, it makes it easy for Google’s algorithm to rank your website and decide where you placed in search results, by ranking unique and informative content, from trusted websites at the top of your results. You will need to take several factors into consideration to prove that you are a reliable source of information. Consistency and fresh content go a long way to pleasing Google.

SEO marketing is different from outdated forms of marketing because it allows businesses more direct access to their market. SEO gives businesses the opportunity to connect with online users who are looking for the specific services and products that their company offers. This organic digital branding allows a way for commercial companies to quickly connect local online users to their business. From plumbers and HVAC repair companies to dental and medical practices, all businesses can benefit from digital SEO services.

If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their website. As the gap grows between how much effort your competition is putting into their online marketing and how little work you are putting into your website, the more difficult it will become to engage with customers online. The team at Houston Small Business Marketing works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses. Contact our team of SEO experts in Houston today to learn more about how you can outrank your competitors in search engine results for your local area. Schedule an appointment with our online marketing team today to learn more about the services we offer and how we can help you get the solutions you are looking for online!

How To Start Your Next SEO Houston Project?

There are multiple steps you will need to take in order to launch a successful SEO campaign in Houston. The first and most important step will be to do your research. You will want to research your competitors, research websites you like, research keywords, and research the principle elements of SEO. Once you have a good understanding of your personal goals and the knowledge of SEO fundamentals you can begin your project.

For SEO the most important aspects of your online identity will be your Google Business Listing and your website. It is important that you invest time building your website with strong SEO elements such as top keywords. These will be listed in your page title, your meta descriptions, your page URL, and also in the unique content that you write and place on each page of your website.

Once you have developed your basic site structure you will want to evaluate the content you place on each page thoughtfully. Are you providing clear information about your business and services? Do you have enough information? Are you sharing new or unique perspectives? Obviously, if you are a plumbing company or even an attorney there won’t be a lot of new and exciting things to say, however, you can express yourself in a unique way that highlights what makes you different from your competitors.

As far as your Google Business Profile goes, it is important that you ensure your profile information is completely filled out. You want up to date, accurate, and consistent information in your business listing in order to push ahead of your competition. Additionally, you should be uploading new photos and videos to your business profile on a regular basis.

Doing all of this yourself can be difficult, especially when you are trying to run and operate your business. The team at Houston Small Business Marketing is here to help you. We optimize websites and help build brand awareness organically to ensure the best results for all of our clients.

Can A Houston SEO Firm Increase My Business?

Working with a Houston SEO firm is an excellent way for local businesses to take the next step in growing their company. Not only do SEO firms help to make your brand a more legitimate and professional force in your industry, they work with you to achieve your unique goals, spread brand awareness, and get more real world customers. This is all done by implementing strong SEO practices for your business online.

We start by creating a dynamic and technically sound website for your business. If you have an existing website, we go in and ensure that it is operating as fast as possible, is compatible with all devices users may be viewing it on, and that you have thoughtful and unique content on each page of your website. These elements are all critical to your success and getting recognized on Google.

Remember, even if you offer the absolute best services, products, and customer care, if people cannot find you or do not know about you, you will not be successful. Our goal is to spread brand awareness through a multitude of different online channels, highlighting the things that make you great and that set you apart from your competition.

Once your website is fully developed, we move on to ensuring your Google listing and other directory listings are up to date, accurate, and consistent across all platforms. This will legitimize your business and make Google more comfortable with promoting your website and pushing users to your pages.

From there, we begin working on creating a strong social media presence. This is done by creating and managing accounts across all of the major social media platforms online. Our team will make engaging, high quality content to share with your audience.

If you are looking to increase the number of customers you have and get more business, reach out to our SEO specialists today.

How To Choose SEO Company In Houston?

When trying to choose the right SEO company for your business, it is crucial to have a clear comprehension of your goals, budget, and timeline. Define the specific outcomes you aim to achieve through SEO and determine the amount you are willing to invest in this endeavor.

While businesses often strive for higher rankings in SEO, it is important to establish well-defined local SEO goals that extend beyond mere ranking positions. Crafting an effective local SEO strategy necessitates customization to suit the unique needs of your business. When collaborating with a local SEO company, it is crucial that they develop a tailored strategy specifically designed to help you achieve your desired objectives.

By aligning your local SEO strategy with your specific goals, you can ensure that efforts are focused on reaching your intended audience, driving desired actions, and ultimately maximizing the impact of your SEO endeavors.

When partnering with an agency, it is essential to establish realistic expectations. While a reputable agency will strive to deliver the best possible results within the defined scope of the project, it is important to understand that achieving an immediate number one ranking on Google is highly unlikely. Beware of agencies that promise instant results or guarantee backlinks, as these can often be indicators of marketing scams.

When selecting an agency, there are advantages and disadvantages to working with agencies of different sizes. Smaller agencies tend to be more cost-effective and are often willing to go the extra mile to provide a personalized marketing experience. On the other hand, larger agencies may be a better fit for large corporations that are looking to invest substantial amounts of money in marketing, as they can cater to their unique needs and goals.

When it comes to choosing an SEO company in Houston that fits your needs you will need to weigh the costs, services offered, personalized attention, and the agency’s capacity to meet your objectives. Take the time to evaluate different agencies, review their portfolios, and consider client feedback to make an informed decision that will effectively support your SEO goals.

How Do I Get Organic SEO?

The concept of organic search can be simplified by considering the most relevant search result for a user when they enter a specific keyword or query into Google. Organic search encompasses a range of digital marketing strategies aimed at ensuring our result appears first or, at the very least, on the first page of search engine results.

Achieving a top position on Google is not a magical feat but requires coordination and collaboration across multiple departments, support from executives, a skilled team of marketers and SEO professionals, and effective tracking and monitoring of results.

Organic search involves various techniques, including keyword research, content optimization and creation, technical auditing, and offline marketing strategies.

The primary goal of organic search is to provide users with a positive experience on your website and landing pages, delivering the information or solution they are seeking, whether it involves consuming content, comparing options, or making a purchase.

While Google itself is not concerned solely with organic search, its focus lies in ensuring its users find unique, valuable, and relevant content for their queries. By aligning your content with the needs and interests of users, you increase the likelihood of Google rewarding your efforts by displaying your page higher in search engine result pages (SERPs).

Creating an exceptional user experience on your website can be achieved through various approaches. Organic search can be categorized into three main components: relevancy, discoverability, and authority.

These factors play a role in determining the ranking of pages on SERPs, ideally placing them on the first page. SEO professionals collaborate with various departments to ensure the best possible user experience for customers.

Internal linking to relevant content is one effective method to facilitate the discovery of your content by Google and users, enhancing their understanding of the interconnectedness of your content.

Why Our SEO Company Is The Best In Houston?

At Houston Small Business Marketing we understand the needs of a small to medium-sized business. We work hard to provide the best services to business owners because we are invested in their success. Our online marketing firm provides comprehensive SEO services making it easy for businesses to get all of the tools they need, in one place, to be successful with their online marketing campaign.

We have in-house web designers who have years of experience utilizing SEO principles to get the most out of each website we work with. We understand the importance of each word and photo, each tag and URL description, this is why we are thoughtful every step of the way in designing a website that not only looks great but works for your business.

Each member of our team is engaged with the needs of your business, taking time to speak directly with the owner or marketing manager of your company to ensure your goals are met and that your voice is heard. We want your brand to be a reflection of you so that your business maintains that unique and special quality that you bring. We custom tailor our services to fit your needs because we know you are different from your competitors. We want to highlight all of these elements and have them carry through your website, your social media, and the content we create for you.

We have helped dozens of businesses surpass their competitors, grow online, and reach new heights with our comprehensive online marketing strategies. If you are on the fence about working with an SEO company, you can schedule a consultation with our team to go over the services we offer and how they can benefit your business.

We will answer any questions you have and be able to give you insight into the behind the scenes needs of your company. If you have not begun using SEO tools to support your business, you will get left behind by your competitors.

How Can SEO Increase Web Traffic?

All aspects of SEO share the goal of helping you attract new customers and spread awareness for your brand. This is primarily done by increasing the traffic to your website or online directory listings, such as your Google Business profile. Listed below are some of the techniques and strategies we utilize to help you gain website traffic organically.

Keyword research serves as the fundamental cornerstone of any effective SEO strategy. By mastering the art of keyword usage, you can create compelling content that attracts a larger audience to your website. The initial step is to identify the primary and secondary keywords relevant to each page of your website.

Once you have identified the most important keywords for each page of your website, you can begin to focus on writing quality content. This content will prominently feature your keywords, will be original, informative, and engaging. Not only is this content a great way to share information with your readers, it also will help your website get pushed to the top of search results by Google.

Ideally, your content should be comprehensive, covering all aspects of a particular topic. By offering comprehensive pages, you demonstrate to search engines that you possess authority in that subject area.

After enriching each page of your website with exceptional content, it becomes essential to optimize your page titles and meta descriptions. These elements often serve as the first impression for your audience, potentially influencing their decision to click or skip your page. Considering the power of these few words, it is crucial to make them impactful and attention-grabbing.

Improving your URL structure can also significantly impact your on-page SEO with minimal effort. Employing clean and user-friendly URLs helps search engines comprehend the content of your page and enhances your appearance in the search engine results pages (SERPs).

In addition, generating backlinks from websites with high authority is crucial. These backlinks, which direct users to your site, play a critical role in determining your website’s ranking. Links originating from reputable sources can boost your site’s authority and enhance your SEO performance over time. Acquiring such backlinks can be achieved through a process known as link building.

By implementing effective keyword research, creating valuable content, optimizing page titles and meta descriptions, improving URL structure, and acquiring backlinks, you can establish a strong foundation for your SEO strategy and enhance your website’s visibility and authority in search engine rankings.

What SEO Keywords To Use?

There is no master list of keywords that everyone should include when building their website. Keywords are specific to your industry, your services, your local area, and more. This is why it is critical to put in the time and effort to do thorough keyword research, not just for your website, but for each individual page inside of your website. This upfront effort can be the difference between a successful and unsuccessful SEO campaign for your business.

At Houston Small Business Marketing our team of SEO specialists have online tools that we pay for each month in order to get the most up to date keywords and keyword phrases for your industry and business. Once we have these keywords, we cross reference them with your competitors that are outranking you. We are then able to determine if there are more keywords that need to be included on your website in order to get you the ranking online that you deserve.

In the world of SEO, large companies often target high search volume keywords. Due to their already established brand presence, Google tends to recognize their authority across various topics and rewards them accordingly.

However, it is worth considering keywords that face less competition. By identifying keywords with minimal existing articles vying for the top rank, you have the opportunity to secure that position by default, simply because there are no other contenders vying for it. Taking over these smaller keywords will help to build your authority, making it easier for you to come in and compete for the larger keyword placements.

This is why great SEO takes time and continuous efforts in order to be truly successful. Our team works with you to help you start getting results within the first couple of months of your campaign, however, in order to get the best results possible you will need to continue putting in research, curating new content, and staying up to date with the newest online marketing trends to outrank your competitors.

What Is A Backlink In SEO?

Backlinks, also known as inbound links, are the links present on external websites that direct users back to a specific page on your own website. These links serve as a pathway for traffic from other websites to reach your site. The quality and quantity of backlinks you have can significantly impact your search engine rankings, including search engines like Google and Bing.

Backlinks hold significance as they are considered an indication of your website’s popularity among users. Managing and analyzing the performance of backlinks plays a crucial role in search engine optimization (SEO) and overall SEO strategies.

To enhance your online visibility and attract organic traffic, it is essential to invest in both on-page and off-page SEO techniques. On-page optimization involves creating content that effectively communicates the purpose and relevance of your website to search engines and users alike. On the other hand, off-page optimization focuses on establishing your website’s credibility and demonstrating its value to external sources. The most influential testament of this value is the presence of backlinks.

By actively seeking and acquiring quality backlinks, you can enhance your website’s authority and credibility in the eyes of search engines. This, in turn, can lead to improved search rankings, increased organic traffic, and greater visibility among your target audience. Backlinks serve as an essential component of your overall SEO strategy, signaling to search engines the value and relevance of your content to third-party websites.

Our team works to help your business rise to the top of search engine rankings by utilizing a wide range of SEO techniques and best practices. This includes creating powerful backlinks that up your domain authority, helping online users to get directed to your website and local listings.

What Is A On Page SEO?

On-page SEO, also known as on-site SEO, refers to the practice of optimizing various elements within your webpages to improve their rankings on search engines and attract more organic traffic. This optimization process involves making strategic updates to the content, title tags, internal links, and other on-page components.

When it comes to on-page SEO, search engines like Google analyze keywords and other cues on a webpage to determine if it aligns with a user’s search intent. If the search engine deems the page as valuable and relevant to the user’s query, it will prioritize displaying it higher in the search results.

To optimize your on-page SEO, it is crucial to identify and incorporate relevant keywords that align with the content of your webpage. These keywords should reflect the terms and phrases that users are likely to search for when seeking information related to your webpage’s topic. Additionally, optimizing title tags, which are concise and descriptive titles displayed in search engine results, can help improve the visibility and click-through rate of your webpages.

Furthermore, internal linking, which involves connecting different pages within your website using hyperlinks, helps search engines understand the structure and hierarchy of your website. By strategically placing internal links, you can guide search engine crawlers to important pages and enhance the overall accessibility and navigation of your website.

Overall, on-page SEO plays a critical role in ensuring that your webpages are effectively optimized for search engines. By implementing on-page SEO best practices, you increase the likelihood of your web pages appearing higher in search results, driving more targeted organic traffic to your website.

How Does White Label seo work?

White label SEO is a business arrangement in which an agency offers SEO services to its clients under its own brand, while relying on a third-party agency, consultant, or freelancer to execute those services on their behalf. This practice allows the agency to expand its service offerings, fulfill client demands, or bridge any gaps in their skillset, all while maintaining cost-effectiveness.

Let’s consider a scenario to better understand how white label SEO works. Imagine a small digital marketing agency with a roster of 40 clients, each of whom requires four high-quality blog posts every month. The agency aims to ensure that these articles rank well in search engines, thereby increasing their clients’ website traffic.

However, the agency lacks in-house expertise in SEO, so they decide to seek assistance from external providers to create the 160 blog posts per month. In this case, the agency engages a white label provider who receives the project details, including the requirements and specifications for each article. The white label provider then takes on the task of writing the articles in accordance with the given brief.

Once the articles are completed, the white label provider delivers them to the agency. At this point, the agency takes ownership of the content and delivers it to their clients under their own brand name. To ensure profitability, the agency applies a markup price to the services provided by the white label provider, allowing them to generate a healthy profit margin.

By leveraging white label SEO services, the agency can expand its service offerings without the need to hire additional staff or invest in developing SEO expertise in-house. This arrangement enables the agency to deliver high-quality SEO services to its clients while focusing on its core competencies and maintaining client satisfaction.

Why Is Mobile SEO Important?

Mobile search engine optimization refers to the process of optimizing your website to ensure it appears correctly and functions effectively on mobile devices. Its purpose is to enhance your website’s ranking in search engine result pages (SERPs) and increase organic traffic.

It is important to understand the distinction between mobile optimization and mobile-friendliness. Having a mobile-friendly site means having a website that accurately adapts to smaller screens. These websites may include features like non-Flash slideshows or text-based contact information that allows users to initiate email messages or phone calls from their smartphones.

Mobile optimization takes it a step further by reformatting the website specifically for smartphones. In addition to displaying properly on screens, an optimized website also provides easy navigation. To achieve this, mobile optimization techniques involve reformatting content, incorporating more prominent navigation buttons, and optimizing images.

The significance of mobile optimization lies in the fact that an increasing number of people use mobile devices to browse the internet. By ensuring your website is mobile-friendly and optimized, you can provide a seamless user experience and improve your chances of attracting and retaining mobile users.

Google has established guidelines emphasizing the importance of mobile-friendly websites, stating that they receive higher rankings compared to non-mobile-friendly ones.

To attain better rankings on Google and achieve profitable returns, providing a positive experience for mobile users is essential. By prioritizing mobile optimization and delivering an exceptional user experience, you can enhance your website’s visibility and attract more potential customers.

If your website is not formatting properly onto Smartphones, you are missing out on engaging with real world users and customers.

Why Does Off-page SEO Matter?

Off-page SEO holds immense value as it serves as a strong indicator to search engines that your website is respected and valued by other online entities. Each inbound link your website receives acts as an endorsement from another source, affirming the quality and significance of your website.

This endorsement-based approach allows external sources to act as tie-breakers in cases where multiple websites possess comparable on-page SEO quality. By relying on off-page SEO signals, search engines can effectively determine the most deserving websites to rank higher on their search engine results pages (SERPs).

Websites that have successfully implemented off-page SEO strategies often achieve superior search engine rankings due to factors such as backlinks, mentions, and social media exposure. To illustrate, let’s consider two wedding websites with similar content. In a scenario where both sites employ comparable on-page SEO techniques, off-page SEO signals come into play to determine which site secures a higher position in search results.

Search engines like Google take into account off-page SEO elements, including the quantity and quality of backlinks directed towards a website. If one of the wedding websites garners a larger number of backlinks from reputable sources, while the other site lacks any online mentions, it is likely that the site with more backlinks and a stronger online reputation will attain a higher ranking.

By considering a combination of on-page and off-page SEO factors, search engines evaluate the value of web pages in response to users’ search queries, and accordingly deliver relevant search results.

It is important to keep in mind that a page without off-site optimization is akin to hosting a wedding without sending invitations. It is bound to remain unnoticed and fail to make an impact in the digital landscape.

What To Look For In An SEO Company?

When looking for an SEO company you will want to have a clear understanding of your goals, budget, and timeline. Define what you aim to achieve through SEO and determine how much you are willing to invest.

In SEO, businesses typically strive to achieve higher rankings. However, it’s important to establish clear and defined local SEO goals that go beyond just ranking high. Crafting an effective local SEO strategy requires customization to suit your unique needs. When working with a local SEO company, it’s crucial that they develop a tailored strategy specifically designed to help you achieve your goals.

By aligning your local SEO strategy with your specific objectives, you can ensure that the efforts are targeted towards reaching your intended audience, driving desired actions, and ultimately maximizing the impact of your SEO endeavors.

When working with an agency, it is essential to set realistic expectations. While a reputable agency will strive to deliver the best possible results within the project’s scope, it is important to understand that achieving an immediate number one ranking on Google is unlikely. Beware of agencies that promise instant results or guarantee backlinks, as these can be indicative of marketing scams.

When choosing an agency, there are advantages and disadvantages to working with agencies of different sizes. Smaller agencies are more affordable and are willing to go the extra mile to provide a personalized marketing experience. For large corporations that are looking to invest hundreds of thousands of dollars in marketing, going with a bigger agency may be a better fit for their unique needs and goals.

Ultimately, choosing the right agency involves finding a balance between cost, services offered, personalized attention, and the agency’s capacity to meet your objectives. Take the time to evaluate different agencies, review their portfolios, and consider client feedback to make an informed decision that will support your SEO goals effectively.

What Is An SEO Specialist?

A Search Engine Optimization (SEO) Specialist plays a crucial role in enhancing a website’s performance on search engines like Google and Bing. Their primary responsibilities involve testing, analyzing, and implementing changes to optimize the website, resulting in higher rankings in search results.

The expertise of an SEO specialist lies in performing comprehensive page optimization throughout the website. This includes ensuring that the search results are relevant to the website’s content and providing a positive user experience. By achieving these objectives, they contribute to the growth of website traffic, lead generation, and brand recognition. Ultimately, an SEO Specialist shares a common goal with other digital marketing and traditional marketing professionals – to drive increased sales for the company they work for.

One of the key tasks of an SEO Specialist is conducting thorough keyword research to identify relevant search terms. They leverage various SEO tools, including the widely used Google Analytics, to gain insights into website performance and make informed optimization decisions. By improving the website’s visibility on Google, an SEO Specialist can unlock significant benefits for the company they serve.

In addition to their core responsibilities, some SEO Specialists collaborate closely with other members of the marketing team. They actively participate in developing new marketing initiatives and may also contribute to managing social media accounts to enhance user engagement and drive more traffic to the website. This collaborative approach ensures a comprehensive and integrated marketing strategy that maximizes the overall impact and success of the company’s online presence.

Our SEO specialists work with you to reach your specific goals in order to enhance your online presence and increase your customer base.

Latest Blogs

Marketing Services to Increase Customer Base in Houston

September 13, 2023

In the bustling city of Houston, where businesses of all sizes thrive, the competition for customers is fierce. Whether you’re a local startup or an established company, increasing your customer base is crucial for long-term success. In this digital age, effective marketing services play a pivotal role in attracting and retaining customers. This blog post will delve into the importance of three key marketing strategies – SEO, social media, and unique blog posts – to help you boost your customer base in the vibrant Houston market.   SEO: The Foundation of Online Visibility Search Engine Optimization (SEO) is the cornerstone of any successful online marketing strategy. In a city as diverse and expansive as Houston, consumers rely heavily on search engines like Google to find products and services. If your business doesn’t rank well in search results, you’re missing out on a significant portion of potential customers.   Local SEO: Houston is a city with unique neighborhoods and districts. Local SEO allows you to target specific areas and reach customers who are actively seeking products or services near them. Optimizing your website for local search terms, creating Google My Business profiles, and garnering positive online reviews can greatly improve your …

Marketing Services to Increase Customer Base in Houston Read More »

Read Full Article

5 Reasons You Should Start a Blog for Your Law Firm

September 9, 2023

In today’s digital age, establishing a strong online presence is crucial for businesses of all sizes and industries. This holds true for law firms as well. While legal services may not seem like a typical topic for a blog, creating and maintaining a blog for your law firm can offer a wide range of benefits. At HOUSBM, we specialize in online marketing and offer services that include running SEO-driven blogs for law firms. In this blog post, we’ll explore five compelling reasons why your law firm should consider starting a blog and how HOUSBM can help you make the most of this powerful marketing tool.   Enhanced Visibility and Credibility A well-maintained blog can significantly boost your law firm’s visibility in search engine results. When potential clients search for legal advice or information related to their legal issues, a blog can help your firm appear higher in the rankings. This increased visibility not only attracts more traffic to your website but also enhances your firm’s credibility. By consistently publishing informative and authoritative content, you position your firm as a trusted source of legal knowledge.   HOUSBM’s SEO-driven blog services are designed to optimize your content for search engines, ensuring that …

5 Reasons You Should Start a Blog for Your Law Firm Read More »

Read Full Article

Affordable Marketing Strategies for Houston Business

August 3, 2023

In today’s digital age, the internet plays a crucial role in how we interact with the world around us. As a result, when individuals seek out new local businesses to engage with, they are more inclined to choose those with a well-established online reputation. Having a strong online presence, along with compelling content and positive reviews, significantly increases the likelihood of attracting potential customers to your local business.   At Houston Small Business Marketing, we pride ourselves on being a comprehensive digital marketing agency that places a heavy emphasis on design and development, as well as effective SEO strategies. Our wide range of services includes website design, social media marketing, content marketing, and local SEO on Google Maps.   If you are seeking marketing solutions that genuinely drive business growth, our team is here to help. We will collaborate closely with you to develop a customized marketing strategy that highlights the unique and special aspects of your company, tailored to your specific needs.   Search Engine Optimization, commonly referred to as SEO, is a vital aspect of our services. It involves optimizing your website’s technical configuration, relevance of content, and link popularity, aiming to make your pages more easily discoverable, …

Affordable Marketing Strategies for Houston Business Read More »

Read Full Article

What is a Comprehensive Marketing Campaign?

July 16, 2023

SEO Marketing Services: A Comprehensive Approach to Boosting Your Online Presence In the world of digital marketing, search engine optimization (SEO) is paramount to ensure your website achieves maximum visibility and ranks high on search engine result pages. However, effective SEO goes beyond website optimization alone. There are various interconnected online factors that can impact your SEO performance. At Houston Small Business Marketing, we believe in a holistic approach that combines multiple services to deliver optimal results for your brand. Let’s delve into the key components included in our SEO marketing services. Google Map Marketing in Houston Being visible on Google Maps and appearing in the coveted Google 3-pack (the top three businesses listed and linked from the map) can significantly increase your chances of attracting potential customers. Our Google Map marketing strategies focus on enhancing your brand’s visibility and driving more customers to your doorstep. Social Media Marketing in Houston Social media platforms not only serve as effective channels to engage and interact with your target audience but also contribute to improving your online ranking. Our social media marketing services aim to optimize your social media accounts to maximize your brand’s online presence. We help you leverage these platforms …

What is a Comprehensive Marketing Campaign? Read More »

Read Full Article

Our Online Marketing Team Helps Your Business Succeed

June 22, 2023

At Houston Small Business Marketing, our online marketing team is here to assist you in reaching your business goals and achieving the best results for your company. We work with a diverse range of customers across various industries, employing a comprehensive approach to brand management that heavily focuses on local SEO. This means we pay close attention to all online searches in your local area. Our dedicated team aims to help your small business flourish by creating an engaging and functional website that aligns with Google’s algorithm. This algorithm is constantly evolving, so it’s crucial to stay up to date with new trends and SEO strategies to remain relevant online. SEO is an ongoing process that requires continuous effort to maintain high rankings on search engines. Whether you’re a newly established business or an existing one seeking to enhance your online visibility and ranking, our digital marketing team can assist you. We offer a wide range of services, from web development to social media management. Get in touch with our office today to discover more about our services and take the first step towards expanding your online audience. Our team understands that comprehensive online marketing is the most effective and …

Our Online Marketing Team Helps Your Business Succeed Read More »

Read Full Article

How Can SEO on My Website Lead to New Customers?

May 15, 2023

SEO (Search Engine Optimization) can help your website attract new customers by improving your website’s visibility and search engine rankings. Here are some ways in which SEO can lead to new customers for your business: Increased visibility: SEO can help increase the visibility of your website in search engine results pages (SERPs), making it more likely that potential customers will find your website when searching for products or services related to your business. Improved website rankings: By optimizing your website for relevant keywords and search terms, SEO can help improve your website’s rankings in search engine results pages. Higher rankings can lead to increased traffic and more potential customers. Targeted traffic: SEO can help you attract targeted traffic to your website by focusing on keywords and search terms that are relevant to your business. This can lead to higher-quality traffic and more qualified leads. Better user experience: SEO involves optimizing your website for both search engines and users. By improving the user experience on your website, such as through faster loading times and easy navigation, you can increase the likelihood that visitors will become customers. Increased brand awareness: SEO can help increase brand awareness by improving the visibility of your …

How Can SEO on My Website Lead to New Customers? Read More »

Read Full Article

How Long Does SEO Marketing Take?

May 5, 2023

Taking an SEO-forward approach to your digital marketing can help you to outrank your competitors in organic search results and attract new customers to your business. Our team conducts keyword research in order to create quality content for your website, while link building to increase traffic to your site. Depending on your competition it can be anywhere between 2 and 6 months to start seeing results. SEO is a long term marketing plan that requires consistent work in order to maintain a top placement online for relevant search terms. When done correctly, SEO can be one of the most cost efficient and effective ways to grow your business. What Does SEO Success Look Like? To answer the question, we first need to determine what SEO success looks like to ensure that the measures of results are clear. And when it comes to putting together an SEO strategy, it’s common to put together campaign goals and KPIs. Let’s break this down. Goals = The end outcome that you want to achieve KPIs = Metrics that demonstrate progress towards your goals These are both important measures of success and, ultimately, results from your efforts. Commonly, the reality is that these goals and …

How Long Does SEO Marketing Take? Read More »

Read Full Article

How Can I Reach Younger Markets Online?

April 16, 2023

It is no secret that Gen Z and Gen X rely heavily on the internet in order to interact with their peers, carry out the tasks of their professions, and engage with the world around them. For business owners this provides an interesting opening to reach younger markets, if they are able to find a way to reach them online. You may wonder, how can my business utilize platforms like TikTok or generate podcasts that actually appeal to these audiences. While this can be tricky, it is important to first know the audience you are targeting. Spend some time scrolling through TikTok and Instagram, listen to podcasts, and watch content creators on YouTube to figure out exactly what it is that is drawing a crowd to these places. Younger audiences are drawn to specific social networks, they prefer short form live streaming, and are most reachable through their mobile devices. Knowing this is a great start when it comes to promoting your products or services to the younger generation of consumers. If you do not feel like you are capable of creating content for young adults, working with an online marketing firm to create a customize marketing campaign may be …

How Can I Reach Younger Markets Online? Read More »

Read Full Article

Who Benefits From Online Marketing?

April 14, 2023

Whether you are a business that markets directly to consumers or to other businesses, online marketing is a cost effective way to spread awareness about the products and services offered by your company. Traditional marketing techniques have become archaic and far too expensive to fit into a sensible budget when you consider that online marketing allows you to reach further and target specific demographics. Search engine optimization (SEO) does more than just improve local visibility, when done properly it can help you to get a global reach for the targeted audiences you are most interest in marketing to. Businesses from all industries can benefit from online marketing. At Houston Small Business Marketing we provide comprehensive marketing which includes email marketing, social media marketing, pay per click advertisements, content marketing, web development, Google maps marketing, and more. All of our digital marketing strategies are developed around our clients specific needs. We understand your business is unique and want to help showcase what makes you stand apart from your competitors. What Are the Benefits of Online Marketing? Convenience of Internet Marketing Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments …

Who Benefits From Online Marketing? Read More »

Read Full Article

How Can I Get More Reviews for My Business?

April 9, 2023

Many business owners know a key component to building trust and attracting new clients is having strong 5-star reviews for your business. These reviews may come from Google, Facebook, Yelp, or some other online platform. However, less business owners know that building trust with your customers and potential customers is only a small fraction of how collecting reviews for your business can help you to grow. When online users are discussing your company online, Google sees this. The more reviews your business collects, the more legitimate your business will seem. This kind of activity piques the interest of Google’s algorithm, giving it a reason to rank your business higher among your competitors online. Small businesses thrive on good reviews and happy customers. So, you might be wondering, “How Can I Get More Reviews for My Business?” The first thing you want to do for your customers is make it easy to leave reviews for your company. This means something as simple as sending an email with a call to action link that brings them to a page to write a review. Maybe you don’t collect your customer’s email addresses, but you have their phone numbers, do the same thing but …

How Can I Get More Reviews for My Business? Read More »

Read Full Article

Comprehensive Online Strategies to Grow Your Business

March 28, 2023

At Houston Small Business Marketing we believe in creating comprehensive online strategies to grow your business. While we utilize several different online platforms and strategies, our goal is always the same, to increase the visibility of your business. In order for a small to medium-sized business to stand out among major corporations and chains, they will need to work on their online presence. You can have the best product or service in the world, however, if no one knows your company exists, what is the point? Our online marketing strategies are designed to increase the visibility of your business in order to connect you with real world customers that have an organic interest in the services offered by your brand. This is what makes SEO and online marketing more cost and time efficient than other marketing strategies that hope by casting a wide enough net they’ll be able to catch the attention of some interested consumers. What Services Do We Provide? Social Media Marketing in Houston: Your social media accounts are an extension of your business and an excellent opportunity to boost the SEO value of your business. Our team can help you get to the next level with our …

Comprehensive Online Strategies to Grow Your Business Read More »

Read Full Article

SEO Help for Your Company Website

March 20, 2023

Are you looking for a way to improve your online presence and reach larger audiences? SEO help for your company website may be exactly what you are looking for. Everyone knows that when working to build your website, having an attractive and user-friendly design is important. However, less people are aware of the importance of utilizing SEO practices in the design of your site. At the end of the day, you can have the best website on the internet but if no one can find you when they do an online query, what’s the point? What is SEO? SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better. Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page’s content meaning, among …

SEO Help for Your Company Website Read More »

Read Full Article

How Does Google Want Me to Respond to Reviews?

February 13, 2023

Google shares the importance of responding to reviews and how to respond to them in order to protect the reputation of your business and continue to reach larger audiences below. Why responding to reviews is important As a business, you probably read your online reviews to keep up with how customers are perceiving your business. You’ll also want to respond to some of them, both positive and negative. According to consumers, businesses that respond to reviews are seen as 1.7X more trustworthy than businesses who don’t (76% vs. 46%)1. Not only does responding to reviews support trust-building, it also gives you an opportunity to humanize your business, show customers you care, and demonstrates professionalism. When responding, keep in mind that your responses are public for everyone to read. You’ll want to keep your message short and courteous (even if you disagree with the reviewer), and avoid getting too personal or being salesy by offering incentives or advertisements. Claim your Business Profile to respond If you want to reply to your reviews on Google, you’ll first need to claim your Business Profile. You’ll then have access to respond publicly to your reviews. How to respond to good reviews For positive reviews, …

How Does Google Want Me to Respond to Reviews? Read More »

Read Full Article

What Google Has To Say About People First Content

January 29, 2023

As always Google has updated its algorithm, making big changes for content creators across the board. From small business owners looking to out rank their competitors to influencers growing their following with quirky and original content. This is what Google has to say about people first content and why you should be listening: Creating helpful, reliable, people-first content Google’s automated ranking systems are designed to present helpful, reliable information that’s primarily created to benefit people, not to gain search engine rankings, in the top Search results. This page is designed to help creators evaluate if they’re producing such content. Self-assess your content  Evaluating your own content against these questions can help you gauge if the content you’re making is helpful and reliable. Beyond asking yourself these questions, consider having others you trust but who are unaffiliated with your site provide an honest assessment. Also consider an audit of the drops you may have experienced. What pages were most impacted and for what types of searches? Look closely at these to understand how they’re assessed against some of the questions outlined here. Content and quality questions Does the content provide original information, reporting, research, or analysis? Does the content provide a …

What Google Has To Say About People First Content Read More »

Read Full Article

Should My Company Be Sending Holiday Emails To Clients?

December 30, 2022

When developing a marketing strategy during the holiday season you may wonder, should my company be sending holiday emails to clients? The answer is, yes. Any opportunity to reach out to your clients and share some holiday cheer is an excellent way to show your customers they mean more to you than just another sale. If you missed out on creating a holiday email marketing campaign this season, don’t worry the small holidays are equally valuable when making your customers feel special. At Houston Small Business Marketing we custom tailor our services to meet our clients needs. If you are looking to grow your business we will work with you to create a specific marketing plan that helps you to reach your individual goals. This can include sending holiday themed emails with a personal touch to stay relevant to your clients and let them know you care. Listed below are some excellent guidelines to keep in mind when creating a holiday email marketing campaign with our team. 5 best practices for sending holiday messages to customers this year Plan your holiday message campaigns You need ample time to plan for your holiday campaigns to succeed. Think about your content, offers, …

Should My Company Be Sending Holiday Emails To Clients? Read More »

Read Full Article

Can Blog Posts Impact My Google Placement?

November 6, 2022

Many business owners wonder, is running a blog really important? Who is actually going to sit around and read articles we write about our industry? What they do not realize is, even if no one ever reads them, blog posts can heavily impact their Google placement. A high ranking organic placement on Google and be the difference between a thriving business and a struggling one. At Houston Small Business Marketing, we work with business owners to help them dominate local search results so they can outrank their competitors and grow their brand awareness. Whether you are a brand new business trying to compete against established local businesses, a small mom and pop shop trying to compete against large corporations, or a business just interested in revamping your image and growing your audience, we can help you. Our content marketers increase your rankings on Google by conducting thorough keyword research. We decide which keywords and phrases are most relevant to your business and local area, then create quality blog posts that allow you to rank high on organic searches by online users looking for businesses just like yours. Call us today to learn more about how our team can help you …

Can Blog Posts Impact My Google Placement? Read More »

Read Full Article

Top Social Media Management Firm in Houston

October 27, 2022

At Houston Small Business Marketing, we believe in comprehensive marketing tactics that are designed to help small business owners attract specific audiences so that they are able to dominate their industry and outrank other local businesses on popular search engines. A large component to this success is dependent on strong social media strategies. Our social media experts do extensive research into your business’s industry to create dynamic marketing strategies to help you thrive. If you are interested in working with the top social media management firm in Houston. What is social media marketing? Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes: Maintaining and optimizing your profiles. Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience. Responding to comments, shares, and likes and monitoring your reputation. Following and engaging with followers, customers, and influencers to build a community around your brand. Social media marketing also includes paid social media advertising, …

Top Social Media Management Firm in Houston Read More »

Read Full Article

KTRH Interviews HOUSBM Owner Anthony Shields on Gig Economy Changes

October 21, 2022

What is a Gig Economy? A gig economy is a labor market that relies heavily on temporary and part-time positions filled by independent contractors and freelancers rather than full-time permanent employees. Gig workers gain flexibility and independence but little or no job security. Many employers save money by avoiding paying benefits such as health coverage and paid vacation time. Others pay for some benefits to gig workers but outsource the benefits programs and other management tasks to external agencies. The term is borrowed from the music world, where performers book “gigs” that are single or short-term engagements at various venues. Biden labor proposal shakes up gig economy that relies on contractors A U.S. Department of Labor rule proposed Tuesday would make it more difficult for companies to treat workers as independent contractors, a change that is expected to shake up ride-hailing, delivery and other industries that rely on gig workers. The proposal would require that workers be considered employees, entitled to more benefits and legal protections than contractors, when they are “economically dependent” on a company. It could have wide-ranging impacts on company profits and hiring, household incomes and worker quality of life. When interviewed by KTRH: Anthony Shields of …

KTRH Interviews HOUSBM Owner Anthony Shields on Gig Economy Changes Read More »

Read Full Article

Marketing Services for the Frugal Business Owner

October 20, 2022

Small business owners that are looking to increase brand awareness and attract new customers should consider digital marketing campaigns for their company. This is because online marketing gives you the chance to specifically target an audience of online users that have expressed an organic interest in the products and services offered by you. Houston Small Business Marketing specializes in marketing services for the frugal business owner. We are a comprehensive digital marketing firm that works with you on starting and running cost effective marketing strategies suited to your industry and unique needs. Our services include web design, web management, email marketing, PPC advertising, SEO for your website, content marketing, social media marketing and management, Google Business Listing management, logo design and more. If you are interested in learning more about how our services can help you grow your business and reach your specific goals, contact us today. Is Online Marketing Cost Effective? When done right, digital marketing can generate a cost-per-acquisition (CPA) at a far lower rate than offline advertising. We are going to discuss a three-step digital marketing approach to driving qualified traffic, converting it and bringing it back to generate repeat sales and brand loyalty in a competitive …

Marketing Services for the Frugal Business Owner Read More »

Read Full Article

Unbelievable Marketing Strategies To Grow Your Business

October 16, 2022

HOUSBM is a comprehensive digital marketing firm that works with small and medium-sized businesses to target their specific audience and to generate leads with organic traffic to specific landing pages within your website. This helps to spread brand awareness and get qualified leads to reach out to you on their own. We provide unbelievable marketing strategies to grow your business and reach your professional goals so you can focus on the important stuff, like running your business. Online Marketing Tactics That Get Your Results 1. BUILD A GREAT BRAND. Branding is a way of defining your business to yourself, your team and your external audiences. Good branding is for everybody and it doesn’t have to be expensive. Especially in the digital age, there’s plenty you can do to make your business memorable for your clients and customers. When it comes to branding and identity, it’s crucial to have a memorable business name, elegantly designed logo, eye-catching colours, beautiful and professional website and other elements that help communicate your strategic positioning to your customers. All of these pieces should work together to evoke a very specific tone and feeling. 2. CREATE EDUCATIVE CONTENTS. This strategy revolves around giving prospective customer information …

Unbelievable Marketing Strategies To Grow Your Business Read More »

Read Full Article

Targeted Marketing Strategies Designed To Reach Your Audience

October 14, 2022

Targeted marketing strategies designed to reach your audience provide you with the most direct marketing strategy available. Our team works with you to increase visibility and brand awareness with online users who have interest in your products or services. Read below to learn more about the importance of reaching your target marketing and how it can help you reach your professional goals. What Is Target Marketing? Target marketing is a marketing strategy that breaks a market into segments and then concentrates your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match your product or service offerings. It can be the key to attracting new business, increasing sales, and making your business a success. How Target Marketing Works The beauty of target marketing is that aiming your marketing efforts at specific groups of consumers makes the promotion, pricing, and distribution of your products and/or services easier and more cost-effective, and it provides a focus to all of your marketing activities. For instance, suppose a catering business offers catering services in the client’s home. Instead of advertising via a newspaper insert that goes out to everyone, the caterer would first identify …

Targeted Marketing Strategies Designed To Reach Your Audience Read More »

Read Full Article

5 SEO Mistakes Your Business Is Making

October 11, 2022

Are you a business owner looking to improve your website traffic so that you are able to grow your company? Our team can help. We work with business owners to create an SEO strategy that allows for them to enhance the user experience on the business website while also dominating local Google searches. We do this by targeting the most important search terms and keyword phrases in your industry and applying these to each web page within your site. Read below to learn about the 5 SEO mistakes your business is making according to Forbes: SEO Mistake #1: Lack Of Clear Goals Just like with any other business activity, you need clear goals for SEO. However, small businesses can fall into the trap of thinking that simply doing any SEO at all will be enough to improve their results. After all, more SEO equals more traffic, which equals more revenue, right? Well, actually, it’s not always that simple. In order for SEO to actually improve your small business, you need clear goals in mind. Do you want to increase the quality of leads, the number of subscribers or the total revenue? Each outcome will require a different strategy. For instance, …

5 SEO Mistakes Your Business Is Making Read More »

Read Full Article

Cost Effective Marketing For Small Businesses in Houston

October 8, 2022

Are you looking for a digital marketing strategy that helps you to connect with your customers and build your online presence? Our marketing agency can help you. We offer effective marketing for small businesses in Houston by utilizing search engine optimization (SEO) strategies that allow you to reach your target audience. SEO marketing is more effective than traditional marketing because you are able to connect with online users that have already expressed an organic interest in the products or services offered by your company. Our team is able to do this through strategic content strategy that we utilize in blog posts, social media marketing, content marketing for directories, pay per clock advertising, email marketing, and more. When you are ready to take your business to the next level, contact the team at Houston Small Business Marketing. What Makes SEO Cost-effective? Chances are your customers are using search engines. About 93% of online sessions start with a search engine, and 71% of B2B customers begin their research with search. If you want to earn more customers online, you need to go where they are by establishing a presence on search engine results pages (SERPs). Over time, SEO grows ineffectiveness. According to …

Cost Effective Marketing For Small Businesses in Houston Read More »

Read Full Article

Destroy Your Local Competition On Google

October 7, 2022

Are you looking to destroy your local competition on Google search results and other popular search engines? Our digital marketing company can help you. We work with local businesses to develop an SEO campaign that fits their needs and helps them to stand out among their competitors. Listed below are some of the tactics we use to increase your visibility online. Five Tips To Outrank The Competition With SEO Keywords The success of SEO depends on the keywords you target for your business. The right keywords can boost your business and sales and reduce your efforts. You need to choose profitable keywords that are easy to rank for your business. Understand the intent of a keyword before choosing and writing content about it, and then satisfy its search intent. You must understand why a user is searching that keyword. What do they want to do? Solve a problem? Buy something? If you can’t satisfy the search intent, you can’t rank long term on Google. Take Advantage Of Search Features Google rolls out new features every day, including Google Discover, Featured Snippets, voice searches and others. Featured Snippets gets the most clicks: around 35% more than other ranking results. Businesses don’t …

Destroy Your Local Competition On Google Read More »

Read Full Article

No Obligation Online Marketing Consultation

October 4, 2022

Are you looking to grow your business and dominate local search engines so that you can stand out among your competition? If so, working with a comprehensive digital marketing consultant can help you develop a marketing campaign that fits your specific needs. Business owners are encouraged to reach out to our team to schedule a free no obligation online marketing consultation. Types of services a marketing company provides Every marketing agency is different and may offer unique or niche services. However, most marketing companies will handle the following tasks: SEO. Marketers use SEO to ensure your audience will see your online content. They’ll employ keyword research to identify terms your audience searches for and handle technical website considerations, including speed and making your website Google mobile-friendly. Many marketing agencies conduct a full website audit to determine where your web pages are lacking and act immediately to correct these issues. They’ll also use SEO to create a content strategy for your website and social media channels. Web development. Every business needs a website, and many marketing companies offer web development services. They can build a brand-new website from scratch or optimize your existing website. Web development also typically includes site maintenance …

No Obligation Online Marketing Consultation Read More »

Read Full Article