SEO Houston

What Is The Difference Between SEM and PPC?

SEM stands for search engine marketing, while PPC stands for pay-per-click. There are two key differences when considering SEM or PPC marketing. The first is that paid ads appear at the top of search results, marked by the word ad. These results will appear above the organic listings influenced by SEM marketing. The second main difference is that traffic from organic SEM is free, whereas traffic from Paid-Per-Click advertising charges everytime someone clicks the link. Many times, SEM and PPC campaigns can work together with an integrated strategy for desired results, but SEM lasts longer and benefits you more in the long run.

PPC advertising works by allowing you to set a specific budget to fit your needs. You can adjust this budget at any time you wish and can monitor the progress and success of your ad through your Google Business Listing. This makes PPC ads extremely effective and totally customizable. We can help you to set up a campaign that is successful and also provide you with feedback to let you know how the ad is performing for your brand.

Some industries are more competitive than others. Determining the best strategy to boost brand awareness and online engagement will depend on the level of competition and the lead requirements for your specific business. Our team can help to determine whether you should use SEM, PPC, or both. Developing strong visibility in the local and organic search results will require a developed search strategy to review your needs. If you have previously ran a PPC ad we can evaluate the success of this ad and see if there are any changes that could be made to help improve its effectiveness.

Organic search, SEM, is based on unpaid, natural rankings determined by search engine algorithms. We specialize in helping brands and websites adapt their current online presence in order to get the best SEM results. These efforts can help for extended periods of time, without having to pay per visit to your website. While PPC marketing can be highly effective, it absolutely is most effective when it is paired with SEO Houston strategies.

We optimize your website and get your rankings up through a series of steps starting with your web development and transitioning into your social media. Web development is critical for organic growth and increased traffic to your website. The other steps we take help to support organic growth online as well such as social media, weekly blogs, Google Business Listing optimization, and more. If you are interested to know where you rank among your competitors we can provide you with an audit to help you see which areas you are falling short.

If it is determined that a PPC campaign would be best to combine with our SEO Houston marketing strategy, we can find a way to work the two together. Remember, paid searches allows you to pay to have your website displayed on the search engine results page when someone types in specific keywords or phrases. The fee you pay is based on either clicks or views of your ads.

Does Social Media Influence My Company’s SEO?

There are a lot of overlapping strategies that go into both, effective social media marketing and search engine optimization. They are both naturally growing, inbound strategies, that focus on building an online presence that organically draws an audience.

When done properly, the audience that is drawn to your brand will already have an established interest in what your business provides- whether it be a service or product. Successful social media for businesses is formed with high-quality, industry relevant content that pushes the image of your brand into a full formed concept that your audience recognizes as uniquely you. This feeds directly into search engine optimization because it focuses on a very similar goal.

Beyond having your clients recognize you as a brand, search engine optimization focuses on search engines, such as Google, recognizing you as an expert in your field. This will help to elevate your placement online and get the traffic you need on your website. We use a specific strategy formed around quality backlinks with every social media post made from your accounts to help improve your organic placement online. Once a post is made and a backlink is included in the caption of your post, we will then syndicate that post across a large list of websites and blogs online. This will help to increase the reach of each post you make and show Google that there are several different websites with reputable content posting links that lead straight to you.

These links will increase the quality of your SEO Houston strategy by letting Google see that you are appearing in many different places across the internet. The more engagement you get on your social media accounts and in the syndicated content you share the better, however, we are primarily focused on helping you achieve the SEO value.

We recommend all of our clients have their employees follow each social media account we build out for them and to like, comment, and reshare the content we post. This will help to increase the immediate engagement which in turn will help to increase the long term engagement. A successful social media strategy can absolutely impact your local SEO Houston placement.

We will give you the tools and do the behind the scenes work to ensure you are getting the most SEO value out of your content and online presence. We understand how important it is for small and medium-sized businesses to make a name for themselves online in order to get picked up in top placements on Google Maps and organic search results. This is why we take a comprehensive approach to your SEO Houston strategy. Our track record speaks for itself, learn more about the services we offer when you reach out to us today.

The team at Houston Small Business Marketing is here to help you get the traffic you need to convert online users into real world customers for your business. Make sure you are taking the proper steps to stand out among your competitors when you work with our SEO Houston experts.

Is SEO Free?

When it comes to developing an SEO Houston strategy, you may wonder many different things, including how much does it cost? The good news is that there are no charges from online services such as Google or any other search engine in order to get your business to rank higher than your competitors. When you take a comprehensive approach, which is extremely time consuming and requires specific knowledge, you are able to reach a top placement organically without needing to pay money.

However, if you are looking for a more aggressive approach you can pay per click to run ads that appear at the top of organic search results. The ads on top of organic searches are easy to customize and create with your own budget and goals in mind.

In order to stay at the top of organic search results you will need to put continued effort into making your website SEO friendly. This is done by continuing to add keyword driven content, on your website on a regular basis. Such as in the form of a weekly updated blog, new fresh pages added, and more. Our team takes care of all of these services for you to ensure you are getting the most SEO value out of your website and online presence. While our services are not free, there are no charges your company will have to pay to be recognized online as an industry leader in your local area.

We have a team that is full of SEO Houston experts that all pull together to combine our expertise and get you the results you need to outrank your competitors online. This includes everything from web design and social media, to weekly blogs and Google Map Listing management services. We stay on top of all of these things in order to successfully fit into Google’s algorithm.

Search engines like Google want to see that your website is active, that you are updating it with fresh and original content, and that users are able to access your website from all devices without a problem. If you fail to do any of these things Google will not rank you at the top of search results. While you are waiting for your behind the scenes SEO efforts to be discovered by Google you have the option to run a PPC advertising campaign to get an immediate boost to your placement online. However, again, this is not necessary for SEO placement to change. Organic search engines may take weeks or even months to process all of the changes that have been made to your website and online presence, however, if you continue investing efforts into it you will see the improvements in your local SEO Houston search results and map placements.

Working with a company such as Houston Small Business Marketing can help you to dominate organic SEO results in Houston for all relevant keywords that pertain to your business. This will be done by taking a comprehensive approach to your brand management, web development, and social media presence online. If you are tired of being outranked by your competitors, contact our team today. We can perform an audit on your website to help you increase your visibility and reach larger audiences.

What Is Included in SEO Marketing Services?

Search engine optimization primarily focuses on the optimization of a website, however, there are other online influences that can affect your SEO placement. These include Google Map marketing, social media marketing, content marketing, web design, Google My Business marketing, and more. We believe that the best marketing comes from a combination of all of these services in order to provide our clients with the best possible outcome for their brand. Listed below is a look into each of these services:

Google Map Marketing in Houston

If your business is not visible on the map, or is not showing up in the Google 3-pack (the top three businesses listed and linked from the map) then you are missing out on potential customers. At Houston Small Business Marketing we focus on making your brand visible, in order to bring you customers.

Social Media Marketing in Houston:

Not only is social media an excellent way to reach your customers and interact with them, it also helps improve your ranking online. Let us help you build out your social media accounts to get the most out of your brand online. If you have any questions about our social media marketing services in Houston, contact us today!

Content Marketing in Houston:

Without an active blog on your business’s website you will not be able to manipulate Google Search Results as seamlessly as you need. A blog gives you the opportunity to showcase important information about your business, but it also helps you to choose which search terms your website will rank under. This can be extremely helpful to businesses that are looking for exposure. Make sure you are being seen by the important people with Houston Small Business Marketing.

Web Design Marketing in Houston

While an eye-catching website goes a long way to making a good first impression on potential customers, a web design done without SEO marketing in mind can only get you so far. At Houston Small Business Marketing we work with you to create the website of your dreams, while ensuring that you are also enhancing your chances of being at the top of search results for all relevant terms and keywords that apply to your business and local area.

Google My Business Marketing in Houston:

Not only is it important to optimize your listing by filling out all available fields, you also will need to continue adding photos, videos, responding to reviews, and more. At Houston Small Business Marketing, we make it easy for you to thrive online.

Our goal is to optimize your website and ensure everywhere your company is listed or named online is updated with the most current and accurate information about your business. This will help you naturally place higher so that you are able to outrank your competitors.

Whether you are a brand new company or an established company, SEO marketing services in Houston can help you to get to the next level. Contact us today to learn more about what is included in our SEO marketing services.

Is SEO Dead?

It is important to point out that SEO strategies today look nothing like they used to. This does not mean SEO is dead, it simply means that SEO has evolved in a way that has become more modern and effective. There are many outdated SEO practices that are no longer relevant and can actually hurt your placement online.

This is due to the fact that search engine optimization is a forever evolving process. With each quarter Google will set new standards for how they score and rank content online. If you fail to stay on top of the constant changes that influence the way websites and business listings are ranked online you can do yourself a serious disservice. Not only will you be lowering your overall placement you will be wasting your time and energy using these outdated tactics. This is another huge reason why it is beneficial for businesses to work with digital marketing experts in order to stay on top of all of the changes and keep their website ranking highly.

SEO Houston services require time and a continued push to publish new and informative content for users online to see and associate with your brand. If you fail to do this your business will fall short and get left behind by competitors who know how to work Google’s algorithm. The steeper your competition is, the more important it will be to hone in on a consistent and up-to-date approach for your SEO Houston strategies.

As online users change the way they search and interact on the web, SEO has also changed to provide relevant search results in fresh formats. People want answers, and Google awards web pages they believe that will answer the user’s question in their search query with the best rankings. This is done by their algorithm constantly scanning and identifying the most reliable sources of content online. If you are a service based company, factors such as the optimization of your Google Business Listing and the amount of positive reviews you get will also heavily influence your placement.

The team at Houston Small Business Marketing focuses on creating great and original content that provides real value to your website and is better than the content currently online. We research your competition to see what type of content they have, then we create and promote better content to reach broader audiences. Consistency is key for strategies like this to get enough traction to succeed. Whether you are a brand new business or an established business looking to increase your visibility online and spread awareness about your brand we can help you outrank your competitors, establish your brand online, or have specific SEO related goals for your company we can help. We work with businesses every step of the way to ensure they are connecting with users online that have an organic interest in their services.

Contact us today to learn more about the SEO Houston services we provide and how they can benefit your specific business.

Is SEO Location Based?

Yes, SEO is primarily location based, however there are some outliers for ecommerce and other industries. Location based SEO is also referred to as geo-targeting, which is the practice of optimising the content on your website and Google Business Listing so that you appear under your targeted location. Over the last decade Google has become better at creating location-based search results on more generic topics, where searchers are looking for something. Let’s explore with an example below.

If you were at work in North Houston and you search for “plumbers”, Google’s algorithm will know that you are looking for plumbers near you at that time, otherwise it assumes you would have included a specific location in your search terms. A desktop search will return restaurants in the wider local area, whereas a mobile search will show restaurants in close vicinity. This is because Google looks at mobile searches as just that “mobile”. Whenever someone is using a mobile device it believes the user is more inclined to look for immediate results of something around your location at the moment of your search.

Although location-based search terms have a much more limited search volume, they carry a lot more intent and can deliver traffic to your site that has a greater chance of converting to real customers. Those searching locally are far more likely to be in the consideration or purchase stage of the buyer’s journey. This is why businesses in Houston should work with a SEO Houston based agency to help grow their business and spread awareness about their brand to the people most inclined to use their services.

In order to successfully launch a SEO location based campaign you will need to target location-specific keywords. This can be done in many different ways, the most effective being through your website. Our team will design designated pages within your website covering services areas in your general area. If your main goal is to dominate the Houston area, we will start by targeting 10 smaller areas within Houston. As you begin to gain traction in these specific areas it will become easier for your reach to spread to larger search terms such as Houston based location keywords.

Another major factor that can lead to success when trying to target specific areas for your Houston SEO marketing is utilizing your Google My Business profile to the highest level. In order to get the most SEO juice from your profile you will need to to ensure you have completely filled out every area of your business account, are owner-verified, and continue updating your account with photos and information on a regular basis. If you fail to do this Google will not rank you as high as if you did.

Make sure the specific area that you’re targeting is mentioned in the GMB landing page title, that the GMB primary categories are consistent with the service you are offering, and that all of the location information stays up to date and accurate even when changes are made for your business.

Why Is SEO Important In Digital Marketing?

SEO plays an integral role in the world of digital marketing. It is the aspect of online marketing that is capable and responsible for increasing visibility by helping your business rank above your competitors. It increases brand awareness, user traffic to your website, and conversion rates. A site that ranks well is going to reach more users online than websites that do not use SEO tactics in their digital marketing. Our team will focus on SEO based tactics from the beginning of your website development to everything else we do for you. This is because we know the importance and necessity of SEO in digital marketing. Digital marketing is an umbrella term used to describe marketing techniques that are utilized online. These marketing techniques can be used to promote a brand, product, or service through digital technology, like: email marketing, social media, Google Maps marketing, and SEO.

SEO, also known as social engine optimization, is the practice of helping businesses secure top placements on search engines. Effective SEO can only be achieved through dedicated research and consistent growth to your website. It all starts with SEO-focused website development that formats all of the information on your website in a way that fits into Google’s algorithm. However, it is important to note that SEO is a never-ending process that requires continued work to be effective. The criteria that Google uses to rank websites today will not all stay relevant. This is because on a quarterly basis Google uses new standards in order to provide the best results for their users. Some basic SEO principles will always play a role, such as having a website with unique and informative information will provide you with value. However, other things, such as which social media accounts you have linked to your website, or how often you update your Google Business Listing, will also play a role in how your business ranks.

Don’t miss out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level with your Houston SEO. Grow your business when you expand your reach online by targeting the most effective audiences for your . If you are tired of giving away potential customers to your competitors, SEO Houston marketing can help you. We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed.

We understand how important SEO is for small and medium-sized businesses to help them thrive and compete against larger corporations. This is why we provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer and how we can help you improve your rankings online.

Is SEO Cost Effective?

When deciding if SEO Houston services fit into your marketing strategy, it is important to evaluate it from all angles, including the budget. Many people worry about the cost effectiveness of SEO, not knowing what sort of return they can expect for their marketing efforts. This is a normal concern and one that is easily put to rest with SEO services.

This is because SEO is easily one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling which cast a wide net and may target those who do not have an interest in your services or goods.

While marketing strategies such as cold-calling can still be effective, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours organically, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.

The quality of leads you get from SEO marketing are much higher making the conversion rate stronger and the time, energy, and money spent more efficient. Additionally, whenever you are looking at SEO marketing strategies these marketing options last. Unlike other forms of marketing like running a radio ad, or making a cold call, the efforts you put into SEO will continue to be present online for some time to come.

Effective SEO will require continued efforts but the efforts you made previously will be reflected in search engine rankings and results that can be found online. This is another reason why the money you spend is worth it. You are investing in your brand and the presence it has online. You can target specific keywords, geographic areas, and demographics to enhance your SEO strategy and hone in on your market. This makes it much more advantageous and worth the investment.

At HOUSBM we have multiple tiers of marketing that we offer our clients to fit their budget and specific needs. Some businesses competing in more steep markets will need to take a more aggressive approach to their SEO Houston marketing strategy in order to gain the search engine rankings and online traffic that they desire. Luckily, we can help you identify your competitors and let you see how difficult it will be to outrank them.

From medical groups and law firms to plumbers and electricians, all businesses stand to gain something when it comes to increasing their SEO placement and marketing strategies. Our team takes a comprehensive approach to your online marketing, doing everything from designing your website, managing your social media accounts, and even running a weekly blog with fresh and informative content for your users. This is all done with the intention to increase your SEO placement and bring new clients to your business. Contact us today to learn more about the effectiveness of SEO and get a quote for your company.

Does SEO Help Me Get More Customers Online?

One of the most effective ways to attract new customers is by utilizing online marketing strategies. Whenever you take a comprehensive approach to your online marketing you will reach wider audiences and increase the visibility of your business. At Houston Small Business Marketing our comprehensive digital marketing services revolve around SEO principles. This means, we optimize everything from your website, social media accounts, and even Google Business Listing.

SEO plays a critical role in deciding how our online experiences will play out. Anytime you perform a Google search, the results that are provided to you are links leading back to different websites. These websites are a direct response of the SEO algorithm that went into the development of the websites they lead to. Google decides which websites it believes have the most reliable and relevant results for the inquiry you have made. This is why it is important to ensure you are doing everything you can to gain SEO value and optimize your online presence.

Without SEO, it would be difficult for users to sift through the thousands of potential matches selected from Google for them to find the information they were looking for. With a focus on SEO values in place on a website, it makes it easy for Google’s algorithm to rank your website and decide where you placed in search results, by ranking unique and informative content, from trusted websites at the top of your results. You will need to take several factors into consideration to prove that you are a reliable source of information. Consistency and fresh content go a long way to pleasing Google.

SEO marketing is different from outdated forms of marketing because it allows businesses more direct access to their market. SEO gives businesses the opportunity to connect with online users who are looking for the specific services and products that their company offers. This organic digital branding allows a way for commercial companies to quickly connect local online users to their business. From plumbers and HVAC repair companies to dental and medical practices, all businesses can benefit from digital SEO services.

If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their website. As the gap grows between how much effort your competition is putting into their online marketing and how little work you are putting into your website, the more difficult it will become to engage with customers online. The team at Houston Small Business Marketing works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses. Contact our team of SEO experts in Houston today to learn more about how you can outrank your competitors in search engine results for your local area. Schedule an appointment with our online marketing team today to learn more about the services we offer and how we can help you get the solutions you are looking for online!