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Email marketing is a way to reach consumers directly through their inbox. Unlike spam, direct email marketing reaches those who have expressed an interest in your business’ product or services. The information is sent to a target list of prospects. Our email marketing Houston consultants will help you understand this marketing concept during our initial consultation phase. Would you rather wait three days for the United States Postal Service and those old card mailers? Or would you rather invest in a proven technology with the chance for immediate conversions? Email marketing is a powerful tool, and if you’re not using it to its fullest potential, you may be missing out on some tremendous opportunities.
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Email Marketing services Houston

Email marketing will help boost an overall online marketing strategy by directly targeting those who have expressed an interest in your company. Whether you are interested in sharing information about promotions you are running, or would like to maintain customer relationships with seasonal emails, email marketing services in Houston can help you.


With all of the different types and strategies of email marketing, a company can become overwhelmed with analyzing reports. This can be time-consuming, taking away from a business’ primary objective: generating revenue and servicing customers.

No matter what you’re selling, Email marketing is a way to reach thousands of potential customers directly at a relatively low cost when compared to online advertising. It brings your business’ message through an attractive mix of graphics, text, and links directly to people who may have never heard of your business or considered your products.

Contact our office for a no-cost evaluation.

Frequently Asked Questions

Common questions about Email Marketing

What Is Email Marketing Strategy?

An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve desired marketing goals with email advertising. This plan of action gives the businesses a direct channel of communication with prospects and customers for brand promotion. This can be done by collecting the email addresses of established customers, collecting the email addresses of prospective customers, or both.

Email marketing is highly effective because it is a gentle way to communicate directly with your customer base. It reminds them your business exists, and also provides you a chance to showcase any season promotions, new products, or services you may wish to advertise.

If you are interested in developing an email marketing strategy for your business, our team can help. From developing a list of contacts to planning the actual content that appears in the emails, we do it all.


How Can Email Marketing Improve Sales?

With an effective email marketing strategy, businesses can communicate directly with customers and potential customers. The foundation for email marketing requires developing a list of email addresses from individuals who have already expressed interest in learning more about your company.

Email marketing is a powerful tool that can increase sales when there is a strategy in place to convert a prospective customer into a paying customer. From sending information directly related to promotions you are running, to sending holiday emails to touch base with your clients in a friendly manner, email marketing can improve customer relationships which will boost sales.


What Email Marketing Service Is Best?

While email marketing can be a highly effective tool for reaching your customers and spreading awareness about your brand, it is just one of many tools businesses have available to market themselves. At Houston Small Business Marketing, our team provides comprehensive online marketing services that include the best email marketing services in Houston.

We understand the importance of utilizing multiple marketing strategies at once to yield our clients the best results possible for their business. This includes providing tools to our customers to collect email addresses from prospective customers and established customers on their website.

If you are looking to increase the visibility of your brand and connect directly with your customers, our email marketing team in Houston can help you. Contact us today to learn more about our email marketing services.


Does Email Marketing Work?

Email marketing is considered a highly effective marketing tool. It is estimated that over 90% of US customers check their email accounts on a daily basis. This makes it a strong option for businesses trying to connect directly with their clients or potential customers.

Email marketing can work stand alone or in unison with social media. There is no sign of this changing anytime soon. As a result, you will always have an opportunity to put your message in front of people via email.

Keep in mind whenever someone has an important message to send a colleague, they very rarely will do so through a Facebook message or Instagram DM, instead they will email this person. Business owners looking to make serious contacts with potential customers can also utilize this as a method to reach customers to share important information and stay in touch.


How Do I Start An Email Marketing Campaign?

The first step in creating a successful email marketing campaign is to put together a list of qualified leads and prospective customers who are interested in your services. This can be difficult to start, but our team of email marketing experts in Houston can help you. We provide a space on your website for individuals to place their information to learn more about your company.

Once you have developed a list, you will want to determine your goals. Are you interested in sharing information about promotions your company is running, are you trying to reach out and send a holiday wish to your customers? Your email marketing campaign will be based around your specific goals.

At Houston Small Business Marketing we can help you to develop an email marketing campaign that brings your business success. We have experience helping a wide range of customers develop email marketing lists, come up with rich content, and meet their goals! Contact us today to learn more about the services we offer.


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Latest Blogs

Why Email Marketing is an Essential Tool for Business Expansion

Why Email Marketing is an Essential Tool for Business Expansion

April 17, 2024

In the digital age, businesses continually seek effective ways to reach their target audiences and drive growth. Amidst an array of online marketing strategies, email marketing remains a cornerstone of successful business communication. For companies looking to expand, understanding the strategic benefits of email marketing is essential. This post delves into why email marketing, when executed with precision and creativity, stands as one of the most impactful methods for business expansion. Direct and Personalized Communication Email marketing offers a direct line to your audience’s inbox, providing a unique opportunity for personalized communication. Unlike social media or other digital platforms where messages can get lost in the noise, emails sit in a personal space that users check regularly. This direct access allows businesses to craft tailored messages that resonate with individual preferences, behavior, and purchase history. Personalization can range from addressing customers by their first name to recommending products based on past purchases or browsing habits. This level of customization not only enhances the customer experience but also significantly boosts the likelihood of conversion. Cost-Effectiveness One of the most compelling reasons for businesses to adopt email marketing is its cost-effectiveness. Compared to traditional marketing channels like television, radio, or print ads, sending emails is incredibly affordable. Moreover, email marketing platforms offer scalability, allowing businesses to reach hundreds, thousands, or even millions of people at a fraction of the cost of other media. The return on investment (ROI) for email marketing is also noteworthy. According to the Data & Marketing Association, the average ROI for email marketing is about $42 for every dollar spent. This high ROI is a clear indicator of the efficiency and profitability of email marketing campaigns. Measurable Results Another significant advantage of email marketing is the ability to measure almost every aspect of your campaigns. Most email marketing …

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Unlocking the Power of Email Marketing Your Pathway to Digital Excellence

Unlocking the Power of Email Marketing Your Pathway to Digital Excellence

March 7, 2024

In the fast-paced world of digital marketing, staying ahead of the curve is not just an advantage—it’s a necessity. At HOUSBM, we understand that integrating various marketing strategies into a cohesive plan is key to achieving unparalleled success online. One of the most effective and versatile strategies in our arsenal is email marketing. A well-executed email marketing campaign can offer businesses an incredible return on investment, enhance brand recognition, and foster lasting relationships with their audience. In this blog post, we’ll dive deep into the benefits of email marketing, the process of running a successful campaign, potential outcomes, and how our team at HOUSBM seamlessly integrates this strategy into a comprehensive SEO and online marketing plan tailored specifically for each client. The Multifaceted Benefits of Email Marketing Email marketing stands as a cornerstone in the digital marketing realm, boasting an impressive array of benefits that extend well beyond its cost-effectiveness and high ROI. Here, we delve deeper into the myriad advantages that email marketing offers, illustrating why it’s an indispensable tool for businesses aiming to thrive in the digital landscape. 1. Unparalleled Cost-Effectiveness Email marketing’s cost-effective nature is a beacon for businesses of all sizes. The affordability stems from its low operational costs—there’s no need for expensive ad space or high production costs associated with traditional marketing channels. Furthermore, email marketing platforms often offer scalable pricing models, making it accessible for startups and SMEs while providing the breadth and depth needed for larger enterprises. This level of affordability allows for frequent and wide-reaching campaigns, maximizing visibility and engagement with minimal financial input. The ROI isn’t just higher; it’s exceptionally favorable when compared to other marketing channels, offering tangible outcomes even for the most budget-conscious businesses. 2. Mastery of Personalization and Segmentation The power of email marketing is magnified by its …

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Everything You Need to Know About Email Marketing

Everything You Need to Know About Email Marketing

February 7, 2024

Email marketing stands as one of the most efficient and cost-effective marketing strategies for businesses worldwide, including those in Houston. For HOUSBM, a Houston-based business, leveraging email marketing can significantly enhance customer engagement, drive sales, and foster brand loyalty. In this comprehensive guide, we’ll cover everything you need to know about email marketing, from its fundamentals to advanced strategies, ensuring your Houston business thrives in today’s competitive market. Introduction to Email Marketing Email marketing is a form of digital marketing that involves sending emails to prospects and customers. Effective email campaigns convert prospects into customers and turn one-time buyers into loyal, raving fans. This strategy is remarkably effective for businesses of all sizes, offering a direct line of communication for converting leads and nurturing customer loyalty. Why Email Marketing is Essential  For businesses in Houston, diving into the realm of email marketing unveils a treasure trove of benefits that can significantly amplify their market presence and foster sustainable growth. Here’s a deeper look into the multifaceted advantages email marketing holds: Enhanced Cost-Effectiveness Email marketing stands out as an incredibly cost-efficient strategy, boasting an impressive return on investment (ROI) that averages $42 for every $1 spent. This remarkable efficiency makes it a standout choice, especially for Houston businesses operating on tight marketing budgets or those seeking to maximize their marketing spend. The affordability of email marketing, coupled with its high ROI, allows businesses of all sizes to implement robust marketing campaigns without the hefty price tag often associated with other marketing channels. This level of cost-effectiveness is achieved through low operational costs, as email marketing does not require expensive ad space purchases, printing, or mailing fees. Instead, it leverages digital platforms to reach a wide audience, ensuring your marketing budget yields substantial returns. Direct Engagement and Personalized Communication Email marketing excels …

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How Can I Keep In Touch With My Clients

How Can I Keep In Touch With My Clients?

May 29, 2022

A great way to build relationships with your existing customers is by finding creative ways to stay in touch. For small business owners that rely on repeat business and word of mouth to get clients, something as simple as monthly email newsletters or occasional phone calls can help you maintain contact and remind your clients about your company. While social media platforms and blog posts can also be excellent resources for updating your clients about changes in the business and promoting your products and services, these are more passive means of communication than sending direct messages with a personal touch. For long term solutions for staying in touch with your customers, we highly recommend gathering contact information at your initial interaction, and sending out email reminders and newsletters on a regular basis. In some situations, depending on your industry, picking up the phone and touching base with your clients is a more effective method to staying at the top of their mind. Tips for creating and gathering content It can be tough coming up with compelling content your subscribers love on a regular basis, and the pressure to do so can be fierce. But keeping these tips for creating and gathering content in mind when you’re creating a campaign will help you find the best way to talk with your readers. Treat your subscribers like VIPs: People who subscribe to your list are so interested in what you have to say that they’re willing to invite you into their inbox. This is a privilege. Honor it by letting them be the first to know about new products and sales. Or, go one step further like the company Oui Shave that asks its best customers to participate in product surveys and rewards them by making them beta testers for new products. …

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When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.

Houston Small Business Marketing is a comprehensive digital marketing company located in Houston, Texas. Our team specializes in collaborating with business owners who aspire to grow their enterprises and expand their online presence through tailored marketing strategies tailored to their specific industry. With a proven track record of success, we have partnered with clients from a wide range of professions, aiding them in reaching their goals and expanding their businesses. Whether you are a new startup or an established business seeking to boost your online visibility, we have the expertise to assist you. Our marketing agency in Houston provides a wide range of services, including reputation management, social media marketing, web design and development, Google Maps listing optimization, and content marketing. These components are seamlessly integrated to create a winning marketing strategy for your company, enabling you to stand out among your competitors. The services we offer can be quite time-consuming for business owners to tackle on their own. By working with our team, you can build your online presence, expand your reach, and grow organically, allowing you to concentrate on what matters most – running your business. For small and medium-sized businesses, competing online against corporations and industry giants presents unique challenges. Our team specializes in assisting smaller businesses in such scenarios because we recognize the significance of independent company success in our society. We are a results-oriented full-service digital marketing agency that adopts an inbound lead approach to internet marketing in Houston. Our customized approach delivers qualified leads to business owners, leading to trusted conversion rate optimization. This can manifest in various ways depending on your company goals.

Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.

In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.

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As you gain more business through us, your business will expand, allowing you to do more online. We have a convenient monthly plan for you.

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