Are you looking for tips to increase engagement on Facebook in 2023? Social Media Today shares these great tips to help you grow your brand and increase your engagement online this year:
Posting tips for Facebook
Facebook may no longer be the cool app, or the place to hangout for younger users, but it remains the most accessed social media platform in the world, and it continues to add more users, as it expands into ever more markets.
Everyone checks into Facebook, because it’s where you’re connected to your closest friends and family, and you don’t want to miss out on a birthday notification or some other major milestone that’s announced via Facebook post.
That’s a big part of why almost 2 billion people still log into Facebook every day, and once they’re there, they are still spending time looking around, engaging in groups, sharing posts, etc.
Younger users might spend more time scrolling through TikTok, but Facebook remains a critical consideration for most brands.
With that in mind, what are the key best practices for Facebook in 2023 for a brand looking to optimize its in-app presence?
The first thing you need to understand is the News Feed algorithm, and how it amplifies content in the app.
Facebook’s News Feed algorithm, which aims to optimize use engagement, is underpinned by three key elements:
- Where the post comes from – The algorithm takes into account how often a user engages with a profile or person, as a means to determine likely interest. So if you regularly Like or comment on posts from a Page, you’ll see more of its posts – while if someone you regularly interact with shares a link, you’ll also be more likely to see it. That means that the more people engage with your Page content, the more likely they’ll be served more of it, as they’ve registered an interest in your updates.
- When it was posted – Timeliness remains a factor in Facebook’s News Feed, which also means that initial post response plays a role in determining reach. As such, you need to grab attention among the people who initially see it – which is why you need to understand when your audience is online (through your analytics) and what they’re likely to engage with.
- How likely that it’ll drive engagement – Facebook’s algorithm also works to determine what each users’ engagement habits are, and will optimize to best lean into their specific behaviors. As per Facebook: “For any given story, we predict how likely you might be to comment on that story, or to share that story”. Facebook will also estimate how long it thinks users might watch a video for, or read an article, as further indicators of likely engagement.
The News Feed algorithm is always being updated and evolving, and Facebook’s big focus of late has been highlighting more relevant video updates, from all across the app, in user feeds. Meta has said that it will continue to add more of these AI-based recommendations over time, and as its algorithm improves, it is getting better at highlighting relevant content to each user that they otherwise would not have seen.
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