Tips for Making Holiday Social Media Posts

Tips for Making Holiday Social Media Posts

Are you a business owner that works hard year round to engage with your audience on social media platforms but are unsure of what to post when the holidays come around? The digital marketing experts at Houston Small Business Marketing have got you covered. Read below to learn some helpful tips for making holiday social media posts this season.

When Sharing Holiday Tips, Don’t Wait Until Last Minute: Many businesses will use the holiday season as a time to share tips that are relevant to the products or services they offer. For example, if you are a divorce attorney trying to share tips on how to get through the holidays with joint custody of your children, you do not want to make this post the day of a holiday. This holiday content is not helpful the day of- it is information that should be shared ahead of time in order to have the greatest impact on those who are reading it.

Keep It Inclusive: Some companies may make the choice to recognize holidays that are specific to their religion or culture. While this is a decision that is fully their own to make, from a marketing stance, you may want to consider making more inclusive posts to avoid making your audience feel excluded or offending a group of people. There is no right or wrong way to spread your holiday cheer, however, for companies looking to we would suggest using expressions such as “Happy Holidays” or “Enjoy Your Holiday Season” instead of specifically saying “Happy Thanksgiving” or “Merry Christmas”

Make Visuals in Theme: If you are sharing a holiday post on your social media accounts you will want the visual image you are using in the post to be holiday themed so that it makes sense and is relevant to the season. This can be a photo of a family joined together around a dinner table, fall color tones, a holiday wreath, snowy weather, something that is appropriate for the time of year and the holiday season you are celebrating. Don’t be afraid to get creative while remembering the purpose of your post.

Special Offers: If you are a business that likes to run special offers for the holidays, your social media posts the week before a holiday are the perfect time and place to launch a holiday campaign. Your target audience will see your social media marketing and may even see your special offer as a great gift idea for their loved ones. Use this time to up your sales and reach greater audiences.

These are just a few tips for making holiday social media posts that local businesses can use when looking for social media post ideas. At HOUSBM we manage our clients social media platforms for them so they can focus on running their business. Call us today to schedule a free consultation with our team.

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