Facebook offers business owners the opportunity to spread brand awareness and interact and engage with active users. By advertising on Facebook you are able to target people you believe will have an interest in the goods and services you provide. These ads are set with a daily budget that gives you total control of your campaign. Follow these tips and tricks for a successful facebook ad campaign for your business:
Since boosted posts are straightforward with fewer options, we’ll focus on maximizing your Facebook ads’ effectiveness. However, many of these tips also apply to boosted posts.
1. Set goals for ads.
Ads are most effective when they have a clear objective. A clear objective will also help you track your ad’s progress and can help you assess if your marketing strategy needs tweaking. For example, some organizations want to use ads to get people’s attention, while others want people to engage with content or links.
Facebook defines two common ad types – dynamic and lead – to help businesses accomplish their goals. Dynamic ads promote relevant items from your product catalog and retarget them to people who have shown interest in your site. Lead ads give viewers an easy way to get the information they’re seeking.
2. Select your audience and choose the location.
To target the correct audience, you need to define the ads’ reach. Facebook allows you to adjust your audience using the following criteria: location, demographics, interests, behavior and connections.
Location can help you with a local marketing strategy, narrowing down people in your general area who may find your products or services more relevant than someone in a different state or country. Demographics allows you to choose the age range, gender and job title of your target audience.
Use the interests, behavior and connections criteria to narrow your audience even further.
Did you know?Did you know? Facebook is the most useful platform for reaching an older demographic.
3. Set your budget.
As mentioned earlier, Ads Manager is Facebook’s ad management tool. It allows you to purchase ads for Facebook, Instagram and Audience Network, which shows Facebook ads in other publishers’ apps.
Buying an ad requires you to create one and then submit it to Facebook’s ad auction. The ad auction allows you to set the parameters used to deliver your ad – including your budget. You’ll need to determine how much money you want to spend daily and over time.
Facebook’s ad auction requires you to set a “bid,” which is the maximum amount of money you are willing to pay when someone sees or engages with your ad.
4. Create compelling ad copy.
In marketing, everything ultimately comes back to how good your copy is, and Facebook ads are no different. Regardless of what type of ad you choose to run, the copy you write must speak directly to your ideal customer and make them want to listen to you. To do this effectively, you have to know precisely who you are targeting and what you want them to do.
Here are the primary written components of your ad:
- Headline: Start with the headline. Don’t fill it with a boring list of features or blatant marketing jargon. Instead, make it conversational and engaging. When developing your ad, the field listed as the headline is essentially the first sentence above the image; it needs to be as good as the first line in your favorite novel if you want people to keep reading instead of scrolling past.
- Description: Use the description field to combat any anticipated objections. This text will be prominently displayed beneath the image and is easily visible without the viewer clicking to read more. If viewers learn that your offer is completely free or has a money-back guarantee as they are scrolling, you may get them to stop and reconsider.
Keep in mind that the copy you write will likely need to be changed for different audience segments even if the offer is the same. Additionally, it’s essential to try out different combinations and test them to determine the most effective.
5. Use images and video.
You need eye candy if you want people to pay attention to your copy. This can be a carefully curated image that visually articulates your offer or brand, or it can be a video that people will want to watch.
If you use stock images, use high-quality images relevant to the advertising copy. Facebook has several image and text rules about image types and the ratio of words allowed on ad images.
It can often be more effective to opt for video for your Facebook ads. People love to watch videos online, and editing video is easier than ever thanks to the growing field of user-friendly video-editing apps.
6. Create Messenger ads.
Messenger ads are still in the Wild West marketing phase, making it the ideal time to jump on the bandwagon. The wonderful thing about Messenger ads is they are delivered directly to customers’ Messenger app, along with messages from their friends, co-workers, and family. It’s an intimate space that still feels very personal, primarily because few businesses use this platform.
It is essential to keep this feeling of intimacy at the forefront of your mind when creating ad experiences for Messenger. To do this effectively, you’ll want to utilize a chatbot service to build full campaigns. This process allows you to ask your subscribers a question or offer them something of value. You can then create an automated experience that moves them further along the sales funnel in a way that feels less like a sales pitch and more like a friend offering advice.
7. Learn the fundamentals of Facebook advertising.
Facebook ad-targeting specificity has come a long way in the last few years. Early on, there were a few hit-or-miss approaches to creating Facebook ads. Now, the platform allows you to choose the type of ad campaign you want to run, detailed objectives and custom audiences.
You can also run multiple versions of the same ads to determine which is more effective and limit the amount you spend by carefully allocating your budget by day and ad.
If this all sounds complex, that’s because it is. It’s crucial to take your time and learn the fundamentals of setting up your campaign properly. Stunning copy and attention-grabbing graphics are no longer enough.
It’s good to understand how Facebook ads work, but if you don’t have the time to stay on top of them and their updates, seek help from a marketer who is skilled with them.
Follow these Tips and Tricks for a Successful Facebook Ad Campaign and reach out to the digital marketing team at HOUSBM to learn more about how facebook advertising can benefit your business.
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