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1415 North Loop West #950
Houston, TX 77008

(713) 492-0025
Creative Ways to Increase Your Online Following

Creative Ways to Increase Your Online Following

Are you looking for creative ways to increase your online following so that you can attract new customers to your business? Our team can help you. We are a comprehensive digital marketing company that specializes in SEO driven content and social media marketing.

By optimizing your social media presence you are able to attract potential customers to your social media accounts, in turn driving traffic to your website and business. Growing your social media accounts takes time, dedication, and the ability to post content that makes your audience pay attention.

Our team creates a presence for your business on all major social media platforms so that you are able to share your content on Facebook, Twitter, Instagram, LinkedIn, GMB, and more. Your social media channels are meant to help you

Why you need a strong online presence

The more ways you can place your business in front of your target audience with quality experiences, the more opportunities you have to build brand awareness and improve your reputation. But there are other ways a strong online presence benefits your business.

  • Get discovered: 97% of consumers search online for local products and services. A strong online presence makes it easy for ideal customers who don’t yet know you exist to discover you, both when they are and are not searching for what you have to offer.
  • Be seen as a legitimate business: 83% visit a store based on the information they found online. Consumers rely on multiple sources of information before making a purchase. If you don’t provide information about your business across all of these sources, you’ll be dismissed—by consumers and search engines alike.
  • Market your business 24/7: If you have a strong online presence set up, people can discover, learn about, engage with, and reach out to you whenever is best for them, no matter where they are in the buyer journey or what device they are using.
  • Save money: Digital marketing platforms all come with data to tell you what’s working and what’s not, so you can allocate your budget accordingly.
  • Get more conversions: It takes an average of seven encounters with a business before a lead becomes a customer. Being prominent on multiple channels creates opportunities for those engagements to happen more quickly.
  • Earn Google’s trust: Google takes more than just your website into account when ranking. It actually looks at your assets across the web and how consistent they are.
  • Perfect your buyer journey: 63% of shopping journeys start online. With a strong online presence, you can be available to consumers at different points in their journey toward customership, which includes multiple devices.

Twitter shares the following Creative Ways to Increase Your Online Following

Check the current trends

When sailing, it is always good to have the wind on your back. Likewise, on social media, join the trend and the platform will effortlessly project you in front of millions of users. It will be like getting free advertising for your product or yourself. However, for a successful social media campaign, do not just mindlessly join any trending topic, but think about how you can add value to the topic, be creative, and post something interesting that will attract readers.

Use multimedia

It is a fact that posts with video or visuals get more traction on social media. Not everyone is in the food business and can post attractive photographs of mouth-watering dishes or cooking videos, but with some creativity, you can find the right multimedia post that will attract readers and help start a dialogue.

On some social media platforms, you have to use visuals; but on a platform like Twitter, even simple and interesting conversations will keep your audience engaged.

Be regularly active

You cannot expect overnight success in your social media campaigns. Neither can you achieve miraculous results by just posting occasionally. To make the most use of social media platforms, it is necessary that you are regularly active.

You don’t have to launch a flood of social media posts, but posting content at regular intervals will be helpful and keep your readers’ attention piqued. Different social media platforms have different timings of high user activity.

Pay attention to customer service

Don’t forget that your social media is essentially a platform for interacting and serving your customers. Just posting funny quotes or pictures and videos will not help your business if you aren’t proactively engaging with your customers, fulfilling their demands, and attending to their complaints.

A social media platform is just that – a platform to reach your current customers and attract future ones. Pay attention to what your customers are saying on social media about your business, your attitude, and your product.

Don’t forget to audit results

If you aren’t monitoring and auditing your social media campaign results, it will be like throwing arrows in the dark. Analytics are necessary to know what is going right for your campaign and what isn’t working.

Use data to tweak performing and non-performing assets for their optimal use. Analytics will also help you understand your audience in a better way and respond to them more effectively.

Interact with your audience

Social media platforms are primarily for social networking. You have to network with people, have a conversation, and listen to them. Reaching out to your audience is as essential as creating attention-worthy posts.

If you aren’t interacting with your audience, it will be like standing in front of a mirror and talking to yourself. By having a conversation with your audience, you will make them feel special and show them that you’re attentive to their needs while generating word of mouth publicly for you.

Keep promoting your social media accounts

What is the use of having social media accounts if people don’t know about them? Keep promoting your social media accounts so that more and more people discover them. Encourage your family and friends to promote and interact with your social media accounts.

This will create a ripple effect and, without any advertising, can increase the reach of your social media presence. Of course, if you can afford to run ad campaigns, then do so and let more people know where they can find you on social media.

Maintain with right tools

Big businesses can afford to have a big social media teams who handle their accounts and run their social media campaigns. For smaller companies or individuals who handle their own accounts, it is difficult to manage day-to-day activities and be active on social media platforms.

Fortunately, technology is making every task easier nowadays. There are many tools you can use to post simultaneously on all of your social media accounts. You can also pre-plan and pre-schedule your social media posts whenever you have free time. This will save you precious time to run your social media campaigns without hassle.

SEO Marketing For Businesses in Houston, TX

Your website is more than an extension of your business, it is often your first chance to make a lasting impression on potential customers. Our team helps you to optimize your website so that you do not fall behind your competitors. As the gap increases between the amount of effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online.

The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses. If you are tired of giving away potential customers to your competition, we can help you.

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your ranking and reach your goals.

Houston Small Business Marketing 
1415 North Loop West #950 
Houston, TX 77008 
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When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.

Houston Small Business Marketing is a comprehensive digital marketing company located in Houston, Texas. Our team specializes in collaborating with business owners who aspire to grow their enterprises and expand their online presence through tailored marketing strategies tailored to their specific industry. With a proven track record of success, we have partnered with clients from a wide range of professions, aiding them in reaching their goals and expanding their businesses. Whether you are a new startup or an established business seeking to boost your online visibility, we have the expertise to assist you. Our marketing agency in Houston provides a wide range of services, including reputation management, social media marketing, web design and development, Google Maps listing optimization, and content marketing. These components are seamlessly integrated to create a winning marketing strategy for your company, enabling you to stand out among your competitors. The services we offer can be quite time-consuming for business owners to tackle on their own. By working with our team, you can build your online presence, expand your reach, and grow organically, allowing you to concentrate on what matters most – running your business. For small and medium-sized businesses, competing online against corporations and industry giants presents unique challenges. Our team specializes in assisting smaller businesses in such scenarios because we recognize the significance of independent company success in our society. We are a results-oriented full-service digital marketing agency that adopts an inbound lead approach to internet marketing in Houston. Our customized approach delivers qualified leads to business owners, leading to trusted conversion rate optimization. This can manifest in various ways depending on your company goals.

Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.

In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.

Convenient Monthly Plan

As you gain more business through us, your business will expand, allowing you to do more online. We have a convenient monthly plan for you.

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Houston Internet Marketing


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