Houston Small Business Marketing provides social media marketing services for small to medium sized businesses. We specialize in social media development and management in the Houston area with a strong focus on search engine optimization. We believe thoughtful social media strategies can help your business to appeal to its target market and work with you to develop content that connects to your target audience.
We are the top social media marketing company based in Houston. If you are looking for a marketing agency to help you with web development, social media account development and management, or any other digital marketing strategy, reach out to our online marketing company in Houston.
How do businesses benefit from developing a social media presence?
If you are a business owner you may be struggling with seeing the benefits of creating a social media presence. You may think it takes too much of your time and attention in order to start up your accounts and develop a successful social media marketing campaign. This kind of thinking can close you off to many great business opportunities. Listed below are some of the many benefits to developing your social media presence as a business:
- Increased visibility: Social media platforms allow businesses to reach a wider audience and increase their online visibility. By posting content regularly, engaging with followers, and using hashtags, businesses can reach new customers and increase their brand recognition. This will help you to organically grow your business.
- Better customer engagement: Social media provides businesses with an opportunity to engage with their customers directly. This can help businesses build stronger relationships with their customers and improve their customer service. It also provides the opportunity to share important information with your audience directly. If you have a change to business hours, begin offering new services, or have another announcement to make, social media is a great place to start.
- Increased website traffic: By sharing links to their website on social media, businesses can drive more traffic to their site. This can help improve their search engine rankings and ultimately result in more leads and sales. This all goes back to SEO principles that ultimately help you to outrank your competitors.
- Cost-effective marketing: Social media marketing can be a cost-effective way for businesses to promote their products and services. Many social media platforms offer paid advertising options that are less expensive than traditional advertising methods. While paid advertising is an option, social media marketing can be done without paying.
- Competitive advantage: By developing a strong social media presence, businesses can gain a competitive advantage over their competitors. This can help them attract new customers and retain existing ones. Many people feel that they can trust businesses with developed online presences more than those without because it provides deeper insight into the business.
Overall, developing a social media presence can be an effective way for businesses to increase their visibility, engage with customers, drive website traffic, and promote their products and services in a cost-effective way.
MAUs = Monthly Active Users
- Facebook — 2.96 billion MAUs
Facebook is the largest social networking site, with nearly 3 billion people using it monthly. This means roughly 37% of the world’s population are Facebook users.
More than 200 million businesses (mostly small businesses) use Facebook tools, and more than seven million advertisers actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.
It’s easy to get started on Facebook because almost all content formats work great on Facebook — text, images, video content, and Stories. But the Facebook algorithm prioritizes content that sparks conversations and meaningful interactions between people, especially those from family and friends.
To learn more about how to start conversations on Facebook, check out our guide to marketing your business on Facebook — and measuring your results.
- YouTube — 2.2 billion MAUs
YouTube is a video-sharing platform where users watch a billion hours of videos daily. Besides being the second largest social media site, YouTube is often called the second largest search engine after Google, its parent company.
So if you use video to promote your business, then you definitely need to add YouTube to your marketing strategy. To get started, here’s how to create a YouTube channel for your brand. And to help your videos get discovered by more people, we recommend reading up on YouTube SEO or considering advertising on YouTube to increase your reach.
- WhatsApp — 2 billion MAUs
WhatsApp is a messaging app used by people in over 180 countries. Initially, people originally used WhatsApp to send text messages to their family and friends. Gradually, people started communicating with businesses via WhatsApp.
WhatsApp’s business platform allows businesses to provide customer support and share updates with customers about their purchases. For small businesses, there’s the WhatsApp Business app, while enterprise businesses can use the WhatsApp Business API.
As the most widely used messaging platform, WhatsApp can be a great customer service channel for your business. Check out these WhatsApp Business user success stories.
- Instagram — 2 billion MAUs
As a visual social networking platform, Instagram is the place for showcasing your products or services with photos or videos. On the app, you can share a wide range of content such as photos, videos, Stories, reels, live videos, and IGTV for longer-form videos.
As a brand, you can create an Instagram business profile, which provides rich analytics of your profile and posts and the ability to schedule Instagram posts using third-party tools. It’s also a great place to get user-generated content from your audience because users frequently share content and tag brands.
To help you use Instagram like a pro, we have a complete guide to Instagram marketing.
Social Media Marketing for Businesses in Houston, TX
If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.
Don’t lose potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
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When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.
Houston Small Business Marketing is a comprehensive digital marketing company located in Houston, Texas. Our team specializes in collaborating with business owners who aspire to grow their enterprises and expand their online presence through tailored marketing strategies tailored to their specific industry. With a proven track record of success, we have partnered with clients from a wide range of professions, aiding them in reaching their goals and expanding their businesses. Whether you are a new startup or an established business seeking to boost your online visibility, we have the expertise to assist you. Our marketing agency in Houston provides a wide range of services, including reputation management, social media marketing, web design and development, Google Maps listing optimization, and content marketing. These components are seamlessly integrated to create a winning marketing strategy for your company, enabling you to stand out among your competitors. The services we offer can be quite time-consuming for business owners to tackle on their own. By working with our team, you can build your online presence, expand your reach, and grow organically, allowing you to concentrate on what matters most – running your business. For small and medium-sized businesses, competing online against corporations and industry giants presents unique challenges. Our team specializes in assisting smaller businesses in such scenarios because we recognize the significance of independent company success in our society. We are a results-oriented full-service digital marketing agency that adopts an inbound lead approach to internet marketing in Houston. Our customized approach delivers qualified leads to business owners, leading to trusted conversion rate optimization. This can manifest in various ways depending on your company goals.
Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.
In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.
