Social Media Marketing

4 Ways to Improve Social Media Engagement

At Houston Small Business Marketing, we take a comprehensive approach to online marketing in order to help boost engagement on your website as well as social media channels. Below are 4 ways to improve social media engagement for your business.

4 Great Ways to Increase Your Social Media Engagement

Ask Your Audience: Never underestimate how much your audience wants to talk about themselves or share their own advice or experiences. It can be somethings as silly and simple as doing a poll over your audience’s preferred food or weather, or you can dig deeper and ask open-ended questions such as, “What new products would you like to see offered from our company?” This simple strategy provides an easy way to get the conversation started and your engagement up.

Examples of other questions you can ask include:

  • Do we offer enough variety in our products/services?
  • How did you hear about our company?
  • What kind of social media posts would you like to see from us?
  • Who plans to attend a specific event?


Watch the Clock: When it comes to engagement, businesses will typically see different peak hours based on their target audience. For instance, if you are a business appealing to a high school aged audience, you most likely will not see as high of engagement during school hours. On the other hand, if you are selling life insurance, your audience is probably a bit older, meaning you will not want to make posts later in the day. Knowing your audience and deciding to post around their schedule is an excellent method to improve social media engagement.

Make it Interesting: Social media has a visually-driven atmosphere, with online users scrolling through dozens of posts a minute. You want to make sure your posts stand out and capture the attention of these users. This means using high-quality, visually pleasing images, videos, and even sounds. You may think, posting about a discount you are running is as simple as typing out the details of your promotion, however, this will not likely grab the attention of online users. Add vibrant and eye-catching visuals to your post and watch the engagement roll in.

Don’t Be Afraid to Promote: In some instances, your best option for increasing engagement in the beginning is by paying to promote your posts. Facebook and Instagram both provide you with options to push your posts to the front of the line, if you are willing to put a little money behind the posts. These ads can be done on your own budget and allow you to narrow down your target audience, giving you better odds of catching the eye of a potential customer.

At Houston Small Business Marketing, we help our clients develop a social media engagement strategy that gets them seen. If you are looking for higher engagement on your social media platforms follow these tips and reach out to a member of our team. We work with small and medium-sized businesses to help them improve their engagement overall. From joining Facebook groups to boosting social media posts, we can share tips for increasing your social media engagement that work.

Online Marketing For Businesses in Houston, TX

If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.


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Houston, TX 77008 
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