Take Advantage of How Much Time People Spend On Their Phones

Take Advantage of How Much Time People Spend On Their Phones

These days, everyone is glued to their phone. Most of us use our phones from the minute we wake up to our phone alarms until we get into bed at night. This amount of screen time has changed the way we live our lives and interact with the world around us, which as with all major lifestyle changes made as a culture, results in new opportunities for businesses to market themselves! If you are not taking advantage of all the perks that come along with online marketing, you are doing yourself and your business a major disservice! At Houston Small Business Marketing, our team of digital marketing experts are here to help you get the most out of your online marketing.  


Have you ever wondered how it would be possible to take advantage of how much time people spend on their phones, in order to benefit your business? Digital marketing provides a clear and effective path to do just that. We work with you to help you tackle social media marketing as well as other online advertising opportunities to get your business seen by the right people. With persistent work from our team of experts, we can help make your business visible online and rise in online ranking for popular search engines such as Google and Bing. 


How does social media marketing work?


Social media has become one of the most influential and important tools a business can use to drive traffic to their website and get real life customers. A well established social media presence not only helps to increase the ranking of your website on search engines, it also helps to engage with your current customers while also opening the door to engaging with potential customers who may have not heard about your company yet. When online users find a brand with a dynamic social media presence that takes the time to respond to their comments, communicate changes with the brand, and share information about products and services they provide, they are more likely to trust the brand. Trusting a brand goes a long way to dividing to work with a brand. Make sure you are taking advantage of all social media opportunities by presenting an impressive brand focused on communicating and sharing with your audience.


Take a look at some online statistics from review42.com that provide some insight into exactly how much time people spend on social media:


-The average US adult spends 38 minutes per day on Facebook.

-16-24-year-olds spend a median of 3 hours a day on social media.

-Internet users spend an average of 2 hours and 22 minutes per day on social networking in 2019.

-The average daily time spent on social media in 2018 was 142 minutes a day.

-By 2021, more than 3 billion people are expected to be on social media.

-Projections for social media use estimates the average adult will spend 6 years and 8 months of their life on social media.

-Facebook has 1.4 billion active users on a daily basis.


  1. People spent 135 minutes per day on social media in 2017.


-In 2016, users spent 126 minutes per day on social media. 

-It’s estimated that we spend 153 minutes per day on social media in 2019. 

-In 2012, the average was 90 minutes daily.


Time spent on social media has increased over the last years. In fact, each year we are investing more and more of our time being online on Facebook, YouTube, Twitter, etc.


In just seven years’ time, we went from spending 90 minutes per day on social media to spending around 153 minutes on it. At this rate, we will pretty soon be giving 3 hours of social media time every day.


It makes you wonder what we were doing before that. 


  1. US adults use media for an average of 12 hours and 9 minutes per day.

-South America is the continent where social media time is the highest – 3 hours and 29 minutes.

-People in Europe spend an average of 1 hour and 53 minutes on social media.

-North Americans use social media for around 2 hours and 6 minutes daily.

-In Asia, the usage of social media is 2 hours and 16 minutes daily. 

-Africans utilize social media for 3 hours and 10 minutes a day. 

-Social media has set the world on fire. Adults in Africa and South America appear to be the most addicted, spending more than 3 hours on social media every day.


The average social media use in Europe is the lowest – a little less than 2 hours daily. There has been a significant increase in time spent on social media in certain countries since 2017. The Philippines, UAE, and Saudi Arabia, to name a few.


Question time: How much time do people spend on social media per day?


In 2019, the average amount of time spent on social media is 2 hours and 22 minutes per day.


  1. People aged 16 to 24 spend the most time on social media – 3 hours and 1 minute daily.


-55-64-year-olds’ average time on social media is 1 hour and 13 minutes.

-Adults of ages between 25 and 34 use social media for 2 hours and 37 minutes each day.

-35 to 44-year people spend 2 hours and 4 minutes of social media time.

-The average time spent on social media for people aged between 45 and 54 is 1 hour and 39 minutes. 


Logic dictates the younger generations spend the most time on social media. So, in case you’re wondering: how much time do millennials spend on social media – the quick answer is around 2 hours and 30 minutes.


Still, time spent on social media by age also indicates older generations enjoy scrolling through Facebook and Twitter, as well.


  1. Facebook has more than 2.2 billion active users in 2019.


-On average, users spend 58 minutes per day on Facebook.

-300 million photos are uploaded on the platform every day.

-8 billion videos are being viewed on Facebook daily. 

-Facebook has 1.4 billion active users every day.


Despite some recent studies that say Facebook is starting to decline, the platform developed by Mark Zuckerberg is still number 1 in terms of popularity. The average time spent on Facebook is close to an hour daily, which is pretty good for a “declining” website.


1.4 billion people log in to Facebook on a daily basis, which is quite impressive. Furthermore, can you imagine the number of videos being uploaded every day – 8 billion? Тhat’s more than you can watch during the course of your whole life.


  1. The average viewing session on YouTube is 40 minutes.


-YouTube has 30 million active users daily.

-People watch 5 billion videos a day on YouTube.

-There are 1.5 billion active users every month on the platform.

-YouTube may be the second most popular social media platform, but it’s way behind Facebook. However, the big advantage YouTube has is the average length of visits. It’s just so hard to control yourself and not watch 10 videos in a row.


All these hours spent on social media may not be a complete waste of time, as well. After all, there are tons of educational videos on YouTube, so you can actually learn a lot. 


Question time: How much time did the average person spend on social media in 2018?


According to time spent on social media statistics, people used 142 minutes of their everyday routines to stay on social media. 


  1. 58% of people use Facebook Messenger on a monthly basis.


-It’s expected that by 2022 there will be 138.1 million Messenger users. 

-More than 38.4% of the US population is currently using Messenger. 

-Messenger is the second most popular iOS app of all time – only the main Facebook app surpasses it. 

-Facebook Messenger is one of the most popular apps of all time. It has 1.3 billion monthly users and 70 million daily users.


People around the world accommodate thousands of hours spent on social media. The Messenger app of Facebook is a top choice to spend those hours in countries like the USA, Australia, UK, and France. 


Question time: How much time do teens spend on social media?


Teens spend an average of nine hours a day online. A lot of teens admit they overdo their time on social media. Kids aged 8 to 12 spend an average of 6 hours daily, which is still too much.


  1. In 2018, users spent an average of 53 minutes daily on Instagram.


-73% of US internet users aged 13 to 24 are on Instagram.

-By 2020, Instagram is expected to reach 120.3 million monthly active users in the US.

-In 1 second there are 870 Instagram photos uploaded, in 60 seconds – 49,380 photos.

-There are about 25 million business profiles on Instagram.


Statistics on time spent on social media indicate the youngest tend to be Instagram fanatics. Around four-fifths of Americans, aged 13 to 24 are on Instagram, and globally 64% of people between 18-29 use this social media.


For comparison, 21% of Instagram users are aged 50-64 and only 10% are 65 years or older. All in all, this means it’s a social media with a youth audience, so remember that whenever you’re trying to engage potential customers.  


  1. Twitter has 330 million monthly active users.


-During the 2014 FIFA World Cup Final, 618,725 tweets were sent in a single minute.

-A brand was mentioned in a tweet by 80% of Twitter users.

-The 140 million tweets posted daily would fill a 10 million page book.

-There are currently more than 1.3 billion registered users on the platform.


Do you tweet or do you leave it to the birds? Currently, more than 330 million people use Twitter every month, although the figures dropped compared to mid-2018 and late 2017.


Social media time people spend on Twitter is an average of 1-minute per day, but don’t let that fool you. Twitter is a very influential social media. According to a 2018 study, 187 governments and heads of state maintain an official presence on Twitter.


When you work with our team, you are getting the opportunity to reach broader audiences and make an impact on the way they see your brand. We help to ensure your company’s services and products are reaching the right people online. Our team understands how important connecting to your current customers and new customers are, this is why we put a strong focus on developing user-friendly websites, with plenty of informative content to help increase your chances of converting online users into actual customers. Our team of Houston SEO professionals can help to answer any questions you may have and explain in depth the services we provide to small and medium-sized businesses. If you would like to improve your company’s website and expand your reach online, contact us today. We can provide you with a no-obligation walk-through to explain to you the areas you can improve the design of your website and the efficiency of your brand online. 


Digital Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer. 


Houston Small Business Marketing
Houston Small Business Marketing
1415 North Loop West #950
Houston, TX 77008