Creating or claiming your business’s Google Map Listing is a vital component for effective search engine optimization. However, creating or claiming your listing is not where the work ends; in fact, it is just the beginning.
Whenever someone uses Google to search for businesses near them, they will be brought to a page of results that begins with a local map. On this local map, businesses that are relevant to their search will show, and below the map links to learn more about each business will appear. Most users will explore the top 3-5 businesses listed, and most often will choose one of the top three businesses to work with.
This makes getting into the top Google Map Listings very valuable for business owners, especially in larger cities like Houston. If you do a general Google search for your industry and location, are you in the first 3 search results? Does your business appear on a map at the top of the results? If not, you are losing out on major traffic to your company.
Methods For Map Listing Optimization in Houston
Consistent Uploading: Google wants to see you are actively adding new, relevant, and original content to your business map listing. Taking photos and videos of your business, the services/products you provide, and photos that show the change in your business, are all great ways to keep your customers informed and your listing at the top.
Manage Your Reviews: Respond to all Google Reviews as they are left, and yes- this includes the negative ones. come in, even the negative ones.Responding gives you a chance to control the narrative and reach your audience. Don’t let one bad review destroy your reputation online, let us help manage your online reputation.
Google 360: Adding Google 360 photos of the interior and exterior of your business will give your customers a look into your business. This can help convince them to select your business over the competition, and even more importantly, it helps get your map listing at the top of the list.
Check For Changes: Anyone is able to edit information they find on your Google Map Listing. This means, if you are not staying on top of your Google Map Listing inaccurate information may be posted. This can lead to inconsistencies online, which may get flagged by Google.
Houston Small Business Marketing helps small and medium sized companies compete with larger names. We understand the struggles that come with running a small to medium sized business. Let us help get you in-touch with customers who organically are searching for the goods and services your company provides, without breaking your budget. We continuously research and produce new and original content for your business, keeping an edge on the competition and your phone ringing. Do not get left in the past by your competition, contact us today to learn how we can help your company dominate local search results, and claim a place at the top of Google Map Listings.
Houston Small Business Marketing
1415 North Loop West #950
Houston, TX 77008
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