Categories
SEO Houston

Houston Marketing SEO Agency

What Does An SEO Firm Do?

For businesses looking to increase the traffic to their website and spread awareness about their brand, working with a Houston marketing SEO agency is the best move. SEO companies work with your business to create a marketing strategy that directs your target audience to your business online, creating organic traffic.

Internet marketing is an extremely effective tool for growing your business because it utilizes the number of people that turn to the internet to find local businesses and guides the user experience to your company. Our Houston SEO experts work with a wide range of businesses, combining web development, social media marketing, graphic design, and SEO campaigns.

 

Initial Research, Audit, and Analysis

  • Keyword research. Identifying and researching keywords to identify those which will produce the best results for the client once good rankings are achieved. The ideal keyword is searched for a lot, is relevant to the client’s business, and is not being targeted heavily by competition.
  • Google Analytics analysis. Reviewing past performance through Google Analytics or another web analytics tool may reveal positive or negative trends and opportunities for improvement.
  • Google Webmaster Tools analysis. Likewise, being able to review a client’s history and current status in Google Webmaster Tools may bring opportunities to light, as well as potential technical issues with a client’s website, such as a penalty that could be negatively affecting rankings.
  • Link profile analysis. Many companies over the past several years hired SEO firms that promised to build hundreds, even thousands, of inbound links at low prices. This practice is now penalized by Google and for many companies the path to SEO success starts with cleaning up the spammy links pointing to their websites. Whether this link cleanup is necessary should be identified early on, because fighting against these negatives effects reduces the value of all other SEO services until the link profile is refined.
  • Site audit. Sometimes after the above research and analysis is complete, but often in parallel, an SEO firm will perform a thorough audit of a client’s website. This audit will include various SEO factors such as website and webpage load speed, URL structure, internal linking, title tags, meta description tags, and content. Many SEO firms will also extend this audit to include factors that influence not just rankings but the metrics that ultimately matter like conversions and profits. These factors include usability, design, and messaging.

 

Initial Optimization

The results of all the above research, audit, and analysis work will lead to both one-time and ongoing SEO activities. Some of the one-time, initial optimization activities may include:

  • Website redesign. In the most extreme cases a complete website redesign is needed before beginning SEO services. A redesign is in order when the website is outdated, converts visitors poorly, has poor code, and the cost of fixing everything is greater than starting over from scratch.
  • Code overhaul. Even if a complete redesign isn’t needed, it may be necessary to overhaul the code of a website to make it more SEO friendly. How extensive this overhaul is depends on the details, but it can range from light cleanup of the existing code to a complete replacement of the code while maintaining the existing design.
  • Link removal and disavowal. If the link profile analysis reveals a large number of low quality, harmful inbound links, or worse yet, a manual penalty, then it will be necessary to remove as many links as possible by contacting webmasters, and then disavow backlinks that cannot be removed.

 

Link Building

While some aspects of SEO are one-time services that rarely or never need to be repeated, the bulk of SEO activities are ongoing in nature. Like your lawn, if you don’t maintain it, it will get out of control. Link building is one of those activities that never ends because Google likes to be fed a constant stream of new, fresh links to know that your website is still relevant and should continue to be featured prominently in its search results. There are many ways to build links and many activities related to link building, some of which include:

  • Link monitoring. Although rare, it’s important to keep an eye on links to ensure one doesn’t become the victim of a negative SEO attack. More to the point, it’s important to monitor links in case inbound links are created that could provide more value if the text of the link or the specific part of the website where the link is pointing were modified.
  • Competitor research. By monitoring competitors your SEO firm can see what links they have built and replicate their activities or get inspiration for other links that could be built.
  • Brand monitoring. Any mention of your company should include a link to your website, but when that’s not the case your SEO firm should find these instances, track down the person who has control of that mention of your company, and seek to get an appropriate link.
  • Outreach. There may be hundreds of websites that are relevant to what you do. Your SEO firm will reach out to these targets in order to promote content and generate links. Part of this service may include guest blog posting which, despite statements from Google’s Matt Cutts, is still a viable form of link building when done properly, as my fellow Forbes contributor John Hall details in his post Guest Posting Isn’t Dead: Google Just Raised The Quality Bar.
  • Online PR. As the worlds of public relations and SEO merge, SEO firms seek to build links on top tier news and information websites that will never be mistaken by Google as the kind of low quality link the search engine should ignore or penalize. SEO firms perform this kind of online PR by reaching out to journalists, seeding infographics, video, and other content, and managing social media campaigns designed to attract attention, and links.

 

Content Creation

There can be substantial overlap between link building and content creation because in many instances the way one builds links is by creating content that attracts links. But your website will receive many SEO benefits by creating content even without the inbound links that may follow, and creating content, even if you don’t receive direct SEO benefits, can bring traffic to your site that will generate leads or sales just as well as the traffic that comes from SEO.

  • Content marketing. Broadly stated, if you create content as part of your marketing activities then you’re engaged in content marketing. More specifically we use the term when we talk about creating articles, blog posts, infographics, and videos to attract attention. Depending on the level of service you’ve signed up for with your SEO firm, they will be creating content for your website, as well as on other websites, designed to drive traffic and links to your website.
  • Blogging. All content creation could be called content marketing, but blogging deserves to be highlighted by itself. If you don’t have a blog for your website your SEO firm should help you create one, and then either create content themselves or coach you on how to create content for it yourself.
  • Content expansion. Your SEO firm will help you to expand or refine the existing content on your website. This becomes a critical function for ecommerce websites, but is important even on smaller corporate sites. New content can be added to a site such as a FAQ section, or pages can be extended to include more long form content. There are many ways in which the content on your website can be built upon to provide more value, and your SEO firm should be walking you through this process or managing it entirely.

 

Best SEO Firm in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
SEO Houston

What is SEO and How Does It Work

What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

 

How does SEO work?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.

Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.

Our SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a website or web page can give the searcher what they’re searching for.

Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in.

Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and speed are important site architecture factors.

The newly updated SEO Periodic Table also includes a list of Toxins that detract from SEO best practices. These are shortcuts or tricks that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were much less sophisticated. And, they might even work for a short time now — at least until you’re caught.

We’ve also got a brand new Niches section that deep-dives into the SEO success factors behind three key niches: Local SEO, News/Publishing, and Ecommerce SEO. While our overall SEO Periodic Table will help you with the best practices, knowing the nuances of SEO for each of these Niches can help you succeed in search results for your small business, recipe blog, and/or online store.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.

 

Why is SEO important for marketing?

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.

Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.

In sum, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and more.

 

How Search Engines Work

The fundamental aim of search engines is to satisfy their users. They want to provide the best results when a user searches for something. When someone uses a search engine, such as Google, Bing, or Yahoo, they are looking for the solution to a problem or the answer to a question. These engines want to provide the most helpful, relevant, and credible answer or solution.

Keywords

In SEO, we often refer to ‘keywords’ — this is slightly misleading. ‘Search queries’ is a much better term. We are not looking at individual words; we are looking at combinations of words that express a problem or a question.

Note: even when a user searches with just one word, they are still expressing a problem or question — they are just not being very clear!

What Is Your Audience Searching For?

To work effectively on your SEO, you need to figure out what your potential customers are searching for. Find the phrases that they use to search, and then create content that brings a clear, simple, and helpful solution to the problem that the user expressed. Semrush offers a tool that allows you to find out based on your market and your competitors.

Google vs. the Rest of the Search Engines

Google dominates search in most countries across the globe, almost to the point of being a monopoly, particularly in English. In English, worldwide, 88% of searches on desktop are on Google. On mobile, that figure is a whopping 96%. Bing and Yahoo combined account for 1.5% of searches on mobile and 8% of searches on desktop. That makes Google vastly dominant. And by far, the most important search engine you should be focusing on.

 

How Google Works

Google says, “ we are organizing the content of the web.” That is a lovely way of putting it. Google organizes the content of the web to be able to deliver to its users the best answer to their question or solution to their problem. You can look at this as Google being a reference system for all the information on the web. It keeps references to every page (and the information it contains), and then when someone asks for specific information, Google can point them to the content that best supplies the answer or solution.

It is very helpful to approach SEO from the perspective that you are providing solutions to Google’s users, and you are asking it to recommend your solution.

Matching User Intent to Truly Useful Content

So here are two things Google needs to match. On one side, user intent: when someone searches on Google, they are expressing a problem they need a solution to. But they often express that problem incompletely or ambiguously. Google tries to understand what they mean. What is their intent? What is the specific problem they are trying to solve? Google needs to understand the question or the intent. We will look at that in more detail a little bit later.

On the other side, what is the best content to satisfy the user, given their intent — the most accurate and most helpful and useful content on the world wide web that reliably solves that problem? Google needs to understand the available solutions, their relative merits, and their appropriateness. And this is what SEO is practically about. SEO is your means to present your content to Google in such a way that it is confident that your solution is the most helpful, the most trustworthy, and the most appropriate for its user. In short, convince Google to recommend your answer or solution.

Google’s Algorithm

The word “algorithm” can seem scary, but it is simply a computer code that understands the question and evaluates the relative merits of the answers. In SEO, we are mostly focused on the second part. We aim to send the right signals to Google’s algorithm to convince it that our answer is the best, most useful, and most appropriate for the question it has understood.

 

SEO Marketing Company in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
Law Firm

Houston Law Firm Website Design

Are you trying to build your business up and attract new customers online? Our legal marketing experts can help create a custom website for your business to build your online presence. Your web presence deeply influences your ability to be seen online by the audience you are targeting. Regardless of what kind of law you are practicing, our internet marketing team is here for you.

 

Law Firm Web Design and SEO Services

Working in a highly competitive market can make it difficult for your business to be seen online. Our team helps you to create a website, with SEO principles in mind, so that you are able to outrank your competitors on popular search engines like Google.

The methods we use to enhance our clients visibility online include local SEO, targeted content marketing, Google Maps marketing, pay per click management, online reputation management, social media marketing, and responsive web design. When these efforts are combined, your company will rise to the top allowing you to connect with more potential clients than ever before.

We work with attorneys, law firms, and other individuals working in the legal industry who are looking to expand their audience and increase visibility online. If you are interested in learning more about how our Law Firm SEO marketing services can help you, call us today at 713-492-0025 or request a quote online.

 

Houston SEO Company

If you have an outdated website, you are already missing out on potential business. Your competitors will outrank you online, making your website just another low ranking link, missed by most online users. Our team makes it simple for you to utilize SEO design strategies to increase visibility online.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
Web Design

Web Design Agency in Houston

Our web design and marketing agency is one of the best SEO firms located in Houston. We provide a wide range of SEO services to help develop a full service digital marketing plan for your business. Our web developers will help make you vision a reality by working with you every step of the way until your custom website is built out.

Our team works continuously, adding fresh content to your website on a routine basis to get you the most value out of your online marketing campaign. Whether you are familiar with internet marketing or are new, our web design and development process will ensure you are getting more traffic to your website.

 

How to Know if Your Website Is Outdated

  • Outdated Information: A clear sign of a dated website is dated content. If your website copyright states “copyright 2003” or your last blog entry was three years ago, this makes your site look dated. It can even give the impression that your company is no longer in business. Change the copyright date every year and update your company’s blog regularly. You can even hire a freelance blogger to write entries if necessary. Outdated information on products or services can confuse and annoy customers. The products and services you offer must be in compliance with current regulations, especially financial services. If your site advertises services that are no longer compliant, this can get you into hot water with regulatory authorities.
  • Text and Fonts: The wrong font can quickly give your site a dated feel. Avoid dated, gimmicky and non-Web-safe fonts; notorious offenders are Papyrus and Comic Sans. Avoid scrolling and blinking text. This is dated and can actually make your site less accessible, especially to people with flicker-sensitive epilepsy and migraines.
  • Splash Pages: The first page a customer sees should be your homepage, with an introduction and navigation buttons that easily let them find the rest of the site. A splash page containing no information other than your logo and an “Enter” button wastes users’ time and looks old-fashioned. A splash page is acceptable if you need to have an adult content warning; otherwise you should simply have a homepage.
  • Animations and Flash: Animated graphics on a Web page went out of date sometime in the early 1990s. They’re irritating and distracting, and they create accessibility issues. Flash elements are now truly out of date; they do not display on iPhones, iPads or on computers that don’t have Flash installed. The worst offender is the animated Flash introduction, which hampers site access and wastes time. Flash elements such as buttons should also be avoided.
  • Autoplaying Media: An audio or video introduction can be useful for your visitors but this should not play automatically. Allow users to decide whether they want to listen to an announcement. Don’t include music on your site unless you’re promoting a band; even then, autoplaying music is considered both passé and unprofessional.
  • “Best Viewed” Instructions and Unresponsive Design: Back in the days when there were only two major Web browsers, it was common to see Instructions telling visitors that the site was “Best Viewed With…” a particular browser. Now that there are at least five major browsers for desktops and your users may be surfing from a smartphone or a tablet, “Best Viewed” instructions are best avoided. Instead, adopt responsive Web design tactics that allow your site to be viewed on a wide range of browsers and devices.
  • Images: Intrusive background images are a sure sign of an antiquated website. Large images slow down your page and can make text hard to read. If used at all, background images should be subtle and should not compromise loading times or readability. Any graphics on your site should improve the user’s experience and convey information.
  • Old Coding: Old-style Web programming can give your page a dated look and feel. Table based sites and sites using numerous unnecessary HTML tags can make your page load more slowly, deterring users. Google’s search algorithm now factors loading times into their page rankings, so a slow site will affect your place in the search results. It’s also harder to update your page. Switch to modern Web design methods.
  • Cluttered Design: A site that is cluttered with multiple images and elements is ugly to look at and bewildering to navigate. Avoid this kind of “cereal box” design. Keep your site clean and modern, with a few well-chosen elements.

 

Why Does My Website Matter?

  1. Your web site reflects you as a business owner and professional.

If your web site looks professional, your potential clients will think you’re a professional who has enough clients and enough income to have a site built for you. If potential clients visit your web site and it looks half-assed and home-built that’s how they’ll perceive you.

If you’re a web developer, by all means, build your own site, as that will reflect your capabilities. Everyone else, hire a solid company that can do a good job, not just in building your web site, but in getting it seen and in building it wisely to maximize the traffic you’ll get.

  1. Your web site can mean extra local business.

Even if you’re primarily brick and mortar, having a solid web site can mean extra business. Local clientele often perform seaches online and find your web site, encouraging them to walk into your store. If they find your competitors and they look more reputable or solid than you (or if they have a web site and you don’t), you’ll lose business, just because of your web site. And, when you’re mentioned in the media or on review sites like Angie’s List, you’ll need a web site to help people find you.

  1. Your web site can mean global business.

Did you ever think about getting orders from Australia or Malaysia? Launching a fantastic web site means you’ll instantly become a global business, allowing you to expand your clientele to a much larger audience. Your web site is visible in almost every country around the globe, and that means you expand your potential client base by millions. You’ll still want to keep your target market in mind, but an international audience may still find you appealing.

  1. Your web site can generate media interest.

If a journalist is looking for an expert in your field to quote for an article, s/he is more likely to choose the business owner whose web site looks professional and clean than someone who looks like they don’t really know what they’re doing. And as most of you know, a mention in the media can be powerful for your business!

Don’t do your business a disservice by putting up a shoddy web site. Take care and invest wisely in your business web site by hiring someone who knows what they’re doing. Next week I’ll talk about what components you need in your web, and in two weeks, I’ll cover how to hire a web company.

 

Web Design Company in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
Web Design

Professional Website Designers Near Me

Are you a business owner ready to take the next step with your company? Are you looking to change the way you present yourself online and reach larger audiences? If so, our web design agency is here for you. Our marketing agency focuses on SEO driven web development and social media management. This is done in order to help you outrank your competitors and reach new and established customers.

Having a beautiful and full developed website is great, but if you aren’t getting any online traffic, what’s the point? At Houston Small Business Marketing, we offer a wide range of marketing services that go hand in hand with web design.

Our team works with you to build websites from the ground up. We do it all from logo design to building out your website. If you are interested in learning more about the services we provide, or finding out where your website ranks among your competitors, reach out to us today.

 

Developing an SEO-friendly website

At a fundamental level, an SEO-friendly site is one that allows a search engine to explore and read pages across the site. Ensuring a search engine can easily crawl and understand your content is the first step to ensuring your visibility in the search engine result pages.

A search engine utilizes a web crawler for this task, and we are trying to work with the search engines rather than against them. Unfortunately, there are many ways to make a website, and not all technologies are built with search engine optimization in mind.

Building an SEO-friendly site requires careful planning and a structured approach to representing your business and the services you provide. For many businesses, this can be complicated — it’s not always easy to document exactly what you do.

As a marketing tool, your website should be built upon a solid digital marketing plan with a clear business model and value proposition. If that’s unclear, then you need to revisit that first.

Assuming you have all that good stuff in place, let’s dive in.

 

Fundamentals

There are a few core elements that set the stage for a well-optimized website design process.

Domains

Your business may use example.com as the primary domain. But you may have others. Ensuring your domain makes sense and relates to what you do is super-important. Ensuring that all variations and subdomains correctly point at the main site and redirect to a single canonical version of the site is important.

Our business is called Bowler Hat. We operate in the UK. We are a web-based business. It naturally follows that our domain is www.bowlerhat.co.uk. All subdomains 301 redirect back to the main URL www.bowlerhat.co.uk. We have few domain variations that 301 redirect back to the main URL. This all makes sense.

Don’t be fooled into thinking that having-my-keywords-in-my-domain.com helps. It just looks daft. It can help a little for local businesses, but ensure you are mapping to the real world. Be sensible.

Hosting

Your hosting is also important. A slow site makes for unhappy users. Your hosting should follow common-sense rules. Be situated where your audience is situated. Be fast. Be platform-specific, if necessary. WP Engine is a great example, as it provides a platform tailored to WordPress websites.

CMS

The CMS (content management system) you choose for your business can hugely influence how successful you are. WordPress is a great option in many situations, but it’s not the only one. It certainly is wired up at a basic level in a way that Google can understand. This is not to say it is the best choice for all situations, but certainly, it’s a good starting point for most businesses. Just be sure that the CMS you choose is the right one for your situation, rather than the one your chosen web company prefers to work with.

Crawling & accessibility

The first step is ensuring a search engine can crawl your site and understand what it is that you do (and where you do it).

Indexation

To understand your site, they have to be able to read the content of the page. This means that the main content of your site should be text-based behind the scenes. Not images. Not flash or video. Even in this ever-advancing world, your main content should still be text-based. There are some great tools, like web fonts, that mean you can still look the part, and your images have a place, but be sure to talk in clear language about what it is you do so the search engine can read and understand your offering.

Images, videos, PDFs and content are also important and can be a source of search engine traffic. Again, these need to be discoverable and indexable.

Link structure

To index your content beyond the home page, you need internal links that the search engine can crawl. Your primary navigation, search engine directives and tools like XML sitemaps all help the search engine crawl your site and discover new pages. Tools like Screaming Frog can help you ensure that your site can be easily crawled by a search engine.

Navigation

Your navigation is equally important. When a site is well-structured, the navigation works with the structure, the URLs and other components, like XML sitemaps, to help solidify what each page or piece of content is about.

Navigation is more than just the menu at the top of your website. It is how you signpost users to the most relevant part of your site. Navigation can be a tool to raise awareness of additional services and includes not just text links but content on all pages and in the templated design elements of your site.

It is very easy to get this wrong, and careful thought must be applied — before you build the site — regarding the needs and wants of your users. A website is a digital component that should execute the strategy from your marketing plan. Understanding users here is crucial so you can ensure you are meeting their needs.

 

SEO Web Designer in Houston

Securing a top placement on Google search results for searches that are relevant to your industry and local area can be the difference between having a successful business and a struggling one. The online marketing professionals at Houston Small Business Marketing help small and medium sized businesses thrive on local search results.

We understand for many business owners, online marketing strategies feel like a foreign language. This is why we actively work to stay on top of the forever evolving SEO trends and standards, to keep your company at the top of local search results. If you are not working on your brand online, you can bet your competitors are. Let us help you design your website today.

 

Why Choose HOUSBM?

These days it is becoming increasingly more important for businesses, especially those working in highly competitive and saturated markets, to dedicate time and resources to developing a responsive, dynamic, and informative website. As time has gone on websites have started to take less passive roles in the the success of businesses and become critical components. This is because in our modern world, everyone is glued to their smart devices. We use our smartphones, computers, tablets, and other smart devices to help us locate and learn about what is around us.

This includes how people learn about businesses around them that offer the services or goods that they are on the market for. At Houston Small Business Marketing, we are experts in search engine optimization. This means, when we design and develop your company’s website online users looking for the particular services and goods you offer, will be directed to visit your website.

Do not run the risk of losing potential customers to your competitors just because they are working with a digital marketing group and you aren’t. We understand that business owners are busy running their business and do not have the time on their hands required to stay up to date and savvy on the newest SEO trends and algorithms.

This is why we do everything we can to stay relevant and aware of current marketing trends, to keep our customers at the top of Google search results. If the business you see as your main competition is investing time and resources into their web development, they will attract more customers to their website which oftentimes will result in more customers and transactions. The more customers you have visit your website, the higher you will rank, and the greater traffic you will see for your company.

 

Affordable Web Development Near Me

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
Web Design

Custom Website Designers in Houston

These days, having a high quality website requires more than making it look nice. You will also need to utilize the latest SEO trends and online marketing strategies in order to get the most value from your website. A successful design will continue to grow and evolve over time, continuing to add fresh content.

Houston Small Business Marketing is a premier web design company in Houston. Our internet marketing web design agency can help you to broaden your reach online and connect with your target audience.

If you are looking for the bestHouston web designers for your project, meet with our Houston web designers. Our team works with you every step of the way to ensure your project comes out to your satisfaction. We highly recommend allowing us to evaluate your current website to show you how you are ranking among your local and national competitors.

 

The Top 10 Dos & Don’ts for Website Building

Do Choose a Good Domain: A domain name is like a sign in front of a store: it can either invite customers to come and look inside or drive them away. When choosing a domain name for your website, pick one that’s inviting, catchy and memorable. Avoid domains that are confusing, easy to misspell or embarrassing. Long, keyword-stuffed domains with hyphens are poor choices as well. In short, select a domain that you can brag about.

Do Plan Your Website: Don’t plunge into Web design without planning it first. Establish key points; identify your audience, the purpose of your site and how you will monetize it, if at all. Research your target keywords. Sketch out a site map that shows you how many pages you will make and how they link to one another. Decide which information is the most essential and give that priority. Without clearly identifying your site’s purpose and goals, you won’t know if it is a success or not later on. So plan early on.

Do Make Site User Friendly: Visitors move quickly through Web pages. If information is buried several pages deep in your site or located somewhere that is not obvious, it can and will frustrate people and send them away. Keep your guests happy by making your site easy to navigate. Add a menu bar, use readable fonts, avoid busy backgrounds and present vital facts up front. Test your website for usability. If a first-time visitor cannot find information quickly, your site navigation needs improvement.

Do Use Styles: Cascading Style Sheets or CSS is surely one of the finest things that has happened to website development. CSS streamlines HTML programming by separating design and appearance from document structure. When you use external style sheets, you can make changes to your site design without having to edit each page. This not only spares you a lot of trouble, it also keeps your HTML code neat and trim.

Do Optimize: Search engine optimization is necessary to the long-term survival of any website. Target your keywords in the title, section headers and links in your Web pages. Even more important than the search engines are your human visitors. Create useful content for your audience’s sake, not just for Google, Bing or Yahoo! If you provide valuable content to readers, the search engines will come to trust your site anyway.

Don’t Write Bad Code: If you are a Web programmer, you should know how to write clean and valid code. If you are only a beginner or know next to nothing about HTML, use an HTML editor that generates clean markup, such as Adobe Dreamweaver. After you have made your website, use a code validator. Proper coding helps ensure compatibility with all platforms.

Don’t Use Large Images: Avoid using excessively large pictures. You want your website to load as quickly as possible, and large images slow it down. You do not need to use images that are several megabytes in size. Even 500KB can slow down a person with a slow dial-up connection. Optimize your pictures for the Web by compressing them. Chances are, visitors won’t be able to tell the difference.

Don’t Spam Your Content: In an attempt to manipulate search engine results, some authors deliberately “spam” keywords in their Web pages. This is known as “keyword stuffing.” Avoid it at all costs. Develop content with people, not search engines, in mind. Use keywords only as frequently as feels natural to you. Read the final copy to yourself to make sure it sounds right.

Don’t Finish a Site: Good websites are never finished. Instead, these websites are always evolving. Update your site regularly by adding fresh content, improving design and layout or adding new features. A website that is no longer updated may soon be outranked by competitors or abandoned by its following. You do not have to change everything, of course. If your topic is evergreen, many of your articles should stand the test of time.

Don’t Use Illegal Content: Illegal content includes using copyrighted images and text without permission or “scraping” content from other websites. Do not plagiarize other sites. Make sure your content is unique. If you outsource your writing, verify that your writers submit only original content. Use a plagiarism checker to do this. If you need to use pictures, use your own, buy stock photos or use free clip art that is licensed for commercial or noncommercial reuse. If you really want to use a copyrighted photo, ask for the owner’s permission first.

 

Reach Out Today

If your site is dated, lacking a professional look and feel, or ranks below your competitors, then it is time to begin exploring new options for your website. Our visual designers can help create a beautiful website for you that captures all the necessary elements of search engine optimization to set your up for success. Our designers work closely with you to ensure you digital marketing web development is on track to capture the attention of your intended audience.

 

Affordable Web Design Company in Houston Texas

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
Blog

SEO Marketing Strategy Houston

Semrush provides helpful insight into SEO marketing strategies for small and large businesses. Listed below are their 4 top tips for boosting your online rankings.

  1. Align Your Content with Search Intent

Search intent (also called “user intent”) is the purpose behind every search query. Understanding and satisfying search intent is Google’s ultimate priority. Pages that rank on the first page of Google have all passed Google’s litmus test on search intent.

For instance, take a look at the search results for “how to make oatmeal cookies.”

The top search results are blog posts or videos, not ecommerce pages selling oatmeal cookies. Google understands that people who are giving this specific search are looking to learn, not to buy.

On the other hand, top search results for a query like “buy oatmeal cookies” are ecommerce pages. Because in this case, Google understands that people are in buy mode. Therefore, the top results don’t include links to oatmeal cookie recipes.

For that reason, if you would like to rank your pages on page 1 of Google in 2021, you need to understand the concept of search intent and create content that aligns with user intent.

There are four common types of search intent:

  • Informational: A search falls under informational intent when the user is looking for specific information. It can be a simple search like “what’s the weather today?” that provides instant results or something complex like “best SEO strategies” that requires a more in-depth explanation.
  • Navigational: In this case, the searcher is looking for a specific website or app. Common examples of navigational searches include “Facebook login,” “Semrush,” and “Amazon.”
  • Commercial: The intent behind a search is commercial when the user is looking for a specific product but hasn’t made the final decision yet. For example, searches such as “best SEO tools” and “best DSLR cameras” are all commercial searches.
  • Transactional: Here, the intent is to buy. The searcher has already made a decision to buy a specific product or tool. Examples include searches such as “buy Nikon d500,” “buy Macbook Air,” and “buy groceries online.”

An SEO best practice is to always keep the search intent in mind while creating content for your website.

For instance, if you would like to rank for the keywords “best DSLR cameras,” you need to realize that the search intent here is commercial, not transactional. The user is still undecided on which DSLR brand to choose.

There is no point in optimizing your DSLR landing page with those specific keywords. Google understands what users want when the search query is “best DSLR cameras.” They are looking for options. They are looking for a blog post or video which lists down the best DSLR cameras, not product pages or ecommerce pages.

Bottom line: Create content that aligns with the search intent of your target audience.

  1. Write a Compelling Title Tag and Meta Description

Your page title and meta description are two of the most important meta tags on your page. Let’s cover title tags first.

Title Tags

Title tags are clickable headlines that appear in search results and are extremely critical from an SEO perspective.

According to Google:

“Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages.”

Search engines like Google typically display the first 50-60 characters of a title. Google will display the full title to your page as long as you keep your title tag under 60 characters.

Here are some other best practices to keep in mind while creating title tags:

  • Include your target keywords.
  • Write a title that matches search intent.
  • Avoid creating duplicate title tags.
  • Avoid keyword stuffing.
  • Keep it descriptive but concise.
  • Meta Descriptions

The second most important meta tag on a page is the meta description. A meta description is a brief summary of a page in SERPs it displayed below the title tag.

Example of title tag and meta description

Meta descriptions do not directly impact search rankings, but they can influence click-through rates.

Google explains it best:

“A meta description tag should generally inform and interest users with a short, relevant summary of what a particular page is about. They are like a pitch that convince the user that the page is exactly what they’re looking for.”

Google typically truncates meta descriptions to 155–160 characters, so make sure you provide an accurate summary of your content while keeping it under 160 characters.

Here are some best practices to follow while writing your meta descriptions:

  • Write unique meta descriptions for each page.
  • Use action-oriented copy.
  • Include your target keywords.
  • Match search intent.
  • Provide an accurate summary.

 

  1. Optimize Your Images

Images play a crucial role in improving the user experience of visitors on your site. Chances are you spend a lot of time selecting the right images to enhance your blog posts, product pages, and other important pages on your site.

But do you spend an equal amount of time optimizing the images on your site? When used the right way, images can contribute to your site’s overall SEO and boost organic traffic. Below are four things you can do to optimize your images.

Choose the Best File Format

Site speed is an important ranking signal, and images are often the largest contributor to overall page size. As a result, you need to optimize images for speed in order to improve the overall performance of your site. The first step involved in optimizing images is picking the best file format, so let’s look at JPEG vs. PNG. vs. WebP.

The most commonly used image formats on the web are JPEG and PNG. Both of these formats use different compression techniques, which is why the file sizes between these two can be dramatically different.

Showing JPEG vs PNG – image optimization best practices

Looking at the difference in file sizes above, it would be easy to declare JPEG as the clear winner. But it would be a mistake to use JPEG as the de facto image format for your site.

While JPEGs look great for photographs (as seen in the Panda image above), PNGs are best suited for images that contain text, line drawings, etc. This illustration by Digital Inspiration proves my point.

JPEG vs PNG

WebP is another option, which Google breaks down here. They state, “WebP is a modern image format that provides superior lossless and lossy compression for images on the web.

WebP lossless images are 26% smaller in size compared to PNGs.

WebP lossy images are 25-34% smaller than comparable JPEG images at equivalent SSIM quality index.”

Learn more about how to use WebP in this Google guide.

Compress Your Images

The larger your image file size, the longer it takes the web page to load, which is why it is imperative that you compress your images before uploading them on your site.

Luckily, there are several free tools out there that can help you compress your images.

TinyPNG: TinyPNG uses smart lossy compression techniques to reduce the file size of your PNG and JPEG files.

ImageOptim: If you’re a Mac user, you can download and use this free tool for all your image compression needs. ImageOption is a tool recommended by Google as well. It’s by far the best tool for compressing JPEGs, but not for PNGs. For compressing PNGs, you’re better off using TinyPNG.

ShortPixel: If you run your site on WordPress, you can install this plugin to compress your images. ShortPixel’s free plan allows you to compress 100 images per month.

Provide Alt Text for Images

Despite advances in Google’s abilities to understand images, adding alt text to images is still a necessary step. Adding alt text to images improves web accessibility and helps browsers better understand the images on your site.

Here is what Google says about writing alt text:

  • “When choosing alt text, focus on creating useful, information-rich content that uses keywords appropriately and is in context of the content of the page.
  • Avoid filling alt attributes with keywords (keyword stuffing) as it results in a negative user experience and may cause your site to be seen as spam.”
  • When writing alt text for images, be concise in your description, and avoid stuffing your target keywords.

 

Lazy-Load Your Images

Lazy loading is a technique that defers the loading of non-critical resources (images, videos, etc.) at page load time. Instead, images and videos are loaded only when users need them.

Here is how Google explains the link between lazy loading and site performance:

  • “When we lazy load images and video, we reduce initial page load time, initial page weight, and system resource usage, all of which have positive impacts on performance.”
  • Learn more in Google’s resource guide for lazy-loading images and videos.
  • To lazy load your images and videos on WordPress, you can use the free a3 Lazy Load plugin.

 

Houston SEO Company

If you have an outdated website, you are already missing out on potential business. Your competitors will outrank you online, making your website just another low ranking link, missed by most online users. Our team makes it simple for you to utilize SEO design strategies to increase visibility online.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
Web Design

Website Design and Marketing in Houston

These days, in order to successfully market your business online, you will need to put a lot of focus into your company’s web design and development. This is because the way your website is created does more than impact the user’s experience. It also provides important information to search engines, such as Google, about the legitimacy of your business.

Google will look for many different things when deciding how to rank you among your local and global competitors. You website development will need to have a strong focus on search engine optimization (SEO) in order to get a high placement. This means your custom website will need to be vibrant and aesthetically pleasing to visitors, while also being organized, indexed, and up tp date with the algorithm Google currently uses.

Houston Small Business Marketing is a comprehensive digital marketing agency. Our team helps you to hone in a consistent brand image and message, that we use when developing a responsive website and managing your social media. Our web developers stay on top of all of the newest trends in order to help you get the recognition you deserve from search engines, to outrank your competitors.

Each marketing campaign we develop is as unique as your business is. This is because each digital marketing strategy will need to focus on your specific strengths, while minimizing any weaknesses that may be perceived from search engines.

 

Benefits of SEO For Your Business

  1. It Boosts Your Credibility

A site that ranks high on search engine results pages is typically considered high-quality and trustworthy by search engines, and this, in turn, boosts the credibility of your business. Spend time improving and adding content to your site, increasing your site speed and researching keywords to help your site rank even higher.

  1. It Doesn’t Have To Cost You Anything

Apart from time if you handle it yourself, SEO does not cost anything like other marketing strategies such as pay-per-click. Search engines crawl your site 24/7, promoting useful content and helping you find new customers organically. To make the most of your SEO efforts, allocate some of your time to reviewing the content on higher ranking sites within your niche, and aim to write content that’s better than theirs. Then, share your content on your social platforms.

  1. It Supports Content Marketing

Original content and SEO work hand in hand; by creating helpful content for visitors, including text, images and videos, your site will rank better in search results. But SEO can support your content marketing efforts too. Make sure that your content is high quality and optimized for keywords you want to rank for, and since search engines like freshness, update your content regularly.

  1. It Maximizes PPC Campaigns

Unpaid (SEO) and paid marketing strategies (PPC) work fantastically well together. PPC helps your site appear at the top of paid search results, while SEO does the same thing organically. Having both results appear at the top of the search engine results page boosts your brand’s credibility and shows that you are not merely throwing money at advertising to be on top. You can use SEO to maximize your PPC campaigns — for example, a high-ranking page may do even better if you use it as part of PPC advertising, especially if the keyword has a low cost-per-click.

  1. It Gives You A Competitive Advantage

Your competitors will likely be investing in SEO, which means you should too. Those who invest heavily in SEO often outrank the competition in search engine results and gain market share. If you consider that results on the first page of a Google search get over 90% of traffic, you cannot afford not to be there, especially if your competitors are. Start by identifying your competitors, analyzing their strengths and weaknesses, and creating and managing your online reputation. Then, ensure that your site loads fast and is mobile-friendly, make the best content possible, and focus on providing the best user experience.

 

Houston SEO Company

If you have an outdated website, you are already missing out on potential business. Your competitors will outrank you online, making your website just another low ranking link, missed by most online users. Our team makes it simple for you to utilize SEO design strategies to increase visibility online.

The graphic design team at Houston Small Business Marketing works hard to help your business stay relevant in this online-focused world by staying on top of the latest strategies in online marketing for businesses.

Don’t miss out on potential customers, instead, become an industry leader with our help! From modern web design to active social media management, the team at Houston Small Business Marketing is here to help you expand your reach and grow your audience organically!

Our web design company is dedicated to working closely with business owners to come up with a marketing plan that helps them thrive. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for the services and goods you offer.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
SEO Houston

SEO Company Near Me

Do you have specific business goals you are looking to achieve for your company? Are you interested in growing your business organically in order to reach a specific audience or demographic? If so, our SEO specialists are here to help you.

We are a full service digital marketing agency, that puts a strong focus on SEO marketing strategies in everything that we do. Our web developer will incorporate local SEO principles into your website’s design, while also ensuring your web design is user friendly and aesthetically pleasing.

We manage your brand online, utilizing the most effective social media marketing strategies available today. Our team are the SEO experts of Houston, helping businesses from all types of industries meet their goals and grow. If you are looking for the top SEO services, look no farther the Houston Small Business Marketing.

 

How Search Algorithms Work

With the amount of information available on the web, finding what you need would be nearly impossible without some help sorting through it. Google ranking systems are designed to do just that: sort through hundreds of billions of webpages in our Search index to find the most relevant, useful results in a fraction of a second, and present them in a way that helps you find what you’re looking for.

These ranking systems are made up of not one, but a whole series of algorithms. To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query—for example, the freshness of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.

To help ensure Search algorithms meet high standards of relevance and quality, we have a rigorous process that involves both live tests and thousands of trained external Search Quality Raters from around the world. These Quality Raters follow strict guidelines that define our goals for Search algorithms and are publicly available for anyone to see.

 

Meaning of your query

To return relevant results for your query, we first need to establish what information you’re looking forーthe intent behind your query. Understanding intent is fundamentally about understanding language, and is a critical aspect of Search. We build language models to try to decipher what strings of words we should look up in the index.

This involves steps as seemingly simple as interpreting spelling mistakes, and extends to trying to understand the type of query you’ve entered by applying some of the latest research on natural language understanding. For example, our synonym system helps Search know what you mean by establishing that multiple words mean the same thing. This capability allows Search to match the query “How to change a lightbulb” with pages describing how to replace a lightbulb. This system took over five years to develop and significantly improves results in over 30% of searches across languages.

Beyond synonyms, Search algorithms also try to understand what category of information you are looking for. Is it a very specific search or a broad query? Are there words such as “review” or “pictures” or “opening hours” that indicate a specific information need behind the search? Is the query written in French, suggesting that you want answers in that language? Or are you searching for a nearby business and want local info?

A particularly important dimension of this query categorization is our analysis of whether your query is seeking out fresh content. If you search for trending keywords, our freshness algorithms will interpret that as a signal that up-to-date information might be more useful than older pages. This means that when you’re searching for the latest “NFL scores”, “dancing with the stars” results or “exxon earnings”, you’ll see the latest information.

 

SEO Agencies in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
SEO Houston

Houston SEO Experts

Working with a digital marketing team can help your business grow organically, while also reaching specific goals you have set. From reaching new customers online, to interacting with the ones you already have, our Houston SEO experts are here to help you. We work with business owners to identify their specific demographic and market their online content to this defined group.

When you know who you are trying to reach, it makes it easier to be seen by the right people. If you are ready to take your business to the next level, contact our team today. We do it all from web development and social media management, to creating SEO rich content for your website.

What Is SEO?

SEO is the art and science of persuading search engines such as Google, Bing, and Yahoo, to recommend your content to their users as the best solution to their problem.

 

Why is SEO important?

Search Engine Optimization brings you the most precious traffic (also known as organic traffic), which is “free” — when a search engine shows your content to its users in the organic part of a SERP (Search Engine Results Page), you do not pay for the ranking. When the user clicks on the result and visits your site, you do not pay Google for a visit. And that briefly describes what is SEO used for.

On that same SERP, there are often paid results; they are identifiable by the ‘Ad’ icon to the left. When a user clicks on a paid result and visits the site, the advertiser pays the search engine for that visit.

So for ads, you pay to be the top, front, and center, and with organic search results (“SEO results”, if you prefer), you are top, front, and center through merit, and it is free.

The big advantage of SEO traffic is that, if chosen Search Engine Optimization strategy is effective (and we will look at how to make that happen below), then it is an ongoing source of free traffic.

 

Does My Business Need A Website?

In our technology driven time, it is important for all businesses to have a website and online Google listing. Forbes outlines some of the most important reasons why every business owner should consider having a properly designed and functional website for their company.

Credibility

One of the main reasons you should have a website for your business is to increase your organization’s credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers.

Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.

Brand

Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you.

This is also something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can’t easily find quality and reliable information on your business.

Leads

Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads.

Once people find you online, become interested in your product or service and want to know more, they’ll know how to contact you thanks to the information on your website, which gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a positive ROI.

Organic Traffic

Once you’re online and have an SEO-optimized website, you have a chance of showing up in Google search results. This means that when people are searching for a product or service, there is a chance your website will show up in the results. This gives you the opportunity to drastically increase your customer base.

Saving You Time + Customer Service

Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.

Updates And Announcements

Since your website is on 24/7, it’s easy to post updates and announcements to your customers. It’s a way to keep them up to date on everything that you’re doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them.

Digital Marketing

If you plan on leveraging digital marketing to increase your leads and grow your business, you’ll likely want to drive traffic to a website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best ROI on your ad spend. This is something that can’t be set up retroactively, so it is best to get your website running early even if you’re not planning on running ads at the moment.

Websites have become essential to business today. I strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start.

 

SEO Marketing Pros in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing