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SEO Services Near Me

The team at Houston Small Business Marketing is here to help you get the best results for your online SEO. We work with a wide range of customers and take a comprehensive approach to brand management that focuses heavily on local SEO.

Why Does My Business Need SEO Services?

Search engine journal helps to outline some of the major reasons why your business absolutely needs SEO services. These include the following:

Organic Search Is Most Often the Primary Source of Website Traffic

Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.

But the remaining 25 percent of the market owned by other engines is obviously valuable to brands, too.

Google, being the most visited website in the world (as well as specifically in the United States), also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine.

We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.

Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a high-quality website takes brands there.

SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.

Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:

  • Quality backlink profiles.
  • Positive user behavior.
  • Machine-learning signals.
  • Optimized on-page elements and content.

But establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight — just like real life. Authority is earned and built over time.

Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand.

Good SEO Also Means a Better User Experience

Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there.

Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.

Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users.

The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.

Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.

Local SEO Means Increased Engagement, Traffic & Conversions

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.

SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.

To promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start.

There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and Angie’s List (among others), depending on the industry.

SEO Impacts the Buying Cycle

Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective.

Using SEO tactics to relay your messaging for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game changer.

It will also undoubtedly impact the buying cycle in a positive way when done right.

Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.

SEO Best Practices Are Always Being Updated

It’s great to have SEO tactics implemented on a brand’s website and across its digital properties, but if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hinderances.

The way the search world evolves, basically at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1.

Being proactive and monitoring for major algorithm changes is always going to benefit the brands doing so.

We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be extremely difficult to come back. SEO pros help to ensure that is avoided.

Understanding SEO Helps You Understand the Environment of the Web

With the always-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place.

But staying on top of SEO includes being in the loop for the major changes taking place for search.

Knowing the environment of the Web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.

SEO Is Relatively Cheap

Sure, it costs money. All the best things do, right?

But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.

This isn’t a marketing cost; this is a true business investment. Good SEO implementation will hold water for years to come. And, like most things in life, will only be better with the more attention (and investment) it gets.

It’s A Long-Term Strategy

SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years.

As the market evolves, yes, it’s best to follow the trends and changes closely. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.

And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to being a worthy contender in its market.

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing

Categories
Blog

Digital Marketing Agency for Small Businesses

As your small business begins to develop and grow, there will be a time where you need to start considering a marketing strategy that allows you to reach the next level. A mistake many business owners make is trying to take on too many roles for their company. Instead of trying to master the complex world of online marketing, working with a digital marketing agency for small businesses can help you to quickly evolve and meet your business goals.

Making this choice may feel overwhelming for your budget at first, however, the return you will see from working with marketing experts will ensure your business thrives and grows exponentially. When you are working in a competitive industry it is critical you partner up with right team to spread awareness about your brand.

According to Business2Community.com, the top reasons you should hire a marketing agency in 2021 include:

Freshen up your marketing strategy: Gain a fresh set of eyes to look into your business. If you’re confident in the value your business provides but find it difficult to reach more people that will benefit from it, then it may be time to rethink your marketing strategy. Working with a marketing agency will get you the perspective of experts so that you can create a rock solid foundation for everything related to marketing. That can mean creating new marketing materials for a more consistent look and feel across your business or it can mean using new channels to reach a wider audience. Either way, it depends on what kind of business you’re running so it’s best to consult a marketing agency to see what your business really needs.

More time to do what’s important: Outsource your marketing efforts to free up time. Marketing is an important part of any business. But as a business owner, sometimes it may not be your forte and that’s okay! When you hire a marketing agency, it will free up your valuable time so you can focus on what you do best whether that’s making executive decisions in the boardroom or developing an app.

Save up on costs: Hiring a marketing agency will not only save up time but also money. Working with a marketing agency is a cost efficient way to create tangible results within a specific time frame. Yes, you’ll be spending money initially but compared to having a dedicated marketing team, you’ll be saving more in the long run when you factor in salaries, benefits, health care, and even marketing tools. Hiring a marketing agency removes all of these additional costs and will make it easier for you to manage budgets.

Get more creative ideas: Outsource creativity for original ideas and concepts. Outsourcing your marketing efforts means also outsourcing creativity. It’s expensive both on time and money to generate creative ideas that capture attention and spread the word about your business. Hire a marketing agency and leave that to the professionals.

Set yourself up for the future: Start early and get ahead of the pack. Investing in solid marketing efforts in the early stages of your business will only set it up for future success. Start now so 2021 can be the year your business reaches new heights. It can only get better from here and if you hire a marketing agency, you’re setting yourself up for the future.

The goal of working with a digital marketing agency is to gain exposure to your business from a targeted audience. An experienced digital marketing agency has the skillset to completely transform your company’s online presence in order to bring you you more traffic online, that translates into real life customers.

At Houston Small Business Marketing, our team utilizes our digital marketing expertise to thoroughly evaluate your brand’s target audience and develop a powerful strategy that maximizes your profits. We work with your business to maximize efficiency and increase overall productivity. With our services, you will be able to reach goals for your company and develop loyalty from your clients.

One of the strongest benefits of working with a digital marketing firm is to clearly define who your target audience is. By focusing on this, our team will be able to focus on your specific needs and increase your organic engagement.

We can help connect your business online, to specific demographics, based on their online history, geographical location, and defined interests. Digital marketing is highly efficient as carving out am audience, making it more effective than any other form of commercial marketing available.

When you do not to stay on top of marketing trends, you are allowing potential customers to work with your local competitors. This can be extremely frustrating for business owners, especially when they are confident that they offer a high quality service or product, but are still missing out on gaining new customers at the same rate as their competitors. Stop letting businesses with lower quality products and services outrank you when you work with Houston Small Business Marketing. Our team of highly dedicated and experienced SEO professionals never stop working to increase your visibility online in order to expand your audience. Let us work with you to get to the top and stay there!

Ensure your business is reaching the right people online when you work with the online marketing team at HOUSBM. We understand the importance of connecting to your current clientele and engaging with new customers is. This is why we focus on developing user-friendly websites, with a wealth of informative and unique content to help increase your chances of converting online users into actual customers.

Our team of Houston digital marketing professionals are here to answer any questions you may have and explain in-depth the marketing services we provide to small and medium-sized businesses. If you would like to improve your company’s website and expand your reach online, contact us today. We can provide you with a no-obligation walk-through to explain to you the areas you can improve the design of your website and the efficiency of your brand online.

 

Digital Marketing Agency in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing

Categories
Web Design

Website Designing Near Me in Houston

You business’s website serves as an important extension of your company. In many cases your website will serve as the first impression to potential customers online. You will want to ensure you have a modern design that is user-friendly and represents your company properly.

While the look and design of your page will play a large role in attracting a new audience did you know your website’s design also plays a huge role in your online ranking? The way your website is designed affects SEO.

That’s right proper web design isn’t just about aesthetics. Great web design affects every aspect of your online presence. Your website is the first thing people see when they want to learn about your brand, and it’s also your most valuable tool when it comes to boosting your search engine presence.

Working with an experienced digital marketing team can help you to add value to your website in a wide variety of ways. Our team helps you do more than build a website, it also makes it simple for you to reach your target audience. When you hire one of our professional web designers, you are getting a customized website with a built in content management system.

We do it all from logo design to insuring you have a responsive design that can be accessed on all smart devices and computers. Hire a web designer at Houston Small Business Marketing today to build a site and help you grow online.

How Does Web Design Affect SEO?

  1. Mobile-Friendliness

Anyone who’s even slightly familiar with SEO or web design should already know the importance of making your website mobile-friendly.

In fact, if this isn’t something you’ve taken the time to do yet, you’re already a few years behind.

Google made mobile-friendliness a ranking factor in 2015. That’s half a decade ago.

The search giant then introduced mobile-first indexing in 2017. It’s clear to see how importantly Google views mobile-friendliness, but many websites still haven’t caught on.

The number of people searching on desktops has been declining for a few years now, while the number of people searching on mobile devices has been steadily increasing.

More than half of all web traffic is coming from mobile devices, which means that more than half of your audience is also likely to be on their mobile phones.

Without a mobile-friendly website design, you could be accidentally alienating half of your users. That is massive.

A website with a high bounce rate due to not loading properly on a phone or tablet is going to send bad signals to Google, and your rankings could plummet.

 

  1. Easy-to-Read Design

If you’ve been working on improving your SEO, content is likely something that you have spent a lot of time on.

Some people might not realize what a huge impact the design of a website can have on your content, or at least the presentation of it.

Poor web design can make it impossible for users to read what they came to your website to do.

Pages with blocks of content in strange places, with too many hyperlinks that don’t serve a clear purpose, essentially erases any audience that you managed to bring onto your site.

And if no one can get the information they want, what’s the point?

At some point, you’ve probably been on a website that had text that was impossible to read because of the page design.

Maybe it was a light-colored text on a pure white background or a dark color on black. Those kinds of designs recall the often terrible websites of the mid- to late 1990s.

But the issue is not always color. The text may also be too big or small, or written in a hard-to-read font.

Like websites that aren’t mobile-friendly, sites that are difficult to read on any device or desktop are going to turn people away quickly.

Web designers understand how to create websites that make it easy for users to take in your content so you get the most for your money.

White space, line length, and any extra elements such as images can all affect how people pay attention to your site. Also, remember to consider people with disabilities by going for an inclusive web design format.

 

  1. Website Speed

Do you know what’s slowing your website down?

Chances are, it could have something to do with your web design. Website speed is one of the most important aspects of technical SEO, and it’s a primary deficiency for many websites.

If you haven’t been ranking well, it could be that your website is just too slow and people are bouncing quickly.

Never forget that page speed is a known ranking signal, so you need to devote your time to speeding up your site by optimizing your images, eliminating unnecessary plugins, allowing browser caching, and so on.

Now, you might actually think your website loads quickly enough, not knowing how long people are actually willing to wait. Ideally, your website should load in two seconds.

When it takes longer than three seconds, as many as half the users visiting your site are likely to abandon it. Page speed is more important on mobile devices, where people are even less likely to spend time waiting.

Page speed is not only important to users, but it’s also important to Google. The speed of your website affects Google’s ability to crawl it.

If your page speed causes Google to crawl fewer pages, you won’t have as many pages getting indexed.

When this happens, it will be impossible for these pages to rank at all. Ensuring website security through “https” encryption is necessary.

 

  1. Sitemaps

Speaking of crawling your website, web design can help with this in more than one way. A sitemap is a crucial element to have in place if you want search engines to be smarter about how they crawl your website.

Your sitemap provides search engines with a guide of all the pages and content on your website. This gives you the chance to tell search engines what pages are most important to your site.

This is an especially important part to get right for larger websites, as well as newer ones that might not have any external links just yet.

In addition to their benefit to search engines, sitemaps also aid in user navigation. A new visitor to your site can refer to your sitemap for help getting around it.

Sitemaps also contain important metadata about your web pages to give them a better chance of ranking highly.

 

  1. Gaining Users’ Trust

Unlike some other SEO factors, you really cannot measure how much people trust you or your website. However, gaining trust is still a huge part of getting your website to rank higher.

There’s no doubt that most people are quick to form opinions, and once they have them, it can be difficult to change their minds.

Over the years, we have gotten used to seeing perfected websites that provide phenomenal user experiences. This is what we naturally expect to see when we open a website.

We want something that’s clean, easy to navigate, and that can quickly give us the information we want. We tend to think these kinds of websites just seem more trustworthy.

If a website looks old and outdated or is too difficult to use, most people will be left with a bad impression, and they could leave and not come back.

You could have a product or service that might be exactly what they are looking for, but your website doesn’t convey this.

A bad website will make it look like your business or organization simply doesn’t put in much effort.

 

Web Design Company in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online.

If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing
https://houstonsmallbusinessmarketing.com/services/web-design/

Categories
Blog

Black Owned Marketing Companies in Houston

How Can A Digital Marketing Agency Help Me?

A digital marketing agency offers many benefits to small and medium-sized businesses. Now more than ever, it is important to establish an online presence in order to increase brand visibility and connect to prospective customers. It does not matter what industry you are working in, how old your business is, or how steep your competition is, online marketing can help you thrive.

When you are a part of a competitive industry, it can be difficult to outrank other businesses in your local market. Working with experienced marketers can help you to gain access to a wide range of online users. Our team helps you to target specific audiences that have organic interest in the services you provide.

If you are an African American business owner, you are faced with additional challenges that may not be understood by all marketing agencies. At Houston Small Business Marketing, we are a black creative group that focuses on strategic marketing services that help you grow your business.

 

Small Business Marketing Campaigns

Our team focuses on developing a customized marketing strategy for your business to help you get the most out of our advertising services. We help you to identify and target audiences that are looking to work with businesses just like your own. We provide a comprehensive approach to your online marketing to ensure you are getting the most search engine optimization (SEO) value for your online presence. This starts with smart website design, but requires continued efforts in order to be successful.

 

Black Owned Marketing Agencies

Houston Small Business Marketing is a premier online marketing firm that helps businesses from all backgrounds succeed. We understand the needs of small and medium-sized businesses and work with business owners to help them reach their goals and connect with larger audiences online.

We are a black owned marketing agency in Houston. We understand the difficulties that come with competing against major corporations and businesses that have been established for longer. We take our unique perspective and apply it to your marketing strategy to ensure you are thriving and investing your resources in an effective manner.

 

Web Design Services in Houston

Our web design services in Houston include creating the look, feel, and functionality of your website for optimal results. Our team will streamline your website to ensure everything from the number of pages in your website, the text that appears on each page, and each photo placed is adding value to your website.

Our dedicated team provides web design services that range from designing brand new websites to reworking current websites to optimize them for Google’s ranking algorithm. Our team also offers web management services.

Well designed websites make it easy for online users who are searching for the services you provide to be linked to our client’s websites; resulting in more online traffic, and ultimately more customers for our clients.

 

Content Marketing in Houston

In order to develop a website that is properly formatted for search engine optimization, every piece of text that appears on the website will need to be written with SEO concepts in mind. This includes, knowing which content needs to be written in larger fonts, how many words need to appear on each page, and which keywords to include in the content to increase rankings.

SEO focused content marketing can help your website to place at the top of Google search results and helps to ensure that the most relevant online users are being directed to your website. If you fail to optimize the content on your website it may prove difficult to get the traffic you need to visit your page. This only helps your competitors get more business.

Our SEO content marketing in Houston is focused around the importance of converting online website users into real world customers for your business. This is why we research your competitors and service areas to come up with the most effective strategy for what content should appear on your website.

 

Social Media Marketing and Advertising in Houston

Regardless of the size of your business, social media plays an essential role in the development and growth of your online presence. Social platforms are helpful tools that allow businesses to directly connect with their customers, increase brand awareness, and increase sales.

Prospective clients will often look to social media accounts to gather more information about the culture of a company, check for important updates or information about the business, and communicate directly with the company. If you do not have an established presence online, you may miss out on customers interested in the services and products you provide.

Make sure you are doing all that you can to be open about your company and reach new customers online, when you work with our social media marketing and advertising professionals in Houston.

 

Agency Specializing in Search Engine Optimization

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online.

If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing

Categories
Medical

Medical Practice Marketing in Houston

Healthcare marketing plays an important role for many medical practices looking to expand their business and reach new customers. Working with an experienced marketing agency that understands the specific needs of your business is important to be successful in your marketing efforts.

At Houston Small Business Marketing, we develop customized digital marketing strategies to help you outrank your competitors online. This is done by combining many different marketing services including social media marketing, content marketing, web development that follows search engine optimization strategies and more.

Why Do I Want To Outrank My Competitors?

Have you ever done a search online for a business near you? If so, how many pages of results do you typically go through before selecting a business? For most users online, they never go past the first page of local search results. This means, if you are not ranking in one of the top positions for all relevant searches in your area, you are missing out on exposure from potential customers interested in the services you provide.

Our medical marketing campaigns are designed to ensure Google is properly ranking you with the most relevant and accurate information so that it can be found in the online algorithm. This algorithm is constantly evolving in order to keep the best sites ranked the highest. It can be difficult to ensure your business is staying on top of these changes but plays a vital role in your online marketing strategy.

It is vital that your website has hight quality, unique content, and it designed with SEO concepts in mind. Everything on your website from the text you write and the images you place will either help your marketing efforts or negatively impact them. This is why it is important to work with professional medical marketing experts in Houston to gain visibility and grow your business online.

Even if your medical practice and healthcare providers offer the best treatment, if you are not properly marketing yourself online, this can make it difficult to reach prospective patients. A lack of awareness about your brand can quickly turn into an issue for your business.

At Houston Small Business Marketing, we understand how important it is for your business to be seen by locals looking for the services you provide. This is why we help medical groups, clinics, and private practices secure their placement on Google.

How Do I Get More Patients?

If you are looking to get more patients, our team can help you to develop the most comprehensive marketing strategy available. Not only will we help you rank high in organic Google search results, we will also help your business to appear at the top of Google Map Listings. Securing a place in the top 3 Google Map Listings for your local search area plays a major role in increasing visibility for your business online.

If you are looking to expand your business and get more patients, our team can help you. Contact Houston Small Business Marketing today to learn more about the services we provide and how they can help you grow your practice.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing
https://houstonsmallbusinessmarketing.com/industries/medical-seo/

Categories
Law Firm

Law Firm Marketing Houston

In a city as large as Houston, it can be difficult for businesses competing in competitive markets to stand out among their competitors. For law firms, this can be especially difficult. There are hundreds of competing attorneys in Houston looking to build their online presence and find new clients. Working with an experienced online marketing firm can help you to develop a strong marketing strategy to reach potential clients online.

If you are looking to grow your practice, the legal marketing experts at Houston Small Business Marketing are here to help you. We take a comprehensive approach to online marketing, developing strategies that showcase the specific legal services you offer. From social media to search engine optimization, our team does it all.

 

Online Attorney Advertising in Houston

There are many different options for attorneys looking to advertise their firm online. When you work with our team we will first begin by building out your website to ensure it is fully optimized for Google’s algorithm. This will help you to increase your visibility online and be seen by users who have an organic interest in finding an attorney in your local area.

Once we have developed your website, we will work to continue adding SEO-rich content to your website via a weekly blog. SEO-rich content marketing just means, the articles we write for you will be original and keyword driven in order to dominate local search results in your area.

For instance, if you are a car accident attorney, we will help you to show up at the top of Google search results for terms that are relevant to your practice and the area you are in. Some of these terms could include:

  • Car Accident Attorney Near Me
  • Car Accident Lawyer Houston
  • Personal Injury Attorney 77006

 

By targeting these specific terms, we can help connect online users looking to hire an attorney to your website. This is organic advertising and when done properly can help you to outrank some of the larger legal firms in the city.

 

Marketing Campaigns For Houston Law Firms

In order to have an effective marketing campaign for your law firm you must work with a marketing company that has experience with legal professionals. At Houston Small Business Marketing we have years of experience working with attorneys and law firms to help them get the online exposure they need in order to outrank their competitors.

Our team develops strategies to target specific markets and reach the audience you are interested in, to bring you the right type of clients. No matter what type of law practice you have, we will be able to apply our expertise to make an SEO marketing strategy that fits your unique needs.

Contact us today to learn more about how we can help you gain exposure online and attract new customers for your law firm.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing
https://houstonsmallbusinessmarketing.com/industries/law-firm-seo/

Categories
SEO Houston

Online Marketing Tips For Small Business

These days more than ever businesses are looking for new ways to reach their audiences online. Digital marketing strategies have evolved greatly and require upkeep in order to be successful. Potential customers turn to the internet to find products and services near them. If you fail to stay on top of your marketing campaigns, you are giving away business online to your competitors.

Listed below are online marketing tips for small businesses that can help improve brand reputation and online ranking.

Publish Unique and Industry Relevant Content Regularly

Content marketing is critical for successful SEO. It is achieved by publishing high-quality, unique content to attract, inform, and engage with potential customers online. The content that you publish on your website helps Google to figure out what search terms to rank your website under.

Local prospective customers are online everyday, searching for the goods and services your business offers. When you optimize your content marketing, these same customers will be linked to your website. Content marketing focuses on creating articles across the internet that build credibility with your audience and authority with major search engines like Google.

At Houston Small Business Marketing, our team will help to identify the top search terms in your area that are relevant to your industry, then will create informative blog posts that answer these questions. This will help to pair prospective customers with an organic interest in the services and goods you provide.

Use Keywords Wisely For Optimal Content Marketing

When designing a website, the best plan of action is to make dedicated pages for each keyword term you wish to optimize. You can choose the keyword term by the goods and services you provide, or you can focus the keyword terms on a specific area. When you work with our team for the development of your website, we will do both.

In a city as large as Houston, it is important to not only target the keyword terms for the services you provide in the city, but to also target the smaller communities that make up Houston. For instance, say you are an attorney in Houston that specializes in car accident cases. We will develop your website to target the most important terms for Houston and then also surrounding communities by developing webpages inside of your site such as the ones listed below:

  • Car Accident Attorney Houston

  • Personal Injury Attorney Houston

  • Car Accident Lawyer Houston

  • Personal Injury Lawyer Houston

  • Car Accident Attorney in Katy

  • Personal Injury Attorney in Katy

  • Car Accident Lawyer Katy

  • Personal Injury Lawyer Katy

 

Monitor Your Metadata

According to Michigan Tech University:

When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site originally produced by the UMC web team will have pre-populated this data for you. However, it is important for you to review and update Metadata as your site changes over time.

Title Metadata

Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page.

For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage based on your page title. This adds to the importance of using well-thought-out page titles rich with keyword phrases.

Description Metadata

Description metadata is the textual description that a browser may use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.

Keyword Metadata

Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”

Stay On Top of Social Media Platforms

Many businesses utilize social media accounts to help them interact with their customer base online. This is a highly-effective and affordable way for small businesses to create a direct line of communication with customers.

Social media makes it easier than ever before for businesses to answer questions about their company, the services they provide, any products they may sell, or promotions they are running. Having social media accounts on the most prominent platforms is important, but when they are neglected or poorly managed, having these accounts for potential customers to see can actually negatively impact your company.

This is why working with a social media management company in Houston is one of the best options for busy business owners. At Houston Small Business Marketing we offer the best social media management services in Houston. We work on your branding image, update your social media accounts multiple times a week, and monitor comments left by your customers.

Online Marketing For Small Business Owners

The team at Houston Small Business Marketing is here to help you get the best results for your online SEO. We work with a wide range of customers and take a comprehensive approach to brand management that focuses heavily on local SEO.

Whether you are a brand new business or an established business looking to improve your online visibility and placement, we can help you. Our team does it all from web development to social media management.

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing
https://houstonsmallbusinessmarketing.com/services/seo-houston/

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SEO Houston

SEO Houston Pros

What Is SEO?

SEO is a term that has been increasingly more common. It stands for “search engine optimization.” In simple terms, this is the process of improving the design and format of your website to increase its visibility for relevant searches in your local area. The better visibility your pages have in search results, the more likely you are to be connected with prospective customers interested in your business.

How Does SEO Work?

Search engines such as Google use an online algorithm to crawl pages on the web. This is done in order to collect information and index it accordingly. Once the pages are analyzed Google will determine the order pages should appear in the search results for a given query. The information you place on your website will directly influence your placement.

For highest rankings it is important to include massive amounts of unique and industry relevant information on your website. This is an ongoing process that will require continued efforts to be successful.

Online Marketing SEO Agency

The team at Houston Small Business Marketing is here to help you get the best results for your online SEO. We work with a wide range of customers and take a comprehensive approach to brand management that focuses heavily on local SEO.

Whether you are a brand new business or an established business looking to improve your online visibility and placement, we can help you. Our team does it all from web development to social media management.

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing
https://houstonsmallbusinessmarketing.com/services/seo-houston/

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Blog

Successful Digital Marketing in Houston

Most businesses can benefit from digital marketing efforts in order to help increase brand awareness for their business online. Houston Small Business Marketing is an award winning digital marketing company in Houston, Texas. We help you with everything from your website design and social media marketing, to pay per click digital strategies and reputation management. We understand what it takes to grow your business and work to nurture your online presence with our full service digital marketing strategies.

Online marketing is unique in the sense that you are able to directly select the market in which you are trying to target. When internet marketing is done properly you will be able to have your website seen by audiences that have an organic interest in the services or goods that you provide. This will help your conversion rate optimization in a way that will bring you business and increase your online presence.

What Are The Best Digital Marketing Strategies?

The most successful digital marketing strategies take a comprehensive approach to managing your company’s brand. There are many different marketing channels you can use to help organically improve your ranking online and reach broader audiences. This will help to ultimately increase your visibility and bring in new business.

At Houston Small Business Marketing our team understands each brand we work with is unique and has their own set of specific goals. We work to help you every step of the way to identify and set these goals, target an audience, and create content that will grow your business. This is a continued process that requires fresh content from your brand on a regular basis, which we will provide.

We use smart insights from Google Analytics to create SEO rich social media marketing, targeted content marketing, and more across all digital channels. The goal is to develop and optimize your presence online so that you are able to dominate local search engines and generate leads for your company.

If you are interested in learning more about the long term success you can have with online marketing, contact our team today. We will evaluate your current website and your presence online to help you identify the areas you need to improve and our vision for your success.

Does Internet Marketing Really Work?

Many business owners are aware of the benefits digital marketing services can bring to their business. The good news is, online marketing campaigns can help most businesses meet goals and grow their online presence without breaking their budget.

The primary goal of SEO marketing is to increase visibility for your brand and connect online users with an established interest in the services or goods you offer with your company. Our team provides comprehensive digital marketing plans in order to get traffic to your website.

We do everything from targeted social media marketing to weekly blog posts to help you fit into the algorithm set by Google to target the audience you are looking for. We have case studies across a wide variety of industries, to explain how our digital marketing services work for real world businesses. Whether you are a dentist, commercial HVAC company, or an attorney, our team can help you meet your goals and succeed online.

Don’t miss out on potential customers because your marketing is outdated. Instead, work with the leading digital marketing agency in Houston to grow your company and succeed online. Our team is here to help you reach the next level and leave your competitors behind.

Is Social Media Marketing Important For My Business?

Social media is an important tool for businesses that are looking to expand their online reach and grow. Social media accounts give you the ability to interact with your current customers and be seen by prospective ones. You can use your accounts to communicate about specials you are running, or any changes that may be occurring in your normal schedule. Business social media accounts can also help sway prospective clients into converting to actual clients.

Allowing your audience to see the products or services you offer, the way your company looks, and more can help them make informative decisions about working with your business. It can feel overwhelming running a business and also having to worry about staying on top of marketing strategies such as social media marketing. The good news is, you don’t have to do it alone.

Our team works with you every step of the way to create unique and engaging social media posts, consisting of industry relevant information to help drive traffic to your website and increase visibility for your brand. Whether you already have a social media presence or you are starting from scratch our services can help you grow.

It is important to continue adding new content to your social media accounts on a regular basis in order to get the most out of your accounts. When done properly you social media will also help to increase your website’s placement online.

Does My Website Need A Blog?

One of the best ways to improve the ranking of your website online is by developing a blog. This is because blogs allow you the chance to publish SEO rich content online on a regular basis. There are two main ways running a blog helps to improve your website’s ranking.

First, running an informative and original, industry relevant blog on your website will help Google identify you as a reliable source of information. This gives your website authority and helps your placement in local search results.

Additionally, when running a blog on your website, the content within the blog can be written in a format that targets certain groups of people or service areas; helping connect your business with those you wish to see your services.

This means, if you know there is a certain service your business offers that many people contact you about, you can write a blog addressing the specific questions people ask you. This way, when online users turn to Google with these questions they can find the answers within your blog.

Blogs are an excellent way to enhance online marketing for your business.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing

Categories
Blog

Internet Marketing Agency Houston

According to TheBalanceSMB.com

Internet marketing is an all-inclusive term for marketing products and services online. This includes a variety of methods and platforms for communicating with customers, such as website, email, social media, and online advertising.

Learn more about internet marketing, its role and importance in business, and how to use it to your benefit.

 

What Is Internet Marketing?

Internet marketing refers to the strategies used to market products and services online and through other digital means. These can include a variety of online platforms, tools, and content delivery systems, such as:

While internet marketing’s apparent purpose is to sell goods and services, or advertising over the internet, it’s not the only reason a business will do it.

A company may be marketing online to communicate a message about itself (building its brand) or to conduct research. Online marketing can also be an effective way to identify a target market, discover a marketing segment’s wants and needs, build long-term relationships with customers, or establish authority and expertise within an industry.

Alternate names: E-marketing, web marketing, digital marketing

How Internet Marketing Works

Internet marketing uses customers’ online activity to connect them with a business by reaching them in a variety of places on the internet. The types of internet marketing a business uses will depend on the business model, types of products, target customers, budget, and more.

 

Affordable Internet Marketing in Houston

Internet marketing helps to bring online users to your website but this is only where the work begins. No matter how much traffic you are able to drive to your business’s website, if your online design is out-of-date, you will be unable to capture the attention of potential customers. It is critical that your website makes a strong first impression on every user who visits it, in order to convert online traffic into real-life sakes.

At Houston Small Business Marketing we understand that for many business owners, focusing on improving your services and providing top quality customer service, takes priority over everything else. This is why our dedicated team of online marketing professional work hard to stay on top of the latest online web design trends so you don’t have to. Your efforts should be spent perfecting your business and keeping your customers happy. We offer comprehensive and affordable Houston Website Designs that help you to succeed. Call Houston Small Business Marketing today to learn more about the online marketing services we provide and how we can help grow your business.

Don’t fall behind those leading your industry due to poor online marketing strategies. There is no reason your company should be losing potential customers to a brand with lower quality products and services than you, simply because you are not on top of your online marketing. You don’t have to divide your time between running your business and navigating online marketing trends. Instead, contact Houston Small Business Marketing today to learn more about the services we offer and how we can help your business grow.

Reach your business goals with the help of our digital marketing strategies in 2021.

 

Online Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing