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1415 North Loop West #950
Houston, TX 77008

(713) 492-0025
Best SEO Marketing Agency in Houston Area

Best SEO Marketing Agency in Houston Area

These days, developing and managing your online reputation goes a long way to attracting new customers to your business. If you are not actively implementing online marketing strategies for your business, you are giving away business and exposure to your competitors.

Our Houston SEO company offers a wide range of services including website design, social media marketing, content marketing, local SEO through Google maps, and more. We understand to have a successful marketing campaign we must tailor our strategies to meet your specific needs.

When we meet with a new client we determine what your business goals are find marketing solutions that bring you the conversion rates you need to be successful. Other digital marketing agencies fail to evolve and grow with businesses to ensure their needs are always being met. The technical SEO team at HOUSBM grows with you, to ensure your continued success.

Reach out to our company today to learn more about how we can help you grow your business and reach your goals organically.

What Are the Components of On-Page SEO?

Sometimes referred to as “on-site SEO,” on-page SEO relates to the optimization of websites and pages to improve rankings in the major search engines. Organizations have a high degree of control over the elements of on-page SEO, making it relatively straightforward to optimize these factors and improve search rankings.

Several important aspects of on-page SEO include (1) Content, (2) Keywords, (3) HTML, and (4) Architecture.

  1. Content

Search engine marketing is highly dependent upon the production of good content on a regular basis. From this standpoint, content must satisfy a need, generally by supplying information or answering a question. At the end of the day, content needs to be useful to rank highly in search results, whether that content appears in text, audio, or video format.

Overarchingly, digital content should adhere to the following rules to optimize search engine marketing:

  • Superior Quality — Search engines are constantly trying to rank high-quality content over lower-quality offerings. When organizations produce and deliver content that provides value to the end-user, search engine rankings tend to improve in tandem.
  • Targeted Intent — Search engines evaluate a user’s intent when searching to help provide the best results. Accordingly, digital content should match up with the desired intent of a targeted user. For example, a recipe post with instructions should be targeted toward searches for cooking assistance.
  • Timely & Relevant — Sometimes referred to as freshness, new content that is timely and relevant will typically rank higher than older content. But search engines do also reward pages with refreshed content, such as new statistics or updated links.

As the major search engines have evolved over time, content has emerged as one of the best ways to improve marketing SEO. Without producing high-quality content on a consistent basis, it is extremely difficult to achieve search engine marketing goals.

  1. Keywords

Keywords refer to the subject or topic of a content piece that is the basis of a search query. Keyword research and selection are closely tied to content production and fundamental to SEO marketing efforts. To maximize search engine marketing, organizations should select appropriate keywords, both in terms of search frequency and competitiveness.

From a frequency standpoint, organizations should leverage a keyword research tool to evaluate how often users search for particular terms. Even if a particular keyword is highly relevant to business products or services, it is unlikely to be an effective tool if no one is searching for it. Consequently, choosing a popular keyword is essential to marketing SEO.

That being said, it is also vital to assess the competition for popular keywords. If there are many other companies already using a keyword — particularly well-established organizations with a high degree of online gravity — it can be difficult to break through into the top search results. When the landscape is this crowded, it can be a good idea to evaluate related keywords that have less competition.

  1. HTML

Optimization of specific HTML elements can help improve the search rankings of a website or page. In this sense, the way HTML pages are tagged, described, and labeled indicates a level of quality to search engines. Taking the time to clean up and maintain HTML elements can have a great impact on digital marketing efforts.

Of particular note, the following HTML elements tend to come into play from a marketing SEO standpoint:

  • Title Tag — The title tag serves as a description of a page, appearing in search results and the user’s browser tab. The title tag should include the target keyword and provide an enticing reason to click on the link in the search results.
  • Meta Description — The meta description appears below the title tag in search results, providing a general breakdown of the page in question. Typically limited to 160 characters, this description can deliver additional information that convinces a user to click through to the content.
  • URL — The URL is the digital address of a webpage that is unique from all other pages. To rank highly in search results, the URL should include the target keyword and indicate the site hierarchy. If this information does not appear clearly in the URL, it can have a negative impact on search rankings.
  • Alt Text — Alt text refers to the description of an image that was traditionally used to relay information to users with visual disabilities. In addition to describing an image, alt text can also include target keywords to help improve search rankings.
  • Headings — Headings help divide a content piece into separate sections, functioning similarly to an outline. There are usually six levels of headings in HTML content, with the “H1” heading referring to the title. By dividing content into digestible pieces and labeling each one with an appropriate heading, it can improve SEO marketing efforts.
  1. Architecture

The architecture of a website or page is another important aspect of on-page SEO. Although an end-user does not usually visit a page to examine its architecture, these behind-the-scenes elements can have a drastic impact on SEO marketing.

When optimizing websites or pages for SEO benefits, the following architecture elements are of crucial concern:

  • Site Map — Search engines use automated processes to “crawl” or index digital content and determine appropriate rankings. Creating an organized site map of all pages on a particular site can help crawling efforts and also improve search engine marketing.
  • Loading Speed — Pages that load quickly tend to rank higher in search engine rankings. When a page or one of its elements takes a while to load, it creates a negative user experience. Search engines devalue slow-loading pages accordingly.
  • Mobile Friendly — With the rise of mobile technology, an ever-growing slice of search activity occurs on phones and similar devices. Correspondingly, the major search engines will penalize websites or pages that are not optimized for a streamlined mobile experience.
  • Website Security — Search engines are wary of referring traffic to unsecured or unsafe websites. These destinations pose an inherent risk to the end-user, which typically results in downgraded search rankings. By securing their website with HTTPS and SSL certificates, an organization can gain credibility from a search rankings standpoint.

What Are the Elements of Off-Page SEO?

Whereas organizations have a broad degree of control concerning on-page SEO, it can be a little different for off-page SEO. On a larger level, off-page SEO relates to the reputation and popularity of websites and web pages. For example, external references to a site or page — often referred to as “backlinks” — are vital to maximizing the impact of marketing SEO.

Several important aspects of on-page SEO include (1) Links, (2) Authority, (3) Geography, and (4) Social.

  1. Links

External links to an organization’s digital content are a highly valuable aspect of search engine marketing. Internal links from one page of a website to another are also important as they demonstrate a level of organization and cohesion to the major search engines. However, not all links are created equal.

The quality of a link is often more important than the overall quantity of links to a particular site or page. The highest quality links to digital content come from reputable destinations elsewhere online. These linking websites have a high degree of authority (more on this below), which demonstrates a certain level of credibility and usefulness.

While not quite as important as the quality, the number of links to a site or page is also important to marketing SEO. When there are many links to a piece of digital content, it can demonstrate value and popularity. But this is not a quid pro quo situation. Augmenting link quantity does not necessarily improve search rankings, particularly if the links have little value or come from low-level destinations.

Ultimately, marketers should remember that building a solid link profile takes time. There are no shortcuts in this arena, as search engines tend to devalue spammy links that add little to no value. Whereas, discrete links from numerous reputable sources can increase the trustworthiness of a particular website or webpage. Moreover, internal links help organize the layout of a website and can improve SEO marketing efforts.

  1. Authority

The authority or trustworthiness of a particular website or web page is another vital aspect of off-page SEO. Viewed through a macro lens, trustworthy and authoritative websites will generally occupy the first page of results in the major search engines. To build authority over time, employ transparent SEO practices and build a credible reputation online.

Important aspects of authority from the standpoint of marketing SEO include:

  • Domain Authority — Domain authority is a ranked score that attempts to predict how an entire website will rank in search engine results. Domain authority involves an analysis of backlinks, top-level domains, and various other factors. Websites with a high domain authority tend to perform better in search results.
  • Domain Age — Domain age is an important aspect of authority. Websites that have been around for a long time tend to rank higher than new sites. But domain age does not improve rankings in and of itself. In other words, search rankings do not improve merely because a website has been around for a while.
  • Page Authority — Page authority is a ranked score that attempts to predict how one page will rank in search engine results. Page authority involves a substantially similar analysis to domain authority but is conducted only on a single page. Pages with a high authority tend to perform better in search results.
  • Bounce Rate — Bounce rate refers to the number of users who view one page on a website before leaving. Whether the user bounces because of poor content, slow loading times, or a poor experience, the implication is clear. Websites with a high bounce rate are less authoritative and, thus, lose out on certain SEO benefits.
  1. Geography

The geographical aspect of off-page SEO relates mostly to location and demographics. Given the rising prevalence of mobile search, geography factors heavily into the ranking of search results for a specific user. More precisely, local search results within a particular city or zip code are growing rapidly in popularity. Search engines have reacted in tandem, shifting focus to local results for many types of queries.

From a national standpoint, search engines tend to have separate websites for each country. This allows for the segmentation of websites and webpages, specifically targeted for users in a particular country. Even if two countries share the same language — such as the United States and Great Britain — users typically want results within their own nation.

From an international standpoint, global organizations typically establish separate marketing SEO strategies for each country in which they operate, including any necessary translation. In this way, international organizations can utilize a targeted approach across multiple countries and search results, attracting prospective customers from all over the world.

  1. Social

Establishing a solid presence on social media can also help boost search engine marketing efforts. More specifically, search engines look at how users share an organization’s content from the standpoint of:

  • Quality — The quality metric of social shares involves the sentiment or opinion of the user, including comments, replies, and ratings. In this sense, quality metrics attempt to distill whether the user sharing the content did so in a positive, negative, or indifferent manner.
  • Quantity — The quantity metric of social shares is more straightforward, simply measuring the total number of shares. Although a high quantity of shares is undoubtedly a good thing, it does not necessarily translate into conversions or customers.

To maximize the social aspect of off-page SEO, the discussion comes full circle back to the importance of content. By creating superior-quality content and posting regularly, it is possible to amplify the quality and quantity of social shares.

SEO Marketing For Businesses in Houston, TX

If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.

Don’t lose potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.

Houston Small Business Marketing 
1415 North Loop West #950 
Houston, TX 77008 
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When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.

Houston Small Business Marketing is a comprehensive digital marketing company located in Houston, Texas. Our team specializes in collaborating with business owners who aspire to grow their enterprises and expand their online presence through tailored marketing strategies tailored to their specific industry. With a proven track record of success, we have partnered with clients from a wide range of professions, aiding them in reaching their goals and expanding their businesses. Whether you are a new startup or an established business seeking to boost your online visibility, we have the expertise to assist you. Our marketing agency in Houston provides a wide range of services, including reputation management, social media marketing, web design and development, Google Maps listing optimization, and content marketing. These components are seamlessly integrated to create a winning marketing strategy for your company, enabling you to stand out among your competitors. The services we offer can be quite time-consuming for business owners to tackle on their own. By working with our team, you can build your online presence, expand your reach, and grow organically, allowing you to concentrate on what matters most – running your business. For small and medium-sized businesses, competing online against corporations and industry giants presents unique challenges. Our team specializes in assisting smaller businesses in such scenarios because we recognize the significance of independent company success in our society. We are a results-oriented full-service digital marketing agency that adopts an inbound lead approach to internet marketing in Houston. Our customized approach delivers qualified leads to business owners, leading to trusted conversion rate optimization. This can manifest in various ways depending on your company goals.

Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.

In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.

Convenient Monthly Plan

As you gain more business through us, your business will expand, allowing you to do more online. We have a convenient monthly plan for you.

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