When it comes to building your brand online, you will need to have a website and a Google Business Listing. Many business owners are missing out on great opportunities to display their business online and grab the attention of potential customers. When someone searches for your business or businesses that offer the same services and products your offer, it should be easy for them to get search results back that include the name of your business, you business location, business hours, and photos.
Incorrect information will not only make it difficult for new customers to find your business, it will also negatively impact your local SEO. Google offers the option for online users to suggest an edit to business listings, however, there are more effective ways for business owners to take control of their profiles and edit the information that appears on their listing.
Keep in mind, if you have holiday hours, begin offering new services, change phone numbers, or even change your physical location, you will want to update this as soon as possible on your Google Business Listing. Failure to do this can result in your competitors outranking you online.
With a Business Profile on Google, you can manage how your local business shows up across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, your Business Profile can help people find you. Verified businesses on Google are twice as likely to be considered reputable.
With a Business Profile, you can:
Maintain accurate information about your business online
- Tell Google your hours, website, phone number, and location (a street address, service area, or place marker, depending on your business).
- Use Google Maps and Search to stay up-to-date with your online presence wherever you are.
Interact with customers
- Post photos of your business and its products and services.
- Collect and respond to reviews from customers.
Attract new customers
- Improve how your business appears online so new customers can find you.
- Point customers to your website.
Edit your Business Profile on Google
To keep your business information on Google accurate and up to date, you can edit your Business Profile on Google. To help potential customers find and learn more about your business, you can change information like your address, hours, contact info, and photos.
If you haven’t already, add or claim your business, then verify your Business Profile so it’s eligible to show up on Search, Maps, and other Google services.
You can also edit your information before you verify your business. The changes can include the name, category, address, hours, phone number, and website. After approval, these changes can be published before the business is verified on Google Search and Maps. Some business owners may still need to verify their business first before they edit their information.
This video provides helpful insight into how you can edit your Google Business Profile:
SEO Marketing For Businesses in Houston, TX
If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.
Don’t lose potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.