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Web Design

Web Design Agency in Houston

Our web design and marketing agency is one of the best SEO firms located in Houston. We provide a wide range of SEO services to help develop a full service digital marketing plan for your business. Our web developers will help make you vision a reality by working with you every step of the way until your custom website is built out.

Our team works continuously, adding fresh content to your website on a routine basis to get you the most value out of your online marketing campaign. Whether you are familiar with internet marketing or are new, our web design and development process will ensure you are getting more traffic to your website.

 

How to Know if Your Website Is Outdated

  • Outdated Information: A clear sign of a dated website is dated content. If your website copyright states “copyright 2003” or your last blog entry was three years ago, this makes your site look dated. It can even give the impression that your company is no longer in business. Change the copyright date every year and update your company’s blog regularly. You can even hire a freelance blogger to write entries if necessary. Outdated information on products or services can confuse and annoy customers. The products and services you offer must be in compliance with current regulations, especially financial services. If your site advertises services that are no longer compliant, this can get you into hot water with regulatory authorities.
  • Text and Fonts: The wrong font can quickly give your site a dated feel. Avoid dated, gimmicky and non-Web-safe fonts; notorious offenders are Papyrus and Comic Sans. Avoid scrolling and blinking text. This is dated and can actually make your site less accessible, especially to people with flicker-sensitive epilepsy and migraines.
  • Splash Pages: The first page a customer sees should be your homepage, with an introduction and navigation buttons that easily let them find the rest of the site. A splash page containing no information other than your logo and an “Enter” button wastes users’ time and looks old-fashioned. A splash page is acceptable if you need to have an adult content warning; otherwise you should simply have a homepage.
  • Animations and Flash: Animated graphics on a Web page went out of date sometime in the early 1990s. They’re irritating and distracting, and they create accessibility issues. Flash elements are now truly out of date; they do not display on iPhones, iPads or on computers that don’t have Flash installed. The worst offender is the animated Flash introduction, which hampers site access and wastes time. Flash elements such as buttons should also be avoided.
  • Autoplaying Media: An audio or video introduction can be useful for your visitors but this should not play automatically. Allow users to decide whether they want to listen to an announcement. Don’t include music on your site unless you’re promoting a band; even then, autoplaying music is considered both passé and unprofessional.
  • “Best Viewed” Instructions and Unresponsive Design: Back in the days when there were only two major Web browsers, it was common to see Instructions telling visitors that the site was “Best Viewed With…” a particular browser. Now that there are at least five major browsers for desktops and your users may be surfing from a smartphone or a tablet, “Best Viewed” instructions are best avoided. Instead, adopt responsive Web design tactics that allow your site to be viewed on a wide range of browsers and devices.
  • Images: Intrusive background images are a sure sign of an antiquated website. Large images slow down your page and can make text hard to read. If used at all, background images should be subtle and should not compromise loading times or readability. Any graphics on your site should improve the user’s experience and convey information.
  • Old Coding: Old-style Web programming can give your page a dated look and feel. Table based sites and sites using numerous unnecessary HTML tags can make your page load more slowly, deterring users. Google’s search algorithm now factors loading times into their page rankings, so a slow site will affect your place in the search results. It’s also harder to update your page. Switch to modern Web design methods.
  • Cluttered Design: A site that is cluttered with multiple images and elements is ugly to look at and bewildering to navigate. Avoid this kind of “cereal box” design. Keep your site clean and modern, with a few well-chosen elements.

 

Why Does My Website Matter?

  1. Your web site reflects you as a business owner and professional.

If your web site looks professional, your potential clients will think you’re a professional who has enough clients and enough income to have a site built for you. If potential clients visit your web site and it looks half-assed and home-built that’s how they’ll perceive you.

If you’re a web developer, by all means, build your own site, as that will reflect your capabilities. Everyone else, hire a solid company that can do a good job, not just in building your web site, but in getting it seen and in building it wisely to maximize the traffic you’ll get.

  1. Your web site can mean extra local business.

Even if you’re primarily brick and mortar, having a solid web site can mean extra business. Local clientele often perform seaches online and find your web site, encouraging them to walk into your store. If they find your competitors and they look more reputable or solid than you (or if they have a web site and you don’t), you’ll lose business, just because of your web site. And, when you’re mentioned in the media or on review sites like Angie’s List, you’ll need a web site to help people find you.

  1. Your web site can mean global business.

Did you ever think about getting orders from Australia or Malaysia? Launching a fantastic web site means you’ll instantly become a global business, allowing you to expand your clientele to a much larger audience. Your web site is visible in almost every country around the globe, and that means you expand your potential client base by millions. You’ll still want to keep your target market in mind, but an international audience may still find you appealing.

  1. Your web site can generate media interest.

If a journalist is looking for an expert in your field to quote for an article, s/he is more likely to choose the business owner whose web site looks professional and clean than someone who looks like they don’t really know what they’re doing. And as most of you know, a mention in the media can be powerful for your business!

Don’t do your business a disservice by putting up a shoddy web site. Take care and invest wisely in your business web site by hiring someone who knows what they’re doing. Next week I’ll talk about what components you need in your web, and in two weeks, I’ll cover how to hire a web company.

 

Web Design Company in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
Web Design

Professional Website Designers Near Me

Are you a business owner ready to take the next step with your company? Are you looking to change the way you present yourself online and reach larger audiences? If so, our web design agency is here for you. Our marketing agency focuses on SEO driven web development and social media management. This is done in order to help you outrank your competitors and reach new and established customers.

Having a beautiful and full developed website is great, but if you aren’t getting any online traffic, what’s the point? At Houston Small Business Marketing, we offer a wide range of marketing services that go hand in hand with web design.

Our team works with you to build websites from the ground up. We do it all from logo design to building out your website. If you are interested in learning more about the services we provide, or finding out where your website ranks among your competitors, reach out to us today.

 

Developing an SEO-friendly website

At a fundamental level, an SEO-friendly site is one that allows a search engine to explore and read pages across the site. Ensuring a search engine can easily crawl and understand your content is the first step to ensuring your visibility in the search engine result pages.

A search engine utilizes a web crawler for this task, and we are trying to work with the search engines rather than against them. Unfortunately, there are many ways to make a website, and not all technologies are built with search engine optimization in mind.

Building an SEO-friendly site requires careful planning and a structured approach to representing your business and the services you provide. For many businesses, this can be complicated — it’s not always easy to document exactly what you do.

As a marketing tool, your website should be built upon a solid digital marketing plan with a clear business model and value proposition. If that’s unclear, then you need to revisit that first.

Assuming you have all that good stuff in place, let’s dive in.

 

Fundamentals

There are a few core elements that set the stage for a well-optimized website design process.

Domains

Your business may use example.com as the primary domain. But you may have others. Ensuring your domain makes sense and relates to what you do is super-important. Ensuring that all variations and subdomains correctly point at the main site and redirect to a single canonical version of the site is important.

Our business is called Bowler Hat. We operate in the UK. We are a web-based business. It naturally follows that our domain is www.bowlerhat.co.uk. All subdomains 301 redirect back to the main URL www.bowlerhat.co.uk. We have few domain variations that 301 redirect back to the main URL. This all makes sense.

Don’t be fooled into thinking that having-my-keywords-in-my-domain.com helps. It just looks daft. It can help a little for local businesses, but ensure you are mapping to the real world. Be sensible.

Hosting

Your hosting is also important. A slow site makes for unhappy users. Your hosting should follow common-sense rules. Be situated where your audience is situated. Be fast. Be platform-specific, if necessary. WP Engine is a great example, as it provides a platform tailored to WordPress websites.

CMS

The CMS (content management system) you choose for your business can hugely influence how successful you are. WordPress is a great option in many situations, but it’s not the only one. It certainly is wired up at a basic level in a way that Google can understand. This is not to say it is the best choice for all situations, but certainly, it’s a good starting point for most businesses. Just be sure that the CMS you choose is the right one for your situation, rather than the one your chosen web company prefers to work with.

Crawling & accessibility

The first step is ensuring a search engine can crawl your site and understand what it is that you do (and where you do it).

Indexation

To understand your site, they have to be able to read the content of the page. This means that the main content of your site should be text-based behind the scenes. Not images. Not flash or video. Even in this ever-advancing world, your main content should still be text-based. There are some great tools, like web fonts, that mean you can still look the part, and your images have a place, but be sure to talk in clear language about what it is you do so the search engine can read and understand your offering.

Images, videos, PDFs and content are also important and can be a source of search engine traffic. Again, these need to be discoverable and indexable.

Link structure

To index your content beyond the home page, you need internal links that the search engine can crawl. Your primary navigation, search engine directives and tools like XML sitemaps all help the search engine crawl your site and discover new pages. Tools like Screaming Frog can help you ensure that your site can be easily crawled by a search engine.

Navigation

Your navigation is equally important. When a site is well-structured, the navigation works with the structure, the URLs and other components, like XML sitemaps, to help solidify what each page or piece of content is about.

Navigation is more than just the menu at the top of your website. It is how you signpost users to the most relevant part of your site. Navigation can be a tool to raise awareness of additional services and includes not just text links but content on all pages and in the templated design elements of your site.

It is very easy to get this wrong, and careful thought must be applied — before you build the site — regarding the needs and wants of your users. A website is a digital component that should execute the strategy from your marketing plan. Understanding users here is crucial so you can ensure you are meeting their needs.

 

SEO Web Designer in Houston

Securing a top placement on Google search results for searches that are relevant to your industry and local area can be the difference between having a successful business and a struggling one. The online marketing professionals at Houston Small Business Marketing help small and medium sized businesses thrive on local search results.

We understand for many business owners, online marketing strategies feel like a foreign language. This is why we actively work to stay on top of the forever evolving SEO trends and standards, to keep your company at the top of local search results. If you are not working on your brand online, you can bet your competitors are. Let us help you design your website today.

 

Why Choose HOUSBM?

These days it is becoming increasingly more important for businesses, especially those working in highly competitive and saturated markets, to dedicate time and resources to developing a responsive, dynamic, and informative website. As time has gone on websites have started to take less passive roles in the the success of businesses and become critical components. This is because in our modern world, everyone is glued to their smart devices. We use our smartphones, computers, tablets, and other smart devices to help us locate and learn about what is around us.

This includes how people learn about businesses around them that offer the services or goods that they are on the market for. At Houston Small Business Marketing, we are experts in search engine optimization. This means, when we design and develop your company’s website online users looking for the particular services and goods you offer, will be directed to visit your website.

Do not run the risk of losing potential customers to your competitors just because they are working with a digital marketing group and you aren’t. We understand that business owners are busy running their business and do not have the time on their hands required to stay up to date and savvy on the newest SEO trends and algorithms.

This is why we do everything we can to stay relevant and aware of current marketing trends, to keep our customers at the top of Google search results. If the business you see as your main competition is investing time and resources into their web development, they will attract more customers to their website which oftentimes will result in more customers and transactions. The more customers you have visit your website, the higher you will rank, and the greater traffic you will see for your company.

 

Affordable Web Development Near Me

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
Web Design

Custom Website Designers in Houston

These days, having a high quality website requires more than making it look nice. You will also need to utilize the latest SEO trends and online marketing strategies in order to get the most value from your website. A successful design will continue to grow and evolve over time, continuing to add fresh content.

Houston Small Business Marketing is a premier web design company in Houston. Our internet marketing web design agency can help you to broaden your reach online and connect with your target audience.

If you are looking for the bestHouston web designers for your project, meet with our Houston web designers. Our team works with you every step of the way to ensure your project comes out to your satisfaction. We highly recommend allowing us to evaluate your current website to show you how you are ranking among your local and national competitors.

 

The Top 10 Dos & Don’ts for Website Building

Do Choose a Good Domain: A domain name is like a sign in front of a store: it can either invite customers to come and look inside or drive them away. When choosing a domain name for your website, pick one that’s inviting, catchy and memorable. Avoid domains that are confusing, easy to misspell or embarrassing. Long, keyword-stuffed domains with hyphens are poor choices as well. In short, select a domain that you can brag about.

Do Plan Your Website: Don’t plunge into Web design without planning it first. Establish key points; identify your audience, the purpose of your site and how you will monetize it, if at all. Research your target keywords. Sketch out a site map that shows you how many pages you will make and how they link to one another. Decide which information is the most essential and give that priority. Without clearly identifying your site’s purpose and goals, you won’t know if it is a success or not later on. So plan early on.

Do Make Site User Friendly: Visitors move quickly through Web pages. If information is buried several pages deep in your site or located somewhere that is not obvious, it can and will frustrate people and send them away. Keep your guests happy by making your site easy to navigate. Add a menu bar, use readable fonts, avoid busy backgrounds and present vital facts up front. Test your website for usability. If a first-time visitor cannot find information quickly, your site navigation needs improvement.

Do Use Styles: Cascading Style Sheets or CSS is surely one of the finest things that has happened to website development. CSS streamlines HTML programming by separating design and appearance from document structure. When you use external style sheets, you can make changes to your site design without having to edit each page. This not only spares you a lot of trouble, it also keeps your HTML code neat and trim.

Do Optimize: Search engine optimization is necessary to the long-term survival of any website. Target your keywords in the title, section headers and links in your Web pages. Even more important than the search engines are your human visitors. Create useful content for your audience’s sake, not just for Google, Bing or Yahoo! If you provide valuable content to readers, the search engines will come to trust your site anyway.

Don’t Write Bad Code: If you are a Web programmer, you should know how to write clean and valid code. If you are only a beginner or know next to nothing about HTML, use an HTML editor that generates clean markup, such as Adobe Dreamweaver. After you have made your website, use a code validator. Proper coding helps ensure compatibility with all platforms.

Don’t Use Large Images: Avoid using excessively large pictures. You want your website to load as quickly as possible, and large images slow it down. You do not need to use images that are several megabytes in size. Even 500KB can slow down a person with a slow dial-up connection. Optimize your pictures for the Web by compressing them. Chances are, visitors won’t be able to tell the difference.

Don’t Spam Your Content: In an attempt to manipulate search engine results, some authors deliberately “spam” keywords in their Web pages. This is known as “keyword stuffing.” Avoid it at all costs. Develop content with people, not search engines, in mind. Use keywords only as frequently as feels natural to you. Read the final copy to yourself to make sure it sounds right.

Don’t Finish a Site: Good websites are never finished. Instead, these websites are always evolving. Update your site regularly by adding fresh content, improving design and layout or adding new features. A website that is no longer updated may soon be outranked by competitors or abandoned by its following. You do not have to change everything, of course. If your topic is evergreen, many of your articles should stand the test of time.

Don’t Use Illegal Content: Illegal content includes using copyrighted images and text without permission or “scraping” content from other websites. Do not plagiarize other sites. Make sure your content is unique. If you outsource your writing, verify that your writers submit only original content. Use a plagiarism checker to do this. If you need to use pictures, use your own, buy stock photos or use free clip art that is licensed for commercial or noncommercial reuse. If you really want to use a copyrighted photo, ask for the owner’s permission first.

 

Reach Out Today

If your site is dated, lacking a professional look and feel, or ranks below your competitors, then it is time to begin exploring new options for your website. Our visual designers can help create a beautiful website for you that captures all the necessary elements of search engine optimization to set your up for success. Our designers work closely with you to ensure you digital marketing web development is on track to capture the attention of your intended audience.

 

Affordable Web Design Company in Houston Texas

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
Web Design

Website Design and Marketing in Houston

These days, in order to successfully market your business online, you will need to put a lot of focus into your company’s web design and development. This is because the way your website is created does more than impact the user’s experience. It also provides important information to search engines, such as Google, about the legitimacy of your business.

Google will look for many different things when deciding how to rank you among your local and global competitors. You website development will need to have a strong focus on search engine optimization (SEO) in order to get a high placement. This means your custom website will need to be vibrant and aesthetically pleasing to visitors, while also being organized, indexed, and up tp date with the algorithm Google currently uses.

Houston Small Business Marketing is a comprehensive digital marketing agency. Our team helps you to hone in a consistent brand image and message, that we use when developing a responsive website and managing your social media. Our web developers stay on top of all of the newest trends in order to help you get the recognition you deserve from search engines, to outrank your competitors.

Each marketing campaign we develop is as unique as your business is. This is because each digital marketing strategy will need to focus on your specific strengths, while minimizing any weaknesses that may be perceived from search engines.

 

Benefits of SEO For Your Business

  1. It Boosts Your Credibility

A site that ranks high on search engine results pages is typically considered high-quality and trustworthy by search engines, and this, in turn, boosts the credibility of your business. Spend time improving and adding content to your site, increasing your site speed and researching keywords to help your site rank even higher.

  1. It Doesn’t Have To Cost You Anything

Apart from time if you handle it yourself, SEO does not cost anything like other marketing strategies such as pay-per-click. Search engines crawl your site 24/7, promoting useful content and helping you find new customers organically. To make the most of your SEO efforts, allocate some of your time to reviewing the content on higher ranking sites within your niche, and aim to write content that’s better than theirs. Then, share your content on your social platforms.

  1. It Supports Content Marketing

Original content and SEO work hand in hand; by creating helpful content for visitors, including text, images and videos, your site will rank better in search results. But SEO can support your content marketing efforts too. Make sure that your content is high quality and optimized for keywords you want to rank for, and since search engines like freshness, update your content regularly.

  1. It Maximizes PPC Campaigns

Unpaid (SEO) and paid marketing strategies (PPC) work fantastically well together. PPC helps your site appear at the top of paid search results, while SEO does the same thing organically. Having both results appear at the top of the search engine results page boosts your brand’s credibility and shows that you are not merely throwing money at advertising to be on top. You can use SEO to maximize your PPC campaigns — for example, a high-ranking page may do even better if you use it as part of PPC advertising, especially if the keyword has a low cost-per-click.

  1. It Gives You A Competitive Advantage

Your competitors will likely be investing in SEO, which means you should too. Those who invest heavily in SEO often outrank the competition in search engine results and gain market share. If you consider that results on the first page of a Google search get over 90% of traffic, you cannot afford not to be there, especially if your competitors are. Start by identifying your competitors, analyzing their strengths and weaknesses, and creating and managing your online reputation. Then, ensure that your site loads fast and is mobile-friendly, make the best content possible, and focus on providing the best user experience.

 

Houston SEO Company

If you have an outdated website, you are already missing out on potential business. Your competitors will outrank you online, making your website just another low ranking link, missed by most online users. Our team makes it simple for you to utilize SEO design strategies to increase visibility online.

The graphic design team at Houston Small Business Marketing works hard to help your business stay relevant in this online-focused world by staying on top of the latest strategies in online marketing for businesses.

Don’t miss out on potential customers, instead, become an industry leader with our help! From modern web design to active social media management, the team at Houston Small Business Marketing is here to help you expand your reach and grow your audience organically!

Our web design company is dedicated to working closely with business owners to come up with a marketing plan that helps them thrive. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for the services and goods you offer.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
Web Design

Is My Website Effective?

Are you working in a competitive market? Are you unsure if your website is effectively representing your brand? Working with an SEO web design firm, such as Houston Small Business Marketing can help you get the most out of your website. Our team works with businesses from all industries to boost their online presence and increase visibility where it matters the most.

Business New Daily provides these helpful tips for how to build an effective business website for your company:

  1. Make your site mobile responsive.

Mobile responsiveness is critical for a website to be effective. American adults spend more than five hours on their mobile phones every day, while more than one-third do all of their shopping online via mobile device. Needless to say, your business’s mobile website must offer a positive user experience.

If potential customers land on your site but find it difficult to read or navigate on a mobile device, they may simply abandon you in favor of a competitor. Furthermore, a negative mobile user experience affects your website in search engine rankings, making it harder for users to find through a Google search – which brings us to our next point.

  1. Make it easy to find.

You need a domain name that either matches your company name or describes your business in some way. You can even have multiple domains that point to the website. This means incorporating technical SEO best practices, keyword research, content marketing and paid advertisement campaigns to drive traffic to your website.

  1. Place your contact information above the fold.

If your business depends on people being able to contact you or call your sales team, put that information where they can find it easily.

If you use social media to connect with customers, put your social links in the website header or footer, where they are easily found.

  1. Make it easy to navigate.

Dan Veltri, co-founder and chief product officer of Weebly, advises limiting your top-level navigation menu to five clearly labeled tabs, with related pages organized under them. You should also offer a clear way to get back to the homepage no matter where your readers land. Very often, a Google search may take your reader to a page on your website other than the homepage.

People scan webpages from top to bottom, left to right, so put your navigation menu where most people expect to find it: at the top of the page. Use dropdown menus under each top-level category for clean and organized navigation.

  1. Keep your pages uncluttered.

Paul Bolls, associate professor of strategic communication at the Missouri School of Journalism, said that readers need to be able to put information in context. If a site has too much information, it overloads the mind, making it unable to retain the new information. Be sure to use a good balance of text and graphics that presents a clean page.

One way to keep it simple is to cut the social widgets, such as a Twitter feed on your site. Ask yourself if you are adding information your reader cares about, advised Michael LaVista, CEO of Caxy Interactive. If your widget content does not support the purpose of the page, remove it.

  1. Make sure it’s accurate.

It should go without saying that inaccurate information will turn off consumers, whether it’s a wrong number, outdated product information or simple grammatical errors. You should not only proofread each page before it goes live, but also periodically check each page, especially after making updates anywhere else.

SEO Web Design Services in Houston

If your website is outdated or ineffective, you may be missing out on potential customers. When you partner up with the SEO web design team in Houston at HOUSBM, you will get the most out of your website. Our team works with you every step of the way to ensure that you are attracting quality traffic to your website.

Not only will we build out your website, utilizing the newest and most advanced SEO tactics, we will also manage your website. This will include running a blog that receives new content on a regular basis to continue growing your reach online.

Our team is dedicated to helping you succeed. We work closely with business owners and brands to create a customized marketing plan with their goals in mind. We provide each customer with a free consultation, to gauge where their website and brand development currently ranks and where it has the potential to go. Call us today to learn more about the online marketing services we offer.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing
https://houstonsmallbusinessmarketing.com/services/web-design/

Categories
Web Design

Can I Design My Own Website

These days business owners are learning more and more about the necessity and benefits of marketing online. All successful online marketing will require a fully developed and optimized website that attracts users to your page. You can have the greatest website in the world but if no one ever sees it, what’s the point?

The best way to attract new users to your website is through a process known as Search Engine Optimization. This is a complex and forever evolving process that works to optimize your website in order to help it rank high on search engine results for all relevant queries.

For instance, if you are a divorce attorney in Houston, it is safe to say there are hundreds of competitors out there in a city this large. By manipulating the content that appears on your website, through SEO, you can gain one of the highly sought after top positions online.

This is primarily done by designing your website following a specific algorithm. Every word you write, photo you place, and size font you use, will play a role in the success or failure of your SEO.

So, while it is possible to design your own website, you should take into consideration that a website that looks nice is not the equivalent to a website that is optimized. If you are specifically interested in growing your business and reaching a wider audience, hiring a web developer with SEO expertise is recommended.

According to Small Business Chron, some of the top reasons to consider hiring a web designer include:

Millions of people now use the Internet to find the things they need. A well-laid-out website can provide all sorts of useful information to those who might need what you have to offer, such as hours of operation, telephone numbers, email address and information as to why they should select your company over others. When planning or designing a business website, you generally have two options: build the website yourself or contract the work out to a professional Web designer or programmer. Before you rush into a lengthy do-it-yourself project or shell out a lot of money to a professional, consider the pros and cons of both approaches to building your company website.

Save Time

While there are countless books and websites dedicated to “website design,” the actual act of designing and implementing a website involves hours upon hours of tweaking, coding and typing. If you’re running your own business, the time spent finding just the right color scheme for your website could have been used to actually run your business instead. A professional Web designer does this for a living and can theoretically have your site finished in a fraction of the time it would take you to do it yourself.

Customized Design

A simple Internet search for “website creation” compiles pages of sites and programs available for your website developing needs — many of them free. While this may seem the perfect solution to your dilemma, these programs and sites typically offer a limited number of starting templates for you to “customize.” In reality, these templates can all look very similar to not only each other, but also to countless websites already online that have also used this software. A professional Web designer works with you to create a website that fits your needs with a look that’s unique with a branding solution that fits you and your business.

Quick Solutions

Generally speaking, any problems that crop up within the website or any changes that need to be made are handled by the person who created it. If you created your website, and it unexpectedly fails or requires frequent changes, you could lose valuable time making adjustments or simply trying to figure out where the problem lies. In many cases, a professional Web designer helps you learn how to manage the site yourself (in the case of a “Web presence planner”). Sometimes the Web designer even manages the site for you, correcting invalid links and quickly making changes as necessary.

Professional Impression

Perception is everything when it comes to reputation, and if your potential customers see a “Site provided by Free-B-Site-Maker.com” link at the bottom of your website they may think you’re not truly a professional business. With the affordable price of domain names, hosting and Web-design software, anyone can buy a website name and some space and put a site up claiming to be a real business. A professionally designed site helps solidify your position as a real, professional business — and offers your visitors a greater confidence in trusting you.

User Friendly Business Websites

When it comes time to start building a user friendly business website for your company, quality and SEO value will weigh heavily into your online presence. Working with a company that specializes in building websites, such as Houston Small Business Marketing, can be the difference between successful online marketing and ineffective efforts.

We work with your company step by step to create a custom domain and full developed website that reflects your specific needs. Once your website is developed we can help you with further online marketing strategies including email marketing. Reach out to us today by filling out one of our contact forms.

Impact of Web Design on SEO

As we have stated in previous blogs, now more than ever before it has become important for businesses, especially those working in highly competitive and saturated markets, to dedicate time and resources to developing a responsive, dynamic, and informative website. As time has gone on, websites have started to take more active roles in the success of businesses. This is because in our modern world, everyone is glued to their smart devices. We use our phones, computers, tablets, and other smart devices to help guide our experience and interact with the world around us.

This includes how people locate businesses in their local area that offer the services or goods that they are on the market for. At Houston Small Business Marketing, we are experts in search engine optimization. This means, when we design and develop your company’s website, online users looking for the particular services and goods you sell, will be directed to visit your website. Do not run the risk of losing potential customers to your competitors just because they are working with a digital marketing group and you aren’t.

We understand that business owners are busy running their business and do not have the time on their hands required to stay up to date and savvy on the newest SEO trends and algorithms. This is why we have dedicated ourselves to keeping up with all the current trends, to keep our customers at the top of Google search results. If the business you see as your main competition is investing time and resources into their web development, they will attract more customers to their website which oftentimes will result in more customers and transactions. The more customers you have visit your website, the higher you will rank, and the greater conversion rates you will see in your business.

However, bringing more users to your company’s website is only half the battle. Once you attract new users, you will need to have a website that makes a positive impression on users in order to convert them into real world customers. This will require a dynamic web design that is both aesthetically pleasing and user friendly. At Houston Small Business Marketing, we work carefully on every aspect of your website building it from the ground up. Let us help you stand out among your competitors with our online marketing and web development services today!

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing
https://houstonsmallbusinessmarketing.com/services/web-design/

Categories
Web Design

Website Designing Near Me in Houston

You business’s website serves as an important extension of your company. In many cases your website will serve as the first impression to potential customers online. You will want to ensure you have a modern design that is user-friendly and represents your company properly.

While the look and design of your page will play a large role in attracting a new audience did you know your website’s design also plays a huge role in your online ranking? The way your website is designed affects SEO.

That’s right proper web design isn’t just about aesthetics. Great web design affects every aspect of your online presence. Your website is the first thing people see when they want to learn about your brand, and it’s also your most valuable tool when it comes to boosting your search engine presence.

Working with an experienced digital marketing team can help you to add value to your website in a wide variety of ways. Our team helps you do more than build a website, it also makes it simple for you to reach your target audience. When you hire one of our professional web designers, you are getting a customized website with a built in content management system.

We do it all from logo design to insuring you have a responsive design that can be accessed on all smart devices and computers. Hire a web designer at Houston Small Business Marketing today to build a site and help you grow online.

How Does Web Design Affect SEO?

  1. Mobile-Friendliness

Anyone who’s even slightly familiar with SEO or web design should already know the importance of making your website mobile-friendly.

In fact, if this isn’t something you’ve taken the time to do yet, you’re already a few years behind.

Google made mobile-friendliness a ranking factor in 2015. That’s half a decade ago.

The search giant then introduced mobile-first indexing in 2017. It’s clear to see how importantly Google views mobile-friendliness, but many websites still haven’t caught on.

The number of people searching on desktops has been declining for a few years now, while the number of people searching on mobile devices has been steadily increasing.

More than half of all web traffic is coming from mobile devices, which means that more than half of your audience is also likely to be on their mobile phones.

Without a mobile-friendly website design, you could be accidentally alienating half of your users. That is massive.

A website with a high bounce rate due to not loading properly on a phone or tablet is going to send bad signals to Google, and your rankings could plummet.

 

  1. Easy-to-Read Design

If you’ve been working on improving your SEO, content is likely something that you have spent a lot of time on.

Some people might not realize what a huge impact the design of a website can have on your content, or at least the presentation of it.

Poor web design can make it impossible for users to read what they came to your website to do.

Pages with blocks of content in strange places, with too many hyperlinks that don’t serve a clear purpose, essentially erases any audience that you managed to bring onto your site.

And if no one can get the information they want, what’s the point?

At some point, you’ve probably been on a website that had text that was impossible to read because of the page design.

Maybe it was a light-colored text on a pure white background or a dark color on black. Those kinds of designs recall the often terrible websites of the mid- to late 1990s.

But the issue is not always color. The text may also be too big or small, or written in a hard-to-read font.

Like websites that aren’t mobile-friendly, sites that are difficult to read on any device or desktop are going to turn people away quickly.

Web designers understand how to create websites that make it easy for users to take in your content so you get the most for your money.

White space, line length, and any extra elements such as images can all affect how people pay attention to your site. Also, remember to consider people with disabilities by going for an inclusive web design format.

 

  1. Website Speed

Do you know what’s slowing your website down?

Chances are, it could have something to do with your web design. Website speed is one of the most important aspects of technical SEO, and it’s a primary deficiency for many websites.

If you haven’t been ranking well, it could be that your website is just too slow and people are bouncing quickly.

Never forget that page speed is a known ranking signal, so you need to devote your time to speeding up your site by optimizing your images, eliminating unnecessary plugins, allowing browser caching, and so on.

Now, you might actually think your website loads quickly enough, not knowing how long people are actually willing to wait. Ideally, your website should load in two seconds.

When it takes longer than three seconds, as many as half the users visiting your site are likely to abandon it. Page speed is more important on mobile devices, where people are even less likely to spend time waiting.

Page speed is not only important to users, but it’s also important to Google. The speed of your website affects Google’s ability to crawl it.

If your page speed causes Google to crawl fewer pages, you won’t have as many pages getting indexed.

When this happens, it will be impossible for these pages to rank at all. Ensuring website security through “https” encryption is necessary.

 

  1. Sitemaps

Speaking of crawling your website, web design can help with this in more than one way. A sitemap is a crucial element to have in place if you want search engines to be smarter about how they crawl your website.

Your sitemap provides search engines with a guide of all the pages and content on your website. This gives you the chance to tell search engines what pages are most important to your site.

This is an especially important part to get right for larger websites, as well as newer ones that might not have any external links just yet.

In addition to their benefit to search engines, sitemaps also aid in user navigation. A new visitor to your site can refer to your sitemap for help getting around it.

Sitemaps also contain important metadata about your web pages to give them a better chance of ranking highly.

 

  1. Gaining Users’ Trust

Unlike some other SEO factors, you really cannot measure how much people trust you or your website. However, gaining trust is still a huge part of getting your website to rank higher.

There’s no doubt that most people are quick to form opinions, and once they have them, it can be difficult to change their minds.

Over the years, we have gotten used to seeing perfected websites that provide phenomenal user experiences. This is what we naturally expect to see when we open a website.

We want something that’s clean, easy to navigate, and that can quickly give us the information we want. We tend to think these kinds of websites just seem more trustworthy.

If a website looks old and outdated or is too difficult to use, most people will be left with a bad impression, and they could leave and not come back.

You could have a product or service that might be exactly what they are looking for, but your website doesn’t convey this.

A bad website will make it look like your business or organization simply doesn’t put in much effort.

 

Web Design Company in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online.

If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing
https://houstonsmallbusinessmarketing.com/services/web-design/

Categories
Web Design

How Much Does It Cost To Design A Website For A Small Business?

Small business owners know, when it comes to running a successful company, the list of responsibilities is neverending. These days, this includes developing a dynamic and SEO-focused website. In our modern world, connecting with your customers digitally plays a vital role in growing your business. At Houston Small Business Marketing, we help businesses grow by reaching new audiences online. The more exposure your business gets, the more people will visit your website, which will translate into real world conversions for your business. This is why it is important to invest your time and money into developing a website that works for your company’s specific needs.

 

Forbes explains the 3 reasons websites are vital for small businesses:

First Impressions Count: Let’s face it – we live in a world where people Google before they shop, visit online review sites like Yelp before they buy and “check-in” via Facebook as they go about their days. Because of this, you want your first impression to be the best it can be. Beginning with your website, consumers are passing judgement and making decisions about whether or not they will even visit your store, restaurant or office. They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.

 

Window Shopping Isn’t What It Used to Be: Strolling down your local Main Street isn’t the only way people check out stores and other small businesses nowadays. With routine visits to Yahoo , Bing, Google, Yelp and other online sites, customers are constantly seeking where they plan to make their next purchases. Make sure your business is well represented on these sites by first and foremost, having a website – but by also being represented among each of the online search engines, review sites and other online spots your business may be considered for customer review. Beyond having your URL address available, also be sure your street address, phone number and email is easily visible. Social media links can’t hurt, either, but only include these if you are actually active on social media.

 

No Website Means Losing Business: By now it’s clear that if you don’t have a website, you’re missing out on opportunities for customers to identify who you are and if they want to spend money with you. This said, if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad. With so many template based websites available nowadays, such as Shopify.com, for you to customize for your unique business, there’s truly no excuse for your website to look unprofessional and sloppy. If you can’t proudly promote the website you have currently live and available for the world to see online, take it down. A bad website is far worse than no website – but let’s be clear… both are bad for business.

 

How Much Does It Cost To Design A Website For A Small Business?

At Houston Small Business Marketing we offer many different plans to help small business owners get the most out of their website and online presence. Our plans are customizable to your industry and unique needs. Our starting rate to design your website and provide comprehensive marketing services for your business begins at $999 a month. The more in-depth your marketing strategy is, as well as the more complex the design of your website is, the more the price will reflect the time and effort required from our team. We work with companies to get the results they need for the success they deserve. Contact us today to learn more about the SEO packages we offer.

 

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing
https://houstonsmallbusinessmarketing.com/services/web-design/

Categories
Web Design

Houston Web Design and Marketing

Why is web design important for my business?

A thoughtful web design is critical when it comes to getting your business seen online. Not only is it important to have an impressive design to make a good first impression on would-be customers, a strong design is also important in order to be recognized by Google as a subject expert in your field. This is an important first step when it comes to getting your business listed and ranked high on Google. You may notice your competitors are out performing you, which can be from multiple different factors, including the web design of your website versus their’s. At Houston Small Business Marketing, our staff is devoted to providing your company with a web design that not only looks great, but works within Google’s forever-evolving algorithm to bring in more customers to your company’s website. Our Houston web design and marketing team can help you come up with an online marketing campaign that pairs you with the right clientele without breaking your budget. Keep your company ahead of your competitors by incorporating a wide range of different factors in your design to stay competitive.

 

When you follow our marketing plan, we can improve your search engine rankings drastically to help expose your business to new audiences. Using specific and relevant keywords on each page inside of your website will allow you to choose where your site is ranking. Using keywords strategically can drastically improve your SEO placement. Before using any keywords, make sure you carry out thorough keyword research. To get the most benefit of good web design for SEO, we will ensure that you evaluate your keywords before using them. You should also avoid any technicalities that will interfere with the clarity of your content. They reflect what your business has to offer and give life to your brand. While keywords play a large role in SEO, there are many other influencing factors to consider. This is why our team takes a comprehensive approach to your marketing strategy including social media marketing, content marketing, Google business marketing, and more!

 

Do not neglect your website, instead work with a team that can help your company thrive! We have got the answers you need to be on top. If you have any questions or are looking to dominate the Google searches for your industry, Houston Small Business Marketing can help! We specialize in helping small to medium sized businesses get on top and stay on top of your industry! Don’t be left in the dust, contact us today!

 

Attracting New Customers To Your Website

It is vital that you are able to attract new customers to your site consistently in order to continue growing as a business. The higher your company is ranking online, the higher your chances become of converting online users into real world customers because you are being exposed to larger groups of people. The more organic exposure your company achieves online, the more goals you can reach. This will greatly influence your company’s performance, profitability, and more. If you are looking to increase the number of customers your company has, contact Houston Small Business Marketing today. Our team is here to help you reach your professional goals and establish yourself as an industry leader. We specialize in web design and marketing to help businesses thrive. We work closely with business owners every step of the way to adapt a marketing plan that fits their specific needs. Don’t let your competitors outrank you online and take potential customers away from you, instead, work with our team of digital marketers in Houston, to get your business at the top, where it belongs.

 

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing
https://houstonsmallbusinessmarketing.com/services/seo-houston/

Categories
Web Design

Web Design Services Near Houston TX

Your website will often serve as the first point of reference for potential customers to your business. Making a strong first impression is important for business owners who are looking to broaden their audience and reach more customers than ever before. Marketing to an online audience relies heavily on having a superior, well formed web design. When designed properly with SEO principles in mind, your company’s website can have a huge influence on establishing and growing your online presence. On the converse, businesses that fail to put time and energy into their website’s design- an undeveloped, lackluster website, can have a catastrophic impact on your bottom line. If you are unsure how you rank among your competitors or wish to improve the first impression you are making on local users who visit your website, contact Houston Small Business Marketing today!

 

At Houston Small Business Marketing, we have an entire team of staff that is devoted to specifically providing your company with a web design that not only looks great, but works within Google’s forever evolving algorithm to bring in more customers to your company’s website. The team at HOUSBM can help you come up with an online marketing campaign that pairs you with the right clientele without breaking your budget. Keep your business on top by incorporating a wide range of different factors in your design will help you stay competitive. This can improve your search engine rankings drastically. Using specific and relevant keywords on each page inside of your website is useful. Using keywords strategically can drastically improve your SEO placement. Before using any keywords, make sure you carry out thorough keyword research. To get the most benefit of good web design for SEO, we will ensure that you evaluate your keywords before using them. You should also avoid any technicalities that will interfere with the clarity of your content. They reflect what your business has to offer and give life to your brand. While keywords play a large role in SEO, there are many other influencing factors to consider. If you have any questions or are looking to dominate the Google searches for your industry, Houston Small Business Marketing can help! We specialize in helping small to medium sized businesses get on top and stay on top of your industry! Don’t be left in the dust, contact us today!

 

SEO Web Design in Houston

Houston Small Business Marketing is the best full service Social Media Marketing and SEO Service Company in Houston because we care about our clients and we get results you can see. We understand what it is like to run a small to medium sized business on a budget and make it our mission to have your money work for you. We relentlessly research and produce content for your business, keeping an edge on the competition. If you have any questions or concerns about your website’s current design, contact us today to find our what we can do to help you get more traffic online.

 

 

https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/