When developing a marketing strategy during the holiday season you may wonder, should my company be sending holiday emails to clients? The answer is, yes. Any opportunity to reach out to your clients and share some holiday cheer is an excellent way to show your customers they mean more to you than just another sale. If you missed out on creating a holiday email marketing campaign this season, don’t worry the small holidays are equally valuable when making your customers feel special.
At Houston Small Business Marketing we custom tailor our services to meet our clients needs. If you are looking to grow your business we will work with you to create a specific marketing plan that helps you to reach your individual goals. This can include sending holiday themed emails with a personal touch to stay relevant to your clients and let them know you care.
Listed below are some excellent guidelines to keep in mind when creating a holiday email marketing campaign with our team.
- Plan your holiday message campaigns
You need ample time to plan for your holiday campaigns to succeed. Think about your content, offers, customer care, even your website design, to ensure everything aligns with your holiday marketing campaigns.
Planning helps you avoid the needless stress and frustration of scrambling to put together your holiday campaigns at the last minute. Create a list of marketing tasks and materials you need before the holidays. That way, your campaigns can run smoothly, and all the materials you need are prepared.
- Keep it short
Resist the urge to send long and hearty messages. Chances are, your customers are busy with the upcoming holidays and don’t have time to read through everything. Keep your business holiday greetings short.
It doesn’t take a full page to let customers know you value them. If you’re using customer service software for your live chat support, you can include automated holiday messages at the end of every customer interaction.
Long holiday messages are also not ideal for mobile devices since customers need to scroll to read the entire content. This ruins the customer experience. If your customers are busy, they might even find your holiday message annoying.
- Avoid making your holiday messages too salesy
Tone down the sales talk when sending holiday greetings. Sometimes, being too salesy can turn your customers off and reduce their buying.
Instead of aggressively telling your customers to buy, why not greet them and ask if there’s anything your company can do to make their holidays extra special? This builds your image as a company that cares.
When businesses use holiday greetings strategically, they can establish a meaningful connection with their customers, which ultimately leads to more sales down the line.
- Keep your message generic
Unless you’re sure all your customers celebrate the same holidays, or if your business centers on a specific group of clientele, keep your holiday greetings generic. It helps you avoid isolating any individual or group of customers. Consider saying “Warmest wishes!” or “Happy holidays!”
If your customers celebrate specific winter holidays, such as Kwanzaa and Hanukkah, tailor your message to acknowledge those. It’s a great way to show inclusivity and appreciation, helping you connect with your clients and improve the customer experience.
- Personalize the greeting
While it’s crucial to keep your holiday greetings generic, add a level of personalization so your message becomes more catchy. Address your clients by their names in your greetings and include exclusive offers based on their previous interactions and purchases. This shows you are aware of their preferences.
When businesses send personalized season’s greetings messages, their holiday marketing campaigns become more impactful regardless of the marketing channels they use.
Hopefully this article answers the question, “Should My Company Be Sending Holiday Emails To Clients?” If you are interested in stepping up your marketing and growing your business in the new year, reach out to Houston Small Business Marketing. Our team is here to help you succeed.
SEO Marketing For Businesses in Houston, TX
If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.
Don’t lose potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
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When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.
Houston Small Business Marketing is a comprehensive digital marketing company located in Houston, Texas. Our team specializes in collaborating with business owners who aspire to grow their enterprises and expand their online presence through tailored marketing strategies tailored to their specific industry. With a proven track record of success, we have partnered with clients from a wide range of professions, aiding them in reaching their goals and expanding their businesses. Whether you are a new startup or an established business seeking to boost your online visibility, we have the expertise to assist you. Our marketing agency in Houston provides a wide range of services, including reputation management, social media marketing, web design and development, Google Maps listing optimization, and content marketing. These components are seamlessly integrated to create a winning marketing strategy for your company, enabling you to stand out among your competitors. The services we offer can be quite time-consuming for business owners to tackle on their own. By working with our team, you can build your online presence, expand your reach, and grow organically, allowing you to concentrate on what matters most – running your business. For small and medium-sized businesses, competing online against corporations and industry giants presents unique challenges. Our team specializes in assisting smaller businesses in such scenarios because we recognize the significance of independent company success in our society. We are a results-oriented full-service digital marketing agency that adopts an inbound lead approach to internet marketing in Houston. Our customized approach delivers qualified leads to business owners, leading to trusted conversion rate optimization. This can manifest in various ways depending on your company goals.
Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.
In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.
