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SEO Houston

Local Search Marketing Houston

Internet marketing is the most effective form of marketing available to businesses today. When you utilize our SEO services you can outrank your competitors in the Houston area on Google maps and also from organic search results. We take a comprehensive approach to search engine optimization (SEO) to implement the most important factors of SEO strategy.

 

What is Local SEO?

Local SEO is the process of optimizing a business, product, or service for a search query that is location-specific. Google (and other search engines) uses a user’s location based on IP address (for desktop) and geolocation (for mobile) to determine what results to show the user. So when someone performs a local search for a dentist, car wash, or locksmith, the search engine will display local businesses relevant to their location.

 

Local Search Results on Google

A local search result combines two main parts (or opportunities) for a local business:

Organic Search Results – The website

Local Pack Google My Business (GMB)

 

Award Winning Digital Marketing Company

Our Houston SEO company provides the top local SEO services. This includes web development and social media marketing. Our team works with you every step of the way to ensure every page of your website is helping improve your local search ranking. Whether you are a brand new company trying to make a name for yourself, or an established business ready to grow, we have got you covered.

 

SEO Houston Marketing Services

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

 

Categories
SEO Houston

SEO Marketing Services in Houston

Our Houston SEO experts provide comprehensive SEO strategies to help grow your business online and spread awareness for your brand. These services are bundled together in order to yield you the best results. Our goal is to have your website ranked higher than your competitors in all relevant local SEO Google searches.

This is done with thoughtful website design that focuses on both the user experience as well as the SEO formatting. Every word of text that appears on your website has the ability to either help or hurt your ranking. This is why we put in so much effort to properly rebuild or create a website for your business. The closer your site fits into what Google is looking for the more organic traffic will be directed to your website.

Our Houston SEO agency also provides social media marketing services to help you reach broader audiences in Houston, TX and other areas you wish to reach. All effective marketing solutions will want to work on social media in order to develop the strongest marketing strategy.

 

How Does Social Media Impact SEO?

Social media does not directly contribute to SEO ranking, but the links you share across social platforms increase brand exposure. They add up and influence search engine optimization in six directions:

  1. Extensive content distribution
  2. Longer lifespan of your posts
  3. Improve online visibility and organic traffic
  4. Increase brand recognition.
  5. Enhance brand reputation
  6. Boosts local search engine optimization (SEO)

Your shares across social media sites have no place in SEO rankings. Still, when more people share your content throughout social media, it generates social signals that indicate your posts are useful to your target market.

Research by CognitiveSEO made some exciting findings. After analyzing 23 million social media shares on selected platforms, they discovered an equivocal link between social shares and SEO. The shares, likes, and comments your posts receive are vital signals which Google and other search engines use to rank your website.

However, although the links are helpful, Google doesn’t count them as it would a link from other authority sites. Despite that, you agree that the best ranking pages on SERP are often those with more social shares.

In describing how social media impacts SEO, Life Marketing notes that social media does not have a direct influence on SEO. But it indirectly has a positive effect on search ranking.

 

More on How Social Media Supports SEO

Why is social media important for SEO? Since social media indirectly influences the factors that impact search rankings, it is important because it has the potential to drive quality web traffic to your blog.

When you create and publish quality materials that connect with your target readers, they become advocates. Why? Because you offer them something of value. It means that your audience will read and share the articles with their friends and followers.

Their followers will do the same, and the circle continues. Keep in mind that content writing/creation is a fantastic way to attract more eyes to your site. Content can be in any format, as long as it engages your audience. Some types of content that drive traffic and social shares are:

  • Blog posts
  • Videos
  • Infographics
  • Podcasts

These materials offer your marketing persona useful information that makes them keep coming back and ultimately drive leads. That is content marketing — sharing valuable data that helps the reader. But you will make no significant impact if you don’t distribute them properly.

That is where social media comes into the picture. So when you share your posts, your audience amplifies your content by sharing it further. In this way, you increase visibility, improve traffic, and generate backlinks.

These are social signals that notify Google that your site content is incredible. Those signals could indirectly improve your search rankings.

 

What Is Included With Online Marketing:

  • Social Media Marketing in Houston: Your social media accounts are an extension of your business and a vital opportunity to boost the SEO value of your business. Our team can help you get to the next level with our high quality social media marketing services in Houston.
  • Google Map Marketing in Houston: If you are not showing up at the top of Google map results, also known as the Google 3-pack, then you are missing out on potential customers that can help your business grow. Do not let your competitors outperform you just because of their placement online. Contact Houston Small Business Marketing today to outrank your competitors and get where you need to be.
  • Google Business Listing Management in Houston: Your Google Business Listing will require continued efforts in order to maximize its efficiency and be seen online by potential customers. At Houston Small Business Marketing, we continue adding new content and optimizing your Google Business Listing in order to help you place higher than your competitors. Contact us today to learn more about how your Google Business Listing is affecting your placement online.
  • Blog Posts: We will manage a blog on behalf of your business. This will help you to target specific audiences and answer some of the most important questions in your industry. Not only do these blog posts help to increase your SEO they also will be an excellent resource for your current and potential clients to get an insider look into your business. At Houston Small Business Marketing we will find out which service areas in Houston you are most interested in sharing your services with, from here we will work with you to highlight the products and services your business offers to potential customers in those chosen areas.

 

Houston Online SEO Company

If you are not putting resources into optimizing your website, you will quickly fall behind your competitors that have already implemented SEO strategies to their online presence. As the gap expands between how much effort your competitors are putting into their online marketing and how little work you are putting into your website, the harder it will become to engage with customers online. The team at Houston Small Business Marketing works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.

Don’t let your business miss out on potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience!

Stop giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
SEO Houston

How Do I Rank Higher Locally?

When your business is competing in a highly saturated industry, it can be difficult to make a name for yourself among other businesses in your local area. You may offer the highest quality products or services, however, if your business is low ranking on Google, it will be difficult for potential clients to learn about your business.

At Houston Small Business Marketing, our digital marketing team works with you to improve your local search results placement. We do this by taking a comprehensive approach to your online presence to optimize it with the latest Google algorithm standards.

 

How Do Local Keywords Affect My Ranking?

Local keywords play a vital role in the way Google sees you and ranks your business. You are able to actually target the search terms and search areas you wish to appear under whenever you properly integrate local keywords into your website. This means, every place on your website that has text present, should be optimized in order to be seen by the most people.

Our team of experienced local business marketers in Houston will help develop a strategy outlining the areas you wish to appear under. We will evaluate where your competitors are outranking you in order to find the areas you need to improve your current ranking.

 

Do I Need Blog Posts On My Website?

Whenever you have a website it is important to realize the work is never done. Google wants to see you making continuous updates with SEO rich content on a regular basis. Instead of complicating your web design or having to add new pages within your website every week, blog posts help you get the same high quality results. Not only are blogs an excellent way to target specific search terms you wish to appear under, they also make for effective communication between your business and clients. If there is a new service you begin to offer, are making a big change in your business model, or have a large event coming up, blog posts can help you express this to your customers.

 

Do I Need A Google Maps Business Listing?

One of the most effective and necessary parts of improving your local search ranking is by creating, claiming, and optimizing your Google Maps Business Listing. This listing is how most people in your local area will find you. If you have ever done a search for a local business and were directed to a map with multiple listings, this is where your business should be aiming to appear.

Our team works with you to create, claim, and optimize this listing in order to target your specific audience. If you fail to do this you will be surrendering potential clients to your competitors. Do a quick google search for your local area and the type of services you offer. If your website is not showing up in a top map placement or in the top 3 organic search results.

 

So how often should I post on Google My Business?

At a minimum, you should be posting on Google My Business once every 7 days.

Many businesses post once per day, and have seen good results and improved rankings. Google tends to look favorably on businesses that use Google products frequently.

However, keep in mind that only the most recent Google post shows prominently in a search, so if there is some important news or sale that you want people to see, it might be a good idea to not have another post for the next 6 days. Otherwise that post will be buried behind the newer posts. Keep all of this in mind when figuring out how often to post to Google My Business is ideal for you.

 

Does My Web Design Affect My Local Ranking?

The appearance of your website will play a vital role in attracting a new audience did you know your website’s layout and design also plays a huge role in your online ranking? The way your website is designed affects SEO.

That’s right optimized web design isn’t just about aesthetics. Excellent web design affects every aspect of your online presence. Your website is the first thing people see when they want to learn about your brand, and it’s also your most valuable tool when it comes to increasing your local search engine presence.

Working with an experienced local ranking marketing team can help you to add value to your website in a wide variety of ways. Our team helps you do more than build a website, it also makes it simple for you to reach your target audience.

 

Houston SEO Company

If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their website. As the gap grows between how much effort your competition is putting into their online marketing and how little work you are putting into your website, the more difficult it will become to engage with customers online. The team at Houston Small Business Marketing works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.

Stop missing out on potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
SEO Houston

Why Does My Site Need An SEO Audit

When new clients come to us looking to improve their digital marketing, one of the ways we discover what changes need to be made to increase their rankings is by running an SEO analysis of their website. By performing an audit on your website we are able to explore the user experience, while also evaluate how your website is stacking up against your competitors.

Technical SEO requires continued efforts as the standards for how to get the highest organic search rankings is constantly evolving. Our comprehensive online marketing company has all of the SEO tools necessary to provide you with the top search engine results you are looking for. We work with you on your entire online presence, including social media posts.

 

What is an SEO Audit, and Why is it So Important?

Before we dive deep into auditing your site, let’s first take a look at what an SEO audit actually is and why it is so important.

To put it simply, an SEO audit is the process of identifying issues that could prevent your site from ranking on Google and other search engines.

If there are issues that mean that your site cannot be properly crawled and indexed, your content doesn’t stand up against your competitors, or you have toxic links (just a few common issues that an audit could highlight), you will be missing out on organic traffic.

 

Sales and Competition

When you are missing out on traffic, that also means you are missing out on sales. It will be your competitors who enjoy this traffic and these conversions.

If there is any motivator to encourage you to go and audit your site, it is knowing that your competitors could be taking traffic and conversions that you could otherwise be reaping the benefits of.

If you are not auditing your site on a regular basis, it is easy to miss opportunities for growth, accidental issues that arose in the latest development roll-out, or simply things you could have done better.

  • Some of the most common reasons why you need to audit your site include:
  • You just landed a new SEO client and are putting together a growth strategy.
  • You started a new job and, like the above, are putting together a strategy.
  • You bought a website and want to figure out your next steps.
  • You experienced a drop in organic traffic and need to discover why.
  • Part of your ongoing SEO strategy includes regular audits to allow you to find and fix issues quickly (we recommend quarterly).

 

Houston SEO Experts

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
SEO Houston

How Long Does It Take For SEO To Work

Digital marketing campaigns have the ability to bring your long term success when it comes to growing your online presence and expanding your audience. So, how long does SEO take to start working? It is important to understand how SEO campaigns work in order to avoid having unrealistic expectations.

Our team utilizes comprehensive SEO services and content marketing. This includes writing unique blog posts, social media marketing, link building, properly incorporating long tail keywords, and more. All od these ranking factors will influence the organic traffic brought to your website.

 

You Should Expect to See Results From SEO Within 6 to 12 Months…

SEO should show results within a 6- to 12-month period. By results, we mean a measurable increase in traffic and associated leads or conversions. This doesn’t necessarily mean you’ll have achieved your goal by this point, but any business that is investing in SEO should expect to be able to see progress within this timeframe.

It’s impossible to give a figure that applies to all websites, and the best that an SEO can do is give a best-guess estimate based on analyzing a website’s current performance and the proposed strategy.

There’s no getting away from the fact that SEO takes time. Google (and other search engines) want to show the best result for any given search query, and it takes time to deserve to rank. You’ve got to earn top search visibility.

But with the right strategy in place, 6 to 12 months is a long enough period to be able to see the impact of SEO efforts and to be able to justify ongoing investment into growth.

 

The Factors That Determine How Long It Takes to See Success From SEO

To help you to further understand how long it takes to see SEO success, let’s take a look at the factors that determine this.

  1. Your Website’s History

Whether or not you’re working on a new domain is one of the key factors that influences the time it takes to see results from SEO.

A new domain will almost always take longer to show success than an established one, given that it hasn’t yet built up any authority or earned any backlinks. In comparison, an established domain will usually have earned at least some level of authority and have some backlinks pointing to it.

A brand new domain should expect to see results within 9 to 12 months, rather than 6 to 12.

However, an established domain doesn’t automatically mean that you’ll see quicker results. You likely won’t see quick results if the domain has previously been affected by a penalty, a core algorithm update, or has had SEO work that goes against Google’s webmaster guidelines.

When working on a new project, it’s always a good idea to build up a picture of the site’s history. While you can get an idea of site performance by looking at impressions on Google Search Console, the SEMrush Organic Research Tool can help you figure this out very quickly.

Enter your domain into the tool and set the ‘Estimated Traffic Trend’ to all time. This will show you the site’s estimated traffic over time.

The site has lost a significant amount of organic visibility in the example below, suggesting that there’s a problem that needs fixing or a quality issue that needs resolving. A new SEO strategy on a site that’s lost visibility like this will likely take longer than 12 months to see results in line with previous performance.

Organic Decline through Organic Research Tool

On the other hand, this next example suggests no previous site issues or declines in visibility, suggesting that the right strategy could drive expected results within the typical 6 to 12 months period.

Organic Growth through Organic Research Tool

Estimates on how long it takes to show results are usually given based on a site with no historical issues that need resolving first. Always consider how a site has performed over the last 2 to 3 years to help put projections together.

  1. The Competition

Results can be seen far quicker in low competition niches and low competition search queries than competitive ones.

Trying to rank a website for competitive personal finance keywords (e.g., ‘credit cards’)? It could take 2 years or more to earn prominent page 1 visibility. On the other hand, for local or narrower lower competition keywords, it might be possible to show promising results within 3 to 6 months.

  1. Your Resources

You can’t control a website’s history nor the competition.

But what you can (usually) control is the resources that are allocated toward an SEO project. It’s important to understand exactly how this plays a huge part in the length of time it takes to see results from a campaign. The more resources you’re able to allocate toward SEO, the faster you’ll usually see results.

The most important resource you need is time. Let’s give an example…

Two websites owned by small businesses are competing for the same keyword. They’re both aware that the key drivers of SEO success are technical SEO, content, and backlinks. Both employ the services of an SEO freelancer. For simplicity, we’ll assume that both of these sites start on a level playing field.

Website A engages their chosen specialist for 5 days of time per month, whereas Website B engages theirs for just 2 days.

Of course, website A should expect to see faster results.

Be aware that conversations around the time taken to see an impact must take into account the resources being allocated, understanding that the best way to reduce this (within reason) is to allocate more to the project.

It often makes sense to put together a backlog of action points at the start of a campaign (detailing all of the opportunities and actions) and then prioritize this around the allocated resources. This can help to show the opportunities that are still outstanding that could be brought forward with more investment.

Let’s Look at the 3 Silos of SEO Success and How These Impact the Time to Results…

There are 3 key silos to SEO success, and each of these can impact the time that it takes to see results. Let’s take a look.

Technical SEO

If technical SEO issues exist on a site, they will need to be resolved before you can experience the growth you’re looking to see.

 

Technical SEO relates to things like:

  • Crawling and indexing
  • Site speed
  • Canonicalization
  • Structured data
  • Duplicate content
  • XML sitemaps
  • Hreflang
  • and more

Resolving issues around some of these areas will have a bigger impact than others, but the fact remains that any technical problems should be fixed.

You can identify technical SEO issues with your site using the SEMrush Site Audit Tool and see a list of areas that need your attention:

 

Houston SEO Experts

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
SEO Houston

Are Backlinks Important For SEO

When it comes to digital marketing and brand awareness you will need to do more than just build an attractive and functioning website. There is a lot of behind the scenes efforts that go into designing a high ranking website that attracts new customers to your business. Our SEO agency works to help you build your page authority by staying on top of the latest trends.

We write unique blog posts for your website with target keywords, different types of backlinks, and high authority links from reputable sources. Learn more about the value of these links on your website below.

What are Backlinks?

Backlinks — also known as inbound links or external links — refer to links on one website pointing to another website.

Search engines, like Google or Bing, view backlinks as indicators of quality content that has the support of other websites. Pages with more backlinks can rank higher on SERPs (search engine results pages).

The Importance of Backlinks in Your SEO Strategy

Do backlinks have an impact on your SEO? Yes! Backlinks are a critical component of SEO. Having authoritative links to your website is one of the most important signals that Google (and other search engines) consider for ranking content.

But what makes a high-quality backlink?

Trust is a huge factor — if a quality website with an excellent reputation links to your site, that’s a fantastic vote of confidence. If you only have sites that Google considers spammy linking to your website, it’s not likely to help you much.

Popularity is another consideration. Because Google views external links as votes of popularity for a website or webpage, there is a strong correlation between sites with lots of (quality) backlinks and higher rankings.

 

Why Are Backlinks Important?

When it comes to search engine optimization, backlinks are talked about a lot and are the focus of site owners everywhere. But why are backlinks important? We’ll dive into a few of the reasons why you should care about incoming links to your site.

Backlinks Can Improve Rankings

Without great backlinks pointing to your site, you miss out on one factor that goes into understanding a website — trustworthiness. Backlinks showcase that you are a trusted authority in your industry and deserve to rank at the top for key search terms.

Google Finds New Pages via Backlinks

Google’s spiders (Googlebot) uses links to find new pages on the web — this is one of the main ways content is discovered, crawled, and indexed.

One way to think of links is how Google navigates the web. A link from a trusted source will help your content indexed faster by Google.

Backlinks Boost Your Trustworthiness & Credibility

Quality links from authoritative and trusted sources help you to rank higher from an SEO perspective, but they can also help boost your trustworthiness and credibility as a business. Think about it this way: let’s say you are a tech startup. There is a good chance not too many people know about your business (yet).

 

Digital Marketing Agency in Houston

Do not allow your business to miss out on potential customers due to poor marketing. Instead, let our full service digital marketing firm help you dominate your industry! From top notice web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
SEO Houston

SEO Web Development Houston Texas

Are you looking for a digital marketing agency in Houston that can help you grow your business with a mobile responsive website design? Our SEO experts work with you from the ground up, beginning with thoughtful website development and a customized marketing campaign. Our web development company has designed and developed successful websites for a wide range of businesses to increase their online presence and attract new customers to their company.

Internet Marketing Web Design Development

Many companies and individuals are capable of designing a beautiful website for your business. However, an aesthetically pleasing design doesn’t help your business thrive without search engine optimization SEO. Our Houston web design team understands how to get your website noticed and highly ranked among your competitors. This is all done by implementing the newest SEO trends from Google. By staying up to date on these constant changes, we are able to help you target specific audiences to increase visibility and brand awareness for your business.

 

Semrush provides 7 SEO Rules to Optimize Your Web Design

  1. Never Abuse Keywords

Keywords are how you tell the search engines what your page is about. Years ago, marketers would use the same keyword over and over in an attempt to signal to Google that they were relevant to that term.

The thought was, if Google ranked you #4 for a keyword you use 10 times, then it would rank you #1 if you used it 20 times. I know math is hard, but that makes sense right?

Well, that only lasted a short time. Those who used keyword stuffing as a way to manipulate search results found themselves without any traffic.

Keyword stuffing not only makes your content read like crap, it dilutes ranking signals. Here is what I mean.

Google uses time on site as a ranking signal. The longer someone is on your website, the more Google feels it is relevant. If someone cannot read your content because it is so full of keywords it reads like a foreign language, they will click off your site quickly. When Google sees people leaving quickly, it knows your quality is only just above the sewer line and not worth ranking.

My recommendation is to use LSI (Latent Semantic Indexing) keywords in your content. Simply create content with a few keywords you want to rank for, but use them sparingly (2 to 3 times for a 500-800 word article). Then use LSI keywords through the article to supplement the main ones.

“Keyword-stuffing” is the biggest mistake you can make as a content marketer. It offers nothing for readers and will ultimately get you ignored by Google.

  1. Don’t Compete for Crowded Keywords

Do your normal keyword research. However, keep in mind that using the most relevant keyword isn’t always the best strategy, especially when 70,000+ people are already using the keyword.

Look for similar or unique keywords that are still just as relevant to your message but fewer people are using them. Focus on these as you will be able to rank higher with not as much effort. Try to set your keywords and their synonyms up in a way that complement one another. This will allow your writers to create content that sounds natural to the reader.

You can use crowded keywords, but try to use them as your keyword synonyms. When you find your “dark horse keywords,” build your strategy with them.

If you do decide to use crowded keywords, I recommend using the Skyscraper Technique to do it. If you are not familiar, it basically means you take content that ranks high for that keyword, then build on it to make it better.

  1. Create Unique Content

A great SEO strategy always involves generating unique content.

Making sure that your content is useful and well-written is just as important as the SEO strategy you design for it.

Let me put it to you like this …

If your content isn’t unique, few people will read it. When fewer people read it, fewer ranking signals are shown to Google. And well, you know the rest.

Unique means more than just “quality.” You need to provide something your readers haven’t seen before. In the previous section, I linked to SEMrush’s post about the Skyscraper Technique. If you go to that page, it’s about a unique content strategy to take advantage of.

  1. Don’t Use Low-Quality Links

There is so much focus on incoming links that many webmasters forget that external links are important as well.

You must make sure your external links all lead to quality content. Don’t just link for the sake of linking or you will shoot your SEO strategy in the foot.

Bad or broken links lead to upset customers and can affect your Google rankings (which is also why you need to update your site regularly – I will cover this in the next section).

Take your time, and really choose links that are relevant, impactful, and from sites that have been around a while. Those are the relationships you want to build and the quality Google will reward.

With that in mind, I will also recommend NOT linking to content that already ranks high for the keyword you are trying to rank for. Essentially, you are giving them link juice and showing Google that their content is slightly better than yours.

  1. Update Your Site on a Regular Basis

Ever been to a website that hasn’t been updated for 10 years? Did you stay long? If you’re like the majority of internet users, the answer is ‘no’.

Stay active on your website and update your channels regularly. It’s virtually impossible to see any rankings increase from an inactive domain.

Don’t be scared to update your content. In fact, you will see articles with hat notes all the time that say “updated for 2020” or something similar. You can see from the screenshot above how a marketing firm turned a post into evergreen content with a simple update.

This is why it is important to analyze your content to find out what isn’t working. You can update content that isn’t ranking in an attempt to get it higher in search results.

  1. Follow Google’s On-Site Optimization Guidelines

Google is constantly updating its best practices, so make sure you stay up to date. Most changes are minor, but you need to stay up to date nonetheless.

If Google does something minor like devaluing URLs with specific keywords, this is definitely something you need to know when creating content (I doubt that will happen. Don’t panic, it’s just an example).

So make sure you stay up to date!

  1. Keep an Eye on Your Site Speed

You also need to monitor your website speed. Make sure it’s quick and responsive. I know you’ve probably heard this before, but it really is that important, especially in a mobile world.

Let me ask you this. If site speed ISN’T important, why did Google come out with AMP? Exactly my point!

You should check the functionality of your site on a regular basis. If you notice site speed slowing down, it’s time to find out why. Use a tool like SEMrush Site Audit to analyze your load time and find any bottlenecks in the process.

You’ll get a breakdown of your website’s speed and performance. It should look like this:

If everything’s in the green, you’re good to go. If you’re seeing poor loading times and bad performance grades, that’s a sure-fire sign that something’s wrong with your site.

Check the speed regularly, especially after large updates. A good rule of thumb is to run a general test like Pingdom at least once a week.

 

Houston Online SEO Company

If you are not putting resources into optimizing your website, you will quickly fall behind your competitors that have already implemented SEO strategies to their online presence. As the gap expands between how much effort your competitors are putting into their online marketing and how little work you are putting into your website, the harder it will become to engage with customers online. The team at Houston Small Business Marketing works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.

Do not allow yourself to miss out on potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
SEO Houston

SEO Website Building in Houston

As your company begins to grow, there will be a time where you need to start considering a marketing strategy that allows you to reach the next level. Many new business owners make the mistake of trying to take on too many roles for their company. Instead of trying to master the complex world of online marketing, working with a digital marketing agency for small businesses can help you to quickly evolve and meet your business goals.

Making this choice may feel like a big move, however, the return you will see from working with marketing experts will ensure your business thrives and grows exponentially. When you are working in a competitive industry it is critical you partner up with right team to spread awareness about your brand.

 

Website Search Engine Optimization Checklist

Understand search engines

Search engines like Google and others use formulas, called algorithms, to determine what sites to serve up in response to a search. While search engines update their algorithms regularly, there are plenty of predictable ways they’ll assess your site.

Expertise, authoritativeness, and trustworthiness (EAT) are among the top factors Google considers in its rankings. There are several ways to build this.

Generate visibility

Reviews, mentions in social media, links to your content from other websites, and guest posts that backlink to your website will all help your ranking. But, don’t take a shortcut and pay firms to purchase links for you—Google doesn’t approve of this practice.

Update your profile

Build your EAT by ensuring that Google has pertinent information about your business. Use Google My Business to manage your profile so you connect with your audience on Google Search and Maps using location data.

Show Google you’re relevant

Assure Google that it can trust you as a reputable website by addressing these basic ranking elements.

  • Search relevance. Google and other search engines carefully consider whether a page meets the intent of a user’s search. This means your website needs to be extremely clear about what you do and where you’re located.
  • Mobile-friendliness. Google predominantly ranks mobile pages over desktop when evaluating website pages. Mailchimp allows you to preview your website as it would appear on a mobile device, so you can be sure that your site will look great on any device.
  • Page-load speeds. A page should load as quickly as possible—preferably in one to 3 seconds, according to Google—to give the user a worthwhile experience with the website.

 

SEO checklist: How to improve your results

The good news about SEO planning is that what works for SEO also aligns with providing a positive user experience (UX) for people who visit your website. So, SEO-friendly changes equal a better site for the people you want to engage.

SEO should be a consideration throughout every step of your website build and your marketing journey,” says Ade Lewis, Partnerships Director at Mailchimp. “It’s the number one way a consumer will find a small business.”

Review this checklist to learn about the changes and adjustments you can make to improve your SEO.

  • Feature relevant keywords. Keywords are words or phrases that people type into search engines to find something. All areas of your website—including page names, headlines, site copy, image captions, page descriptions, and URLs—need to include keywords in a natural way that doesn’t sound too forced.

Since people search with specific needs in mind, your keywords should be “long tail,” meaning descriptive and narrowly focused. For example, “wedding photography Newport RI” will work better than just “professional photography.” Specific keywords will bring in less traffic overall, but ranking for more detailed searches will result in a higher conversion rate.

  • Have a clean site structure. Make sure your website is organized in a way that makes it easy for users and search engines to travel through your site and find what they’re looking for. Internal links from one page to another within your site should provide content that educates your visitor, answers a question about what you offer, or engages them in some other valuable way. Internal links give Google more clues about what your website is about, so it can send relevant visitors your way.
  • Feature substantial content. Create website content that’s relevant to your top keywords and hefty enough to be valuable. While punchy, skimmable content is great, keep in mind that Google wants content that solves the search intent, so pages with fewer than 200 words will not be highly ranked. If you want to add meat to your copy, be sure each page solves a problem, answers a question, or moves a visitor forward in their journey through your site.
  • Use relevant title tags. A title tag or page tag is the “headline” for a page when it appears in search engine results pages (SERP). The words or phrases in your title tags should be specific and descriptive. Think, “Learn How to Paint Landscapes and Portraits” instead of “Painting Class.” Combining this with the meta description—a longer blurb in search results that says more about what your content provides—encourages users to click through to your website. Title tags also appear in your visitors’ web browser tabs and in social media when your content is shared.
  • Add alt tags. An alt tag is a text description of an image. It serves 3 important purposes. Search engines can’t interpret images, so alt tags help them identify and rank these pieces of content, improving your SEO. They also help website visitors when an image doesn’t display properly on their screen or load quickly by providing a clue about what image they should be seeing. Last, and definitely not least, alt tags are easy for screen readers to decipher, so they help with web accessibility. Alt tags should be short and descriptive—think, “paddle board on lake with smiling boy” or “chocolate cake with vanilla frosting and strawberry.”
  • Optimize for mobile. Google prioritizes mobile websites, so making sure your website is mobile friendly is critical. This means providing a visually pleasing and easy-to-use experience no matter what device someone is visiting from. Mobile sites also must load quickly on a 3G connection, render properly on any sized screen, have well-spaced site elements that users can easily tap on to take action, and feature content that’s entirely visible without having to scroll left or right.
  • Enable fast load times. Ideally your pages should load in under 2 seconds—less than 3 is a must. If they do, it’ll improve your search rankings. There are several things that can slow down your load time, including issues with your content management system (CMS), poorly written code, low bandwidth that can’t handle your traffic volume, or numerous large images on a page. Use Google PageSpeed Insights to test how quickly your website is loading. Be sure you host your website on a platform that enables fast load times.
  • Install Google Search Console and Analytics. Google Search Console will help you see if Google is finding and indexing all of the pages on your website to highlight places you can improve performance. You can connect to Google Analytics from your Mailchimp dashboard to monitor your traffic, see what pages are being visited the most, and what links direct visitors to your website.
  • Make sure your website and URL are secure. Google considers HTTPS encryption a top priority, and will show a security warning in search results if a website is not HTTPs encrypted. Work with a website builder that makes security a priority. All websites created with Mailchimp include an SSL certificate—this encrypts data and guarantees the authenticity of a website to visitors.

 

Houston SEO Experts

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
SEO Houston

Affordable Houston SEO Company

SEO marketing companies are different from regular marketing agencies because they utilize online marketing techniques. Online trends are evolving constantly and they are leaving the traditional marketing strategies behind in the dust. Not only do digital marketing trends make it simple to target specific groups, these strategies are also more affordable to implement and more accurate to execute. Digital marketing allows your business to be advertised directly to individuals in your local area that have been searching for the services you provide.

 

Why Does My Business Need SEO Marketing?

SEO marketing helps to bring online users to your website but this is only where the work begins. No matter how much traffic you are able to drive to your business’s website, if your online design is out-of-date, you will be unable to capture the attention of potential customers. It is critical that your website makes a strong first impression on every user who visits it, in order to convert online traffic into real-life sakes.

At Houston Small Business Marketing we understand that for many business owners, focusing on improving your services and providing top quality customer service requires your full attention. This is why our highly skilled team of online marketing professional stays on top of the latest online web design trends so you don’t have to. Your efforts should be spent perfecting your business and keeping your customers happy. We offer comprehensive and affordable Houston Website Designs that help you to succeed.

Don’t fall behind your competitors due to poor SEO and failed marketing strategies. There is no reason your company should be losing potential customers to a brand with lower quality products and services than you, simply because you are not on top of your online marketing. You don’t have to divide your time between running your business and navigating online marketing trends when you work with our experts.

 

Does My Business Need To Be On Social Media?

A wide variety of opportunities awaits you on social media. There’s an abundance of platforms that you can use to expand your online presence. The first step is choosing the platforms and coordinating a multichannel strategy that makes your message consistent everywhere.

It is a lot of work, but take a look at how each social platform can help your local SEO efforts:

Facebook has the largest user base, which means you’ll reach the widest audience.

A key feature of Facebook is the possibility for users to geolocalize their posts when they visit your store by using the check-in function. This will make you visible to all potential leads among their friends.

Facebook also offers a virtual window to your brick-and-mortar store by allowing you to customize your page, post pictures, and advertise your products or upcoming events.

Twitter limits you to 280 characters, although you can also post images and videos to add some extra flair.

Twitter’s most powerful feature is the retweet function, as this is great to create a buzz around an ongoing campaign or an upcoming event.

On Twitter, you can also reach out to your followers and ask direct questions with polls to collect precious suggestions directly from your customers.

Instagram is an image-focused platform that can do great things for your brand image and customer engagement.

Interact with your users on eye level with behind-the-scenes stories and direct messaging. Turn your customers into fans.

Show off your unique selling points via regular eye-catching posts that celebrate your products and your employees.

Other social media platforms go in and out of fashion daily; the list is long: YouTube, Pinterest, Snapchat, TikTok, LinkedIn, etc. Choose whichever one best fits your brand image.

 

Should I Hire A Company To Improve My SEO?

When you fail to stay current with marketing trends, you are allowing potential customers to work with your local competitors. This can be exhausting for business owners, especially when they are confident that they offer a high quality service or product, but are still missing out on gaining new customers at the same rate as their competitors.

Do not allow businesses with lower quality products and services outrank you when you work with Houston Small Business Marketing. Our team of highly dedicated and experienced SEO professionals never stop working to increase your visibility online in order to expand your audience. Let us work with you to get to the top and stay there!

Guarantee your company is reaching the right people online when you work with the SEO marketing team at HOUSBM. We understand the importance of connecting to your current clientele and engaging with new customers is. This is why we focus on developing user-friendly websites, with a wealth of informative and unique content to help increase your chances of converting online users into real world customers.

 

Why is SEO important for Your Business?

Regardless of the type of business, you are marketing online, you can now leverage the increasing number of internet users to meet your goals. If you are able to leverage the internet numbers, you have to boost ranking on SERPs using different strategies. Below are a few reasons why you should invest in SEO irrespective of the size of your business:

Brand Visibility

If you are to compete in your niche, then you must make sure your brand is visible and easily recognizable. Some of the most popular websites on Google including BBC, CNN, New York Times, and Harvard Business School among others have managed to stay ahead of the pack in their niche through online branding.

By investing in SEO services, the companies are able to drive quality traffic and with time their brands have become more trusted due to increased visibility. When your customers try searching for you online, they expect to find you on the first page of SERPs for a targeted keyword and if they don’t, your brand will lose its shine.

Increased Quality Traffic

If you are going to ace it online, you have to start with lead generation. It is true that more traffic might not translate to higher conversion but eventually, you will start ranking highly and with time, your SEO strategy will move towards increasing conversion. In essence, you can’t convert if you don’t have traffic.

By implementing SEO tactics such as link building, directory submission, web audit, keyword optimization, and analytics among others, it becomes easier to attract relevant traffic and this eventually boosts sales on your site.

Impressive ROI

There is no denying modern business marketing is expensive. Small businesses have a hard time raising the necessary capital to compete with global brands that have dedicated budgets to increasing visibility and attracting traffic. However, digital marketing has changed all this because most of these tools are easier to build and implement. For instance, video, which has become an integral SEO strategy, is cheap to produce and launch. Most SEO techniques don’t require a big budget and it is no wonder that small businesses are able to compete favorably with their bigger competition.

 

Houston SEO Company

If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their website. As the gap grows between how much effort your competition is putting into their online marketing and how little work you are putting into your website, the more difficult it will become to engage with customers online. The team at Houston Small Business Marketing works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.

Stop missing out on potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
SEO Houston

Trusted SEO Firm in Houston

Partnering up with a marketing company can be an excellent way to grow your business and attract new customers. These days, online marketing has become the most effective and competitive marketing strategy for business owners. Our Houston SEO experts work with you to provide social media marketing services, targeted SEO campaigns, and to improve the user experience on your website and other online platforms.

Other SEO companies in Houston fail to offer the full spectrum of services that are needed in order to dominate search results in your industry. When you work with our marketing team in Houston, TX, you are getting a comprehensive approach to technical SEO. We do it all from keyword research to brand management, so you can focus on running your business.

 

5 Star Reviews From Some of Our Top Clients

  • Our organization hired HOUSBM to update our website & social media platforms. I found them to be responsive. They listened to what we wanted, offered suggestions, and we are VERY pleased with the results. It took time and effort on our part to educate HOUSBM on what we as a society do. Together we’ve done the hard part. Now comes the fun part of documenting what we do and HOUSBM will get the word out and keep us relevant. Thank you! -Teresa Coleman
  • Anthony has been a game changer for our business! Highly recommend. His team is professional, efficient and creative. -Tisha Rowe MD MBA
  • Anthony and his team have been wonderful with helping our small start up company by building our website. The turnaround was extremely quick and they are very responsive/attentive with any updates or changes we request, and full of ideas and advice to get our business exposure. I highly recommend this company. We will hopefully be using them to help us with social media in the near future. -Tiffany Dyson
  • Houston Small Business Marketing designed a website for my company and I can’t be more pleased with the results. They took everything I wanted to be on it and turned it into an effective website that is very easy to navigate ultimately resulting in an increase in business. I highly recommend them to design a website for your company! You definitely will not be disappointed! -Jennifer Abadie
  • Wow! I needed a new website for my new business so I contacted HOUSBM. I am very happy with the quality and thought that went into the development of my site. Thank You!! -Barbara Cavness
  • Houston Small Business Marketing did a great job modifying the website for my Soothe Hypnosis practice. They optimized the SEO, enhanced the look and feel of the site and guided me in upgrading my social media strategy. These friendly folks are very knowledgeable and extremely helpful. Will definitely recommend them to others. -Marie Martin
  • Houston Small Business Marketing has done an exceptional job for our company. Complete online presence as well as social media. Always responsive to our needs and they keep our presence up to date with the latest means and methods! -Eddie Tipton
  • Excellent website company! I highly recommend Houston Small Business Marketing if you’re trying to get your business seen on Google! -Shaunlee Babineaux
  • Thank you Houston Small Business Marketing! My website is amazing! You did everything I wanted. We are getting noticed!! -Pamela Nolley
  • I recommend Houston Small Business Marketing for their awesome web design service. This is an excellent business with very professional work! -Lamarsha Adams
  • Extremely satisfied with this company, helped me start up my photography website. Thank you guys. -Erika
  • Thank you for your 5 star review. Pleas note: we will continue to use best practices for local seo, seo, and website design! -Ibrahim

 

Digital Marketing Agency in Houston

Do not allow your business to miss out on potential customers due to poor marketing. Instead, let our full service digital marketing firm help you dominate your industry! From top notice web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing