Categories
SEO Houston

SEO Company Near Me

Do you have specific business goals you are looking to achieve for your company? Are you interested in growing your business organically in order to reach a specific audience or demographic? If so, our SEO specialists are here to help you.

We are a full service digital marketing agency, that puts a strong focus on SEO marketing strategies in everything that we do. Our web developer will incorporate local SEO principles into your website’s design, while also ensuring your web design is user friendly and aesthetically pleasing.

We manage your brand online, utilizing the most effective social media marketing strategies available today. Our team are the SEO experts of Houston, helping businesses from all types of industries meet their goals and grow. If you are looking for the top SEO services, look no farther the Houston Small Business Marketing.

 

How Search Algorithms Work

With the amount of information available on the web, finding what you need would be nearly impossible without some help sorting through it. Google ranking systems are designed to do just that: sort through hundreds of billions of webpages in our Search index to find the most relevant, useful results in a fraction of a second, and present them in a way that helps you find what you’re looking for.

These ranking systems are made up of not one, but a whole series of algorithms. To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query—for example, the freshness of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.

To help ensure Search algorithms meet high standards of relevance and quality, we have a rigorous process that involves both live tests and thousands of trained external Search Quality Raters from around the world. These Quality Raters follow strict guidelines that define our goals for Search algorithms and are publicly available for anyone to see.

 

Meaning of your query

To return relevant results for your query, we first need to establish what information you’re looking forーthe intent behind your query. Understanding intent is fundamentally about understanding language, and is a critical aspect of Search. We build language models to try to decipher what strings of words we should look up in the index.

This involves steps as seemingly simple as interpreting spelling mistakes, and extends to trying to understand the type of query you’ve entered by applying some of the latest research on natural language understanding. For example, our synonym system helps Search know what you mean by establishing that multiple words mean the same thing. This capability allows Search to match the query “How to change a lightbulb” with pages describing how to replace a lightbulb. This system took over five years to develop and significantly improves results in over 30% of searches across languages.

Beyond synonyms, Search algorithms also try to understand what category of information you are looking for. Is it a very specific search or a broad query? Are there words such as “review” or “pictures” or “opening hours” that indicate a specific information need behind the search? Is the query written in French, suggesting that you want answers in that language? Or are you searching for a nearby business and want local info?

A particularly important dimension of this query categorization is our analysis of whether your query is seeking out fresh content. If you search for trending keywords, our freshness algorithms will interpret that as a signal that up-to-date information might be more useful than older pages. This means that when you’re searching for the latest “NFL scores”, “dancing with the stars” results or “exxon earnings”, you’ll see the latest information.

 

SEO Agencies in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
SEO Houston

Houston SEO Experts

Working with a digital marketing team can help your business grow organically, while also reaching specific goals you have set. From reaching new customers online, to interacting with the ones you already have, our Houston SEO experts are here to help you. We work with business owners to identify their specific demographic and market their online content to this defined group.

When you know who you are trying to reach, it makes it easier to be seen by the right people. If you are ready to take your business to the next level, contact our team today. We do it all from web development and social media management, to creating SEO rich content for your website.

What Is SEO?

SEO is the art and science of persuading search engines such as Google, Bing, and Yahoo, to recommend your content to their users as the best solution to their problem.

 

Why is SEO important?

Search Engine Optimization brings you the most precious traffic (also known as organic traffic), which is “free” — when a search engine shows your content to its users in the organic part of a SERP (Search Engine Results Page), you do not pay for the ranking. When the user clicks on the result and visits your site, you do not pay Google for a visit. And that briefly describes what is SEO used for.

On that same SERP, there are often paid results; they are identifiable by the ‘Ad’ icon to the left. When a user clicks on a paid result and visits the site, the advertiser pays the search engine for that visit.

So for ads, you pay to be the top, front, and center, and with organic search results (“SEO results”, if you prefer), you are top, front, and center through merit, and it is free.

The big advantage of SEO traffic is that, if chosen Search Engine Optimization strategy is effective (and we will look at how to make that happen below), then it is an ongoing source of free traffic.

 

Does My Business Need A Website?

In our technology driven time, it is important for all businesses to have a website and online Google listing. Forbes outlines some of the most important reasons why every business owner should consider having a properly designed and functional website for their company.

Credibility

One of the main reasons you should have a website for your business is to increase your organization’s credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers.

Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.

Brand

Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you.

This is also something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can’t easily find quality and reliable information on your business.

Leads

Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads.

Once people find you online, become interested in your product or service and want to know more, they’ll know how to contact you thanks to the information on your website, which gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a positive ROI.

Organic Traffic

Once you’re online and have an SEO-optimized website, you have a chance of showing up in Google search results. This means that when people are searching for a product or service, there is a chance your website will show up in the results. This gives you the opportunity to drastically increase your customer base.

Saving You Time + Customer Service

Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.

Updates And Announcements

Since your website is on 24/7, it’s easy to post updates and announcements to your customers. It’s a way to keep them up to date on everything that you’re doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them.

Digital Marketing

If you plan on leveraging digital marketing to increase your leads and grow your business, you’ll likely want to drive traffic to a website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best ROI on your ad spend. This is something that can’t be set up retroactively, so it is best to get your website running early even if you’re not planning on running ads at the moment.

Websites have become essential to business today. I strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start.

 

SEO Marketing Pros in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
SEO Houston

SEO Services For Houston Businesses

Are you a business owner looking to reach broader audiences and grow your company? Working with a full service SEO marketing agency can help you to reach your goals and grow. We develop custom marketing strategies that target audiences in your market. Our SEO company will develop and SEO campaign for focused on user experience. Let our SEO team help guide you.

 

Local SEO is a different pattern

What about local organic search results? After analyzing the behavior of users during trillions of searches, Google figured out that people seeking certain types of businesses need results from their immediate area. That’s why Google’s local search algorithm includes a proximity factor, which is a fancy way of saying that Google takes your location into account when you search for a local keyword (a query with local intent). This happens even when the searcher doesn’t include a city name or “near me” in their search.

If you’re at work and want to get a pizza delivered for lunch, for example, Googling “pizza delivery” shows a list of locations near your office in its local SERPS (search engine result pages).

But if you try that same search at home, you’ll get an entirely different set of results. This makes sense, considering you need a pizza delivered from somewhere nearby.

Local search has been around for years, but it was limited due to people only using their desktop computers. With the recent growth in mobile internet access, however, mobile search has exploded, so local SEO has become hugely important for the success of any business offering local products or services and local marketers.

 

What matters for local SEO?

What does this mean to search marketers? While the local map pack is displayed within the standard Google organic search listings, separate algorithms power the main Google search results for local rankings and the local map pack results. As a local business, you have the opportunity the appear within both the main organic search results and the local map pack at the same time.

If you’re new to marketing your business online, one of the main challenges is knowing what you should focus on to make your efforts as effective as possible.

Marketing analytics software company Moz posts its annual Local Search Ranking Factors survey, which includes the top 35 to 40 worldwide experts in local SEO. Its results provide the best insights into which factors influence local search visibility.

Localized content and local link popularity are factors, just as it is in Google’s traditional search algorithm, so it’s important to build local landing pages for each of your locations- especially if you’re a multiple location business-, where you should include not only your business name but also its details like address and phone as well as optimize their titles tags, meta descriptions, and follow SEO best practice. This should be taken into consideration as well in your content marketing and link building strategy.

Additionally, location-based factors like having a business listing in Google My Business, local citations from data aggregators, and review signals – that should be published by your local customers – are also taken into consideration in your local oriented seo rankings and as consequence you should also take them into consideration in your local SEO efforts.

It’s also important to note that there are SEO tools focused on local search that can help you to develop local oriented SEO audits, from developing keyword research focused on your local audience, building citations, managing Google My Business listings, business profile and Google posts, and even monitor your inclusion in local packs.

Website content is a significant factor, just as it is in Google’s traditional search algorithm, but location-based factors like Google My Business, citations, and review signals are also included.

 

Houston SEO Experts: Dominate Your Competitors

Don’t let your business miss out on customers because you are spending hours at a time trying to figure out the newest marketing trends and how to implement them for your brand, instead, work with the digital marketing experts at Houston Small Business Marketing today. Our team understands the challenges that come with working in highly competitive markets, this is why we do everything in our power to help you stand out from your competitors online.

The more traffic we can drive to your site, the more real life conversions you will have with customers. Our goal is to help you dominate the search terms for your local area that are relevant to the services and goods your company offers. This means, instead of your competitors being the top search result on a Google Map or local search term, it will be you. No one is going to see your company if you are stuck on page 9, let our team help get you to the first page to increase your visibility online.

 

Houston SEO Company

If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their website. As the gap grows between how much effort your competition is putting into their online marketing and how little work you are putting into your website, the more difficult it will become to engage with customers online. The team at Houston Small Business Marketing works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.

Stop missing out on potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
SEO Houston

Online Marketing Tips For Small Business

These days more than ever businesses are looking for new ways to reach their audiences online. Digital marketing strategies have evolved greatly and require upkeep in order to be successful. Potential customers turn to the internet to find products and services near them. If you fail to stay on top of your marketing campaigns, you are giving away business online to your competitors.

Listed below are online marketing tips for small businesses that can help improve brand reputation and online ranking.

Publish Unique and Industry Relevant Content Regularly

Content marketing is critical for successful SEO. It is achieved by publishing high-quality, unique content to attract, inform, and engage with potential customers online. The content that you publish on your website helps Google to figure out what search terms to rank your website under.

Local prospective customers are online everyday, searching for the goods and services your business offers. When you optimize your content marketing, these same customers will be linked to your website. Content marketing focuses on creating articles across the internet that build credibility with your audience and authority with major search engines like Google.

At Houston Small Business Marketing, our team will help to identify the top search terms in your area that are relevant to your industry, then will create informative blog posts that answer these questions. This will help to pair prospective customers with an organic interest in the services and goods you provide.

Use Keywords Wisely For Optimal Content Marketing

When designing a website, the best plan of action is to make dedicated pages for each keyword term you wish to optimize. You can choose the keyword term by the goods and services you provide, or you can focus the keyword terms on a specific area. When you work with our team for the development of your website, we will do both.

In a city as large as Houston, it is important to not only target the keyword terms for the services you provide in the city, but to also target the smaller communities that make up Houston. For instance, say you are an attorney in Houston that specializes in car accident cases. We will develop your website to target the most important terms for Houston and then also surrounding communities by developing webpages inside of your site such as the ones listed below:

  • Car Accident Attorney Houston

  • Personal Injury Attorney Houston

  • Car Accident Lawyer Houston

  • Personal Injury Lawyer Houston

  • Car Accident Attorney in Katy

  • Personal Injury Attorney in Katy

  • Car Accident Lawyer Katy

  • Personal Injury Lawyer Katy

 

Monitor Your Metadata

According to Michigan Tech University:

When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site originally produced by the UMC web team will have pre-populated this data for you. However, it is important for you to review and update Metadata as your site changes over time.

Title Metadata

Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page.

For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage based on your page title. This adds to the importance of using well-thought-out page titles rich with keyword phrases.

Description Metadata

Description metadata is the textual description that a browser may use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.

Keyword Metadata

Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”

Stay On Top of Social Media Platforms

Many businesses utilize social media accounts to help them interact with their customer base online. This is a highly-effective and affordable way for small businesses to create a direct line of communication with customers.

Social media makes it easier than ever before for businesses to answer questions about their company, the services they provide, any products they may sell, or promotions they are running. Having social media accounts on the most prominent platforms is important, but when they are neglected or poorly managed, having these accounts for potential customers to see can actually negatively impact your company.

This is why working with a social media management company in Houston is one of the best options for busy business owners. At Houston Small Business Marketing we offer the best social media management services in Houston. We work on your branding image, update your social media accounts multiple times a week, and monitor comments left by your customers.

Online Marketing For Small Business Owners

The team at Houston Small Business Marketing is here to help you get the best results for your online SEO. We work with a wide range of customers and take a comprehensive approach to brand management that focuses heavily on local SEO.

Whether you are a brand new business or an established business looking to improve your online visibility and placement, we can help you. Our team does it all from web development to social media management.

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing
https://houstonsmallbusinessmarketing.com/services/seo-houston/

Categories
SEO Houston

SEO Houston Pros

What Is SEO?

SEO is a term that has been increasingly more common. It stands for “search engine optimization.” In simple terms, this is the process of improving the design and format of your website to increase its visibility for relevant searches in your local area. The better visibility your pages have in search results, the more likely you are to be connected with prospective customers interested in your business.

How Does SEO Work?

Search engines such as Google use an online algorithm to crawl pages on the web. This is done in order to collect information and index it accordingly. Once the pages are analyzed Google will determine the order pages should appear in the search results for a given query. The information you place on your website will directly influence your placement.

For highest rankings it is important to include massive amounts of unique and industry relevant information on your website. This is an ongoing process that will require continued efforts to be successful.

Online Marketing SEO Agency

The team at Houston Small Business Marketing is here to help you get the best results for your online SEO. We work with a wide range of customers and take a comprehensive approach to brand management that focuses heavily on local SEO.

Whether you are a brand new business or an established business looking to improve your online visibility and placement, we can help you. Our team does it all from web development to social media management.

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing
https://houstonsmallbusinessmarketing.com/services/seo-houston/

Categories
SEO Houston

What is SEO in digital marketing

SEO is a term that has been growing in popularity, but what does it really mean? SEO stands for search engine optimization, which is the process of optimizing all of the content on your website in order to attract new users online. However, the number of visitors on your site is only part of the equation. Ensuring the users who are directed to your site are looking for the information, services, or goods they will find once they are on the site is the real challenge.

 

SEO Marketing Experts at MOZ let is know a little more about what goes into SEO:

To understand the true meaning of SEO, let’s break that definition down and look at the parts:

Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.

Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

 

Digital Marketing Strategy in Houston

When you are looking to rank higher on Google search results, appear on the Google Map listings in your area we can help! We work with our clients to optimize their websites by producing quality content. Every web page within your site will need to be optimized to get the top ranking spots online. Once this is completed we will continue to generate fresh content for your website to continue helping you outrank your competitors.

 

Does Social Media Affect SEO?

Social media content absolutely influences the SEO of your website. Traffic on social media accounts correlates with the ranking of your website. Not only does social media provide businesses with the opportunity to create more backlinks to their website, it provides them the chance to organically reach new audiences, and promote themselves.

 

Which Social Media Accounts Should My Business Have?

When it comes to determining the most important social media accounts for your business, you will want to look at popularity. At Houston Small Business Marketing, we create and manage social media accounts to the following platforms for our clients: Youtube, Instagram, Facebook, Twitter, Pinterest, and LinkedIn. Our goal is to help increase engagement and improve your local SEO.

 

Does My Site Need To Be Mobile Friendly?

Wishdesk explains the importance of why your website needs to be mobile friendly:

Mobile-friendly websites have higher pageviews per visit and lower bounce rates

Great mobile user experience is a key. If your website displays beautifully on small devices without a need to zoom, loads fast and has a convenient navigation for mobile, then visitors will be encouraged to spend more time on it, moving from page to page, learning more about your business and having more of a chance to converse. Providing mobile-friendliness is one of the most effective ways to keep visitors on websites longer. People are more likely to stay on a website that is easy to use and are less likely to leave it, which means for you that a mobile-friendly website reduces your bounce rate.

 

Mobile-friendliness contributes to customer loyalty

If people are satisfied with the interaction with your website and get a positive impression about it, then they want keep coming back to it and use it again and again. And vice versa: after having a negative mobile experience 62% of users are less likely to purchase from a website in the future. So even users who made a purchase one time from a website that is not mobile friendly won’t be interested in maintaining long-term relationships with this brand. Making a website mobile-friendly is a way to gain loyal customers who bring more revenue than new ones.

 

Mobile-friendly website is highly evaluated by search engines

Search engines used to show different results for mobile search and for search made from desktops. So if your website isn’t optimised for mobile devices, then it will be hard for mobile users to find it and use it. However, there is no strict separation between desktop and mobile users, as you may think.Our SEO Efforts Can Help You

At Houston Small Business Marketing, our team of online marketing experts work with you every step of the way to grow your business online. This includes optimizing your Google local business listing. Let our team help you reach your goals when you contact us today.

 

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing
https://houstonsmallbusinessmarketing.com/services/seo-houston/

Categories
SEO Houston

Why Do My Competitors Outrank Me Online?

Whether you are an online marketing savvy business owner or you are completely new to the world of rankings and SEO, you may have found yourself wondering, “Why do my competitors outrank me online?” There are many different factors that can contribute to why your competitors are outranking you online. At Houston Small Marketing we work with business owners to find solutions to increase their online presence in order to improve their rank online. Whether you are a brand new business looking to stand out among established competitors, or you are an established business that is tired of giving away potential customers to your competitors that rank higher than you, we can help!

 

Listed below are some of the most common reasons you may be getting outranked by your competitors online:

Their business has been around for longer: The longer a business has been around and the longer they have had an established website, the more value will place on the company’s website. This is because Google can see that the business has consistently been around for several years, legitimizing the company, which improves its overall rank. The good news is that even if you are a brand new business owner, aggressive marketing techniques can help you to quickly gain recognition online. At Houston Small Business Marketing we have the experience needed to help new businesses thrive and reach their goals online.

 

They have a well established brand: For small businesses outranking brands that have multiple locations or an established nationwide or local brand can be difficult. The more familiar your potential customers are with the competition the more difficult it can be to overcome their placement online. You will need to focus your marketing efforts on spreading awareness about your brand and increasing the number of online users that know your business exists. At Houston Small Business Marketing we specialize in working with small and medium-sized businesses to help them compete with household brands and corporations. We believe in the importance of small businesses in our communities and make an effort to support this with our work. If you are interested in learning more about how our business can help your business, contact us today.

 

They have more reviews: Believe it or not, the number of reviews listed for your company, specifically on Google can greatly factor into how well your business ranks online. Businesses with several positive reviews will quickly rise to the top, making it a huge priority for business owners to ask their customers for help leaving reviews. We encourage our clients to ask every customer they interact with to leave them a review. Additionally, responding to reviews is an important aspect of increasing the value of your business online. At Houston Small Business Marketing we can help you find new ways to connect with your customers to increase the number of reviews you receive. We also work on brand management, helping business owners respond to less than satisfied reviews to minimize their impact.

 

They have a more advanced marketing strategy: If your competitors have advanced SEO strategies that they have been utilizing on their website or with their listings online, this will dramatically increase their placement. It can be difficult to go up against strategic marketing techniques, making it important to pair up with experienced SEO experts. We believe in a comprehensive marketing strategy that encompasses many different online options to get you the most out of your website and online presence. From social media marketing to running a blog with rich creative content, we do it all so you can focus on the things that matter most, like running your business.

 

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing
https://houstonsmallbusinessmarketing.com/services/seo-houston/

Categories
SEO Houston

Affordable Online Marketing Options in Houston

Are you looking for affordable online marketing options in Houston to help boost your brand’s visibility and grow your customer base? At Houston Small Business Marketing, our team of digital marketing experts work with businesses from a wide range of industries, to target their specific audience online for organic and paid marketing campaigns, in order to expand the reach of their company. Our team stays on top of modern trends in order to help small and medium-sized businesses stay current and relevant with the forever changing algorithm used to rank companies online.

 

What do we mean rank companies online?

If you have ever done a Google search to find the answer to a question, locate a local business, or find a product to purchase, the results you are brought to are ranked by how Google sees them as most relevant to lease. To determine which website has the most relevant and accurate information in your search, Google uses an algorithm. This algorithm changes seasonally, coming up with a new standard that determines which websites have the highest quality content, the most reliable resources, and the most legitimate brand.

 

Unfortunately, even if your brand offers the most superior services available, if you are not properly representing yourself online, this can make it difficult to spread awareness about your brand. A lack of awareness about your brand can quickly turn into a problem for your business. At Houston Small Business Marketing, we understand how important it is for your business to be seen by locals looking for the services you provide. This is why we help small and medium-sized businesses secure high rankings on Google, in order to compete with larger corporations and businesses that have been around longer than them.

 

Can my small business outrank a nationwide brand?

Competing against businesses that have multiple locations throughout your state or country can be a difficult task, but it is possible. With enough thoughtful web development, social media marketing, blog posts, and Google Business Listing marketing, your small to medium-sized business does have the ability to outrank nationwide brands. This sort of goal will require time and continued efforts in order to achieve, as nationwide brands have already developed and nurtured a marketing strategy that has led them to grow.

 

How long does it take to improve my ranking online?

There are multiple variables that go into determining how much work is needed to improve your business’s ranking online. The level of marketing your competitors are utilizing, how aggressive your marketing efforts are, and the local areas your company serves are all important factors that determine how long it will take for your business to see results. If you are interested in learning more about how you compare to your competitors, contact Houston Small Business Marketing today.

 

At Houston Small Business Marketing, we know for many business owners, running their company is already a full-time job! Keeping up with online marketing trends and finding new ways to successfully utilize them to your own website and online resources can be time-consuming and a drain on your resources. Unfortunately, for many small business owners in Houston that are working in competitive industries, getting ahead of the competition can feel nearly impossible. By failing to stay on top of the most current digital marketing trends, you run the risk of losing business to your competitors who are actively working to market their company online. Do not let a business with an inferior product or service outrank you online. Instead, contact Houston Small Business Marketing today! Our team will work with you every step of the way to ensure your business is standing out online and reaching new customers.

 

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing
https://houstonsmallbusinessmarketing.com/services/seo/houston/

Categories
SEO Houston

Houston’s Best Online Marketing Company

Now more than ever, business owners are looking for new ways to reach their customers and grow their business. We have seen many adaptations and changes from small businesses during the pandemic, and even now, as the state begins to reopen, many businesses are electing to maintain social distancing standards for the time being. All of these changes have made it difficult for many businesses to stay afloat and maintain the same level of engagement, interaction, and transactions with their customers. One of the most helpful resources for staying afloat and thriving during this difficult time is marketing. How you market your business can greatly affect your business’s ability to maintain a customer-base, while also finding new customers to work with and attract. At Houston Small Business Marketing we have worked hard for nearly a decade to help small businesses survive the changing times, the new standards of marketing, and now even a global pandemic. Whether you are a brand new business owner, or you are looking to breathe new life into your existing business, we have marketing solutions that fit your specific needs.

 

We offer many different services through our comprehensive marketing plan for businesses. These include Google Map marketing, social media marketing, content marketing, web design, Google My Business marketing, and more. We believe that the best marketing comes from a combination of all of these services in order to provide our clients with the best possible outcome for their brand. Listed below is a look into each of these services:

 

Google Map Marketing in Houston:

If your business is not visible on the map, or is not showing up in the Google 3-pack (the top three businesses listed and linked from the map) then you are missing out on potential customers. At Houston Small Business Marketing we focus on making your brand visible, in order to bring you customers.

 

Social Media Marketing in Houston:

Not only is social media an excellent way to reach your customers and interact with them, it also helps improve your ranking online. Let us help you build out your social media accounts to get the most out of your brand online. If you have any questions about our social media marketing services in Houston, contact us today!

 

Content Marketing in Houston:

Without an active blog on your business’s website you will not be able to manipulate Google Search Results as seamlessly as you need. A blog gives you the opportunity to showcase important information about your business, but it also helps you to choose which search terms your website will rank under. This can be extremely helpful to businesses that are looking for exposure. Make sure you are being seen by the important people with Houston Small Business Marketing.

 

Web Design Marketing in Houston:

While an eye-catching website goes a long way to making a good first impression on potential customers, a web design done without SEO marketing in mind can only get you so far. At Houston Small Business Marketing we work with you to create the website of your dreams, while ensuring that you are also enhancing your chances of being at the top of search results for all relevant terms and keywords that apply to your business and local area.

 

Google My Business Marketing in Houston:

When it comes to marketing your business online, your Google Business Listing will need continued efforts. Not only is it important to optimize your listing by filling out all available fields, you also will need to continue adding photos, videos, responding to reviews, and more. At Houston Small Business Marketing, we make it easy for you to thrive online.

 

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing
https://houstonsmallbusinessmarketing.com/services/seo-houston/

Categories
SEO Houston

How Does Online Marketing Help My Business?

For a small to medium-sized business to thrive in a sea of big name corporations, they will need to focus on visibility. Many aspects go into developing a successful brand that has longevity, however, without visibility developing a customer base is impossible. Online marketing works to increase the visibility of your business in order to connect you with real world customers who have an organic interest in the services offered by your brand. Unlike other marketing strategies that hope by casting a wide enough net they’ll be able to catch the attention of some interested consumers, online marketing helps you to target a specific audience that already has the intention of working with a business in your industry. At Houston Small Business Marketing we work with your brand to find the best ways to showcase the services you offer, while also highlighting the unique reasons your company is different from your competitors.

 

What Is Included With Online Marketing:

Social Media Marketing in Houston: Your social media accounts are an extension of your business and an excellent opportunity to boost the SEO value of your business. Our team can help you get to the next level with our high quality social media marketing services in Houston.

 

Google Map Marketing in Houston: If you are not showing up at the top of Google map results, also known as the Google 3-pack, then you are missing out on potential customers that can help your business grow. Do not let your competitors outperform you just because of their placement online. Contact Houston Small Business Marketing today to outrank your competitors and get where you need to be.

 

Google Business Listing Management in Houston: Your Google Business Listing is a place that requires continued efforts in order to maximize its efficiency and be seen online by potential customers. At Houston Small Business Marketing, we continue adding new content and optimizing your Google Business Listing in order to help you place higher than your competitors. Contact us today to learn more about how your Google Business Listing is affecting your placement online.

 

Content Marketing in Houston: One of the most effective ways to target specific audiences online is through targeted content marketing! At Houston Small Business Marketing we will find out which service areas in Houston you are most interested in sharing your services with, from here we will work with you to highlight the products and services your business offers to potential customers in those chosen areas.

 

When it comes to your online marketing, there is no reason to settle! Ensure you are working with a company that is staying on top of the latest trends to increase your visibility and improve your placement online. At Houston Small Business Marketing, we take the steps to increase brand awareness for your business and make your quality services and products visible from those with an organic interest in your business. Our team works to help you dominate search results in order to become an industry leader. We understand how important engaging with your current customers and new customers is, this is why we put a strong focus on developing user-friendly websites, with plenty of informative content to help increase your chances of converting online users into actual customers. If you would like to improve your company’s website and expand your reach online, contact us today. Our team of Houston online marketing experts can help to answer any questions you may have and explain in depth the services we provide to small and medium-sized businesses, designed to help your company reach new levels of success. Fill out this form and we will contact you with information soon!

 

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 


Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing
https://houstonsmallbusinessmarketing.com/services/seo-houston/