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1415 North Loop West #950
Houston, TX 77008

(713) 492-0025
2023 Marketing Trends Your Business Needs To Adapt

2023 Marketing Trends Your Business Needs To Adapt

Maintaining relevance online is key when it comes to securing a top placement on Google and increasing your brand visibility. Our marketing campaigns are all designed to help you stay ahead of the curve, while connecting to a wider market long term. LinkedIn shares 2023 marketing trends your business needs to adapt in order to grow online and stay in compliance with Google’s forever evolving online algorithm.

Read below to learn more about the strategies we will be implementing for our clients moving forward in the new year.

1. Intelligent, interactive content is the future!

You’ve probably tried various filters on Instagram or Snapchat to instantly get those cute bunny ears, or big false eyelashes, right?

AR allows you to experience virtual objects within your field of vision. While AR has developed dramatically in recent years, the real future in content marketing will be virtual reality (VR).

Imagine your campaign ran ads that allowed customers to immerse themselves in a simulated world; they could see your products, use them and maybe even see some important product specs. That could be VR-in-action in the near future!

Not just AR/VR, even artificial intelligence (AI) will play a key role in creating interactive content. Chatbots have played a large part in handling customer interactions in 2021 and 2022. With the advancement of machine learning, natural language processing and AI, chatbots are set to become robust content partners in 2023.

2. Storytelling 2023 – Human and data-driven

While there’s definitely an art to storytelling, there should be a science to it too. Yes, stories that appeal to our emotional, vulnerable, human sides stay with us for a long time. However, when these human stories are backed by data, they provide a lot of direction to your content, in a customer’s mind.

For instance, when you create a case study for your website, you can definitely present it in the form of a story. Here’s an exaggerated case-study template in a story format:

Once upon a time, a client faced a unique challenge. They tried their best to solve their challenge and searched high and far (on and off Google) for answers. They couldn’t find a solution.

That’s when we stepped in.

Not only did we provide a solution for the client’s problem, we were also fast, accurate and affordable. The client was very happy with us and we worked happily ever after!

While these types of case studies may have worked in the past, they definitely won’t anymore. Instead, plotting client challenges over time and then measuring the success of your solution quantifiably will greatly improve your credibility. So, while storytelling should definitely appeal to your emotional side, data is the key differentiator in decision-making.

3. Video and podcast content will continue to reign supreme!

This trend isn’t really a surprise. Videos and podcasts (both audio and video) are exponentially more consumable on-the-go. Personally, I listen to podcasts (true crime is my fav genre!) every day because they’re engaging, informative and offer a perspective I probably wouldn’t have otherwise.

Videos, on the other hand, are a great medium to tell a highly visual story. Whether long or short, a well-made video can relay your content in an engaging way to your target audience. In fact, the simpler the video, the better its impact. You’ve probably seen this viral marketing video many times, but it’s a great example of how video content will always be impactful.

 4. The rise of intentional content 

We often talk about customer needs and expectations extensively (I even mentioned it at the beginning of this article!). But customer intent will be a parameter that businesses will focus on more in 2023. Understanding the why behind your customers’ needs, choices and wants will help you plan your content strategy much better.

By creating materials that focus on your customers’ WHY, you can create intentional content for your audience. This is also a great way to differentiate yourself from competitors that may address your customers’ needs in a superficial way, instead of diving deeper.

You’ll also have some laser focus on the content formats, topics and copy you want to cover within your strategy – which is always helpful in the long run!


While focusing on your upcoming strategy is essential, don’t forget to update your existing content too! Not only will you add more accurate, up-to-date info throughout your copy, you can also ensure you adhere to the latest Google policies and guidelines to increase the visibility of ALL your content on Google.

Increased Brand Awareness in Real Time

Our team works with you to tackle your marketing by utilizing comprehensive digital marketing strategies. We work with you to implement these 2023 Marketing Trends Your Business Needs To Adapt to keep you outranking your competitors and continue to grow your online presence. Contact us today to schedule a free consultation with our online marketing firm.

SEO Marketing For Businesses in Houston, TX

If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.

Don’t lose potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.

Houston Small Business Marketing 
1415 North Loop West #950 
Houston, TX 77008 
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When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.

Houston Small Business Marketing is a comprehensive digital marketing company located in Houston, Texas. Our team specializes in collaborating with business owners who aspire to grow their enterprises and expand their online presence through tailored marketing strategies tailored to their specific industry. With a proven track record of success, we have partnered with clients from a wide range of professions, aiding them in reaching their goals and expanding their businesses. Whether you are a new startup or an established business seeking to boost your online visibility, we have the expertise to assist you. Our marketing agency in Houston provides a wide range of services, including reputation management, social media marketing, web design and development, Google Maps listing optimization, and content marketing. These components are seamlessly integrated to create a winning marketing strategy for your company, enabling you to stand out among your competitors. The services we offer can be quite time-consuming for business owners to tackle on their own. By working with our team, you can build your online presence, expand your reach, and grow organically, allowing you to concentrate on what matters most – running your business. For small and medium-sized businesses, competing online against corporations and industry giants presents unique challenges. Our team specializes in assisting smaller businesses in such scenarios because we recognize the significance of independent company success in our society. We are a results-oriented full-service digital marketing agency that adopts an inbound lead approach to internet marketing in Houston. Our customized approach delivers qualified leads to business owners, leading to trusted conversion rate optimization. This can manifest in various ways depending on your company goals.

Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.

In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.

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As you gain more business through us, your business will expand, allowing you to do more online. We have a convenient monthly plan for you.

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