It is not necessary for businesses to run Google Ads to have the top spot on organic Google search results. However, pay per click (ppc) ads ran at the very top of your search results page will often be paid ads that will attract traffic to the web page they are linked to.
In order to gain a top ranking on Google without an ad, you will need to work on producing high quality content for each page of your website. This is extremely important because Google will be looking for a website that is rich in unique and informative content.
In addition to this, you will want to claim and develop your Google My Business Listing. Keeping this listing up-to-date and current with information will have a huge impact on where your company sits among local searches. Our digital marketing team works to make every landing page within your website strong, this requires an comprehensive approach to online marketing.
Search Engine Optimization (SEO) Tips For Improving Ranking Factors
Understanding Your Target Audience: It is important to know who your audience is and what they are searching for online. Take a good look at your competitors, learn what key terms they are highlighting, and which strategies they are implementing with the highest success rating. Our SEO marketing team understands exactly what is needed and how to achieve your online goals. We do in-depth research on your competitors and improve upon their marketing strategies to get you the best results.
Stay On Top Of Changes: Everything in SEO is done with the goal of showing up as high as possible on organic search results. It is important to be aware and proactive of changes within Google’s forever evolving algorithm. Our SEO team stays on top of trends to ensure we are getting the most value for your business every step of the way.
Optimize Every Landing Page: Optimize every aspect, page, image of your website so that it loads faster and looks its best.
When making decisions about how to invest your time and online marketing budget, there are a few important distinctions to consider, including the difference between PPC (pay-per-click) ads and SEO (search engine optimization).
Improvements to SEO can help your website rank higher on Google Search by making it more relevant to users, while PPC ads like Google Ads are paid online advertisements which allow businesses and website owners like you to bid on the chance to show an ad next to searches on Google.com.
What is SEO?
SEO, or search engine optimization, is the practice of including content on your site that has the potential to improve your site’s visibility to search engines and their users. In other words, SEO can help your site show up more often in relevant searches.
There are a number of things to look for when trying to improve your site’s SEO. Here are some tips to get you started:
- Make sure the writing on your website is clear, helpful, and descriptive.
- Explain your topic in simple, easy-to-read language.
- Include relevant keywords, which are words you think a user might search for when looking online for what you offer.
On the topic of keywords: while it’s a good idea to include search terms in your site copy, make sure you’re not cluttering your page with too many search terms, or putting up fake pages you don’t intend users to see. Doing this may lead to Google considering your pages deceptive and ignoring your site, so think about what will be easiest for a user to navigate and understand.
There’s no cost to appear in organic search results like Google’s, and making changes to improve your website’s SEO, can greatly impact your search rankings over time. Learn more about how Google organic search works and find tips for getting started here. You can track your progress and see how your content is performing using Search Console.
What does “PPC” mean, and when should you use PPC ads?
Google Ads is Google’s pay-per-click (PPC) advertising solution, which allows businesses to bid on keywords for a chance to show ads in Google search results.
When using Google Ads, you only pay when someone clicks on your ad to visit your site or call your business. Plus, you can tweak your ads anytime to reach a specific group of people (by interest, geographical area, etc.) or promote a specific deal or product. This flexibility can be a great resource for small companies who can’t frequently update their website to reflect sales, promotions or seasonal offerings.
Google Ads also gives you the option of promoting your business outside of Google Search by showing ads on relevant websites in the Google Display Network (GDN). The GDN is made up of thousands of sites across the web, where you can connect with even more potential customers. You can pick specific sites to run display ads, or choose the types of people you’d like to reach and let Google Ads create a list for you.
A PPC ad solution like Google Ads doesn’t have the same results as SEO and won’t improve your organic search rankings. Instead, Google Ads can help you display your ads to potential customers, at the exact moment they’re searching for a business like yours.
Why Won’t Paid Google PPC ads help my SEO?
Google’s first responsibility is to provide users with the most relevant Search results. If businesses were able to use paid SEO methods for higher rankings in search results, users wouldn’t be getting the information they’re looking for.
So should I invest in SEO or PPC ads?
Which works better – SEO or PPC ads? It depends on what you would like to achieve, because SEO and PPC can help your business in different ways.
In a nutshell: SEO is an important tool for successful online marketing because it gives your business the best chance of being found, even if the optimization process takes awhile to get right. PPC ads let you reach customers more immediately and customize your campaign on the fly.
If your goal is to drive traffic to your site in the short term, you might choose to focus on PPC ads. If you want to enhance your business’s online presence in the long run, SEO is the answer. Alternatively, invest your time and energy in both SEO and PPC for a well-rounded strategy.
SEO Marketing For Businesses in Houston, TX
If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.
Don’t lose potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.