Does My Website Determine My Google Ranking?

Several different factors go into determining how your site ranks on Google search results. Among all of these factors, the optimization of your website will have the most impact on your website’s ranking. It is important that every piece of content, every photo placed, and the coding that goes into the development of these pages are all placed with search engine optimization in mind.

When you use relevant and specific keywords, this will impact the average position of the web pages inside of your site. You can conduct a search query looking for the services or products your company offers to se how your website is ranking in Google. The higher you are for relevant results that more effective your SEO services have been online.

It is important to always continue putting effort into your digital marketing and keyword ranking on Google results pages because no position is forever. Our team will help you check your rankings and develop a marketing plan that helps you reach your goals online and grow your business.

The development of your website directly impacts your Google ratings. Ensure you are doing everything you can to have a successful site and grow online when you work with the team at Houston Small Business Marketing.

Does my top-level domain (TLD; for example, .com, .org, .gov, .ponies) impact my site’s performance in Google Search? 

No. Google’s goal is to return the best and most relevant results to people, regardless of the top-level domain. If our system determines that the best result is a page on a new Generic Top Level Domain (gTLD), we’ll return that page in search results.

Can a competitor do anything to damage my site’s performance in search results?

We work really hard to make sure that competitors can’t negatively affect other sites’ rankings. If you’re concerned about another site linking to yours, we suggest contacting the owner of the website. Google aggregates and organizes information published on the web; not the content of these pages.

What techniques might cause Google to place a manual spam action on my site in search results?

Our goal is to provide users with the best and most relevant results for their query. Sometimes site owners—accidentally or on purpose—use techniques that attempt to game the system. For example, a site might include hidden text or links, or use cloaking or sneaky redirects.

Why don’t my images appear in Google Images?

You can improve how your images perform on Google Images by following the Google Images best practices.

Does buying ads improve my search ranking?

No. Google’s advertising programs are independent of our search results. Search results display on the left side of our results page; ads appear on the right and in the colored box at the top.

Participation in an advertising program doesn’t positively or negatively affect inclusion or ranking in the Google search results. Inclusion and ranking in Google Search results don’t cost money; we don’t accept payment to expedite inclusion or improve a site’s ranking for particular keywords.

Internet Marketing in Houston, TX

Our Houston SEO professionals come up with comprehensive marketing strategies that help build your brand from many all directions. We not only target local marketing with our SEO strategies, we also provide content and social media marketing to ensure you are getting the most recognition possible from Google. We are dedicated to your success and work closely with business owners to identify their target audience and online goals.

If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.

Don’t lose potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.