Local SEO is comparatively like the business of life; it requires constant improvement. Life improvement is only possible when it can be measured. In the business of Search Engine Optimization, measurement is critical to its success. There are a number of components and variables in assessing the success of local SEO. The complexity in measuring can be challenging. If you want to succeed in today’s competitive digital landscape, you must make a commitment to be better at local SEO than your competitors. A respective overview in measuring local SEO for your website consists of understanding your ranking with three basic variables; Organic Traffic, Referrals to your website and Reviews.
Probably the most obvious measurement, your organic search traffic is one of the clearer indicators of your Local SEO reach. These are Internet searchers who find your website after using a search engine like Google or Bing. Generally they find you buy searching the Internet for a service you provide. Comparing this data month by month will give you a good idea of the long-term effects of your efforts with local SEO.
Referrals include the websites that have referred visitors to your site through links, and omits visits that were brought through advertisements or organic search. Your referral report will not only show you the amount of traffic that other sites are sending your way, but also how much engagement you’re getting from these visitors.
You can’t underestimate the importance of reviews, especially when looking at a Local SEO campaign. Local businesses with a significant number of quality reviews can jump to the top of the SERP, and will reassure people that their services or products are trustworthy and worth doing business with. There are plenty of sources for reviews—Google Reviews, Yelp, and Bing Places just to name a few. To measure how successful your reviews are you have to look beyond sheer numbers. Google can tell that when all of your 1,000 reviews are 5 stars, something is up. A solid number of honest reviews will take your business much farther.
Many business owners don’t have the luxury of time or the expertise to constantly check their ratings. At Houston Small Business Marketing (HOUSBM) we’re one of the City of Houston’s leading SEO firms. Upon developing your website, it is our business to track, review and provide reporting of your ranking. Our goal is to get you business leads from the Internet. We have a proven track record of getting our clients seen by potential customers.
Houston Small Business Marketing is committed to securing new leads for new business for our clients. If you’re in need of new customers from the Internet and a reputable local SEO firm that delivers results. Contact Houston Small Business Marketing at 713-492-0025