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SEO Marketing Strategy Houston

Semrush provides helpful insight into SEO marketing strategies for small and large businesses. Listed below are their 4 top tips for boosting your online rankings.

  1. Align Your Content with Search Intent

Search intent (also called “user intent”) is the purpose behind every search query. Understanding and satisfying search intent is Google’s ultimate priority. Pages that rank on the first page of Google have all passed Google’s litmus test on search intent.

For instance, take a look at the search results for “how to make oatmeal cookies.”

The top search results are blog posts or videos, not ecommerce pages selling oatmeal cookies. Google understands that people who are giving this specific search are looking to learn, not to buy.

On the other hand, top search results for a query like “buy oatmeal cookies” are ecommerce pages. Because in this case, Google understands that people are in buy mode. Therefore, the top results don’t include links to oatmeal cookie recipes.

For that reason, if you would like to rank your pages on page 1 of Google in 2021, you need to understand the concept of search intent and create content that aligns with user intent.

There are four common types of search intent:

  • Informational: A search falls under informational intent when the user is looking for specific information. It can be a simple search like “what’s the weather today?” that provides instant results or something complex like “best SEO strategies” that requires a more in-depth explanation.
  • Navigational: In this case, the searcher is looking for a specific website or app. Common examples of navigational searches include “Facebook login,” “Semrush,” and “Amazon.”
  • Commercial: The intent behind a search is commercial when the user is looking for a specific product but hasn’t made the final decision yet. For example, searches such as “best SEO tools” and “best DSLR cameras” are all commercial searches.
  • Transactional: Here, the intent is to buy. The searcher has already made a decision to buy a specific product or tool. Examples include searches such as “buy Nikon d500,” “buy Macbook Air,” and “buy groceries online.”

An SEO best practice is to always keep the search intent in mind while creating content for your website.

For instance, if you would like to rank for the keywords “best DSLR cameras,” you need to realize that the search intent here is commercial, not transactional. The user is still undecided on which DSLR brand to choose.

There is no point in optimizing your DSLR landing page with those specific keywords. Google understands what users want when the search query is “best DSLR cameras.” They are looking for options. They are looking for a blog post or video which lists down the best DSLR cameras, not product pages or ecommerce pages.

Bottom line: Create content that aligns with the search intent of your target audience.

  1. Write a Compelling Title Tag and Meta Description

Your page title and meta description are two of the most important meta tags on your page. Let’s cover title tags first.

Title Tags

Title tags are clickable headlines that appear in search results and are extremely critical from an SEO perspective.

According to Google:

“Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages.”

Search engines like Google typically display the first 50-60 characters of a title. Google will display the full title to your page as long as you keep your title tag under 60 characters.

Here are some other best practices to keep in mind while creating title tags:

  • Include your target keywords.
  • Write a title that matches search intent.
  • Avoid creating duplicate title tags.
  • Avoid keyword stuffing.
  • Keep it descriptive but concise.
  • Meta Descriptions

The second most important meta tag on a page is the meta description. A meta description is a brief summary of a page in SERPs it displayed below the title tag.

Example of title tag and meta description

Meta descriptions do not directly impact search rankings, but they can influence click-through rates.

Google explains it best:

“A meta description tag should generally inform and interest users with a short, relevant summary of what a particular page is about. They are like a pitch that convince the user that the page is exactly what they’re looking for.”

Google typically truncates meta descriptions to 155–160 characters, so make sure you provide an accurate summary of your content while keeping it under 160 characters.

Here are some best practices to follow while writing your meta descriptions:

  • Write unique meta descriptions for each page.
  • Use action-oriented copy.
  • Include your target keywords.
  • Match search intent.
  • Provide an accurate summary.

 

  1. Optimize Your Images

Images play a crucial role in improving the user experience of visitors on your site. Chances are you spend a lot of time selecting the right images to enhance your blog posts, product pages, and other important pages on your site.

But do you spend an equal amount of time optimizing the images on your site? When used the right way, images can contribute to your site’s overall SEO and boost organic traffic. Below are four things you can do to optimize your images.

Choose the Best File Format

Site speed is an important ranking signal, and images are often the largest contributor to overall page size. As a result, you need to optimize images for speed in order to improve the overall performance of your site. The first step involved in optimizing images is picking the best file format, so let’s look at JPEG vs. PNG. vs. WebP.

The most commonly used image formats on the web are JPEG and PNG. Both of these formats use different compression techniques, which is why the file sizes between these two can be dramatically different.

Showing JPEG vs PNG – image optimization best practices

Looking at the difference in file sizes above, it would be easy to declare JPEG as the clear winner. But it would be a mistake to use JPEG as the de facto image format for your site.

While JPEGs look great for photographs (as seen in the Panda image above), PNGs are best suited for images that contain text, line drawings, etc. This illustration by Digital Inspiration proves my point.

JPEG vs PNG

WebP is another option, which Google breaks down here. They state, “WebP is a modern image format that provides superior lossless and lossy compression for images on the web.

WebP lossless images are 26% smaller in size compared to PNGs.

WebP lossy images are 25-34% smaller than comparable JPEG images at equivalent SSIM quality index.”

Learn more about how to use WebP in this Google guide.

Compress Your Images

The larger your image file size, the longer it takes the web page to load, which is why it is imperative that you compress your images before uploading them on your site.

Luckily, there are several free tools out there that can help you compress your images.

TinyPNG: TinyPNG uses smart lossy compression techniques to reduce the file size of your PNG and JPEG files.

ImageOptim: If you’re a Mac user, you can download and use this free tool for all your image compression needs. ImageOption is a tool recommended by Google as well. It’s by far the best tool for compressing JPEGs, but not for PNGs. For compressing PNGs, you’re better off using TinyPNG.

ShortPixel: If you run your site on WordPress, you can install this plugin to compress your images. ShortPixel’s free plan allows you to compress 100 images per month.

Provide Alt Text for Images

Despite advances in Google’s abilities to understand images, adding alt text to images is still a necessary step. Adding alt text to images improves web accessibility and helps browsers better understand the images on your site.

Here is what Google says about writing alt text:

  • “When choosing alt text, focus on creating useful, information-rich content that uses keywords appropriately and is in context of the content of the page.
  • Avoid filling alt attributes with keywords (keyword stuffing) as it results in a negative user experience and may cause your site to be seen as spam.”
  • When writing alt text for images, be concise in your description, and avoid stuffing your target keywords.

 

Lazy-Load Your Images

Lazy loading is a technique that defers the loading of non-critical resources (images, videos, etc.) at page load time. Instead, images and videos are loaded only when users need them.

Here is how Google explains the link between lazy loading and site performance:

  • “When we lazy load images and video, we reduce initial page load time, initial page weight, and system resource usage, all of which have positive impacts on performance.”
  • Learn more in Google’s resource guide for lazy-loading images and videos.
  • To lazy load your images and videos on WordPress, you can use the free a3 Lazy Load plugin.

 

Houston SEO Company

If you have an outdated website, you are already missing out on potential business. Your competitors will outrank you online, making your website just another low ranking link, missed by most online users. Our team makes it simple for you to utilize SEO design strategies to increase visibility online.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

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How To Write a Google Review

Google uses automated spam detection measures to remove reviews that are probably spam.

Google has no tolerance for fake reviews. We may take down any review that we think is fake or that doesn’t follow Google’s review policies.

  • On your computer, sign in to Google Maps.
  • Search for a place.
  • On the left, scroll and click Write a review.
  • To score the place, click the stars. You can also write a review.

Your review shows up in Google Maps until you take it down. After your review is published, you can edit it or change the rating and pictures you included.

 

What Information Should I Include In My Review?

Leaving a review on Google can help provide helpful information to individuals in the future. Your review gives you the chance to tell your story and share any highlights or negative experiences you have had with a business. It is important to leave as much information as possible when leaving a review.

You will want to include a timeline for when you interacted with the business, the services you used, employees names when possible, and more. Each interaction you have with a business will be unique but your experience can help provide insight into how the business operates.

 

Do Reviews Matter?

Review sites can affect your business.

Just how much can customer reviews – and your reputation on a relevant review site – affect your business?

The 2018 ReviewTrackers Online Reviews Survey found that negative reviews convinced 94% of consumers surveyed to avoid a particular business.

In addition, the BrightLocal survey found that 73% of consumers surveyed said they trust a local business more if it has positive customer reviews, whereas 50% of consumers said that negative customer reviews make them question the quality of a business.

More surprisingly, 85% of consumers in the BrightLocal survey trusted online reviews as much as they did recommendations from friends and family, which suggests that online reviews now hold nearly as much sway as personal referrals.

However, as powerful as positive reviews are, it’s negative reviews that I believe are more likely to spread through word of mouth.

Word of mouth has been – and, in my opinion, always will be – a powerful form of marketing and social proof. However, with the internet and the review sites that have grown from it, the equation is now more complicated.

A bad customer review on the right high-profile or niche review site can make a real impact on your business. On the other end, an amazing one can provide just the social proof your business needs to take it to the next level.

If you want to develop a positive reputation in the eyes of consumers, and maintain that good reputation, I believe you need to stay on top of customer reviews as closely as you would anything else.

 

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

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What is SEO on Google

Are you a business owner looking for ways to expand your brand? Do you need help marketing your company in order to reach a broader audience? Houston Small Business Marketing is here to help. We offer comprehensive online marketing services for small and medium-sized businesses to help them reach their professional goals.

What’s the difference between SEO vs. PPC? Let’s start with SEO.

SEO, or Search Engine Optimization, is the practice of including content on your site that has the potential to improve your site’s visibility to search engines and their users – in other words, it can help your site show up more often in relevant searches.

There are a number of things to look for when trying to improve your site’s SEO (or having an SEO expert guide you through the process). First, and most important, make sure the writing on your website is clear, helpful, and descriptive. Explain your topic in simple, easy-to-read language, and try to include words you think a user might search for when looking online for what you offer.

If you do include search terms in your site copy, make sure you’re still talking to the people you hope will use your site, and not trying to talk to or trick the Google algorithm – cluttering your page with too many search terms (especially out of context) or putting up fake pages you don’t intend users to see can lead to Google considering your pages deceptive and ignoring your site. Also, don’t use text images for important titles, content, or links, since the Google bot doesn’t recognize those. Just think about what will be easiest for a user to navigate and understand, and stick to that.

Having other sites link to yours (whether they’re blogs reviewing your products or services, satisfied customers, business associates, listicles, or anything else) can also help your ranking, by showing Google that your site is relevant to people’s interests online.

There’s no cost to appear in organic search results like Google’s, and making small changes to your website with an eye to SEO can greatly impact your search rankings over time. You can learn more about how Google organic search works here and how your content is performing using Search Console, you can learn more and receive support here.

What does “PPC” mean, and why might I need it?

Google Ads is Google’s pay-per-click (PPC) advertising solution, which allows businesses and website owners like you to bid on the chance to show an ads next to searches on Google.com, right when people are looking for what you have to offer. You only pay when someone clicks on your ad to visit your site or call your business, and the ads give you the opportunity to be noticed by a wider audience online. Plus, you can tweak your ads anytime, to reach a specific group of people (by interest, geographical area, etc.) or promote a specific deal or product. This immediacy can be a great resource for small companies who who can’t frequently update their SEO to reflect sales, promotions, or seasonal changes to their offerings.

Google Ads also gives you the option of promoting your business outside of Google Search, by showing ads on relevant websites in the Google Display Network (GDN). The GDN is made up of thousands of sites across the web, where you can connect with even more potential customers. You can pick specific sites from the network, or choose the types of people you’d like to reach, and let Google Ads create a list for you.

A PPC ad solution like Google Ads doesn’t have the same results as SEO, and won’t improve your organic search rankings. But, because of its flexibility, Google Ads can help businesses of every size grab attention from people online in the moments that matter – that is, the exact moment they’re searching for a business like yours.

Why Won’t Google Ads PPC marketing help my SEO?

Google’s first responsibility is to provide Search users with the most relevant possible results. If businesses were able to pay for higher rankings in the search results, users wouldn’t be getting the information they’re looking for.

But can Google Ads tools be used for SEO purposes?

Google Ads comes with a suite of tools that you can use to figure out how to optimize your site. For example, the Keyword Tool can help you create a list of terms related to your business that generate a lot of searches, which you could then integrate into your site’s content. You can also use Google Ads tracking tools to measure whether changes to your site and ad campaign are leading to more visitors or conversions.

Google also offers non-Google Ads tools to small businesses for free. The Search Analytics report in Google Analytics, for example, can track which queries are bringing more visitors to your site even if you aren’t currently using Google Ads.

So should I invest in SEO or PPC?

Ultimately, it’s up to you which option is best for your business, but it’s worth considering that both SEO and PPC ads can help in different ways. These days, many people look online first when they want restaurant recommendations, business reviews, or the answers to their burning questions – and both SEO and Google Ads can help you connect with them when they’re looking for what you offer. SEO is a traditional cornerstone of successful online marketing, because it gives your business the best chance of being found – even if the optimization process takes awhile to get right. Google Ads lets you reach customers more immediately, no matter how large or small your business is, and also lets you customize your campaign on the fly, but it’s worth considering that both SEO and PPC ads can help in different ways. These days, many people look online first when they want restaurant recommendations, business reviews, or the answers to their burning questions – and both SEO and Google Ads can help you connect with them when they’re looking for what you offer. SEO is a traditional cornerstone of successful online marketing, because it gives your business the best chance of being found – even if the optimization process takes awhile to get right. Google Ads lets you reach customers more immediately, no matter how large or small your business is, and also lets you customize your campaign on the fly.

Using SEO and Google Ads together may give you the best chance of bringing traffic to your site in the short term, and enhancing your business’s presence online for long-term success.

How Does Social Media Affect My Marketing?

Social media has the ability to open new horizons for your business. Not only does it allow you to reach a wider audience, it also can help your SEO. This means, by being an active participant on major social media platforms, you can increase your ranking online.

If you are ready to take control of how your business is perceived online and open new opportunities for yourself, contact Houston Small Business Marketing.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

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SEO Services Near Me

The team at Houston Small Business Marketing is here to help you get the best results for your online SEO. We work with a wide range of customers and take a comprehensive approach to brand management that focuses heavily on local SEO.

Why Does My Business Need SEO Services?

Search engine journal helps to outline some of the major reasons why your business absolutely needs SEO services. These include the following:

Organic Search Is Most Often the Primary Source of Website Traffic

Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.

But the remaining 25 percent of the market owned by other engines is obviously valuable to brands, too.

Google, being the most visited website in the world (as well as specifically in the United States), also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine.

We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.

Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a high-quality website takes brands there.

SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.

Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:

  • Quality backlink profiles.
  • Positive user behavior.
  • Machine-learning signals.
  • Optimized on-page elements and content.

But establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight — just like real life. Authority is earned and built over time.

Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand.

Good SEO Also Means a Better User Experience

Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there.

Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.

Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users.

The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.

Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.

Local SEO Means Increased Engagement, Traffic & Conversions

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.

SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.

To promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start.

There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and Angie’s List (among others), depending on the industry.

SEO Impacts the Buying Cycle

Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective.

Using SEO tactics to relay your messaging for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game changer.

It will also undoubtedly impact the buying cycle in a positive way when done right.

Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.

SEO Best Practices Are Always Being Updated

It’s great to have SEO tactics implemented on a brand’s website and across its digital properties, but if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hinderances.

The way the search world evolves, basically at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1.

Being proactive and monitoring for major algorithm changes is always going to benefit the brands doing so.

We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be extremely difficult to come back. SEO pros help to ensure that is avoided.

Understanding SEO Helps You Understand the Environment of the Web

With the always-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place.

But staying on top of SEO includes being in the loop for the major changes taking place for search.

Knowing the environment of the Web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.

SEO Is Relatively Cheap

Sure, it costs money. All the best things do, right?

But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.

This isn’t a marketing cost; this is a true business investment. Good SEO implementation will hold water for years to come. And, like most things in life, will only be better with the more attention (and investment) it gets.

It’s A Long-Term Strategy

SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years.

As the market evolves, yes, it’s best to follow the trends and changes closely. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.

And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to being a worthy contender in its market.

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing

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Digital Marketing Agency for Small Businesses

As your small business begins to develop and grow, there will be a time where you need to start considering a marketing strategy that allows you to reach the next level. A mistake many business owners make is trying to take on too many roles for their company. Instead of trying to master the complex world of online marketing, working with a digital marketing agency for small businesses can help you to quickly evolve and meet your business goals.

Making this choice may feel overwhelming for your budget at first, however, the return you will see from working with marketing experts will ensure your business thrives and grows exponentially. When you are working in a competitive industry it is critical you partner up with right team to spread awareness about your brand.

According to Business2Community.com, the top reasons you should hire a marketing agency in 2021 include:

Freshen up your marketing strategy: Gain a fresh set of eyes to look into your business. If you’re confident in the value your business provides but find it difficult to reach more people that will benefit from it, then it may be time to rethink your marketing strategy. Working with a marketing agency will get you the perspective of experts so that you can create a rock solid foundation for everything related to marketing. That can mean creating new marketing materials for a more consistent look and feel across your business or it can mean using new channels to reach a wider audience. Either way, it depends on what kind of business you’re running so it’s best to consult a marketing agency to see what your business really needs.

More time to do what’s important: Outsource your marketing efforts to free up time. Marketing is an important part of any business. But as a business owner, sometimes it may not be your forte and that’s okay! When you hire a marketing agency, it will free up your valuable time so you can focus on what you do best whether that’s making executive decisions in the boardroom or developing an app.

Save up on costs: Hiring a marketing agency will not only save up time but also money. Working with a marketing agency is a cost efficient way to create tangible results within a specific time frame. Yes, you’ll be spending money initially but compared to having a dedicated marketing team, you’ll be saving more in the long run when you factor in salaries, benefits, health care, and even marketing tools. Hiring a marketing agency removes all of these additional costs and will make it easier for you to manage budgets.

Get more creative ideas: Outsource creativity for original ideas and concepts. Outsourcing your marketing efforts means also outsourcing creativity. It’s expensive both on time and money to generate creative ideas that capture attention and spread the word about your business. Hire a marketing agency and leave that to the professionals.

Set yourself up for the future: Start early and get ahead of the pack. Investing in solid marketing efforts in the early stages of your business will only set it up for future success. Start now so 2021 can be the year your business reaches new heights. It can only get better from here and if you hire a marketing agency, you’re setting yourself up for the future.

The goal of working with a digital marketing agency is to gain exposure to your business from a targeted audience. An experienced digital marketing agency has the skillset to completely transform your company’s online presence in order to bring you you more traffic online, that translates into real life customers.

At Houston Small Business Marketing, our team utilizes our digital marketing expertise to thoroughly evaluate your brand’s target audience and develop a powerful strategy that maximizes your profits. We work with your business to maximize efficiency and increase overall productivity. With our services, you will be able to reach goals for your company and develop loyalty from your clients.

One of the strongest benefits of working with a digital marketing firm is to clearly define who your target audience is. By focusing on this, our team will be able to focus on your specific needs and increase your organic engagement.

We can help connect your business online, to specific demographics, based on their online history, geographical location, and defined interests. Digital marketing is highly efficient as carving out am audience, making it more effective than any other form of commercial marketing available.

When you do not to stay on top of marketing trends, you are allowing potential customers to work with your local competitors. This can be extremely frustrating for business owners, especially when they are confident that they offer a high quality service or product, but are still missing out on gaining new customers at the same rate as their competitors. Stop letting businesses with lower quality products and services outrank you when you work with Houston Small Business Marketing. Our team of highly dedicated and experienced SEO professionals never stop working to increase your visibility online in order to expand your audience. Let us work with you to get to the top and stay there!

Ensure your business is reaching the right people online when you work with the online marketing team at HOUSBM. We understand the importance of connecting to your current clientele and engaging with new customers is. This is why we focus on developing user-friendly websites, with a wealth of informative and unique content to help increase your chances of converting online users into actual customers.

Our team of Houston digital marketing professionals are here to answer any questions you may have and explain in-depth the marketing services we provide to small and medium-sized businesses. If you would like to improve your company’s website and expand your reach online, contact us today. We can provide you with a no-obligation walk-through to explain to you the areas you can improve the design of your website and the efficiency of your brand online.

 

Digital Marketing Agency in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing

Categories
Blog

Black Owned Marketing Companies in Houston

How Can A Digital Marketing Agency Help Me?

A digital marketing agency offers many benefits to small and medium-sized businesses. Now more than ever, it is important to establish an online presence in order to increase brand visibility and connect to prospective customers. It does not matter what industry you are working in, how old your business is, or how steep your competition is, online marketing can help you thrive.

When you are a part of a competitive industry, it can be difficult to outrank other businesses in your local market. Working with experienced marketers can help you to gain access to a wide range of online users. Our team helps you to target specific audiences that have organic interest in the services you provide.

If you are an African American business owner, you are faced with additional challenges that may not be understood by all marketing agencies. At Houston Small Business Marketing, we are a black creative group that focuses on strategic marketing services that help you grow your business.

 

Small Business Marketing Campaigns

Our team focuses on developing a customized marketing strategy for your business to help you get the most out of our advertising services. We help you to identify and target audiences that are looking to work with businesses just like your own. We provide a comprehensive approach to your online marketing to ensure you are getting the most search engine optimization (SEO) value for your online presence. This starts with smart website design, but requires continued efforts in order to be successful.

 

Black Owned Marketing Agencies

Houston Small Business Marketing is a premier online marketing firm that helps businesses from all backgrounds succeed. We understand the needs of small and medium-sized businesses and work with business owners to help them reach their goals and connect with larger audiences online.

We are a black owned marketing agency in Houston. We understand the difficulties that come with competing against major corporations and businesses that have been established for longer. We take our unique perspective and apply it to your marketing strategy to ensure you are thriving and investing your resources in an effective manner.

 

Web Design Services in Houston

Our web design services in Houston include creating the look, feel, and functionality of your website for optimal results. Our team will streamline your website to ensure everything from the number of pages in your website, the text that appears on each page, and each photo placed is adding value to your website.

Our dedicated team provides web design services that range from designing brand new websites to reworking current websites to optimize them for Google’s ranking algorithm. Our team also offers web management services.

Well designed websites make it easy for online users who are searching for the services you provide to be linked to our client’s websites; resulting in more online traffic, and ultimately more customers for our clients.

 

Content Marketing in Houston

In order to develop a website that is properly formatted for search engine optimization, every piece of text that appears on the website will need to be written with SEO concepts in mind. This includes, knowing which content needs to be written in larger fonts, how many words need to appear on each page, and which keywords to include in the content to increase rankings.

SEO focused content marketing can help your website to place at the top of Google search results and helps to ensure that the most relevant online users are being directed to your website. If you fail to optimize the content on your website it may prove difficult to get the traffic you need to visit your page. This only helps your competitors get more business.

Our SEO content marketing in Houston is focused around the importance of converting online website users into real world customers for your business. This is why we research your competitors and service areas to come up with the most effective strategy for what content should appear on your website.

 

Social Media Marketing and Advertising in Houston

Regardless of the size of your business, social media plays an essential role in the development and growth of your online presence. Social platforms are helpful tools that allow businesses to directly connect with their customers, increase brand awareness, and increase sales.

Prospective clients will often look to social media accounts to gather more information about the culture of a company, check for important updates or information about the business, and communicate directly with the company. If you do not have an established presence online, you may miss out on customers interested in the services and products you provide.

Make sure you are doing all that you can to be open about your company and reach new customers online, when you work with our social media marketing and advertising professionals in Houston.

 

Agency Specializing in Search Engine Optimization

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online.

If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing

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Successful Digital Marketing in Houston

Most businesses can benefit from digital marketing efforts in order to help increase brand awareness for their business online. Houston Small Business Marketing is an award winning digital marketing company in Houston, Texas. We help you with everything from your website design and social media marketing, to pay per click digital strategies and reputation management. We understand what it takes to grow your business and work to nurture your online presence with our full service digital marketing strategies.

Online marketing is unique in the sense that you are able to directly select the market in which you are trying to target. When internet marketing is done properly you will be able to have your website seen by audiences that have an organic interest in the services or goods that you provide. This will help your conversion rate optimization in a way that will bring you business and increase your online presence.

What Are The Best Digital Marketing Strategies?

The most successful digital marketing strategies take a comprehensive approach to managing your company’s brand. There are many different marketing channels you can use to help organically improve your ranking online and reach broader audiences. This will help to ultimately increase your visibility and bring in new business.

At Houston Small Business Marketing our team understands each brand we work with is unique and has their own set of specific goals. We work to help you every step of the way to identify and set these goals, target an audience, and create content that will grow your business. This is a continued process that requires fresh content from your brand on a regular basis, which we will provide.

We use smart insights from Google Analytics to create SEO rich social media marketing, targeted content marketing, and more across all digital channels. The goal is to develop and optimize your presence online so that you are able to dominate local search engines and generate leads for your company.

If you are interested in learning more about the long term success you can have with online marketing, contact our team today. We will evaluate your current website and your presence online to help you identify the areas you need to improve and our vision for your success.

Does Internet Marketing Really Work?

Many business owners are aware of the benefits digital marketing services can bring to their business. The good news is, online marketing campaigns can help most businesses meet goals and grow their online presence without breaking their budget.

The primary goal of SEO marketing is to increase visibility for your brand and connect online users with an established interest in the services or goods you offer with your company. Our team provides comprehensive digital marketing plans in order to get traffic to your website.

We do everything from targeted social media marketing to weekly blog posts to help you fit into the algorithm set by Google to target the audience you are looking for. We have case studies across a wide variety of industries, to explain how our digital marketing services work for real world businesses. Whether you are a dentist, commercial HVAC company, or an attorney, our team can help you meet your goals and succeed online.

Don’t miss out on potential customers because your marketing is outdated. Instead, work with the leading digital marketing agency in Houston to grow your company and succeed online. Our team is here to help you reach the next level and leave your competitors behind.

Is Social Media Marketing Important For My Business?

Social media is an important tool for businesses that are looking to expand their online reach and grow. Social media accounts give you the ability to interact with your current customers and be seen by prospective ones. You can use your accounts to communicate about specials you are running, or any changes that may be occurring in your normal schedule. Business social media accounts can also help sway prospective clients into converting to actual clients.

Allowing your audience to see the products or services you offer, the way your company looks, and more can help them make informative decisions about working with your business. It can feel overwhelming running a business and also having to worry about staying on top of marketing strategies such as social media marketing. The good news is, you don’t have to do it alone.

Our team works with you every step of the way to create unique and engaging social media posts, consisting of industry relevant information to help drive traffic to your website and increase visibility for your brand. Whether you already have a social media presence or you are starting from scratch our services can help you grow.

It is important to continue adding new content to your social media accounts on a regular basis in order to get the most out of your accounts. When done properly you social media will also help to increase your website’s placement online.

Does My Website Need A Blog?

One of the best ways to improve the ranking of your website online is by developing a blog. This is because blogs allow you the chance to publish SEO rich content online on a regular basis. There are two main ways running a blog helps to improve your website’s ranking.

First, running an informative and original, industry relevant blog on your website will help Google identify you as a reliable source of information. This gives your website authority and helps your placement in local search results.

Additionally, when running a blog on your website, the content within the blog can be written in a format that targets certain groups of people or service areas; helping connect your business with those you wish to see your services.

This means, if you know there is a certain service your business offers that many people contact you about, you can write a blog addressing the specific questions people ask you. This way, when online users turn to Google with these questions they can find the answers within your blog.

Blogs are an excellent way to enhance online marketing for your business.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing

Categories
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Internet Marketing Agency Houston

According to TheBalanceSMB.com

Internet marketing is an all-inclusive term for marketing products and services online. This includes a variety of methods and platforms for communicating with customers, such as website, email, social media, and online advertising.

Learn more about internet marketing, its role and importance in business, and how to use it to your benefit.

 

What Is Internet Marketing?

Internet marketing refers to the strategies used to market products and services online and through other digital means. These can include a variety of online platforms, tools, and content delivery systems, such as:

While internet marketing’s apparent purpose is to sell goods and services, or advertising over the internet, it’s not the only reason a business will do it.

A company may be marketing online to communicate a message about itself (building its brand) or to conduct research. Online marketing can also be an effective way to identify a target market, discover a marketing segment’s wants and needs, build long-term relationships with customers, or establish authority and expertise within an industry.

Alternate names: E-marketing, web marketing, digital marketing

How Internet Marketing Works

Internet marketing uses customers’ online activity to connect them with a business by reaching them in a variety of places on the internet. The types of internet marketing a business uses will depend on the business model, types of products, target customers, budget, and more.

 

Affordable Internet Marketing in Houston

Internet marketing helps to bring online users to your website but this is only where the work begins. No matter how much traffic you are able to drive to your business’s website, if your online design is out-of-date, you will be unable to capture the attention of potential customers. It is critical that your website makes a strong first impression on every user who visits it, in order to convert online traffic into real-life sakes.

At Houston Small Business Marketing we understand that for many business owners, focusing on improving your services and providing top quality customer service, takes priority over everything else. This is why our dedicated team of online marketing professional work hard to stay on top of the latest online web design trends so you don’t have to. Your efforts should be spent perfecting your business and keeping your customers happy. We offer comprehensive and affordable Houston Website Designs that help you to succeed. Call Houston Small Business Marketing today to learn more about the online marketing services we provide and how we can help grow your business.

Don’t fall behind those leading your industry due to poor online marketing strategies. There is no reason your company should be losing potential customers to a brand with lower quality products and services than you, simply because you are not on top of your online marketing. You don’t have to divide your time between running your business and navigating online marketing trends. Instead, contact Houston Small Business Marketing today to learn more about the services we offer and how we can help your business grow.

Reach your business goals with the help of our digital marketing strategies in 2021.

 

Online Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing

Categories
Blog

What is Domain Authority and Why Does it Matter?

After having your website built and it is up and running, you may start wondering about the performance of your website. How is your content ranking online? Does Google recognize your company as a legitimate business in the area? Are the pages within your website bringing value to your business? Why are some of your competitors outperforming you online?

 

In order to understand the answer to these questions and to have a real grasp on your online impact, you will want to explore your website’s domain authority, and take steps to help it grow over time.

 

So, what is domain authority and why does it matter to your business?

According to the developers of the algorithm that measures domain authority, Moz, Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

 

Domain Authority is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. This score can then be used when comparing websites or tracking the “ranking strength” of a website over time. Domain Authority is not a metric used by Google in determining search rankings and has no effect on the SERPs.

 

How is Domain Authority scored?

Domain Authority is scored on a 100-point logarithmic scale. Thus, it’s significantly easier to grow your score from 20 to 30 than it is to grow from 70 to 80.

 

What is a “good” Domain Authority?

Generally speaking, sites with a very large number of high-quality external links (such as Wikipedia or Google.com) are at the top end of the Domain Authority scale, whereas small businesses and websites with fewer inbound links may have a much lower DA score. Brand-new websites will always start with a Domain Authority score of one.

 

Because Domain Authority is meant to be a predictor of a site’s ranking ability, having a very high DA score shouldn’t be your only goal. Look at the DA scores for the sites you’re directly competing with in the SERPs and aim to have a higher score than your competitors. It’s best used as a comparative metric (rather than an absolute, concrete score) when doing research in the search results and determining which sites may have more powerful/important link profiles than others. Because it’s a comparative tool, there isn’t necessarily a “good” or “bad” Domain Authority score.

 

How Do I Check for Domain Authority?
Understanding what domain authority is, is a great start, but how do you check the domain authority of your website? There are multiple tools online that will help you to determine your score and show you how you rank among your competitors.

 

Ahrefs: This simple tool makes it easy to learn in-depth information about your domain’s authority score, and other additional insights into how your score has been calculated. With a paid subscription, you can see your DA score along with other statistics, like the number of healthy backlinks you have and how your organic traffic is doing. This information may be too in-depth and a bit complicated for those who do not have a lot of experience with digital marketing online. These measures will even show you how many points your score has gone up or down on a daily basis when applicable. At Houston Small Business Marketing we help you to find and understand your domain authority while nurturing it to grow over time.

 

Moz: The developers of the DA score algorithm, Moz, have a free Chrome extension, MozBar, to help websites measure their Domain Authority. Subscription to a Moz Pro account gives you access to SEO campaign monitoring, as well as tools that can help increase your Domain Authority score overall. When you work with HOUSBM we will be able to provide you extensive information about your website and its performance online.

 

SEMRush: Another popular resource for SEO tools for your website, SEMRush is an excellent option for monitoring your domain authority. You can use SEMRush to track your DA score, as well as use it for competitive research between you and your competitors.

 

Why Does My Domain Authority Matter?

Knowing your DA score can help improve your overall domain value in search engines. Having a higher DA means that you are predicted to be higher in the search results than domains with a lower score. It can be a good benchmark on your site’s SEO and the value of information present on your site. If you have a lower domain score compared to your competitors, then it might be time to start searching for strategies to increase your score.

 

According to SmallBizTrends.com

 

How to Influence Your DA

Basically, influencing your domain authority is about practicing what’s often called White Hat SEO technique and focusing on your links. On the surface, this looks easier than it actually is because all you really need to do is get rid of bad links and get good ones.

 

Backlinks

You need to start by looking at your backlinks which are the ones that are pointing to your site from other small businesses or websites. One of the best ways to accomplish that goal is through using Google Webmaster tools and clicking on Search Traffic. Moz has another tool that looks at websites and their links to sort the bad ones out.

You need to keep in mind a lot of low-quality links that will harm your domain authority come from obvious sources like porn sites or even companies that aren’t relevant to your goods and services. Getting rid of these is the first step. Most of these tools will have a method to disavow bad backlinks.

 

Good Links

On the other side of the coin is getting good links. One of the best ways to do that is to make your site attractive with fresh readable value-added content. A lot of what you will need comes under the banner of content marketing.

 

Driving traffic to your website is the first main obstacle when it comes to effective digital marketing for your business. Once the users make it to your website, you will want to make an impactful and strong first impression in order to convert online visitors into real-world customers. Marketing online relies heavily on having a superior, well-formed web design. When designed properly with SEO principles in mind, your company’s website can have a huge influence on establishing and growing your online presence. On the converse, businesses that fail to put time and energy into their website’s design – an undeveloped, lackluster website, can have a catastrophic impact on your bottom line. If you are unsure how you rank among your competitors or wish to improve the first impression you are making on local users who visit your website, contact Houston Small Business Marketing today!

 

At Houston Small Business Marketing, we have a dedicated team of online marketing professionals that are devoted to providing your company with a thoughtful web design that not only looks great but works within Google’s forever evolving algorithm to bring in more customers to your company’s website. The team at HOUSBM can help you come up with an online marketing campaign that pairs you with the right clientele without breaking your budget. Keep your business on top by incorporating a wide range of different factors in your design will help you stay competitive. This can improve your search engine rankings drastically. Using specific and relevant keywords on each page inside of your website is useful. Using keywords strategically can drastically improve your SEO placement. Let us help you maximize your online presence today.

 

Running a business successfully takes a lot of time and energy, running a business successfully while also developing a strong marketing campaign can feel impossible. Stay on top of the most current digital marketing trends that determine how much traffic you are getting on your website. Not only is it hard to keep up with the most recent changes in SEO efficiency because the standard for SEO changes quarterly, it is also difficult to find resources that clearly outline which changes are being made. At Houston Small Business Marketing our team of digital marketing experts are here to help take the stress out of marketing for your company. We want you to focus on doing the things you love, running your business and managing your team, so that you are ready for the growing interest that is sure to come your way when you implement the newest marketing trends for your business to yield the best results.

 

Work with the digital marketing experts at Houston Small Business Marketing today to keep your business from going unnoticed. Brand awareness keeps your company thriving in highly competitive markets, this is why we do everything in our power to help you stand out from your competitors online. The more traffic we can drive to your site, the more real life conversions you will have with customers. Our goal is to help you dominate the search terms for your local area that are relevant to the services and goods your company offers. This means, instead of your competitors being the top search result on a Google Map or local search term, it will be you. No one is going to see your company if you are stuck on page 9, let our team help get you to the first page to increase your visibility online. Once you increase your domain authority you will continue to see your performance online increase, reaching wider audiences.

 

When businesses fail to stay on top of online marketing trends, they are giving away potential customers to their competitors. This can be extremely disheartening for business owners, especially when they are confident that they offer a high quality service or product, but are still missing out on gaining new customers at the same rate as their competitors. Stop letting businesses with lower quality products and services outrank you when you work with Houston Small Business Marketing. Our team of highly dedicated and experienced SEO professionals never stop working to increase your visibility online in order to expand your audience. Let our team get your domain authority to the top and stay there!

 

Ensure your company’s services and products are reaching the right people online when you work with the SEO professionals at HOUSBM. Our team understands how important connecting to your current customers and new customers are, this is why we put a strong focus on developing user-friendly websites, with plenty of informative content to help increase your chances of converting online users into actual customers. Our team of Houston SEO professionals can help to answer any questions you may have and explain in depth the services we provide to small and medium-sized businesses. If you would like to improve your company’s website and expand your reach online, contact us today. We can provide you with a no-obligation walk-through to explain to you the areas you can improve the design of your website and the efficiency of your brand online.

 

Digital Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing

Categories
Blog

Online Marketing in The Woodlands TX

For businesses to be successful, these days they rely on more than just providing excellent services in a friendly manner. When you are working within a competitive market, you will need to have a fully developed and reliable website in order to stand a chance against your competitors. This is because in our modern world, so many of us rely on the internet to find companies around us offering the services we are looking for. With smart devices in our pockets, now it is easier than ever before to check out local businesses and decide which one seems to be the best fit for your needs. In a matter of seconds, through a quick Google search, users are able to read reviews from real customers, see photos of businesses, check price rates, and in some cases even take Google 360 tours of spaces. If your website fails to provide users with enough information or incentive to work with you, you can bet your competitors will be waiting to grab their attention and get their business.

 

At Houston Small Business Marketing, we take the development of your website seriously. We utilize a comprehensive SEO approach to the design of your website, which includes running an informative blog with unique and relevant content pertaining to the services you offer and the communities you work within. Additionally, we create and manage social media accounts, which we link on your website, increasing your SEO value and improving your ranking online. Whenever your website is designed with SEO values in mind, users looking for the particular services and goods you sell, will be directed to visit your website. The goal is to rank higher for local search results than your competitors. Whenever you fail to do this and choose to take a more passive role in your web development, you run the risk of losing out to your competitors. If the business you see as your main competition is investing time and resources into their web development, they will outrank you for relevant search terms and attract more customers to their website. This is problematic for your business because the more customers you have visit your website, the higher you will rank, and the greater traffic you will see in your business. Search engine optimization is a forever evolving process that requires the help of marketing professionals in order to maintain relevance. Do not let your business get left in the past by your competitors, instead, contact Houston Small Business Marketing today.

 

Internet Marketing in The Woodlands TX

Houston Small Business Marketing is the best full service Social Media Marketing and SEO Service Company in Houston because we care about our clients and we get results you can see. We understand what it is like to run a small to medium sized business on a budget and make it our mission to have your money work for you. We relentlessly research and produce content for your business, keeping an edge on the competition. If you have any questions or concerns about your website’s current design, contact us today to find our what we can do to help you get more traffic online.

 

https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/