Some Internet marketers will tell you that Local SEO (Search Engine Optimization) is dead. Other’s say it is a vital part to getting seen on the Internet by potential customers. As a local business owner competing for valued customers, the need for a sound digital marketing plan is crucial to the success of your business. Experts say the competitive advantage begins with a comprehensive local SEO plan.
Local SEO started with the objective of utilizing measures to get your website seen by Internet users. Those measures involved identifying your company through 3 key factors. First, an Organic Internet search: Individuals who are searching for a specific service or item. These include searches with certain geo qualifiers, such as city, state, zip code, etc., and ‘near me’ searches, where Google picks up the geo-location of the person and provides search results from that area.
Organic searches also rely on keywords, those words that used to locate the product or service. Second, referrals: Other websites (directories) that guide Internet searchers to a website that provides the product or service with the Internet users search. Last, reviews: written opinions of customers detailing their experience with your business. Reviews are posted with your opinion and a Google rating.
Local SEO is important, particularly if you have a business with a brick-and-mortar store, or one that provides a service in a certain locality. According to a study done by Forbes, 95% of smartphone users have used their device to perform local searches, 61% of those users called the business, 59% visited or requested the service. Astoundingly, Search Engine Watch found that 70% of mobile users click to call a business directly from Google search results.
Many local searches originate from non-locals who are searching for a business like yours, and with local SEO done right, your business can capture that audience. For example, if your restaurant has free Wi-Fi or is pet-friendly, displaying that information as part of your local SEO will attract customers who are looking for just that.
The most important concept of local SEO is configuring your company’s Internet presence. It should include exactly what you do, your location, phone number and everything you want the public to know. Today, Internet marketing companies are using more tools to get their clients seen on the Internet. This still includes the basic principals of Local SEO. Which concludes that local SEO is don’t dead, more specifically its been Optimized.
Local SEO is a vital part of your business’ Internet marketing. You can better manage your online presence, and build up your client base by adding an SEO company to your marketing team. It will not only boost your local SEO but also increase your organic search engine rankings for your site and over your competitors.
At Houston Small Business Marketing (HOUSBM), our local SEO Houston digital experts will help develop an effective Internet marketing campaign strategy. Your campaign will include SEO techniques such as Google maps marketing, content marketing, pay per click management, reputation management, social media marketing, and web design. Houston Small Business Marketing is designed to provide affordable Internet marketing services. We specialize in working intimately with small and medium-sized businesses. For customized Houston Internet marketing strategies, contact our office.
Houston Small Business Marketing
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Houston, TX 77008
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When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.
Houston Small Business Marketing is a comprehensive digital marketing company located in Houston, Texas. Our team specializes in collaborating with business owners who aspire to grow their enterprises and expand their online presence through tailored marketing strategies tailored to their specific industry. With a proven track record of success, we have partnered with clients from a wide range of professions, aiding them in reaching their goals and expanding their businesses. Whether you are a new startup or an established business seeking to boost your online visibility, we have the expertise to assist you. Our marketing agency in Houston provides a wide range of services, including reputation management, social media marketing, web design and development, Google Maps listing optimization, and content marketing. These components are seamlessly integrated to create a winning marketing strategy for your company, enabling you to stand out among your competitors. The services we offer can be quite time-consuming for business owners to tackle on their own. By working with our team, you can build your online presence, expand your reach, and grow organically, allowing you to concentrate on what matters most – running your business. For small and medium-sized businesses, competing online against corporations and industry giants presents unique challenges. Our team specializes in assisting smaller businesses in such scenarios because we recognize the significance of independent company success in our society. We are a results-oriented full-service digital marketing agency that adopts an inbound lead approach to internet marketing in Houston. Our customized approach delivers qualified leads to business owners, leading to trusted conversion rate optimization. This can manifest in various ways depending on your company goals.
Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.
In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.
