Are you working in a competitive market? Are you unsure if your website is effectively representing your brand? Working with an SEO web design firm, such as Houston Small Business Marketing can help you get the most out of your website. Our team works with businesses from all industries to boost their online presence and increase visibility where it matters the most.
Business New Daily provides these helpful tips for how to build an effective business website for your company:
- Make your site mobile responsive.
Mobile responsiveness is critical for a website to be effective. American adults spend more than five hours on their mobile phones every day, while more than one-third do all of their shopping online via mobile device. Needless to say, your business’s mobile website must offer a positive user experience.
If potential customers land on your site but find it difficult to read or navigate on a mobile device, they may simply abandon you in favor of a competitor. Furthermore, a negative mobile user experience affects your website in search engine rankings, making it harder for users to find through a Google search – which brings us to our next point.
- Make it easy to find.
You need a domain name that either matches your company name or describes your business in some way. You can even have multiple domains that point to the website. This means incorporating technical SEO best practices, keyword research, content marketing and paid advertisement campaigns to drive traffic to your website.
- Place your contact information above the fold.
If your business depends on people being able to contact you or call your sales team, put that information where they can find it easily.
If you use social media to connect with customers, put your social links in the website header or footer, where they are easily found.
- Make it easy to navigate.
Dan Veltri, co-founder and chief product officer of Weebly, advises limiting your top-level navigation menu to five clearly labeled tabs, with related pages organized under them. You should also offer a clear way to get back to the homepage no matter where your readers land. Very often, a Google search may take your reader to a page on your website other than the homepage.
People scan webpages from top to bottom, left to right, so put your navigation menu where most people expect to find it: at the top of the page. Use dropdown menus under each top-level category for clean and organized navigation.
- Keep your pages uncluttered.
Paul Bolls, associate professor of strategic communication at the Missouri School of Journalism, said that readers need to be able to put information in context. If a site has too much information, it overloads the mind, making it unable to retain the new information. Be sure to use a good balance of text and graphics that presents a clean page.
One way to keep it simple is to cut the social widgets, such as a Twitter feed on your site. Ask yourself if you are adding information your reader cares about, advised Michael LaVista, CEO of Caxy Interactive. If your widget content does not support the purpose of the page, remove it.
- Make sure it’s accurate.
It should go without saying that inaccurate information will turn off consumers, whether it’s a wrong number, outdated product information or simple grammatical errors. You should not only proofread each page before it goes live, but also periodically check each page, especially after making updates anywhere else.
SEO Web Design Services in Houston
If your website is outdated or ineffective, you may be missing out on potential customers. When you partner up with the SEO web design team in Houston at HOUSBM, you will get the most out of your website. Our team works with you every step of the way to ensure that you are attracting quality traffic to your website.
Not only will we build out your website, utilizing the newest and most advanced SEO tactics, we will also manage your website. This will include running a blog that receives new content on a regular basis to continue growing your reach online.
Our team is dedicated to helping you succeed. We work closely with business owners and brands to create a customized marketing plan with their goals in mind. We provide each customer with a free consultation, to gauge where their website and brand development currently ranks and where it has the potential to go. Call us today to learn more about the online marketing services we offer.
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
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Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.
In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.
