Are you working in a competitive market? Are you unsure if your website is effectively representing your brand? Working with an SEO web design firm, such as Houston Small Business Marketing can help you get the most out of your website. Our team works with businesses from all industries to boost their online presence and increase visibility where it matters the most.
Business New Daily provides these helpful tips for how to build an effective business website for your company:
- Make your site mobile responsive.
Mobile responsiveness is critical for a website to be effective. American adults spend more than five hours on their mobile phones every day, while more than one-third do all of their shopping online via mobile device. Needless to say, your business’s mobile website must offer a positive user experience.
If potential customers land on your site but find it difficult to read or navigate on a mobile device, they may simply abandon you in favor of a competitor. Furthermore, a negative mobile user experience affects your website in search engine rankings, making it harder for users to find through a Google search – which brings us to our next point.
- Make it easy to find.
You need a domain name that either matches your company name or describes your business in some way. You can even have multiple domains that point to the website. This means incorporating technical SEO best practices, keyword research, content marketing and paid advertisement campaigns to drive traffic to your website.
- Place your contact information above the fold.
If your business depends on people being able to contact you or call your sales team, put that information where they can find it easily.
If you use social media to connect with customers, put your social links in the website header or footer, where they are easily found.
- Make it easy to navigate.
Dan Veltri, co-founder and chief product officer of Weebly, advises limiting your top-level navigation menu to five clearly labeled tabs, with related pages organized under them. You should also offer a clear way to get back to the homepage no matter where your readers land. Very often, a Google search may take your reader to a page on your website other than the homepage.
People scan webpages from top to bottom, left to right, so put your navigation menu where most people expect to find it: at the top of the page. Use dropdown menus under each top-level category for clean and organized navigation.
- Keep your pages uncluttered.
Paul Bolls, associate professor of strategic communication at the Missouri School of Journalism, said that readers need to be able to put information in context. If a site has too much information, it overloads the mind, making it unable to retain the new information. Be sure to use a good balance of text and graphics that presents a clean page.
One way to keep it simple is to cut the social widgets, such as a Twitter feed on your site. Ask yourself if you are adding information your reader cares about, advised Michael LaVista, CEO of Caxy Interactive. If your widget content does not support the purpose of the page, remove it.
- Make sure it’s accurate.
It should go without saying that inaccurate information will turn off consumers, whether it’s a wrong number, outdated product information or simple grammatical errors. You should not only proofread each page before it goes live, but also periodically check each page, especially after making updates anywhere else.
SEO Web Design Services in Houston
If your website is outdated or ineffective, you may be missing out on potential customers. When you partner up with the SEO web design team in Houston at HOUSBM, you will get the most out of your website. Our team works with you every step of the way to ensure that you are attracting quality traffic to your website.
Not only will we build out your website, utilizing the newest and most advanced SEO tactics, we will also manage your website. This will include running a blog that receives new content on a regular basis to continue growing your reach online.
Our team is dedicated to helping you succeed. We work closely with business owners and brands to create a customized marketing plan with their goals in mind. We provide each customer with a free consultation, to gauge where their website and brand development currently ranks and where it has the potential to go. Call us today to learn more about the online marketing services we offer.