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Houston, TX 77008

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Can I Design My Own Website

Can I Design My Own Website

These days business owners are learning more and more about the necessity and benefits of marketing online. All successful online marketing will require a fully developed and optimized website that attracts users to your page. You can have the greatest website in the world but if no one ever sees it, what’s the point?

The best way to attract new users to your website is through a process known as Search Engine Optimization. This is a complex and forever evolving process that works to optimize your website in order to help it rank high on search engine results for all relevant queries.

For instance, if you are a divorce attorney in Houston, it is safe to say there are hundreds of competitors out there in a city this large. By manipulating the content that appears on your website, through SEO, you can gain one of the highly sought after top positions online.

This is primarily done by designing your website following a specific algorithm. Every word you write, photo you place, and size font you use, will play a role in the success or failure of your SEO.

So, while it is possible to design your own website, you should take into consideration that a website that looks nice is not the equivalent to a website that is optimized. If you are specifically interested in growing your business and reaching a wider audience, hiring a web developer with SEO expertise is recommended.

According to Small Business Chron, some of the top reasons to consider hiring a web designer include:

Millions of people now use the Internet to find the things they need. A well-laid-out website can provide all sorts of useful information to those who might need what you have to offer, such as hours of operation, telephone numbers, email address and information as to why they should select your company over others. When planning or designing a business website, you generally have two options: build the website yourself or contract the work out to a professional Web designer or programmer. Before you rush into a lengthy do-it-yourself project or shell out a lot of money to a professional, consider the pros and cons of both approaches to building your company website.

Save Time

While there are countless books and websites dedicated to “website design,” the actual act of designing and implementing a website involves hours upon hours of tweaking, coding and typing. If you’re running your own business, the time spent finding just the right color scheme for your website could have been used to actually run your business instead. A professional Web designer does this for a living and can theoretically have your site finished in a fraction of the time it would take you to do it yourself.

Customized Design

A simple Internet search for “website creation” compiles pages of sites and programs available for your website developing needs — many of them free. While this may seem the perfect solution to your dilemma, these programs and sites typically offer a limited number of starting templates for you to “customize.” In reality, these templates can all look very similar to not only each other, but also to countless websites already online that have also used this software. A professional Web designer works with you to create a website that fits your needs with a look that’s unique with a branding solution that fits you and your business.

Quick Solutions

Generally speaking, any problems that crop up within the website or any changes that need to be made are handled by the person who created it. If you created your website, and it unexpectedly fails or requires frequent changes, you could lose valuable time making adjustments or simply trying to figure out where the problem lies. In many cases, a professional Web designer helps you learn how to manage the site yourself (in the case of a “Web presence planner”). Sometimes the Web designer even manages the site for you, correcting invalid links and quickly making changes as necessary.

Professional Impression

Perception is everything when it comes to reputation, and if your potential customers see a “Site provided by Free-B-Site-Maker.com” link at the bottom of your website they may think you’re not truly a professional business. With the affordable price of domain names, hosting and Web-design software, anyone can buy a website name and some space and put a site up claiming to be a real business. A professionally designed site helps solidify your position as a real, professional business — and offers your visitors a greater confidence in trusting you.

User Friendly Business Websites

When it comes time to start building a user friendly business website for your company, quality and SEO value will weigh heavily into your online presence. Working with a company that specializes in building websites, such as Houston Small Business Marketing, can be the difference between successful online marketing and ineffective efforts.

We work with your company step by step to create a custom domain and full developed website that reflects your specific needs. Once your website is developed we can help you with further online marketing strategies including email marketing. Reach out to us today by filling out one of our contact forms.

Impact of Web Design on SEO

As we have stated in previous blogs, now more than ever before it has become important for businesses, especially those working in highly competitive and saturated markets, to dedicate time and resources to developing a responsive, dynamic, and informative website. As time has gone on, websites have started to take more active roles in the success of businesses. This is because in our modern world, everyone is glued to their smart devices. We use our phones, computers, tablets, and other smart devices to help guide our experience and interact with the world around us.

This includes how people locate businesses in their local area that offer the services or goods that they are on the market for. At Houston Small Business Marketing, we are experts in search engine optimization. This means, when we design and develop your company’s website, online users looking for the particular services and goods you sell, will be directed to visit your website. Do not run the risk of losing potential customers to your competitors just because they are working with a digital marketing group and you aren’t.

We understand that business owners are busy running their business and do not have the time on their hands required to stay up to date and savvy on the newest SEO trends and algorithms. This is why we have dedicated ourselves to keeping up with all the current trends, to keep our customers at the top of Google search results. If the business you see as your main competition is investing time and resources into their web development, they will attract more customers to their website which oftentimes will result in more customers and transactions. The more customers you have visit your website, the higher you will rank, and the greater conversion rates you will see in your business.

However, bringing more users to your company’s website is only half the battle. Once you attract new users, you will need to have a website that makes a positive impression on users in order to convert them into real world customers. This will require a dynamic web design that is both aesthetically pleasing and user friendly. At Houston Small Business Marketing, we work carefully on every aspect of your website building it from the ground up. Let us help you stand out among your competitors with our online marketing and web development services today!

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

Houston Small Business Marketing 
1415 North Loop West #950 
Houston, TX 77008 
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When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.

Houston Small Business Marketing is a comprehensive digital marketing company located in Houston, Texas. Our team specializes in collaborating with business owners who aspire to grow their enterprises and expand their online presence through tailored marketing strategies tailored to their specific industry. With a proven track record of success, we have partnered with clients from a wide range of professions, aiding them in reaching their goals and expanding their businesses. Whether you are a new startup or an established business seeking to boost your online visibility, we have the expertise to assist you. Our marketing agency in Houston provides a wide range of services, including reputation management, social media marketing, web design and development, Google Maps listing optimization, and content marketing. These components are seamlessly integrated to create a winning marketing strategy for your company, enabling you to stand out among your competitors. The services we offer can be quite time-consuming for business owners to tackle on their own. By working with our team, you can build your online presence, expand your reach, and grow organically, allowing you to concentrate on what matters most – running your business. For small and medium-sized businesses, competing online against corporations and industry giants presents unique challenges. Our team specializes in assisting smaller businesses in such scenarios because we recognize the significance of independent company success in our society. We are a results-oriented full-service digital marketing agency that adopts an inbound lead approach to internet marketing in Houston. Our customized approach delivers qualified leads to business owners, leading to trusted conversion rate optimization. This can manifest in various ways depending on your company goals.

Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.

In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.

Convenient Monthly Plan

As you gain more business through us, your business will expand, allowing you to do more online. We have a convenient monthly plan for you.

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Houston Internet Marketing


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