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Social Media Marketing

What is the Advantage and Disadvantage of Social Media?

Have you ever wondered if utilizing social media is right for your business? Are you interested in maintaining a modern approach to your work environment but need help weighing your options? Indeed.com has put together a comprehensive list outlining the advantages and disadvantages of social media in the workplace that we are sharing below:

Advantages of using social media

Here are some main advantages of social media in the workplace:

  • Direct connection with your audience: When you set up social media accounts, it provides you with an outlet to speak with your target audience and customers. This allows you to gain valuable insight as to their needs and wants, lets you provide them with customer service and gives you an idea of how you’re perceived by your audience.
  • Helps evaluate company performance: Social media can analyze company performance and help you determine how to improve productivity. For example, when you track website analytics, you can determine which of your webpages isn’t getting as many views, meaning it might need improvement. You’re also able to set attainable goals such as increasing views for that content type by a certain percentage and a certain date.
  • Stronger communication: Social media has the potential to strengthen employee communication and engagement with upper management. Read reviews about your company from past and current employees to see how you’re perceived. It can also help employees foster a relationship with users. Employees can interact with social media followers to build brand loyalty, trust and company authenticity.
  • Outside recognition: Social media increases brand awareness and brings more to your website. For example, sharing tutorials, videos, blog posts or other mediums housed on your website helps these posts gain more exposure. It also makes it easier for you to hire employees since you can share job postings with a wider audience. You will receive resumes from more qualified candidates if you post your jobs to different social media platforms.
  • Online employee training: Social media provides you with the opportunity to teach your employees something new or advance their current skill set. By using it for training purposes, you’re also saving money that you would have otherwise used on other training software.
  • Establishes company branding: Social media is a great way for your company to establish its own identity. To brand your company, it’s important to post on social media consistently. Create content on multiple platforms to reach a wider audience, but make sure your brand remains consistent.
  • Easier recruitment process: Social media lets you advertise the position on platforms outside of your company website. This gives the job posting a wider reach. It also makes the hiring process easier as some social media platforms often provide you information regarding the best candidate.
  • Cost-effective: Social media is a cheap investment that can help lessen or eliminate the cost of advertising. Whether you’re recruiting new employees, increasing employee engagement or spreading company awareness, social media provides you with the opportunity to do so with a smaller budget.
  • Option for paid advertising: Depending on the social media platforms you use, your company can run a paid advertisement that targets a certain demographic. These ads target people who are looking for your products or services and can potentially increase your sales.
  • Viral content: Social media provides your company with added exposure. Viral content spreads rapidly when many social media users share the post with their friends and followers. Some viral content can reach millions of users in a span of a day or week.

 

Disadvantages of using social media

Here are some main disadvantages of social media in the workplace:

  • Employee distraction: When employees have access to social media, it has the potential to distract them from their job’s responsibilities. Social media can allure them to play games or view social media platforms for personal reasons.
  • Increases cybersecurity need: Social media in the workplace can increase the number of hackers trying to access your business’ confidential information. You need cybersecurity to prevent phishing attacks, which is an added cost for your business.
  • Increases need for employee guidelines: If social media is prevalent in the workplace, you may need to implement guidelines for usage. These rules let employees know when and how they’re allowed to use social media and eliminate the distractions it may cause.
  • Exploitation risk: When companies use social media, it opens them up to the risk of exploitation. Competitors or those with adverse opinions about your company could leave false negative reviews or attempt to hack your account to spread inaccurate information.
  • Misuse and mistakes: Mistakes while posting on company social media accounts can affect your company’s reputation. It’s important to outline uses for your business’s social media platforms so employees with access know how to manage them.
  • Technical risk: When employees use office computers or devices for social media, they increase the risk of viruses. If any of your equipment gets a virus, you may need to pay a professional to remove it or hard reset the device, resulting in lost data.

 

How Does Social Media Affect My Marketing?

Social media has the ability to open new horizons for your business. Not only does it allow you to reach a wider audience, it also can help your SEO. This means, by being an active participant on major social media platforms, you can increase your ranking online.

If you are ready to take control of how your business is perceived online and open new opportunities for yourself, contact Houston Small Business Marketing today.

 

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

Categories
Social Media Marketing

Social Media Management Company in Houston

If you are a small to medium sized business located in Houston that is looking to grow the reach of your company, Houston Small Business Marketing can help you. Our team works with businesses who are competing in competitive markets to expand their online audience, so they can attract new customers. Most people know that these days, if you want to advertise your business and have it seen by targeted audiences, the best solution is online marketing. At HOUSBM, we work closely with businesses to come up with an online marketing strategy that fits their unique needs. We believe great SEO starts with an impressive and responsive web design, but that is not where the work stops. Once your website is optimized to bring you to the top of Google’s search results, you still must work on brand management and interacting with online users who are interested in your business.

 

Social Media Management Company in Houston

Many businesses utilize social media accounts to help them communicate with their audience online. This is a highly-effective, low cost way for companies to open a direct line of communication with customers. Social media makes it simple for businesses to answer questions about their company, the services they provide, any products they may sell, or promotions they are running. Having social media accounts on the most prominent platforms is important, but when they are neglected or poorly managed, having these accounts for potential customers to see can actually negatively impact your company. This is why working with a social media management company in Houston is one of the best options for busy business owners. At Houston Small Business Marketing we offer the best social media management services in Houston. We work on your branding image, update your social media accounts multiple times a week, and manage interactions with customers on your page that you do not personally respond to.

 

This type of marketing will help you to develop a recognizable brand that will help to establish a customer base and grow your business. Additionally, being active on social media will also help to increase your ranking online, which translates into increased traffic on your website. Increased web traffic is directly correlated to more real life conversions. Make sure you are doing everything you can to boost your company, connect with your customers, and outrank competitors when you work with our team of highly skilled online marketers. We have over a decade of experience helping small and medium-sized businesses thrive throughout the Greater Houston area.

 

Attracting New Customers To Your Website

It is vital that you are able to attract new customers to your site consistently in order to continue growing as a business. The higher your company is ranking online, the higher your chances become of converting online users into real world customers because you are being exposed to larger groups of people. The more organic exposure your company achieves online, the more goals you can reach. This will greatly influence your company’s performance, profitability, and more. If you are looking to increase the number of customers your company has, contact Houston Small Business Marketing today. Our team is here to help you reach your professional goals and establish yourself as an industry leader. We specialize in web design and marketing to help businesses thrive. We work closely with business owners every step of the way to adapt a marketing plan that fits their specific needs. Don’t let your competitors outrank you online and take potential customers away from you, instead, work with our team of digital marketers in Houston, to get your business at the top, where it belongs.

 

SEO Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing
https://houstonsmallbusinessmarketing.com/services/seo-houston/

Categories
Social Media Marketing

Take Advantage of How Much Time People Spend On Their Phones

These days, everyone is glued to their phone. Most of us use our phones from the minute we wake up to our phone alarms until we get into bed at night. This amount of screen time has changed the way we live our lives and interact with the world around us, which as with all major lifestyle changes made as a culture, results in new opportunities for businesses to market themselves! If you are not taking advantage of all the perks that come along with online marketing, you are doing yourself and your business a major disservice! At Houston Small Business Marketing, our team of digital marketing experts are here to help you get the most out of your online marketing.

 

Have you ever wondered how it would be possible to take advantage of how much time people spend on their phones, in order to benefit your business? Digital marketing provides a clear and effective path to do just that. We work with you to help you tackle social media marketing as well as other online advertising opportunities to get your business seen by the right people. With persistent work from our team of experts, we can help make your business visible online and rise in online ranking for popular search engines such as Google and Bing.

 

How does social media marketing work?

 

Social media has become one of the most influential and important tools a business can use to drive traffic to their website and get real life customers. A well established social media presence not only helps to increase the ranking of your website on search engines, it also helps to engage with your current customers while also opening the door to engaging with potential customers who may have not heard about your company yet. When online users find a brand with a dynamic social media presence that takes the time to respond to their comments, communicate changes with the brand, and share information about products and services they provide, they are more likely to trust the brand. Trusting a brand goes a long way to dividing to work with a brand. Make sure you are taking advantage of all social media opportunities by presenting an impressive brand focused on communicating and sharing with your audience.

 

Take a look at some online statistics from review42.com that provide some insight into exactly how much time people spend on social media:

 

-The average US adult spends 38 minutes per day on Facebook.

-16-24-year-olds spend a median of 3 hours a day on social media.

-Internet users spend an average of 2 hours and 22 minutes per day on social networking in 2019.

-The average daily time spent on social media in 2018 was 142 minutes a day.

-By 2021, more than 3 billion people are expected to be on social media.

-Projections for social media use estimates the average adult will spend 6 years and 8 months of their life on social media.

-Facebook has 1.4 billion active users on a daily basis.

 

  1. People spent 135 minutes per day on social media in 2017.

 

-In 2016, users spent 126 minutes per day on social media.

-It’s estimated that we spend 153 minutes per day on social media in 2019.

-In 2012, the average was 90 minutes daily.

 

Time spent on social media has increased over the last years. In fact, each year we are investing more and more of our time being online on Facebook, YouTube, Twitter, etc.

 

In just seven years’ time, we went from spending 90 minutes per day on social media to spending around 153 minutes on it. At this rate, we will pretty soon be giving 3 hours of social media time every day.

 

It makes you wonder what we were doing before that.

 

  1. US adults use media for an average of 12 hours and 9 minutes per day.

-South America is the continent where social media time is the highest – 3 hours and 29 minutes.

-People in Europe spend an average of 1 hour and 53 minutes on social media.

-North Americans use social media for around 2 hours and 6 minutes daily.

-In Asia, the usage of social media is 2 hours and 16 minutes daily.

-Africans utilize social media for 3 hours and 10 minutes a day.

-Social media has set the world on fire. Adults in Africa and South America appear to be the most addicted, spending more than 3 hours on social media every day.

 

The average social media use in Europe is the lowest – a little less than 2 hours daily. There has been a significant increase in time spent on social media in certain countries since 2017. The Philippines, UAE, and Saudi Arabia, to name a few.

 

Question time: How much time do people spend on social media per day?

 

In 2019, the average amount of time spent on social media is 2 hours and 22 minutes per day.

 

  1. People aged 16 to 24 spend the most time on social media – 3 hours and 1 minute daily.

 

-55-64-year-olds’ average time on social media is 1 hour and 13 minutes.

-Adults of ages between 25 and 34 use social media for 2 hours and 37 minutes each day.

-35 to 44-year people spend 2 hours and 4 minutes of social media time.

-The average time spent on social media for people aged between 45 and 54 is 1 hour and 39 minutes.

 

Logic dictates the younger generations spend the most time on social media. So, in case you’re wondering: how much time do millennials spend on social media – the quick answer is around 2 hours and 30 minutes.

 

Still, time spent on social media by age also indicates older generations enjoy scrolling through Facebook and Twitter, as well.

 

  1. Facebook has more than 2.2 billion active users in 2019.

 

-On average, users spend 58 minutes per day on Facebook.

-300 million photos are uploaded on the platform every day.

-8 billion videos are being viewed on Facebook daily.

-Facebook has 1.4 billion active users every day.

 

Despite some recent studies that say Facebook is starting to decline, the platform developed by Mark Zuckerberg is still number 1 in terms of popularity. The average time spent on Facebook is close to an hour daily, which is pretty good for a “declining” website.

 

1.4 billion people log in to Facebook on a daily basis, which is quite impressive. Furthermore, can you imagine the number of videos being uploaded every day – 8 billion? Тhat’s more than you can watch during the course of your whole life.

 

  1. The average viewing session on YouTube is 40 minutes.

 

-YouTube has 30 million active users daily.

-People watch 5 billion videos a day on YouTube.

-There are 1.5 billion active users every month on the platform.

-YouTube may be the second most popular social media platform, but it’s way behind Facebook. However, the big advantage YouTube has is the average length of visits. It’s just so hard to control yourself and not watch 10 videos in a row.

 

All these hours spent on social media may not be a complete waste of time, as well. After all, there are tons of educational videos on YouTube, so you can actually learn a lot.

 

Question time: How much time did the average person spend on social media in 2018?

 

According to time spent on social media statistics, people used 142 minutes of their everyday routines to stay on social media.

 

  1. 58% of people use Facebook Messenger on a monthly basis.

 

-It’s expected that by 2022 there will be 138.1 million Messenger users.

-More than 38.4% of the US population is currently using Messenger.

-Messenger is the second most popular iOS app of all time – only the main Facebook app surpasses it.

-Facebook Messenger is one of the most popular apps of all time. It has 1.3 billion monthly users and 70 million daily users.

 

People around the world accommodate thousands of hours spent on social media. The Messenger app of Facebook is a top choice to spend those hours in countries like the USA, Australia, UK, and France.

 

Question time: How much time do teens spend on social media?

 

Teens spend an average of nine hours a day online. A lot of teens admit they overdo their time on social media. Kids aged 8 to 12 spend an average of 6 hours daily, which is still too much.

 

  1. In 2018, users spent an average of 53 minutes daily on Instagram.

 

-73% of US internet users aged 13 to 24 are on Instagram.

-By 2020, Instagram is expected to reach 120.3 million monthly active users in the US.

-In 1 second there are 870 Instagram photos uploaded, in 60 seconds – 49,380 photos.

-There are about 25 million business profiles on Instagram.

 

Statistics on time spent on social media indicate the youngest tend to be Instagram fanatics. Around four-fifths of Americans, aged 13 to 24 are on Instagram, and globally 64% of people between 18-29 use this social media.

 

For comparison, 21% of Instagram users are aged 50-64 and only 10% are 65 years or older. All in all, this means it’s a social media with a youth audience, so remember that whenever you’re trying to engage potential customers.

 

  1. Twitter has 330 million monthly active users.

 

-During the 2014 FIFA World Cup Final, 618,725 tweets were sent in a single minute.

-A brand was mentioned in a tweet by 80% of Twitter users.

-The 140 million tweets posted daily would fill a 10 million page book.

-There are currently more than 1.3 billion registered users on the platform.

 

Do you tweet or do you leave it to the birds? Currently, more than 330 million people use Twitter every month, although the figures dropped compared to mid-2018 and late 2017.

 

Social media time people spend on Twitter is an average of 1-minute per day, but don’t let that fool you. Twitter is a very influential social media. According to a 2018 study, 187 governments and heads of state maintain an official presence on Twitter.

 

When you work with our team, you are getting the opportunity to reach broader audiences and make an impact on the way they see your brand. We help to ensure your company’s services and products are reaching the right people online. Our team understands how important connecting to your current customers and new customers are, this is why we put a strong focus on developing user-friendly websites, with plenty of informative content to help increase your chances of converting online users into actual customers. Our team of Houston SEO professionals can help to answer any questions you may have and explain in depth the services we provide to small and medium-sized businesses. If you would like to improve your company’s website and expand your reach online, contact us today. We can provide you with a no-obligation walk-through to explain to you the areas you can improve the design of your website and the efficiency of your brand online.

 

Digital Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
https://houstonsmallbusinessmarketing.com/services/social-media-marketing/

Categories
Social Media Marketing

Who Do I Hire For Social Media?

One of the most effective ways to increase the exposure of your company and reach new audiences is through effective social media marketing. Many business owners feel overwhelmed by social media, being unsure how to penetrate the market and create an organic following. Unfortunately, this sometimes results in inaction which can make it difficult to keep up with social media savvy competitors. At Houston Small Business Marketing, our team is dedicated to helping small and medium-sized businesses thrive! We know the best way to get the results you are looking for is by utilizing a comprehensive online marketing approach, which includes having an active social media presence.

 

There are a lot of overlapping strategies that go into both, effective social media marketing and search engine optimization. They are both focused on inbound strategies that organically draws an audience. When done properly, the audience that is brought to your brand will already have an established interest in the services your business provides. Successful social media for businesses is formed with high-quality, industry-relevant content, that pushes the image of your brand into a fully formed concept that your audience recognizes as uniquely you. This feeds directly into search engine optimization because it focuses on a very similar goal. Beyond having your clients recognize you as a brand, search engine optimization focuses on search engines, such as Google, recognizing you as an expert in your field. Our team can help you to take control of how you are seen online by posting professional, informative, and unique content to your social media accounts. We keep your presence online growing so you can focus on your business!

 

Our online marketing experts work with business owners, who are competing in saturated industries, grow their online audience, in order to attract new customers and engage with existing ones. Most people know that these days if you want to advertise your business and have it seen by targeted audiences, the best solution is online marketing. Our team will explore your business and your competitors to come up with an online marketing strategy that fits your unique needs. We believe great SEO starts with an eye-catching and responsive web design, but that is not where the work stops. Once your website is optimized to bring you to the top of Google’s search results, you still must work on brand management and interacting with online users who are interested in your business. Successful online marketing requires continued efforts in order to not be left behind by your competitors. Schedule a no-obligation consultation with our team to learn more about how online marketing can help your business.

 

Social Media Marketing in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.

 

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
https://houstonsmallbusinessmarketing.com/services/social-media/

Categories
Social Media Marketing

How Do I Increase My Followers Online

Businesses in a wide range of industries have the ability to greatly benefit from popular and well established social media accounts. Social media gives companies the chance to reach broader audiences online, expanding the awareness of their brand. Not only does social media allow for the potential of new customers it also works to help companies engage with their clients in a way that makes the company have a more personable experience. This is attractive for many people because it gives them a direct line of communication with the company they are working with. Whether they have a question in regards to the business or simply would like to leave their feedback social media allows the customers this rare opportunity. If you are currently looking to improve the content you are posting on your company’s social media accounts or wish to increase your following, the team at Houston Small Business Marketing is here to help you. Contact us today to learn more about the social media services we offer and how we can help your company attract new customers.

 

Increasing Your Following On Social Media

The struggle many businesses face when creating their social media accounts, is rallying enough interest to attract followers to their pages. This can be especially difficult for businesses in the service industry such as plumbers, contractors, HVAC professionals, electricians, and more. The most important thing a business can do in order to attract new followers online is to post unique and informative content. Whenever you post high quality graphics with educational information, you will attract more people to your social media accounts. These accounts give you the opportunity to inform your customers about new services you offer, as well as keep you in the know about changes to the business such as hours of operation.

 

The social media marketing professionals at Houston Small BUsiness Marketing are here to help you build a following on your social media accounts that can attract new customers and help you to engage with your current ones. Contact us today to learn more about the social media services we offer and how we can help you to create and manage a cohesive brand image for all of your accounts. successful Houston social media marketing requires an ongoing effort to produce and deploy the articles, blog posts, tweets, and videos that create an effective online presence for your company. Contact our office today for a free, no obligation consultation and to find out how we can help you to increase your online following

 

Houston Social Media and SEO Specialist

Our experienced and knowledgeable local online marketing staff will take the guesswork out of local SEO. If your business listing on Google needs to be rescued from the lower pages of the search results, contact us. Our Google Local Marketing Houston experts have got you covered. Schedule an appointment with us today to find out more about how we can get your local business rankings at the top of Google search results.

 

https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/

Categories
Social Media Marketing

Social Media Marketing Companies in Houston

If you are a small to medium sized business located in the Greater Houston area, and are looking to expand the reach of your company, Houston Small Business Marketing can help. We work with businesses who are competing in saturated markets to grow their online audience, so they can attract new customers. Most people know that these days, if you want to advertise your business and have it seen by targeted audiences, the best solution is online marketing. At HOUSBM, we work closely with businesses to come up with an online marketing strategy that fits their unique needs. We believe great SEO starts with an impressive and responsive web design, but that is not where the work stops. Once you website is optimized to bring you to the top of Google’s search results, you still must work on brand management and interacting with online users who are interested in your business.

 

Social Media For Businesses in Houston

Many businesses have social media accounts now to help them engage with their audience online. This is a great, low cost way for companies to answer questions about their business, the services they offer, and any products they may have. In this social media focused world, it has become almost a necessity for all businesses to have commercial accounts on major social media platforms. Having these accounts is important, but when they are neglected or poorly managed, having these accounts for potential customers to see can be detrimental to your company. This is why the social media specialists at Houston Small Business Marketing offer the best social media management services in Houston. We work on your branding image, update you social media accounts multiple times a week, and manage interactions with customers on your page that you do not personally respond to.

 

Social Media Paid Advertisement in Houston

An option that many businesses find helpful is running paid advertisements on popular social media platforms, such as Facebook and Instagram. These ads can be very helpful, as you are able to target specific audiences for your ad to be seen by. Facebook has made it easier than ever before to set parameters of who you would like to engage with your ad, how much you want to spend on the campaign, and the specific times you want your ad to be seen. These paid advertisements can be complicated for those who are not tech savvy to try and run online. This is why HOUSBM works closely with our clients, to ensure they are getting the most out of their paid advertisements, and are working with a budget that suits them.

 

If you are looking to grow your business and stand out among your competitors, contact Houston Small Business Marketing today. Our experienced and knowledgeable social media marketing staff will take the guesswork out of local SEO. If your business listing on Google needs to be rescued from the lower pages of the search results, contact us. Our Google Local Marketing Houston experts have got you covered. Schedule an appointment with us today to find out more about how we can get your local business rankings at the top of Google search results.

 

 

https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/

Categories
Social Media Marketing

Why Your Business Needs To Use Hashtags

What Are Hashtags?
Hashtags have become an effective method to connect people on social media who wish to communicate about the same topics. A hashtag can be used for a #single word, or a #GroupOfWords. They are also known as meta tags, helping brands to engage and interact with their brand.

 

Hashtag Guidelines:

 

-Too many hashtags can be counterproductive when it comes to engaging or connecting with your audience because too many are often looked at as obnoxious. Instagram and Pinterest are platforms you can comfortably use them liberally.

 

-Match your business! If you are a local company then make sure the hashtags you are using reflect this in order to reach the right audience.

 

-Make your own hashtags that are associated only with your brand, whether it is the name of your company, or a product or service you offer. This will motivate your clients to reach out and interact with other customers, building an online community.

 

-Research all hashtags before using them. This is important for a few reasons. One, if you are trying to generate interest to a post and hashtag words that have little to no popularity it is a waste of a hashtag. Secondly, it is important to research all hashtags to identify who is using them and if there is any type of developed meaning behind them. This is important to avoid promoting other brands, being offensive, controversial, or demeaning.

 

Twitter: Using hashtags for posts on Twitter are extremely helpful for organically building engagements with your audience. Test different hashtags to find what works best for you.

 

Instagram: You are allowed to use up to 30 hashtags at a time, though this can annoy your audience making them unfollow you online. Try to target your top keywords and only use those.

 

Facebook: Hashtags are not as big of a feature on facebook but still when properly targeted can attract attention to your business page.

 

Google Plus: Even if you do not add hashtags to your Google+ posts, Google will automatically add hashtags based on the content you share.

 

Pinterest: Hashtags are used in the pin descriptions on Pinterest. You are only allowed up to 500 words in your descriptions so use that space wisely.

 

Houston Small Business Marketing

Houston Small Business Marketing is the best full service Social Media Marketing and SEO Service Company in Houston because we care about our clients and we get results you can see. We understand what it is like to run a small to medium sized business on a budget and make it our mission to have your money work for you. We relentlessly research and produce content for your business, keeping an edge on the competition.

 
 

https://www.facebook.com/housbm 
Houston Small Business Marketing 
713-492-0025 
1415 North Loop West #950 
Houston, TX 77008 
https://houstonsmallbusinessmarketing.com/ 

 

 

Categories
Social Media Marketing

Top Social Media Platforms Your Business Needs

Top Social Media Platforms Your Business Needs

Social media is a powerful tool for businesses to build their online presence. Additionally, having well developed social media accounts will positively influence the way Google ranks your website and company. This makes social media crucial for businesses to get the most out of their online reach.

 

Facebook Business Page: Facebook is one of the most highly populated social media platforms. Facebook has found a way of making online marketing efficient and easy for businesses. It is able to do this by generating profiles on users that track their interests and spending habit, making it an excellent way to get the word out about your services and goods.

 

Twitter: Twitter has been around for over a decade now and is still a relevant and useful tool for businesses. Twitter is an excellent platform for customers or potential customers to reach out and ask questions to your brand, opening dialogue between consumer and company.

 

Instagram: Instagram is the quickest growing social media platform we have seen in modern time. It’s user friendly, slick design makes it extremely easy to showcase your products and services, while also allowing for open lines of communication. Instagram only allows you to post photos and videos, giving you the option to add captions but no stand alone text posts are allowed. This makes your profile full of vibrant posts and gives you a chance to push your branding image.

 

Google+: Pleasing Google and abiding by the algorithm they have set in place is the key to strong SEO and building your online presence. With that said, Google+ is a vital platform for businesses who want to reach out and be connected within their industry.

 

LinkedIn: LinkedIn has given people the opportunity to bring their resumes and qualifications to life, by connecting real people to titles and companies in an interactive format. LinkedIn has personal and business profiles, so be sure to utilize LinkedIn to its fullest potential by creating a business page for your company.

 

Pinterest: Pinterest is a social media platform that allows you to search for topics and add ideas and projects to boards. This is an excellent way to show customers how to use your products or services to create something beyond ordinary.

YouTube: YouTube is a video hosting site with unrivaled popularity. Having a YouTube account gives you a chance to show your services and products in a new and exciting way.

 
 

https://www.facebook.com/housbm 
Houston Small Business Marketing 
713-492-0025 
1415 North Loop West #950 
Houston, TX 77008 
https://houstonsmallbusinessmarketing.com/ 

 

 

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Social Media Marketing

How To Use Social Media To Attract New Clients in Houston

Online marketing is becoming increasingly important for businesses to stay relevant in our online obsessed world. We are living in the digital age, where social media marketing is growing into one of the most effective ways for businesses to reach a wider audience and in turn, more customers.

 

There are several things you can do in order to get the most out of your social media business accounts. Listed below are some helpful tips, that we use for our clients that explain how to you social media to attract new clients right away:

 

Be Social: The best way to make your social media accounts attractive to new people online is being active! If someone comments on one of your posts, engage in dialogue with them! Let them know you are listening and interested in what they have to say. This will keep them from unfollowing your account if they feel like they are being listened to. Additionally, it is a great idea to make posts that do not immediately relate back to the services or products you provide or sell. If you are interested in sports, showing your support for local teams is a helpful way to personalize your account and not seem like your sole purpose for having the account is to advertise your company.

 

Be Creative: The key to making attention grabbing content is be creative! People love seeing beautiful and vibrant photos, clever captions, and posts that ask the viewer to share their opinion! Getting your clients involved when it comes to naming a new product, choosing a color scheme for a project, etc. gives your audience the opportunity to get involved with your company! This makes them feel like they are participating in something bigger than themselves that is opening communication and having them check back with your accounts more frequently.

 

Be Consistent: While it is important not to post too frequently because this can lead people to unfollow your account, keeping a consistent wave of new content flowing on your accounts is important. You do not want wide gaps between posts, try to pick out a schedule and stick to it.

 

Houston Small Business Marketing

Houston Small Business Marketing is the best full service Social Media Marketing and SEO Service Company in Houston because we care about our clients and we get results you can see. We understand what it is like to run a small to medium sized business on a budget and make it our mission to have your money work for you. We relentlessly research and produce content for your business, keeping an edge on the competition.

 

 

https://www.facebook.com/housbm 
Houston Small Business Marketing 
713-492-0025 
1415 North Loop West #950 
Houston, TX 77008 
https://houstonsmallbusinessmarketing.com/ 

 

 

Categories
Social Media Marketing

How Social Media Improves SEO Houston TX

There are a lot of overlapping strategies that go into both, effective social media marketing and search engine optimization. They are both naturally growing, inbound strategies, that focus on building an online presence that organically draws an audience. When done properly, the audience that is drawn to your brand will already have an established interest in what your business provides- whether it be a service or product. Successful social media for businesses is formed with high-quality, industry relevant content, that pushes the image of your brand into a full formed concept that your audience recognizes as uniquely you. This feeds directly into search engine optimization because it focuses on a very similar goal. Beyond having your clients recognize you as a brand, search engine optimization focuses on search engines, such as Google, recognizing you as an expert in your field.

 

Below are some of the ways strong social media presence has the ability to greatly impact your position on search engine rankings:

 

-How Many Followers You Have: While it is important to realize, followers are not everything, having an established online base for your social media accounts will increase the ranking bonus you are given by Google. It is important to realize, Google can determine how many of your followers are real, by examining the quality and usage of their accounts. Purchasing thousands of proxy followers online will in no way increase your position on search engines and in some cases can actually hinder your placement.

 

-Backlinking Content To Your Site: Whenever you are posting content across your social media platforms, it is important to backlink the content to your own website. The more places Google detects links to your website being posted or used, the richer the SEO value becomes. This is because Google likes to see a diverse number of host sites, already rich with SEO value are recognizing you as a legitimate source of information.

 

      -Keyword Driven Content: Whenever you apply the same keyword driven approach you use for your website to social media, you will organically appear in more searches. It is important to make every social media post, including when you are sharing articles, keyword driven and specific to your company.

 

Top Social Media Marketers Houston TX

Houston Small Business Marketing is the best full service Social Media Marketing and SEO Service Company in Houston because we care about our clients and we get results you can see. We understand what it is like to run a small to medium sized business on a budget and make it our mission to have your money work for you. We relentlessly research and produce content for your business, keeping an edge on the competition.

 

 

https://www.facebook.com/housbm 
Houston Small Business Marketing 
713-492-0025 
1415 North Loop West #950 
Houston, TX 77008 
https://houstonsmallbusinessmarketing.com/