At HOUSBM we work hard to help our clients reach their business goals and enhance their overall brand image. This requires managing how your company is perceived online. We take a comprehensive approach by building a user-friendly and dynamic website, managing your reviews and directories, managing your social media and online ads, as well as running an SEO-driven blog. We do all of this because we know a solid brand image requires brand management.
Why is brand image important?
When consumers buy your product or service, they’re buying what your brand stands for. A good brand image is important for a variety of reasons, including:
Establishes credibility
A good brand image can help a company establish credibility within its industry. It requires earning the respect of consumers and competitors through quality, consistency and honesty. There are many ways that brands establish credibility, such as:
- Being honest with consumers
- Providing expert testimony about products or services
- Answering customer feedback
- Addressing issues quickly
- Comparing products and services with competitors
- Becoming a thought leader in the industry
- Protecting customers’ information
- Focusing on quality
- Taking a stance on social issues
Consumers may trust brands that are more credible and open about their operations. When they perceive a brand as the most credible option in the industry, consumers may be more likely to support the brand over its competition.
Makes a good impression
Making a good first impression is important, especially in business. Consumers will create an impression or brand image of your business based on factors such as messages and values communicated through your website, customer service, social media posts and even your company logo. How consumers see your company, even on a superficial level, leaves an impression. You want all points of contact with potential customers to leave a positive impression.
Increases referrals
When customers have a positive brand image of a company, they may be more likely to refer its services or products to others. Referrals are an important part of growing the brand’s audience, and trusted friends and family can serve as a credible source of information for many people. Sometimes, a potential customer simply needs a positive mention from a trusted friend to decide to support a company.
Creates recognition
A recognizable brand can attract new customers and establish itself as a key component of a specific industry. For example, if customers think of your brand as honest, supportive and innovative, those are the attributes they associate with each of your products or services. They might describe the brand as honest, supportive and innovative when discussing it with others or writing reviews. Their positive opinions about your company also make it easier to introduce new products under the same brand. The new items immediately have a good image since they’re affiliated with your strong brand.
Establishes professionalism
A brand’s image can also help it appear professional and organized. If a brand’s image is clean, consistent and organized, customers might think the brand embodies professionalism. Along with credibility, professionalism may help customers trust the brand and create expectations for service and products. Those expectations, when met by the brand, can help increase customer confidence and potentially their loyalty to the company.
Brand Management Services in Houston
At Houston Small Business Marketing we work with business owners to stay on top of all the latest trends and changes. When the algorithm adjusts, we adjust with it to keep our clients on the cutting edge of what is happening now. Schedule a free consultation with our team to learn more about how we can help your business stand apart from your competitors.
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
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