When new clients come to us looking to improve their digital marketing, one of the ways we discover what changes need to be made to increase their rankings is by running an SEO analysis of their website. By performing an audit on your website we are able to explore the user experience, while also evaluate how your website is stacking up against your competitors.
Technical SEO requires continued efforts as the standards for how to get the highest organic search rankings is constantly evolving. Our comprehensive online marketing company has all of the SEO tools necessary to provide you with the top search engine results you are looking for. We work with you on your entire online presence, including social media posts.
What is an SEO Audit, and Why is it So Important?
Before we dive deep into auditing your site, let’s first take a look at what an SEO audit actually is and why it is so important.
To put it simply, an SEO audit is the process of identifying issues that could prevent your site from ranking on Google and other search engines.
If there are issues that mean that your site cannot be properly crawled and indexed, your content doesn’t stand up against your competitors, or you have toxic links (just a few common issues that an audit could highlight), you will be missing out on organic traffic.
Sales and Competition
When you are missing out on traffic, that also means you are missing out on sales. It will be your competitors who enjoy this traffic and these conversions.
If there is any motivator to encourage you to go and audit your site, it is knowing that your competitors could be taking traffic and conversions that you could otherwise be reaping the benefits of.
If you are not auditing your site on a regular basis, it is easy to miss opportunities for growth, accidental issues that arose in the latest development roll-out, or simply things you could have done better.
- Some of the most common reasons why you need to audit your site include:
- You just landed a new SEO client and are putting together a growth strategy.
- You started a new job and, like the above, are putting together a strategy.
- You bought a website and want to figure out your next steps.
- You experienced a drop in organic traffic and need to discover why.
- Part of your ongoing SEO strategy includes regular audits to allow you to find and fix issues quickly (we recommend quarterly).
Houston SEO Experts
Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!
We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.
Houston Small Business Marketing
1415 North Loop West #950
Houston, TX 77008
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