When your business is competing in a highly saturated industry, it can be difficult to make a name for yourself among other businesses in your local area. You may offer the highest quality products or services, however, if your business is low ranking on Google, it will be difficult for potential clients to learn about your business.
At Houston Small Business Marketing, our digital marketing team works with you to improve your local search results placement. We do this by taking a comprehensive approach to your online presence to optimize it with the latest Google algorithm standards.
How Do Local Keywords Affect My Ranking?
Local keywords play a vital role in the way Google sees you and ranks your business. You are able to actually target the search terms and search areas you wish to appear under whenever you properly integrate local keywords into your website. This means, every place on your website that has text present, should be optimized in order to be seen by the most people.
Our team of experienced local business marketers in Houston will help develop a strategy outlining the areas you wish to appear under. We will evaluate where your competitors are outranking you in order to find the areas you need to improve your current ranking.
Do I Need Blog Posts On My Website?
Whenever you have a website it is important to realize the work is never done. Google wants to see you making continuous updates with SEO rich content on a regular basis. Instead of complicating your web design or having to add new pages within your website every week, blog posts help you get the same high quality results. Not only are blogs an excellent way to target specific search terms you wish to appear under, they also make for effective communication between your business and clients. If there is a new service you begin to offer, are making a big change in your business model, or have a large event coming up, blog posts can help you express this to your customers.
Do I Need A Google Maps Business Listing?
One of the most effective and necessary parts of improving your local search ranking is by creating, claiming, and optimizing your Google Maps Business Listing. This listing is how most people in your local area will find you. If you have ever done a search for a local business and were directed to a map with multiple listings, this is where your business should be aiming to appear.
Our team works with you to create, claim, and optimize this listing in order to target your specific audience. If you fail to do this you will be surrendering potential clients to your competitors. Do a quick google search for your local area and the type of services you offer. If your website is not showing up in a top map placement or in the top 3 organic search results.
At a minimum, you should be posting on Google My Business once every 7 days.
Many businesses post once per day, and have seen good results and improved rankings. Google tends to look favorably on businesses that use Google products frequently.
However, keep in mind that only the most recent Google post shows prominently in a search, so if there is some important news or sale that you want people to see, it might be a good idea to not have another post for the next 6 days. Otherwise that post will be buried behind the newer posts. Keep all of this in mind when figuring out how often to post to Google My Business is ideal for you.
Does My Web Design Affect My Local Ranking?
The appearance of your website will play a vital role in attracting a new audience did you know your website’s layout and design also plays a huge role in your online ranking? The way your website is designed affects SEO.
That’s right optimized web design isn’t just about aesthetics. Excellent web design affects every aspect of your online presence. Your website is the first thing people see when they want to learn about your brand, and it’s also your most valuable tool when it comes to increasing your local search engine presence.
Working with an experienced local ranking marketing team can help you to add value to your website in a wide variety of ways. Our team helps you do more than build a website, it also makes it simple for you to reach your target audience.
Houston SEO Company
If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their website. As the gap grows between how much effort your competition is putting into their online marketing and how little work you are putting into your website, the more difficult it will become to engage with customers online. The team at Houston Small Business Marketing works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.
Stop missing out on potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today!
We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.
Houston Small Business Marketing
1415 North Loop West #950
Houston, TX 77008
Google Business Listing