Whether you are a business that markets directly to consumers or to other businesses, online marketing is a cost effective way to spread awareness about the products and services offered by your company.
Traditional marketing techniques have become archaic and far too expensive to fit into a sensible budget when you consider that online marketing allows you to reach further and target specific demographics. Search engine optimization (SEO) does more than just improve local visibility, when done properly it can help you to get a global reach for the targeted audiences you are most interest in marketing to.
Businesses from all industries can benefit from online marketing. At Houston Small Business Marketing we provide comprehensive marketing which includes email marketing, social media marketing, pay per click advertisements, content marketing, web development, Google maps marketing, and more.
All of our digital marketing strategies are developed around our clients specific needs. We understand your business is unique and want to help showcase what makes you stand apart from your competitors.
What Are the Benefits of Online Marketing?
Convenience of Internet Marketing
Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.
Reach of the Internet
By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market. You can also build an export business without opening a network of distributors in different countries.
However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences.
Cost of Online Marketing
Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.
Personalization of Offers
Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.
Relationships with Customers
The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.
Growing Importance of Social Media
Internet marketing enables you to take advantage of the growing importance of social media. An article on the Harvard Business School Executive Education website highlighted the link between social networking and online revenue growth. According to the article, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.
SEO Marketing For Businesses in Houston, TX
Your website is more than an extension of your business, it is often your first chance to make a lasting impression on potential customers. Our team helps you to optimize your website so that you do not fall behind your competitors. As the gap increases between the amount of effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online.
The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses. If you are tired of giving away potential customers to your competition, we can help you. Reach out to us today to learn how to outrank your competitors online as a new business.
We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your ranking and reach your goals.
Houston Small Business Marketing
1415 North Loop West #950
Houston, TX 77008
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