It is no secret that Gen Z and Gen X rely heavily on the internet in order to interact with their peers, carry out the tasks of their professions, and engage with the world around them. For business owners this provides an interesting opening to reach younger markets, if they are able to find a way to reach them online. You may wonder, how can my business utilize platforms like TikTok or generate podcasts that actually appeal to these audiences.
While this can be tricky, it is important to first know the audience you are targeting. Spend some time scrolling through TikTok and Instagram, listen to podcasts, and watch content creators on YouTube to figure out exactly what it is that is drawing a crowd to these places.
Younger audiences are drawn to specific social networks, they prefer short form live streaming, and are most reachable through their mobile devices. Knowing this is a great start when it comes to promoting your products or services to the younger generation of consumers.
If you do not feel like you are capable of creating content for young adults, working with an online marketing firm to create a customize marketing campaign may be your best option.
Video boasts some of the best lead generation and conversion rates of any advertising medium. However, even perennial trends in digital marketing are subject to evolution and revision. The same holds with video.
According to the Conviva State of Streaming report, 23% of global viewing time is spent watching live content on platforms like Facebook and Instagram, while the other 77% goes to on-demand content. I find that this is a result of people being anxious to miss out. This type of content draws them in, so they can be the first to learn about breaking events.
Shorter video lengths have necessitated more marketing efforts to hold the viewer’s interest in the advertised goods or services. Keep in mind, though, people are more likely to click away from professionally produced and edited videos because they find them unrelatable.
Greater Focus On Customer Experience
Consumers in the year 2023 will care most about having a memorable experience. However, this doesn’t imply that affordability and quality should be ignored. Both impact our satisfaction in selecting, buying and using the things we pay good money for.
Technology’s traditional function in this area has been to facilitate simplification and alleviation of user frustration. Think of online customer-care portals that handle issues and after-sale support or recommendation algorithms that help us decide what to buy. Although these will still be crucial in 2023, the game has changed, and the buzzwords of the year will be engagement and interactivity.
This will be especially true in the metaverse, a catch-all word often used by futurists to characterize the “next level” of the online platform, where we engage with companies and other consumers in fully immersive, 3D, virtual settings.
Brands Will Need To Show Accountability
It’s becoming evident that modern consumers place a premium on social responsibility, integrity and transparency.
One in 2 Gen Zers and 41% of millennials are more likely to support brands that advocate for social causes. Customers’ spending habits are profoundly affected by the advocacy efforts of businesses.
In light of this, businesses are shifting their social media tactics to emphasize inclusive activities, promotions, products, and the issues or objectives they are committed to. While this may not increase product sales immediately, it is a considerate and productive way to demonstrate social responsibility.
In-Person Events Are Back
Looking back on the journey thus far, we can see that it has been anything but smooth, as live events have had to contend with unforeseen dips and increases in Covid-19 infections.
The outlook for next year is more optimistic, though. In a survey by MarTech of 200 respondents: “About twice as many respondents were ‘extremely likely’ rather than ‘extremely unlikely’ to attend in-person events in the first-half of 2023. For the second half of next year, optimism reigns, with 80 ‘extremely likely’ to go to live events, and 40 more checking in as likely or highly likely. Only 19 were still ‘extremely unlikely’ to jump aboard.”
Gamification
Adding interactive features to a website is a fantastic way to give visitors more of what they want, encourage them to explore the site, and gain insight into your audience.
The use of game elements on websites is known as gamification, representing a new direction in digital marketing. Although it’s an oversimplification, many companies are increasingly employing game design elements to boost client retention, word-of-mouth advertising and revenue.
Considering that 80% of smartphone owners play mobile games on their devices, it’s simple to see how gaming might be a pull in e-commerce as well. For example, consider the McDonald’s Monopoly game from the pre-digital era. Players needed to purchase specific items from the menu to advance in the game. Easy to implement, yet highly efficient.
To increase your brand’s visibility, incorporate games into your advertising strategy. Here are a few examples of how you can use gamification in digital marketing:
- Have consumers spin a wheel for a discount (the reduction might be anywhere from 10% to 50%) on their purchase.
- Look for a particular avatar in the photo for a chance to win the contest.
- Find the treasure chest at the end of the maze and get your reward.
Podcasting
Today’s always-on consumer base can benefit significantly from a company’s ability to share its story via podcast, accessed from any internet-connected device.
As with any content-creation site, it’s up to you to figure out who, exactly, you want tuning in. The podcast’s length will depend on the discussion and the audience’s participation. As a result, you should expect to lead with the subjects that pique their attention.
SEO Marketing For Businesses in Houston, TX
If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.
Don’t lose potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.
Houston Small Business Marketing
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Houston, TX 77008
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