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How Can I Reach Younger Markets Online

How Can I Reach Younger Markets Online?

It is no secret that Gen Z and Gen X rely heavily on the internet in order to interact with their peers, carry out the tasks of their professions, and engage with the world around them. For business owners this provides an interesting opening to reach younger markets, if they are able to find a way to reach them online. You may wonder, how can my business utilize platforms like TikTok or generate podcasts that actually appeal to these audiences.

While this can be tricky, it is important to first know the audience you are targeting. Spend some time scrolling through TikTok and Instagram, listen to podcasts, and watch content creators on YouTube to figure out exactly what it is that is drawing a crowd to these places.

Younger audiences are drawn to specific social networks, they prefer short form live streaming, and are most reachable through their mobile devices. Knowing this is a great start when it comes to promoting your products or services to the younger generation of consumers.

If you do not feel like you are capable of creating content for young adults, working with an online marketing firm to create a customize marketing campaign may be your best option.

Livestream Content And Short-Form Video

Video boasts some of the best lead generation and conversion rates of any advertising medium. However, even perennial trends in digital marketing are subject to evolution and revision. The same holds with video.

According to the Conviva State of Streaming report, 23% of global viewing time is spent watching live content on platforms like Facebook and Instagram, while the other 77% goes to on-demand content. I find that this is a result of people being anxious to miss out. This type of content draws them in, so they can be the first to learn about breaking events.

Shorter video lengths have necessitated more marketing efforts to hold the viewer’s interest in the advertised goods or services. Keep in mind, though, people are more likely to click away from professionally produced and edited videos because they find them unrelatable.

Greater Focus On Customer Experience

Consumers in the year 2023 will care most about having a memorable experience. However, this doesn’t imply that affordability and quality should be ignored. Both impact our satisfaction in selecting, buying and using the things we pay good money for.

Technology’s traditional function in this area has been to facilitate simplification and alleviation of user frustration. Think of online customer-care portals that handle issues and after-sale support or recommendation algorithms that help us decide what to buy. Although these will still be crucial in 2023, the game has changed, and the buzzwords of the year will be engagement and interactivity.

This will be especially true in the metaverse, a catch-all word often used by futurists to characterize the “next level” of the online platform, where we engage with companies and other consumers in fully immersive, 3D, virtual settings.

Brands Will Need To Show Accountability

It’s becoming evident that modern consumers place a premium on social responsibility, integrity and transparency.

One in 2 Gen Zers and 41% of millennials are more likely to support brands that advocate for social causes. Customers’ spending habits are profoundly affected by the advocacy efforts of businesses.

In light of this, businesses are shifting their social media tactics to emphasize inclusive activities, promotions, products, and the issues or objectives they are committed to. While this may not increase product sales immediately, it is a considerate and productive way to demonstrate social responsibility.

In-Person Events Are Back

Looking back on the journey thus far, we can see that it has been anything but smooth, as live events have had to contend with unforeseen dips and increases in Covid-19 infections.

The outlook for next year is more optimistic, though. In a survey by MarTech of 200 respondents: “About twice as many respondents were ‘extremely likely’ rather than ‘extremely unlikely’ to attend in-person events in the first-half of 2023. For the second half of next year, optimism reigns, with 80 ‘extremely likely’ to go to live events, and 40 more checking in as likely or highly likely. Only 19 were still ‘extremely unlikely’ to jump aboard.”


Adding interactive features to a website is a fantastic way to give visitors more of what they want, encourage them to explore the site, and gain insight into your audience.

The use of game elements on websites is known as gamification, representing a new direction in digital marketing. Although it’s an oversimplification, many companies are increasingly employing game design elements to boost client retention, word-of-mouth advertising and revenue.

Considering that 80% of smartphone owners play mobile games on their devices, it’s simple to see how gaming might be a pull in e-commerce as well. For example, consider the McDonald’s Monopoly game from the pre-digital era. Players needed to purchase specific items from the menu to advance in the game. Easy to implement, yet highly efficient.

To increase your brand’s visibility, incorporate games into your advertising strategy. Here are a few examples of how you can use gamification in digital marketing:

  • Have consumers spin a wheel for a discount (the reduction might be anywhere from 10% to 50%) on their purchase.
  • Look for a particular avatar in the photo for a chance to win the contest.
  • Find the treasure chest at the end of the maze and get your reward.


Today’s always-on consumer base can benefit significantly from a company’s ability to share its story via podcast, accessed from any internet-connected device.

As with any content-creation site, it’s up to you to figure out who, exactly, you want tuning in. The podcast’s length will depend on the discussion and the audience’s participation. As a result, you should expect to lead with the subjects that pique their attention.

SEO Marketing For Businesses in Houston, TX

If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.

Don’t lose potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.

Houston Small Business Marketing 
1415 North Loop West #950 
Houston, TX 77008 
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When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.

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Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.

In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.

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As you gain more business through us, your business will expand, allowing you to do more online. We have a convenient monthly plan for you.

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