Website SEO Services Houston

When it comes to improving your business’s website ranking, you will want to work with an established SEO team. Our Houston SEO company works with business owners to find their target audience and create an SEO campaign specifically for their needs. We understand every business has different goals, this is why we use our technical SEO skills for your web development and continued local marketing. Each website we design is created with the user experience in mind, but also to fit into the algorithm search engines, like Google, use to decide which websites get the highest rankings online.

Reach out to our Houston SEO agency to learn more about creating an SEO plan for your specific business. Our team does it all from website development to social media marketing to ensure you are getting the most out of your online presence. Other digital marketing agencies may claim to offer SEO marketing but if they are not providing comprehensive digital marketing services, they are not giving you what you truly need to thrive.

10 Things Every Website Needs

1. Consistent Structure 

There are a few places where you can let your originality shine through, but your site’s navigation isn’t one of them. Every site should have a clear menu near the top of the page with simple, straightforward labels.

The easier and quicker it is for your visitor to understand what pages are on your site, the more likely they are to stick around. Stick with labels like “Services” or “What We Do” so visitors can find their way.

You also want to follow user experience standards and consistency – for example, most websites have their contact page/phone/email furthest right in their navigation and their logo in the furthest left. Straying away from these standards breeds confusion and frustration.

2. Clear Branding and Color Palette

Having a brand strategy is important to ensure visual cohesion of your website. This includes your logo, font choices, colors and imagery. To avoid an overwhelming look, you want to choose a color palette and stick to it as much as possible. If your website has too many colors, not only is it visually unappealing but it can make it inaccessible for users.

Most website visitors will scan your website instead of reading it carefully and look for certain standard visual cues, such as the same font color in every link, consistent header size, accent colors, etc.

3. Scannable Design

A vast majority of your users aren’t going to take the time to read every piece of text on your website. Instead, they’ll be scanning to look for the exact information they need. That’s why you need to ensure that your site follows user experience best practices:

• Easy-to-read text (font type, size and color)
• Text broken up into sections with headings and line breaks
• Enough whitespace – blank space between text, images and other design elements
• A mix of images and text

Following these simple design elements makes for a clean design and a website that’s usable.

4. Calls-to-Action

When building your site, it’s important to consider your buyer’s journey: what path does a lead take to become a customer? And what do you want them to do once they hit your website?

While you don’t want your site to come off as “spammy,” you still need to provide signposts for your visitors so they can follow paths you’d want them to take. The most effective way to create this flow is with calls-to-action (CTAs). These are generally links, buttons or forms that give your visitor a clear next step.

Each page should have a CTA that invites users to take the next logical step – for example, a service page might lead to a form to request a quote.

5. Optimized Content and Accessibility 

Content is the true core of your website – it’s all the text, images and videos that make up your site. It’s important that your content is designed both for your audience and so search engines can understand it. This includes:

• Knowing who your target audience is
• Writing in a clear voice that’s easy to understand
• Content designed to provide value for your audience
• Following SEO best practices: keyword research, search intent and following structure guidelines.

It’s also important to ensure your website is accessible to all users, including those who rely on screen readers or other accessibility tools to access websites. This means following accessibility best practices. You can find the full list of accessibility recommendations in the Make WordPress Accessible Handbook.

6. Mobile and Voice Search Friendly

As more and more users access web pages on their mobile devices, it’s critical to ensure that your website displays properly on mobile devices. Make sure your layout is responsive – that it shrinks and resizes based on the user’s device.

All modern website themes should be responsive by default, but if your site is more than 3 years old, it may not be.

Additionally, many mobile users rely on voice search instead of traditional search to find what they’re looking for online. Check out our full guide for voice optimization: How Do I Optimize My Website for Voice Search?

7. Places to Collection Information

Your site shouldn’t just be a brochure for your business – it should also be interactive. Make sure to include relevant places for people to reach out to you, so you have their consent to contact them. Some examples include:

• Contact us forms
• Request for quote form
• Webinar or event sign-ups
• Options to join your newsletter/email list
• Links to your social media profiles, so they can follow you

8. A Blog/News Section

One of the primary ways you can improve your ranking in search engines is by continuously updating your website. However for most business owners, it isn’t realistic to update your actual web pages every single month.

Instead, having a blog or news section on your site is the perfect way to continuously update your site. This is where you can provide interesting, relevant and useful information to your audience.

9. A Strong Backend

So far we’ve discussed most of the front end elements of your site – what’s viewable to users coming to your site. The actual foundation your site is built on is just important. Choosing a good CMS (content management system) is just as important. This is how you’ll actually update your website, and you don’t want to be stuck with something clunky that requires a call to a developer every time you want to change text or add an image.

Both WordPress and HubSpot are easy to use, widely-accepted CMS platforms that we recommend. Building your website on either one of these platforms ensures a strong backend that you can easily access at any time.

10. A Reliable Web Host

A website host is what keeps your site online – so it pays (literally) to have one who is proactive, responsive and reliable. DDoS attacks, hacking attempts and viruses can all take out your website.

Choosing a reliable host will help keep your site online and up-to-date. They’ll monitor your site for any malicious attacks, ensure it can handle multiple simultaneous users at once and update plugins for you.

Following these 10 guidelines is the first step toward creating a beautiful, functional website. From here, you can customize your website so that it suits your business’ needs and helps you get the leads you want.

Web Development in Houston, TX

If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.

Stop missing out on potential customers and become a force within your industry! From excellent web design to social media management, the Houston Small Business Marketing team is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today!

Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.

Houston Small Business Marketing is a comprehensive digital marketing company located in Houston, Texas. Our team specializes in collaborating with business owners who aspire to grow their enterprises and expand their online presence through tailored marketing strategies tailored to their specific industry. With a proven track record of success, we have partnered with clients from a wide range of professions, aiding them in reaching their goals and expanding their businesses. Whether you are a new startup or an established business seeking to boost your online visibility, we have the expertise to assist you. Our marketing agency in Houston provides a wide range of services, including reputation management, social media marketing, web design and development, Google Maps listing optimization, and content marketing. These components are seamlessly integrated to create a winning marketing strategy for your company, enabling you to stand out among your competitors. The services we offer can be quite time-consuming for business owners to tackle on their own. By working with our team, you can build your online presence, expand your reach, and grow organically, allowing you to concentrate on what matters most – running your business. For small and medium-sized businesses, competing online against corporations and industry giants presents unique challenges. Our team specializes in assisting smaller businesses in such scenarios because we recognize the significance of independent company success in our society. We are a results-oriented full-service digital marketing agency that adopts an inbound lead approach to internet marketing in Houston. Our customized approach delivers qualified leads to business owners, leading to trusted conversion rate optimization. This can manifest in various ways depending on your company goals.

Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.

In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.