Are you looking for effective online marketing options in Houston to help grow your brand’s visibility and increase your customer base? At Houston Small Business Marketing, our team of SEO marketing experts work with companies from a wide variety of industries, to target their specific audience online for organic and paid marketing campaigns, in order to expand the reach of their company. Our team stays on top of all of the SEO trends in order to help small and medium-sized businesses thrive. Our team stays up to date and relevant with the forever evolving algorithm used to rank companies online.
If you have noticed your competitors are outranking you on Google or other search engines, our team can help you. We will gauge your placement compared to other businesses in your industry, identify what is holding you back, and create a plan for success.
We understand each business is unique and will have its own goals and needs to thrive. Whether you are a brand new company or an established business, we will work with you every step of the way to bring new customers to your website and ultimately, to your business.
Reach out to our team today for a free consultation about your website and online presence. We will have our SEO team come up with a website design that is eye catching and fully optimized. Our Houston SEO experts are standing by, waiting to help you take the next step with your business.
What Is SEO?
Search engine optimization (SEO) refers to the process of improving your site’s organic traffic and ranking on search engines such as Google, Bing, and other search engines.
This includes creating high-quality content in addition to monitoring your site’s technical health (more on that later).
How Does SEO Work?
SEO is the art of persuading search engines to recommend your content to their users as the best solution to their problem.
In order to collect information on web pages, search engine bots “crawl” sites to create an index. You can think of the Worldwide Web a bit like a spider web — the bots (or spiders in this example) travel from page to page by links.
Once the bots get this information, an index is created. Search engine algorithms then review the index based on hundreds of ranking factors to determine which pages should appear where on the search engine results pages (SERPs) when users type in a specific query.
Keep in mind that this isn’t a “set it and forget it” type of process — search engine optimization, after all, focuses heavily on optimizing pages. This means keeping your content up to date, adding information to target relevant keywords, gaining relevant backlinks to your site, and much more.
How Google Works
Google says, “ we are organizing the content of the web.” That is a lovely way of putting it. Google organizes the content of the web to be able to deliver to its users the best answer to their question or solution to their problem. You can look at this as Google being a reference system for all the information on the web. It keeps references to every page (and the information it contains), and then when someone asks for specific information, Google can point them to the content that best supplies the answer or solution.
It is very helpful to approach SEO from the perspective that you are providing solutions to Google’s users, and you are asking it to recommend your solution.
- Relevant – Google aims to match the best answer to the question it has understood. That is relevancy in a nutshell.
- Trustworthy – Google wants to send its users to content from a source it is confident will satisfy its user — a credible brand or person it trusts.
- Consumable – This is an awful word, and I apologize, but Google wants to send its users to the kind of content they want to engage with, in a format they can consume.
Matching User Intent to Truly Useful Content
So here are two things Google needs to match. On one side, user intent: when someone searches on Google, they are expressing a problem they need a solution to. But they often express that problem incompletely or ambiguously. Google tries to understand what they mean. What is their intent? What is the specific problem they are trying to solve? Google needs to understand the question or the intent. We will look at that in more detail a little bit later.
On the other side, what is the best content to satisfy the user, given their intent — the most accurate and most helpful and useful content on the world wide web that reliably solves that problem? Google needs to understand the available solutions, their relative merits, and their appropriateness. And this is what SEO is practically about. SEO is your means to present your content to Google in such a way that it is confident that your solution is the most helpful, the most trustworthy, and the most appropriate for its user. In short, convince Google to recommend your answer or solution.
The word “algorithm” can seem scary, but it is simply a computer code that understands the question and evaluates the relative merits of the answers. In SEO, we are mostly focused on the second part. We aim to send the right signals to Google’s algorithm to convince it that our answer is the best, most useful, and most appropriate for the question it has understood.
How Can An SEO Marketing Company Help Me?
When you work with Houston Small Business Marketing, you are working with the top SEO marketing agency in Houston, TX. We offer a wide range of marketing services, all focused on strengthening your unique SEO campaign to increase brand awareness for your company. Our internet marketing focuses on local SEO web development, social media marketing, content marketing, and more, to bring you the best results.
Our Houston SEO agency works with business owners to find marketing solutions that help them reach their specific goals. Our marketing strategies help increase user experience on your website, while also increasing engagement with your target audience.
SEO brings users to your website but this is not where the work stops. No matter how much traffic you are able to drive to your business’s website, if your online design is out-of-date, you will be unable to capture the attention of potential customers. It is critical that your website makes a strong first impression on every user who visits it, in order to convert online traffic into real-life sakes. At Houston Small Business Marketing we understand that for many business owners, focusing on improving your services and providing top quality customer service, takes priority over everything else.
Top SEO Marketing Company in Houston
Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!
We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.
Houston Small Business Marketing
1415 North Loop West #950
Houston, TX 77008
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