These days, business owners are finding the most effective form of marketing to be digital. This is because all around the world people are spending more time looking at their phones and smart devices than ever before. In fact, according to eMarketer.com :
In 2019, for the first time, US consumers will spend more time with their mobile devices than they do watching TV. Smartphones account for 70% of that mobile time—21% of total time spent with media in the US—and continue to attract minutes.
How much time do people spend on smartphones?
The average US adult will spend 2 hours, 55 minutes on a smartphone in 2019, a 9-minute increase from 2018. Among smartphone users in the US, time spent with their device is 3 hours, 10 minutes per day.
Are smartphone minutes coming at the expense of tablets?
Yes. Tablets continue to lose their share of time spent to smartphones. In the past year, they are also losing actual minutes to smartphones and other devices.
How much mobile time is spent in apps?
About 90% of smartphone time is in apps. That said, the distinction between the web and apps is fading as web experiences emulate apps. Nonetheless, the long-term trend is toward app-like experiences, whether native or based on advanced HTML.
What type of content are people consuming in apps?
Digital audio accounts for the biggest share of time spent, with social media and digital video following.
Will smartphones continue to gain minutes?
Although it is likely that smartphones will remain the dominant device for consumer media, other devices and societal trends may begin to chip away minutes. The big question is whether consumers will start to translate their unease with an over-connected lifestyle into concrete actions to limit screen time.
So, what does all of this mean for business owners? It means when you want to target a specific audience to spread brand awareness, reaching them through a digital screen may be your best option. Digital marketing allows for more specific parameters to be placed on how your marketing will be carried out and who it will reach. This kind of control allows business owners to hone in on a specific market for their industry.
So, how does digital marketing compare to other forms of marketing financially?
Not only is digital marketing one of the most effective and modern ways to spread awareness about your brand, it also is one of the best options financially. For less money than traditional marketing efforts, businesses are seeing massive results online. The best news though? Digital marketing costs are tax-deductible. That’s right, you can deduct the cost of your website fees, content writers, online ad campaigns, and anything else you invest money into online to help grow your audience.
It is important to note, that not all sales and marketing costs will result in a lower tax total for your business. In our modern and digitally-focused world, it has never been more important for small businesses to utilize digital platforms in order to achieve success.
What is considered 100% tax-deductible in digital marketing?
According to SocialMediaExplorer.com:
What Are Common Digital Marketing Deductions?
Since many businesses rely on digital marketing to grow their businesses there are a lot of opportunities to reduce their tax liability. Digital marketing activities that qualify as deductible expenses include:
Website Costs and Fees
There are several costs a business incur while procuring a website. This includes domain registration and hosting fees. As well as the cost associated with development, design, and maintenance. All of which are necessary business expenses.
When it comes to digital marketing, there are a lot of tools that can make things a lot easier and effective. From social media dashboards like Hootsuite, CRM programs like Constant Contact, or upgraded profiles like LinkedIn Pro. These all incur some sort of subscription cost, that can be considered a necessary business expense.
Much like traditional ad placement, online ad placement using Google Adwords or PPC ads are tax-deductible. As are sponsored ads on social media sites like Facebook, Twitter, and Instagram. These are all examples of a great way to expand a business’s reach, and also improve ROI. However, the cost associated with running sponsored ads on these sites can add up over time. Fortunately, these costs are associated with growing business, therefore can qualify as a deductible expense.
Content is a driving force in any digital marketing strategy. It is important to procure good quality content that is relevant and consistent. Since good content can take some time to create, many businesses outsource their content creation. For example, many businesses choose to hire a professional blog writer. This helps create a good stream of quality blog content, which establishes the business as an authority in their industry. It also saves the business time and provides another deductible expense. This can also include the costs associated with professional photography and video creation.
Many digital marketing professionals rely on the skills of other industry professionals. These outsourced professional expenses to for example: web designers or social media managers are 100% tax-deductible.
Education and Training
Continued education and training in digital marketing is necessary in order to remain relevant and competitive. Trends change and technology improves, so it is important to stay on top of the latest. The costs associated with attending a training course or digital marketing conference qualify as deductible expenses. This includes course fees, entry fees, and even travel expenses.
At Houston Small Business Marketing, your success matters to us. We have created a team of digital marketing experts that work together to bring you a comprehensive and dynamic marketing strategy. We stay on top of Google’s forever evolving algorithm to bring in more customers to your company’s website with our targeting marketing. We know great web design relies on more than having a site that looks great, it also needs to fit the requirements set by Google to be recognized as a subject matter expert.
Everything that appears on your website has the ability to influence your ranking, for better or worse. The team at HOUSBM is here to help you come up with an online marketing campaign that pairs you with the right clientele for less than other traditional forms of marketing. Get your business to the top of local search results by incorporating a wide range of marketing strategies that will set you apart from your competitors. When you work with our team, you will dramatically improve your search engine rankings, in order to dominate your industry. Using specific and relevant keywords on each page inside of your website helps to get your site picked up by locals in your area. Using keywords strategically can drastically improve your SEO placement. Let us help you maximize your online presence today with our advanced online marketing techniques.
Why Should I Hire A Digital Marketing Firm?
Having a successful business requires full-time efforts and energy, which can make it challenging to find the time to t to stay on top of the forever-evolving digital marketing trends that determine how much traffic you are getting on your website and how you can increase it. Not only is it hard to keep up with the most recent changes in SEO efficiency because the standard for SEO changes as often as the seasons, it is also difficult to find resources that clearly explain which changes are being made, and which standards are outdated. At Houston Small Business Marketing our team of digital marketing experts are here to help take the stress and work out of marketing for your business. We want you to focus on doing the things you love, running your business and managing your team, so that you are ready for the growing interest that is sure to come your way when you implement the newest marketing trends for your business. We understand marketing and want to ensure your time in spent perfecting the way you operate in order to keep your business at the top of your industry. Sure, digital marketing plays a vital role in your business’s success, but if you let the quality of your services slip, no amount of marketing will be able to keep your business at the top.
The worst thing you can do is let the quality of your business suffer because you are investing time and resources trying to track the newest marketing trends and how to implement them for your brand, instead, work with the digital marketing experts at Houston Small Business Marketing today. Not only does our team understands the challenges that come with working in highly competitive markets, this is why we do everything in our power to help you stand out from your competitors online- all of the digital marketing we provide for your business is tax-deductible making it an easy choice for your company!
The more online traffic we can bring to your site, the more real-life conversions you will have with online users becoming loyal customers. Our focus is simple, to help you dominate the search terms for your local area that are relevant to the services and goods your company offers, while spreading brand awareness and managing your image online. This means, instead of watching your competitors always snag the top search result on a Google Map or local search term, it will be your business. No one is going to see your company’s website or know about your brand if you are placing several pages back on search results for your industry and area. Let the team at HOUSBM help get you to the first page to increase your visibility online and stand out among your competitors.
A common mistake companies have that affects their success, is failing to put in continued efforts online to stand out and stay relevant. No matter how superior the services you offer are, failing to put in the time and energy towards your marketing can leave you far behind. Do not let businesses with lower quality products and services outrank you online! When you work with Houston Small Business Marketing. Our team of highly dedicated and experienced SEO professionals will help you get to the top and stay there. Our services are 100% tax-deductible, which helps you to save money and earn new customers quickly!
Digital Marketing Company in Houston
Ensure your company’s services and products are reaching the right people online when you work with the SEO professionals at HOUSBM. Our team understands how important connecting to your current customers and new customers are, this is why we put a strong focus on developing user-friendly websites, with plenty of informative content to help increase your chances of converting online users into actual customers. Our team of Houston SEO professionals can help to answer any questions you may have and explain in depth the services we provide to small and medium-sized businesses. If you would like to improve your company’s website and expand your reach online, contact us today. We can provide you with a no-obligation walk-through to explain to you the areas you can improve the design of your website and the efficiency of your brand online.
Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.