Are you a small to medium-sized business that is struggling to drive traffic to your website? Are you unsure of what steps you need to take in order to spread awareness for your brand online? The team at Houston Small Business Marketing can help you. We work with business owners to identify their target audience and online advertising goals, so that people searching online for the products or services your business sells can find you.
You may wonder if advertising on Google is a necessity in order to dominate search results. The good news is, while ad campaigns can be excellent options to draw attention to certain landing pages on your website, they are not necessary to your success.
To explain it further, there are two main categories you are looking at when developing a strategy to reach larger and more relevant audiences online. These categories are:
- Organic SEO
- Paid Advertisements
Organic SEO relies heavily on having a well developed an optimized website. There is no reason to run ads, however, organic SEO will take longer to gain traction. The better quality score Google gives your website, the higher your website will appear in search network results.
Paid advertisements can help to gain you the top spot on Google search results, above the organic results. You only pay for the Google AdWords advertisement whenever someone clicks the link that leads back to your website. While these can be excellent options for beginning businesses, your marketing budget will determine how aggressive the campaign can be.
Pay-per-click (PPC) advertising is straightforward: you only pay for each click that your ad receives. When you run PPC ads, such as Google Ads, this puts you in control of the amount of budget that you want to spend, as well as where and how you spend it. Simply bid on relevant keywords, then pay as and when consumers click on your ad to visit your website or call you.
Want to come up with a strategy to maximise your Google Ads budget? Read on for some helpful tips.
Set your goals to set your budget
To start off, think about what you hope to accomplish by advertising online. Do you want to draw more traffic to your website? Get more locals to call you? Or build awareness of your business among a certain customer demographic?
Once you’ve determined your goals, come up with strategies to help you meet those goals, and make the most out of your budget. If you’re new to Google Ads, try Smart campaigns, where you set a maximum monthly budget, then rely on Google to automatically adjust ad bids to drive better results. You can explore bidding strategies such as Cost Per Acquisition (CPA) or Cost Per Mille (CPM) once you become a seasoned advertiser.
Target specific locations
If you have a local shop front and you’d like to get more customers to visit, showing your ads to the entire country isn’t the way to go. Instead, tweak your Google Ads targeting settings to show your ads only to people searching close enough to visit, or in other locations that are important to your business. By doing this, you’ll spend your budget more efficiently.
Location targeting can also be useful if your business serves customers outside of your country, or even globally. Start by targeting your campaigns to a few areas you think that your business will do well in, then keep an eye on your data to see where your traffic and conversions are coming from. From there, refine your campaigns to target the best-performing regions or markets in order to optimise your ad spend.
SEO Marketing For Businesses in Houston, TX
If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.
Don’t lose potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.