When it comes to increasing brand awareness and attracting potential customers to your business, you website is one of the strongest tools you can use. While everyone wants to have a beautiful website that is user friendly, this is only the beginning steps to having a successful website that brings attention to your business.
Listed below are some of the main ways SEO helps business owners promote their company and website:
Choose Your Audience: Search engine optimization allows business owners to decide which groups of people they wish to target and be seen by online. This means, you can select the demographics that best fit your customer base and from there make efforts to be seen online by this specific group. This is one of the greatest attributes of a strong SEO forward web design.
Outrank Your Competition: Whenever you are looking for a local business that provides a service or sells a product, there is a good chance your first move is to do a Google search. These Google searches can help you to find exactly what you are looking for, in your area, in a matter of seconds. Unfortunately, if your website is not populating at the top of search engine results, the chances of being seen or bringing traffic to your website decreases significantly. The team at HOUSBM uses SEO tools designed to help ensure your business is always rising in organic rankings.
Great Content: SEO relies heavily on great content in order to get the rankings you need to attract and promote users coming to your website. Our team has access to some of the most effective SEO tools available today that allow us to do keyword research to write the best meta descriptions, blog posts, and content on each landing page within your website. This marketing strategy allows you to dominate the search results you are looking to show up beneath.
Backlinks: A solid SEO strategy will include thoughtfully placed backlinks that link to your website. By guest blogging on other major websites, we are able to get you the website promotion you need for Google to recognize your company as a legitimate business. This goes a long way to getting the top rankings you need to drive traffic to your business.
Google My Business: No SEO strategy is complete without aggressive GMB listing optimization. Our team works with you to develop and manage your online Google business listing. This is how you will be seen by locals in your area. If you are not currently showing up at the top of results or on a map listing when you search for broad industry terms in your area, you are missing out on potential customers and money.
Email Marketing: Email marketing is a great way to stay in contact with your customers and to also generate interest in users that have been to your website or storefront previously. We develop strong marketing strategies to get the most out of email marketing. Whether you want to send one email a week or 5 annually, our team works with you to come up with a plan to reach your goals.
Paid Advertising: While paid advertising is not the same as organic SEO it can help to further you along in the process and start generating immediate traffic to your website. We work with our clients to come up with a budget and strategy that drives the most relevant online users to their website and social media. If you have considered running ads online before but are unsure where to start, our marketing agency can help you.
SEO Marketing For Businesses in Houston, TX
If you are not making efforts to optimize your website, you are falling behind because your competitors already have begun implementing SEO design strategies to their websites. As the gap grows between how much effort your competition puts into their online marketing and how little work you put into your website, the more difficult it will become to engage with customers online. The Houston Small Business Marketing team works hard to help your business stay relevant in this online-focused world by tracking the latest strategies in online marketing for businesses.
Don’t lose potential customers and become a force within your industry! From excellent web design to social media management, the team at Houston Small Business Marketing is here to help you broaden your reach and grow your audience! If you are tired of giving away potential customers to your competition, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services.