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Local SEO

Professional Social Media Marketing in Houston

It is no surprise that one of the most effective ways to increase the exposure of your company and reach new audiences is through effective social media marketing. Many business owners feel overwhelmed by social media platforms. You may be unsure how to effectively begin using these platforms, especially if you work in a service-based industry. Unfortunately, feeling overwhelmed can easily lead to undeveloped accounts and missed opportunities, which can make it difficult to keep up with your social media savvy competitors. At Houston Small Business Marketing, our team is dedicated to helping small and medium-sized businesses thrive! We know the best way to get the results you are looking for is by utilizing a comprehensive online marketing approach, which includes having an active social media presence.

 

Are you a business owner looking for professional social media marketing in Houston? At Houston Small Business Marketing we offer comprehensive digital marketing services to help your business grow organically online. Our goal is to help you reach new audiences and engage with your current clientele in a simple and effective way. These days your company’s social media accounts are an extension of your business that needs to be taken seriously in order to reach the right audience and stand out among your competitors.

 

Do I Have To Pay Social Media Platforms?

In order to have an account on these social media platforms, you do not have to pay. If you are interested in running paid ads on these platforms, our social media team can work with you to come up with an effective social media advertising campaign. These campaigns will be targeted towards your business’s specific needs in order to yield you the best results for your goals. Whether you are looking to increase engagement online, get your phone ringing, promote a specific product or service, or simply are interested in increasing your visibility, we can help you.

 

What Social Media Services Are Included With My Marketing Plan?

At Houston Small Business Marketing, we tailor our services to fit the needs of our clients. Most of the social media services we provide directly correlate to increasing the SEO value of your website. What this means is that each post we make on your social media accounts will be designed to help your business rank higher on Google. This is done by supplying healthy backlinks to your website from platforms that have high domain authority.

 

Domain authority is a way to measure the legitimacy and popularity of a website. Social media platforms such as Facebook, Instagram, Twitter, and more have higher domain authority than your website does. By making quality social media posts on these platforms that then link back to your website, you will begin developing a healthy number of external backlinks to your website. This will not only direct traffic directly to your page, but it will also provide you with behind-the-scenes SEO value. This can drastically influence your company’s position on Google.

 

There are many overlapping strategies that go into developing both, effective social media marketing and successful search engine optimization. Both of these goals are both focused on inbound strategies that organically build an audience. When done properly, the audience that is brought to your brand will already have an established interest in the services your business provides. Successful social media for businesses is formed with high-quality, industry-relevant content, that pushes the image of your brand into a fully formed concept that your audience recognizes as uniquely you. This feeds directly into search engine optimization because it focuses on a very similar goal. Beyond having your clients recognize you as a brand, search engine optimization focuses on search engines, such as Google, recognizing you as an expert in your field. Our team can help you to take control of how you are seen online by posting professional, informative, and unique content to your social media accounts. We keep your presence online growing so you can focus on your business!

 

While we work hard behind the scenes to increase your website’s domain authority and SEO value with quality social media posts that have reliable backlinks, there are many things you can do to help your social media become a successful and interactive way to directly communicate with your clients and potential clients.

 

Listed below are some ideas to help make your social media presence more dynamic.

 

According to Forbes:

5 Ways To Engage Consumers On Social Media

Social media gives your company the opportunity to connect and engage on a personal level with both current and potential customers. This avenue is a direct driver for business, as 74% of customers rely on social media to guide their purchasing decisions. However, you need more than simply a social media presence to help grow your business.

 

By having an overall strategy and using specific types of posts to reach your goals, social media can be a cornerstone of your marketing. Social media is more important than ever, with PwC finding that 58% of people have increased their social media use since the beginning of the COVID-19 pandemic, and 86% expect to maintain their current level of use.

 

Every social media post should have a goal and purpose that ties back to your overall brand strategy. Here are five types of posts that get results for businesses:

 

Pull back the curtain

Customers want to feel like they have a relationship with a brand.

 

Many companies create product-based social media posts, but behind-the-scenes posts can help potential customers feel connected to your brand. When you share how you create a product or post an accelerated version of creating a new window display, customers feel like they’re getting to know your company. This type of post can also help you fill gaps in your content and post consistently on your channels.

 

Employee-created informational videos that share tips or celebrations such as birthdays can help build rapport with customers. This level of sharing can translate into increased revenue, as 53% of customers say they are likely to buy from brands that are transparent on social media.

 

Many companies create very formal behind-the-scenes posts, but even an informational video of an employee speaking or a funny TikTok video showing the product loading process can help engage customers. Often, the most effective posts of this type use video, but images can work as well, especially if they include great captions. Whenever possible, direct people back to your website from your social media post. Your goal is to keep your website and online store at the center of interactions.

 

Behind-the-scenes posts are great to share on Instagram Stories and Facebook Stories, which are posts that are visible for 24 hours. In a Facebook survey, 62% of respondents said that they have become more interested in a brand or product after seeing it in Facebook and Instagram Stories.

 

Best channels: Facebook, Twitter (video), TikTok, Snapchat

Example: A pet supply company could tweet about the office pets. You could show a dog playing ball in the warehouse with an employee, and pictures of the fish tank in the lobby. For extra creativity, you could have the tweets come from the fish or dog sharing office updates.

 

Teach your followers

Businesses often create posts that talk directly about their product, such as discussing features and why someone should buy it. Instead, create posts that help customers see why they need your product and how they can get more use from it. For example, a specialty bakery can create posts that talk about how to cut a cake properly or how to set up an appealing cake table. Because 54% of social browsers use social media to research products, companies that show customers how to get more value from their products can increase sales by teaching people instead of selling to them.

 

You can either share content you’ve already created, such as an infographic or video or create new educational content specifically for these posts. While sharing other people’s content can be effective, this type of post involves your brand providing educational information — so creating your own unique content works best.

 

Videos work great for demonstrations, and they’re easy to share on Facebook, Twitter, and YouTube. Sprout Social Index found that 67% of consumers consider video to be the most transparent type of social media posts. For Twitter, you can create photos with captions that show different ways to use a product, or tips and tricks. Pinterest works well for sharing photos and infographics that give tips — or a link to an article that provides tips. If you sell to other businesses, consider creating a LinkedIn article that provides information about solving your business customers’ challenges.

 

Best channels: Facebook, Twitter (video), YouTube, TikTok, Pinterest, LinkedIn

Example: An insurance company can create a short video showing parents how to start a conversation with their kids about the dangers of drinking and driving. Through role-play, the video can give parents ideas of how to broach the topic and talking points to use in their own conversation. This type of content helps potential customers realize that the insurance agent understands their challenges and can provide more value than simply purchasing a policy.

 

Make them laugh

Companies often err on the side of being too serious and businesslike. However, Sprout Social found that 71% of consumers watch videos on social media to laugh. By using humor on social media, you can increase engagement with current customers and grow your follower count when people share your post with their friends.

 

However, humor can easily backfire — which is why many brands shy away. Start by considering your audience. Think about what they find amusing, as well as what would likely offend them. Also, think about whether the post is something that your followers would feel comfortable and compelled to share publicly on their timeline.

 

Creating a funny meme by adding words to an image is a simple and effective way to create a sharable humorous post. You can also use a video produced on a phone with outtakes or funny commentary. Customers appreciate brands showing their human side. TikTok is also a great way to make your followers laugh with funny musical parodies. With many people other than Gen Z now on TikTok, brands that target buyers in different generations may want to consider posting on the platform — for both education and comic relief.

 

Maintain your brand voice. Your social media posts should use the same tone and voice as all other communications. According to a survey from Stackla, 86% of consumers say authenticity influences which brands they like and support. Remember that your brand is speaking to your customers — not you, the person writing the posts.

 

Best channels: Facebook, Twitter, TikTok, Snapchat

Example: A dentist’s office gets the dentist and hygienist to create a TikTok to the latest song to show their fun side while also showing the proper way to floss teeth.

 

Share interesting content

By sharing content from other businesses and people who are interesting and relevant to your followers, you can build trust and increase your value. When you share another person’s blog post or infographic, they are more likely to share your content with their followers — which increases your exposure as well.

 

When selecting content to share, make sure that the originator shares similar values as your brand. Because curating high-quality content takes time, many brands will find content to share for the next week or month and then use a scheduling tool. By scheduling your posts ahead of time, you can set aside time each week to build your social media calendar and ensure consistency. To be as relevant as possible, be sure to include posts related to recent events or what’s happening in your customers’ lives.

 

One way to share content is to find blogs, articles, videos, and infographics posted on websites, and then create a new post with a link to the content. You can also share social media posts from another person or business that contains their content. By adding your own commentary in the post, even if it’s a share, you can increase the content’s value for your followers.

 

Best channels: Facebook, Twitter, LinkedIn

Example: A children’s clothing store can share news articles on the latest toy recalls, as well as articles about fun things to do with your kids during rainy days.

 

Sell your products

With 37% of consumers saying that social networks are their biggest source of inspiration for purchasing, promotional posts should be part of your strategy. However, posts that directly promote your products should make up only a small portion of your posts. When you create promotional posts, consider adding a reason buyers should purchase the product now. One reason could be a limited-time discount, or you could encourage customers to be the first of their friends to own a new arrival. You can also promote products that are timely, such as sharing that you have 10 sleds left in stock as a winter storm approaches. Be sure to include a high-quality picture and price information in the post.

 

Promotional posts should be created as shoppable posts, meaning customers can buy directly from the post, making it as easy as possible for someone to buy your product. Each month, 130 million Instagram accounts tap a shopping post to learn more about a product.

 

Because mobile shopping has grown in popularity, with 45% of people increasing their number of purchases from a mobile device since the COVID-19 pandemic began, be sure your posts are optimized for mobile and that products are easy to purchase, especially if you’re not using shoppable posts.

 

Best channels: Instagram, Pinterest, Facebook

Example: A hardware store could post a picture of a young boy holding the sled his dad just bought for the upcoming snowstorm, which will be the first time he sees snow. The post should include the price and also encourage customers to come to the store now — because there are only 10 in stock. Even though the store is brick and mortar, it creates a shoppable post using a Square Online Checkout link to allow customers to pay from home and pick up in the store.

 

Create a strategy to move forward

While social media has long been a cornerstone of marketing, the pandemic has increased usage among customers, which makes it even more important for businesses to devote time and resources to their social media. By carefully creating a social media strategy, following, and voice, you can gain followers and new customers for your business.

 

Digital Marketing Experts in Houston

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

 

 

 

Houston Small Business Marketing
https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/
Google Business Listing
https://houstonsmallbusinessmarketing.com/services/social-media-marketing/

Categories
Local SEO

Best SEO Companies in Houston

Are you looking to increase the online traffic coming to your company’s website? Are you tired of losing customers to your competitors who offer subpar services just because they have more effective marketing strategies than your company currently does?

 

The problem many small and medium sized business owners in the Greater Houston area face, is that they are competing in overcrowded, highly saturated industries. When their market becomes crowded it can be difficult to stand out.So, how do business owners ensure their business is staying relevant in a time where there are a dozen other businesses within 5 miles of them, all offering the same services, some for even lower prices than they are currently charging? Making a strong impression online has become increasingly more important for businesses to be successful. This is because a well planned out website is the best way to breakaway from your competitors and stand out. Whenever we are looking for a local business or service, these days, most of us immediately turn to our phones to figure out what company is the best match in our area.

 

Why Does My Company Need Online Marketing?

As many business owners know, having a company in Houston can be a very profitable venture. The problem with working in a city as massive as Houston is making sure that your company stands out among its competitors. Working with an SEO company in Houston will give you the chance to increase your SEO and dominate search results. The algorithm Google uses in order to determine the ranking for local search results is forever evolving. This can be very difficult for business owners to stay on top of, while also running their business. The team at Houston Small Business Marketing is dedicated to keeping your website updated with new and original content that catches Google’s attention. If you are not actively working to out rank the competition, you are not reaching your full potential online. We will develop a personally tailored marketing plan for your business that fits your needs, and gets you in touch with online users who are interested in the services you provide. If you are looking to increase your business quickly, contact Houston Small Business Marketing today. Our team can help you reach new levels of success and maintain them! Reach out today to change your tomorrow with Houston Small Business Marketing.

 

Online Marketing in Houston

Houston Small Business Marketing is the best full service Social Media Marketing and SEO Service Company in Houston because we care about our clients and we get results you can see. We understand what it is like to run a small to medium sized business on a budget and make it our mission to have your money work for you. We relentlessly research and produce content for your business, keeping an edge on the competition. If you have any questions or concerns about your website’s current design, contact us today to find our what we can do to help you get more traffic online.

 

https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/

Categories
Local SEO

Digital Marketing Agency Near Me in Houston

When you work with the team at Houston Small Business Marketing, you are guaranteed quality services from a knowledgeable staff. We don’t just build you a website, we create a platform for you to engage with your customers. We do this by continuing to update your site on a weekly basis with industry specific information that will draw the consumer in. Every business has a market, at HOUSBM, we help you find yours with our digital marketing services. We dedicate ourselves to helping you get you noticed online by carefully planning out the design of your company’s website. All of this is done by utilizing SEO values that are designed to optimize your company’s business listing and website. When this is done properly, you will notice that your website begins to appear under many relevant search terms. We help you dominate your local listings and get seen by real customers! It is 2020, no one is turning to their phonebook to find local businesses. Instead, they are turning to their smart devices and computers, to find the highest rated local business in their area. If you want your business to be at the top, we can help! Contact us today for a free consultation and to find out more about how we can help your business secure its position as a leader in your industry!

 

Grab Your Customer’s Attention

A well designed website goes a long way when it comes to attracting new clients online! Our web design team knows which websites bring in the most traffic and base our designs off of proven strategies that encourage users to engage and build interest. Each page of your website will be built out to reflect an algorithm that improves your search engine optimization, also known as SEO. By having strong local SEO tactics implemented on your website, you will be able to drive organic traffic to your company online from users who have a predetermined interest in the products or services you provide! This means, when someone is in your area and they are on their computer or smart device, searching for the services or goods you offer, they will actually be directed to your website! This targeted marketing strategy stands out as one of the most efficient ways to find and engage with potential customers. Let us help you succeed, contact us today!

 

Online Marketing in Houston

Houston Small Business Marketing is the best full service Social Media Marketing and SEO Service Company in Houston because we care about our clients and we get results you can see. We understand what it is like to run a small to medium sized business on a budget and make it our mission to have your money work for you. We relentlessly research and produce content for your business, keeping an edge on the competition. If you have any questions or concerns about your website’s current design, contact us today to find our what we can do to help you get more traffic online.

 

 

https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/

Categories
Local SEO

How Do I Get New Customers For My Houston Business?

An often overlooked factor when trying to bring new customers into your business, is ensuring your website is impressive and responsive on all smart devices. This is important because in our modern world, for many people, their first point of contact with your business will be your website. Making a strong first impression is critical when it comes to converting online users into real life customers. When your website appears to be outdated or fails to format properly on a smartphone, tablet, laptop, or computer, you are missing out on your chance to make a lasting impression on potential customers. At Houston Small Business Marketing, our team of online marketing professionals are here to put all of the pieces together to help your Houston business attract new customers. Our team focuses on utilizing the newest SEO trends to keep your company at the top of Google search results for all relevant local searches pertaining to your industry.

 

No matter what industry your company works in, every business can benefit from a strong, properly formatted website in order to increase their ranking on Google search results. Companies working in competitive and saturated markets especially are in need of strong SEO support on their website. At Houston Small Business Marketing, our dedicated team of online marketing professionals work hard to keep your business ahead of your competition! We work to create dedicated pages within websites to spotlight the services our clients offer, as well as pages for the service areas surrounding their company. By taking the time to design a website in this meticulous manner it becomes increasingly more optimized. When this is done properly online users who are already, organically, online looking for local services that you offer, to be linked to your client’s websites. When done in this manner, it will result in your website receiving more online traffic, and ultimately more customers. If you have questions or concerns about your website’s design, contact Houston Small Business Marketing today to learn more about what we can do to optimize your company’s website.

 

Getting your website to the level of having truly effective and excellent SEO is not a short game. Instead of looking at it as an overnight process, realize that it is a long term strategy that can bring incomparable marketing success to your company. Unlike other forms of marketing, SEO helps get your business seen by those who are organically searching in your area, for the services you offer. Contact Houston Small Business Marketing today to learn more about the services we offer and how we can help your company succeed.

 

Houston Online Marketing Services

Houston Small Business Marketing is the best full service Social Media Marketing and SEO Service Company in Houston because we care about our clients and we get results you can see. We understand what it is like to run a small to medium sized business on a budget and make it our mission to have your money work for you. We relentlessly research and produce content for your business, keeping an edge on the competition. If you have any questions or concerns about your website’s current design, contact us today to find our what we can do to help you get more traffic online.

 

 

https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/

Categories
Local SEO

Most Affordable Advertising in Houston

These days, when it comes to advertising your business, the most effective and affordable option is online marketing. The team at Houston Small Business Marketing has dedicated themselves to providing the highest quality and most comprehensive options for small and medium sized businesses looking to grow their company. If you are tired of running the same paid ads with no results, we can help. We believe online marketing is only effective when it is tackled from every direction. This means, we work to get our clients the best web design, the most dynamic social media accounts, the most developed Google listings, and original and informative content for their blogs. When you choose to work with Houston Small Business Marketing, you will see results. Contact us today to learn more about the services we offer and how we can help you grow your business online!

 

Web Design Services in Houston

No matter how much traffic you attract to your company’s website, if your design is out-of-date, you will fail to capture the attention of potential customers. It is important that your website makes a strong first impression on every user who visits it. At Houston Small Business Marketing we understand that for many business owners, focusing on improving your services and providing top quality customer service, takes priority over everything else. This is why our dedicated team of online marketing professional work hard to stay on top of the latest online web design trends so you don’t have to. Your efforts should be spent perfecting your business and keeping your customers happy. We offer comprehensive and affordable Houston Website Designs that help you to succeed. Contact us today to learn more about the web design services we offer.

 

Social Media Services in Houston

Social media marketing has become one of the most efficient and consistent ways for companies to engage with their audience. By opening a dialogue between your company and the customers who support you, you are able to build stronger relationships and also keep your customers up to date on what is happening in your business. Not only does this help grow brand loyalty, it also helps whenever there is an announcement you wish to share with your customers. This means any type of specials your are running, changes in services or hours, etc. can easily be shared with your audience, giving you a closer relationship with your customers.

 

Do not put off the needs of your company. Start the new year off with Houston Small Business Marketing so you can take your company to the next level and reach your financial goals this coming year!

 

Houston Small Business Marketing

Houston Small Business Marketing is the best full service Social Media Marketing and SEO Service Company in Houston because we care about our clients and we get results you can see. We understand what it is like to run a small to medium sized business on a budget and make it our mission to have your money work for you. We relentlessly research and produce content for your business, keeping an edge on the competition.

 

 

https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/

Categories
Local SEO

Do Online Reviews Affect MY SEO?

Many businesses find themselves asking “How can we improve our SEO organically?” One of the best answers, outside of having a fully developed website with a regularly updated blog, is by working on getting positive reviews left by your customers. Google Reviews help businesses improve their search rankings, which in turn helps their overall SEO efforts. While is an unlimited list of variables that can be taken into account when determining who will be at the top of search ranking, without a doubt online customer reviews help to establish your ranking at the top of search engines like Google. This widely has to do with the system in which Google chooses which companies seem most trustworthy. Whenever the Google algorithm picks up on the fact that real online users are sharing positive experiences they have had interacting with your company, this will enormously impact the way they see your company and your website.

 

Google strives to provide its users with the most relevant, trustworthy, and reliable authority figures online. What this means is, whenever Google knows you are searching for a local business, they do everything they can to ensure the company you are being paired with has a strong history of providing users with what they are looking for from your website. These days online marketing strategies are more competitive than ever before, leading to a stronger need for your company to collect positive online reviews in order to demonstrate your value and authority in your industry.

 

Why Do Reviews Impact My Company’s SEO?

The first thing we think of when considering the SEO placement of your company’s website is rarely the online reviews left by customers. This however is an oversight from business owners and online marketing professionals alike. The reason is, while rising to the top of search results will always be the goal with SEO- you can never overlook the importance of offering your clients the chance to read real world testimonials from other customers. Whenever trying to select a company to contract out for work, a place to visit, or a product to buy- looking to online reviews can be an excellent tool for those trying to make the best selection for their needs.

 

When you work with the online marketing professionals at Houston Small Business Marketing, you can rest easy knowing we are doing everything we can in order to help you dominate local search results in your area. We stay on top of all online marketing trends so you do not have to. We want to help business owners focus on the things that really matter, such as running and growing their business, and keeping their customers as satisfied as possible.

 

The team of online marketing professionals at Houston Small Business have years of experience providing our customers with the absolute best and newest search engine optimization practices. Optimizing your company’s website is a forever ongoing and evolving process that helps business owners get in touch with real world customers. If you are looking to grow your business, contact Houston Small Business Marketing today. We will go over your website and let your know how we can help you to update your online brand so that you can dominate in saturated markets.

 

 

https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/

 

Categories
Local SEO

Affordable Online Marketing in Houston

These days, we are noticing more and more that the most effective manner for businesses to reach new potential customers and expand their audience online is through successful online marketing strategies. However, if you are not an online marketing or search engine optimization expert, it may be nearly impossible for you to come up with a successful online marketing strategy that meets the needs of your commercial business. This is where the team of online marketing professionals at Houston Small Business Marketing come into play. We work tirelessly to ensure we are always on top of the latest online marketing trends, so that we can keep your business at the top of Google search results. Our team will work with you to find out the unique needs and vulnerabilities of your company, in order to form the most effective marketing strategy available. Do not get left behind by your competitors because you do not understand search engine optimization, instead work with us!

 

Your Web Design Matters

There are multiple reasons why it is important to the success of your company to have a website that is up-to-date and well designed. The first and most obvious reason is, whenever you have a potential customer visits your website, this is your chance to make a lasting impression. Whenever this is done properly, your website will organically explain to users what makes you stand out from your competitors- and what valuable impact your company can have for them. Your website is an extension of your company and should be treated with care to help continue growing your brand and controlling the way you are seen by potential customers.

 

Additionally, and equally as important, a strongly designed website has the ability to get you at the top of Google’s local search results. Meaning, if you are a plumbing company, and someone in your local area is looking to have their drains unclogged, when they turn to the internet to find someone to help, they should be brought to your website. This is what the team at Houston Small Business Marketing can offer your company. The chance to manipulate local search results to work for you and actively promote your website. At Houston Small Business Marketing, we work hard to stay on top of the latest online web design trends so you don’t have to. Your efforts should be spent perfecting your business and keeping your customers happy. We offer comprehensive and affordable Houston Website Designs.

 

The team of online marketing professionals at Houston Small Business have years of experience providing our customers with the absolute best and newest search engine optimization practices. Optimizing your company’s website is a forever ongoing and evolving process that helps business owners get in touch with real world customers. If you are looking to grow your business, contact Houston Small Business Marketing today. We will go over your website and let your know how we can help you to update your online brand so that you can dominate in saturated markets.

 

https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/

Categories
Local SEO

How Can I Improve My Local SEO?

If you are a business owner who is looking to explore your options for improving your marketing strategies, then you are probably already aware that the best way to advertise your company these days is online. Online marketing offers business owners the chance to advertise their companies in ways that have never been available before. To explain further, let’s compare other, outdated and inefficient options for advertising to online marketing. Whenever you run an ad, let us say on the radio or even in a newspaper, how much attention do you think it will get? Most people skip the radio station when ads play, or simply ignore ads on the sidebars of newspapers while reading the articles that interest them. Now, let us say you develop your company’s website and work to improve your search engine optimization. When done properly, anyone who searches in your local area for the services or goods you offer should be directed to a search results page that links your website. This means real potential customers, who already have shown an organic interest in finding a company like yours for their needs, are being sent to your website! This gives business owners the chance to target and expand their audiences online.

 

Listed below are some tips for how you can improve your local SEO:

Create and Optimize Your Google My Business Account: The first thing you will want to do is claim your business on Google My Business. By doing this you are establishing your presence on Google maps and on Google’s search engine for free. This is invaluable to your company because it literally puts you on the map and helps customers locate and learn about your business. Optimizing your Google My Business Account is an ongoing process that requires regular attention. The team at Houston Small Business Marketing provides optimization services to all of our clients to ensure they are doing everything they can to make their Google listing stand out among the competition.

 

Receive and Respond To Regular Reviews: Encouraging your customers to leave reviews about their experience working with your company can go a long way to increasing your website’s SEO. Additionally, it has been proven that customers are much more likely to choose to work with a business that has good reviews than one with no or bad reviews.

 

Google 360 Photos: One of the newest and most impactful ways for businesses to increase their SEO is by posting full Google 360 photos of their space. This allows customers to see the company ahead of time and in some cases even take a virtual tour. Additionally, Google ranks companies with these photos higher than ones without them.

 

The team of online marketing professionals at Houston Small Business have years of experience providing our customers with the absolute best and newest search engine optimization practices. Optimizing your company’s website is a forever ongoing and evolving process that helps business owners get in touch with real world customers. If you are looking to grow your business, contact Houston Small Business Marketing today. We will go over your website and let your know how we can help you to update your online brand so that you can dominant in saturated markets.

 

https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/

Categories
Local SEO

Best SEO For Small Business in Houston TX

A question many small and medium sized business owners in Houston find themselves asking is, “How can we stay relevant and compete in an overcrowded, over-saturated industry?” When you are working in a highly competitive market, with several businesses in close proximity to you, offering the same services you do- it can be difficult. This is why working with the best SEO small business marketers in Houston TX can be beneficial for your company. We help build your online presence from the ground up by first creating a brand for you and then managing it online to attract larger audiences. Proper SEO is powerful because it has the ability to organically put your website in the path of users who are already searching for the services you offer. When you choose not to actively work towards effective SEO for your website, you are allowing your competitors to swoop in and dominate the market. If you are a new business or an independently owned company, competing with large chains and industry giants, proper SEO can help you stand out no matter how stiff the competition is.

 

These days, more than ever we are seeing how important a properly designed and Google friendly website can go to helping businesses succeed. Our society relies heavily on the internet to help us find local businesses around us. Whether we are looking for an italian restaurant in our area or an HVAC technician for a repair, most of us turn to our smart devices to help us find what we are looking for. Having your business show up in one of the top positions of search results gives you the opportunity to engage with more customers than ever before. Do not let your competitors get all the business, contact Houston Small Business Marketing today. We help our clients grow their web presence and get more sales. Our online marketing professionals offer small and medium sized businesses a unique opportunity to not only optimize their website for Google, but also to expand their brand. We believe strong SEO takes more than just a beautiful and responsive website, It takes a strong and consistent plan that tackles your online presence from all angles. Don’t waste your time and money with old school marketing techniques that are outdated in our digital world. Work with us today, so that you can dominate local search results in your area. We offer free consultations and website walk-throughs to let you know what areas you are lacking online, and where you rank among your competitors. We want to help you small to medium sized business succeed!

 

Houston SEO Specialist

Our experienced and knowledgeable local online marketing staff will take the guesswork out of local SEO. If your business listing on Google needs to be rescued from the lower pages of the search results, contact us. Our Google Local Marketing Houston experts have got you covered. Schedule an appointment with us today to find out more about how we can get your local business rankings at the top of Google search results.

 

 

https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/

Categories
Local SEO

Local Companies for SEO in Houston

Are you looking to expand the reach of your company by engaging with more potential customers than ever before? Old marketing tactics like running ads in the newspaper or on the radio are outdated and inefficient when it comes to getting the word out about your company. No one is turning to the yellow pages to figure out what their best options for local businesses are. In fact, most people don’t even own phone books anymore! So how are you supposed to get the word out about your company to people who are organically searching for your services? This is where the expert knowledge of Houston Small Business Marketing comes into play. For years, we have been helping small to medium sized businesses who are competing in saturated markets get the spotlight they need to thrive, with thoughtful online marketing campaigns.

 

When you think about our modern society, one of the biggest changes we have seen in the last decade is the growing dependence we have on our smartphones and devices. They have become dynamic tools that help us throughout our days in a myriad of ways, from basic communication to building worlds of online communities, it is safe to say we are spending more time looking at our phone screens and smart devices than ever before. By utilizing the newest standards of search engine optimization, we are able to help your company reach real people, looking for your services. This type of marketing is highly efficient because we are able to target specific groups of people, in locations relevant to your business, that are online with the intent of choosing a company to work with.

 

Your company’s website plays a larger role than you might think when it comes to how many people see you online. Not only do you have to take into consideration the impression your website makes on those who visit it, you also have to take into consideration the way it is detected by Google’s forever evolving algorithm. When a website is designed properly, each image that is placed and every word of text that appears on the website is done so with the shared goal of making your website show up at the top of all relevant Google searches in your area.

 

Whenever your website has been properly designed, local customers who are looking for the particular services you offer will be directed to visit your website. By choosing to take a more passive role in your web development, you run the risk of losing potential customers to your competition. If the business you see as your main competition is investing time and resources into their web development, they will attract more customers to their website. The more customers you have visit your website, the higher you will rank, and the greater traffic you will see in your business. Let the SEO marketing team at Houston Small Business Marketing help you come up with a targeted online marketing campaign that pairs you with the right customers without breaking your budget.

 

 

https://www.facebook.com/housbm
Houston Small Business Marketing
713-492-0025
1415 North Loop West #950
Houston, TX 77008
https://houstonsmallbusinessmarketing.com/