+(713) 492-0025 [email protected] Mon - Fri: 8:00am - 5:00pm

1415 North Loop West #950
Houston, TX 77008

(713) 492-0025
Custom Website Designers in Houston

Custom Website Designers in Houston

These days, having a high quality website requires more than making it look nice. You will also need to utilize the latest SEO trends and online marketing strategies in order to get the most value from your website. A successful design will continue to grow and evolve over time, continuing to add fresh content.

Houston Small Business Marketing is a premier web design company in Houston. Our internet marketing web design agency can help you to broaden your reach online and connect with your target audience.

If you are looking for the bestHouston web designers for your project, meet with our Houston web designers. Our team works with you every step of the way to ensure your project comes out to your satisfaction. We highly recommend allowing us to evaluate your current website to show you how you are ranking among your local and national competitors.

The Top 10 Dos & Don’ts for Website Building

Do Choose a Good Domain: A domain name is like a sign in front of a store: it can either invite customers to come and look inside or drive them away. When choosing a domain name for your website, pick one that’s inviting, catchy and memorable. Avoid domains that are confusing, easy to misspell or embarrassing. Long, keyword-stuffed domains with hyphens are poor choices as well. In short, select a domain that you can brag about.

Do Plan Your Website: Don’t plunge into Web design without planning it first. Establish key points; identify your audience, the purpose of your site and how you will monetize it, if at all. Research your target keywords. Sketch out a site map that shows you how many pages you will make and how they link to one another. Decide which information is the most essential and give that priority. Without clearly identifying your site’s purpose and goals, you won’t know if it is a success or not later on. So plan early on.

Do Make Site User Friendly: Visitors move quickly through Web pages. If information is buried several pages deep in your site or located somewhere that is not obvious, it can and will frustrate people and send them away. Keep your guests happy by making your site easy to navigate. Add a menu bar, use readable fonts, avoid busy backgrounds and present vital facts up front. Test your website for usability. If a first-time visitor cannot find information quickly, your site navigation needs improvement.

Do Use Styles: Cascading Style Sheets or CSS is surely one of the finest things that has happened to website development. CSS streamlines HTML programming by separating design and appearance from document structure. When you use external style sheets, you can make changes to your site design without having to edit each page. This not only spares you a lot of trouble, it also keeps your HTML code neat and trim.

Do Optimize: Search engine optimization is necessary to the long-term survival of any website. Target your keywords in the title, section headers and links in your Web pages. Even more important than the search engines are your human visitors. Create useful content for your audience’s sake, not just for Google, Bing or Yahoo! If you provide valuable content to readers, the search engines will come to trust your site anyway.

Don’t Write Bad Code: If you are a Web programmer, you should know how to write clean and valid code. If you are only a beginner or know next to nothing about HTML, use an HTML editor that generates clean markup, such as Adobe Dreamweaver. After you have made your website, use a code validator. Proper coding helps ensure compatibility with all platforms.

Don’t Use Large Images: Avoid using excessively large pictures. You want your website to load as quickly as possible, and large images slow it down. You do not need to use images that are several megabytes in size. Even 500KB can slow down a person with a slow dial-up connection. Optimize your pictures for the Web by compressing them. Chances are, visitors won’t be able to tell the difference.

Don’t Spam Your Content: In an attempt to manipulate search engine results, some authors deliberately “spam” keywords in their Web pages. This is known as “keyword stuffing.” Avoid it at all costs. Develop content with people, not search engines, in mind. Use keywords only as frequently as feels natural to you. Read the final copy to yourself to make sure it sounds right.

Don’t Finish a Site: Good websites are never finished. Instead, these websites are always evolving. Update your site regularly by adding fresh content, improving design and layout or adding new features. A website that is no longer updated may soon be outranked by competitors or abandoned by its following. You do not have to change everything, of course. If your topic is evergreen, many of your articles should stand the test of time.

Don’t Use Illegal Content: Illegal content includes using copyrighted images and text without permission or “scraping” content from other websites. Do not plagiarize other sites. Make sure your content is unique. If you outsource your writing, verify that your writers submit only original content. Use a plagiarism checker to do this. If you need to use pictures, use your own, buy stock photos or use free clip art that is licensed for commercial or noncommercial reuse. If you really want to use a copyrighted photo, ask for the owner’s permission first.

Reach Out Today

If your site is dated, lacking a professional look and feel, or ranks below your competitors, then it is time to begin exploring new options for your website. Our visual designers can help create a beautiful website for you that captures all the necessary elements of search engine optimization to set your up for success. Our designers work closely with you to ensure you digital marketing web development is on track to capture the attention of your intended audience.

Affordable Web Design Company in Houston Texas

Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today!

We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.

Houston Small Business Marketing
1415 North Loop West #950
Houston, TX 77008
Google Business Listing

When small and medium-sized businesses embark on their journey to establish an online presence, they often place a high priority on finding cost-effective ways to attract customers through internet marketing. This involves a mix of various online strategies, such as local search engine optimization (SEO), Google Maps marketing, pay-per-click (PPC) management, reputation management, content marketing, social media marketing, and web design. However, the implementation of these strategies can be both expensive and time-consuming. Small and medium-sized businesses frequently grapple with common challenges, including cash flow problems, the need for significant capital expenditures, and a lack of in-depth knowledge in the field of internet marketing. These challenges are part of their daily operations. For these businesses, finding a viable and affordable alternative for internet marketing in the specific locale of Houston can be quite challenging. This is where Houston Small Business Marketing steps in. As a company specializing in internet marketing services tailored for small and medium-sized businesses in the Houston area, we offer solutions to help mitigate the costs associated with online marketing. Our primary focus is on assisting smaller businesses in Houston, and we excel at collaborating closely with them to develop customized internet marketing strategies. By partnering with us, you can benefit from reduced costs for your Houston-based internet marketing efforts. If you are seeking personalized strategies to enhance your online presence and attract more customers in the Houston area, do not hesitate to get in touch with our office. We are here to help you achieve your internet marketing goals affordably and effectively.

Houston Small Business Marketing is a comprehensive digital marketing company located in Houston, Texas. Our team specializes in collaborating with business owners who aspire to grow their enterprises and expand their online presence through tailored marketing strategies tailored to their specific industry. With a proven track record of success, we have partnered with clients from a wide range of professions, aiding them in reaching their goals and expanding their businesses. Whether you are a new startup or an established business seeking to boost your online visibility, we have the expertise to assist you. Our marketing agency in Houston provides a wide range of services, including reputation management, social media marketing, web design and development, Google Maps listing optimization, and content marketing. These components are seamlessly integrated to create a winning marketing strategy for your company, enabling you to stand out among your competitors. The services we offer can be quite time-consuming for business owners to tackle on their own. By working with our team, you can build your online presence, expand your reach, and grow organically, allowing you to concentrate on what matters most – running your business. For small and medium-sized businesses, competing online against corporations and industry giants presents unique challenges. Our team specializes in assisting smaller businesses in such scenarios because we recognize the significance of independent company success in our society. We are a results-oriented full-service digital marketing agency that adopts an inbound lead approach to internet marketing in Houston. Our customized approach delivers qualified leads to business owners, leading to trusted conversion rate optimization. This can manifest in various ways depending on your company goals.

Whether you aim to increase website traffic, enable clients to book appointments through an online portal, improve local search result rankings, or enhance your social media presence, we have the solutions you need. At Houston Small Business Marketing, we understand that a robust marketing plan begins with a well-designed and mobile-responsive website that attracts customers. The design of your website also significantly influences SEO and overall online ranking. We can assess your website to identify factors that may hinder higher online rankings. A poorly designed website can discourage potential customers and hinder your online visibility. When you collaborate with our meticulous web developers, you can be sure your website makes a strong first impression online. For businesses in competitive industries, focusing on online visibility can provide solutions for success. Developing a successful and enduring brand requires various elements, but without visibility, building a customer base becomes a challenge. Online marketing enhances your businesses visibility, connecting you with real-world customers who genuinely need the services your brand offers. Online marketing allows you to target a specific audience with the intent of engaging with a business in your industry. At Houston Small Business Marketing, we work with your brand to showcase your services and highlight what makes your company unique compared to competitors. A broad spectrum of businesses can benefit from our services, whether you are a service-based company, a top attorney at a legal firm, or a medical group looking to attract more patients. Our online marketing services are designed to help your business achieve its goals. If you are eager to expand your business, our team can create a customized digital strategy that aligns with your specific requirements. Whether you want to dominate local areas on Google Maps, generate more appointments through your website, or gain an edge over your online competitors, we have the expertise to assist you. Houston Small Business Marketing employs digital marketing specialists with hands-on experience in online marketing, including those who have launched their own businesses. This means we can develop a Houston internet marketing plan tailored to your specific industry and needs.

In the realm of local SEO, businesses can pursue a variety of objectives that significantly shape their strategic approach. Among the primary aims for many businesses is the quest to enhance their visibility, a feat often achieved by optimizing their Google Map Listing. The importance of achieving high visibility on Google Map Listings in local search and business directories cannot be overstated, as it translates to more direct customer contact and increased foot traffic, complementing the benefits of website visits. Our dedicated team collaborates closely with your company to facilitate your inclusion in the coveted Google local pack or 3-pack. This refers to the first three business listings that prominently feature within the Google Map section when users search for businesses in their vicinity. Local businesses, upon securing a spot in this select group, experience a surge in website traffic, heightened phone inquiries, and a substantial increase in the conversion rate, effectively turning online users into real-world customers. To paint a comprehensive picture, it is crucial to acknowledge that individuals employ various search engines when scouting for local businesses. Platforms like Google, Bing, Yelp, and Apple Maps come into play. To assemble the data required for local search results, search engines rely on a diverse range of signals. These include local blog content, social profile pages, internal links, and accurate and up-to-date citations. By incorporating these elements, search engines can provide users with the most pertinent and relevant local search results. If you are eager to delve deeper into the intricacies of Houston Local SEO, we invite you to reach out to our team today. We are here to demystify the world of local search optimization and help your business thrive in the digital landscape.

Convenient Monthly Plan

As you gain more business through us, your business will expand, allowing you to do more online. We have a convenient monthly plan for you.

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