There are a lot of overlapping strategies that go into both, effective social media marketing and search engine optimization. They are both naturally growing, inbound strategies, that focus on building an online presence that organically draws an audience. When done properly, the audience that is drawn to your brand will already have an established interest in what your business provides- whether it be a service or product. Successful social media for businesses is formed with high-quality, industry relevant content, that pushes the image of your brand into a full formed concept that your audience recognizes as uniquely you. This feeds directly into search engine optimization because it focuses on a very similar goal. Beyond having your clients recognize you as a brand, search engine optimization focuses on search engines, such as Google, recognizing you as an expert in your field.
Below are some of the ways strong social media presence has the ability to greatly impact your position on search engine rankings:
-How Many Followers You Have: While it is important to realize, followers are not everything, having an established online base for your social media accounts will increase the ranking bonus you are given by Google. It is important to realize, Google can determine how many of your followers are real, by examining the quality and usage of their accounts. Purchasing thousands of proxy followers online will in no way increase your position on search engines and in some cases can actually hinder your placement.
-Backlinking Content To Your Site: Whenever you are posting content across your social media platforms, it is important to backlink the content to your own website. The more places Google detects links to your website being posted or used, the richer the SEO value becomes. This is because Google likes to see a diverse number of host sites, already rich with SEO value are recognizing you as a legitimate source of information.
-Keyword Driven Content: Whenever you apply the same keyword driven approach you use for your website to social media, you will organically appear in more searches. It is important to make every social media post, including when you are sharing articles, keyword driven and specific to your company.
Top Social Media Marketers Houston TX
Houston Small Business Marketing is the best full service Social Media Marketing and SEO Service Company in Houston because we care about our clients and we get results you can see. We understand what it is like to run a small to medium sized business on a budget and make it our mission to have your money work for you. We relentlessly research and produce content for your business, keeping an edge on the competition.