Whether you are an online marketing savvy business owner or you are completely new to the world of rankings and SEO, you may have found yourself wondering, “Why do my competitors outrank me online?” There are many different factors that can contribute to why your competitors are outranking you online. At Houston Small Marketing we work with business owners to find solutions to increase their online presence in order to improve their rank online. Whether you are a brand new business looking to stand out among established competitors, or you are an established business that is tired of giving away potential customers to your competitors that rank higher than you, we can help!
Listed below are some of the most common reasons you may be getting outranked by your competitors online:
Their business has been around for longer: The longer a business has been around and the longer they have had an established website, the more value will place on the company’s website. This is because Google can see that the business has consistently been around for several years, legitimizing the company, which improves its overall rank. The good news is that even if you are a brand new business owner, aggressive marketing techniques can help you to quickly gain recognition online. At Houston Small Business Marketing we have the experience needed to help new businesses thrive and reach their goals online.
They have a well established brand: For small businesses outranking brands that have multiple locations or an established nationwide or local brand can be difficult. The more familiar your potential customers are with the competition the more difficult it can be to overcome their placement online. You will need to focus your marketing efforts on spreading awareness about your brand and increasing the number of online users that know your business exists. At Houston Small Business Marketing we specialize in working with small and medium-sized businesses to help them compete with household brands and corporations. We believe in the importance of small businesses in our communities and make an effort to support this with our work. If you are interested in learning more about how our business can help your business, contact us today.
They have more reviews: Believe it or not, the number of reviews listed for your company, specifically on Google can greatly factor into how well your business ranks online. Businesses with several positive reviews will quickly rise to the top, making it a huge priority for business owners to ask their customers for help leaving reviews. We encourage our clients to ask every customer they interact with to leave them a review. Additionally, responding to reviews is an important aspect of increasing the value of your business online. At Houston Small Business Marketing we can help you find new ways to connect with your customers to increase the number of reviews you receive. We also work on brand management, helping business owners respond to less than satisfied reviews to minimize their impact.
They have a more advanced marketing strategy: If your competitors have advanced SEO strategies that they have been utilizing on their website or with their listings online, this will dramatically increase their placement. It can be difficult to go up against strategic marketing techniques, making it important to pair up with experienced SEO experts. We believe in a comprehensive marketing strategy that encompasses many different online options to get you the most out of your website and online presence. From social media marketing to running a blog with rich creative content, we do it all so you can focus on the things that matter most, like running your business.
SEO Marketing Experts in Houston
Stop missing out on potential customers and become a force within your industry! From excellent web design and social media management to Google Business Listing optimization and a weekly-updated blog, the team at Houston Small Business Marketing is here to help you get to the next level. Grow your business when you expand your reach online. If you are tired of giving away potential customers to your competitors, contact us today! We dedicate ourselves to working closely with business owners to come up with a marketing plan that helps them succeed. We provide each customer with a free consultation for your website and social media to let you know how you can improve your placement online and grow your engagement with local potential customers looking for your services. Contact us today to learn more about the services we offer.